Ollis/Akers/Arney

What Ollis/Akers/Arney does

Ollis/Akers/Arney Insurance & Business Advisors is an independent insurance agency founded in 1885 and headquartered in Springfield, Missouri, operating as a 100% employee-owned company through an ESOP structure. The firm employs 11-50 staff across three Missouri office locations in Springfield, Branson, and Bolivar, and holds insurance licenses in more than 30 U.S. states. It generates revenue primarily through commissions paid by insurance carriers for policies placed and renewed, a recurring revenue model tied to annual policy renewals. The agency represents 9 insurance organizations offering 133 products, and is part of the BIGN (Big Independent National Group) partnership network to extend carrier and market reach beyond its regional base.

The agency's core product portfolio is organized into four service lines: Business Insurance (including workers' compensation, employment practice liability, directors and officers liability, and risk management), Employee Benefits (group health, dental, vision, disability, 401(k), voluntary benefits, telemedicine, and group hospital insurance), HR Consulting, and Personal Insurance (including high net worth, home, auto, classic car, watercraft, yacht, umbrella, travel, and valuable possessions coverage). Specialized departments serve Public Entities, Professional Services, Manufacturing, and Construction Risks, indicating vertical specialization beyond generalist commercial brokerage. Niche products include Winery Insurance, Sinkhole Insurance, Vacant Home Insurance, and Systems Breakdown Insurance, reflecting a strategy of addressing specialty risks underserved by standard carriers.

From a technology and operating model standpoint, Ollis/Akers/Arney does not employ proprietary technology systems. The firm uses Vertafore for client portal functionality and SepPay for online bill payment, supplemented by Google Analytics for marketing measurement. Go-to-market is sales-led, executed through direct consultations at physical offices, phone-based service (main contact 417-881-8333), and remote consultations enabled by multi-state licensing. Marketing channels include website content, SEO, email, social media (Twitter and Facebook), and referral-based growth supported by community involvement. The firm has received industry recognition including the IBA Top Insurance Employer award in 2024 and 2025 and Biz 417 Best Places to Work 2025, signaling investment in workplace culture as a retention lever rather than technology differentiation.

Name

Ollis/Akers/Arney

Legal name

Ollis/Akers/Arney Insurance & Business Advisors

Website

https://ollisakersarney.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

Ollis/Akers/Arney is a 100% employee-owned independent insurance agency founded in 1885, operating from three Missouri offices and licensed in 30+ states. It places business insurance, employee benefits, HR consulting, and personal insurance through 9 carriers and 133 products, serving SMBs, employers, and high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Professional Liability (E&O) (FSAJAGAC), Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

Keywords

• Independent insurance agency
• Business insurance brokerage
• Employee benefits consulting
• Personal insurance coverage
• Risk management services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Ollis/Akers/Arney generates revenue through commissions paid by insurance carriers for policies sold and renewed. They represent 9 insurance organizations offering 133 products. Revenue is recurring in nature as policies require annual renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ollis/Akers/Arney is an independent insurance agency that represents 9 insurance carriers offering 133 products across four core areas: Business Insurance, Employee Benefits, HR Consulting, and Personal Insurance. The firm provides risk assessments, policy placement, and ongoing account management to businesses and individuals from three Missouri offices, licensed to serve customers in 30+ U.S. states.

Product overview

Ollis/Akers/Arney Insurance & Business Advisors is an independent insurance agency offering a comprehensive portfolio of insurance products and services through four core offerings: Business Insurance, Employee Benefits, HR Consulting, and Personal Insurance. These are supported by specialized departments for Public Entities, Professional Services, Manufacturing, and Construction Risks. The product portfolio includes over 100 specialized business insurance coverages spanning industries from agriculture to technology, plus personal insurance products covering homes, vehicles, and valuable items. The company represents 9 insurance organizations offering 133 products and is licensed to serve in 30+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive commercial insurance solutions including Business Owners Insurance, Risk Management, Workers' Compensation, Employment Practice Liability, and Directors and Officers Liability coverage. Designed for businesses needing protection against operational, legal, and employee-related risks.

Quantifiable outcome

• Representing 9 insurance organizations offering 133 products

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• BIGN PartnershipcoreChannel Partner/ Reseller/ DistributorOllis/Akers/Arney is part of the BIGN (Big Independent National Group) partnership network of independent insurance agencies. This partnership enables the agency to access additional carrier relationships and expand their market reach beyond traditional regional limitations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AssuredPartners: PE-backed national consolidator of independent insurance agencies offering commercial, personal, and employee benefits lines through a multi-carrier model — direct strategic competitor for mid-market accounts and a likely acquirer for agencies of Ollis/Akers/Arney's size.
• Hub International: Major North American insurance brokerage offering commercial, personal, employee benefits, and risk management services via a multi-carrier model — directly comparable in product breadth and mid-market orientation.
• Brown & Brown Insurance: Large publicly traded independent insurance brokerage with multi-carrier agency model spanning business, personal, and benefits lines — operates at vastly greater scale but shares the same core independent-agency economics and cross-segment product mix as Ollis/Akers/Arney.
• USI Insurance Services: Large independent brokerage delivering property/casualty, employee benefits, personal lines, and risk advisory to mid-market clients across the U.S. — directly comparable product mix and customer segment.
• Lockton Companies: Largest privately held independent insurance brokerage in the U.S., employee-owned like Ollis/Akers/Arney, focused on commercial and benefits placements — represents the scaled endpoint of the same independent-brokerage playbook.
• TrueNorth Companies: Mid-market independent insurance brokerage and risk management firm offering commercial, personal, employee benefits, and HR consulting — closely mirrors Ollis/Akers/Arney's four-pillar service model including the HR advisory component.
• Leavitt Group: Privately held, employee-owned independent insurance agency network offering commercial, personal, and benefits products across multiple Western and Midwestern states — the closest cultural and structural analog (employee-owned, regional, multi-state).

Broad incumbents

• Marsh McLennan: Global professional services firm encompassing Marsh (brokerage), Mercer, and Oliver Wyman — represents the incumbent end of the insurance brokerage and risk advisory spectrum against which smaller independents compete for larger accounts.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial, benefits, and personal lines plus consulting — competes in the same mid-market segment with much broader specialty and consulting capabilities.

Emerging players

• Highstreet Insurance Partners: Fast-growing PE-backed independent insurance agency platform acquiring regional brokers across commercial, personal, and benefits lines — actively consolidates agencies of Ollis/Akers/Arney's profile and competes for the same producer talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ollis-and-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ollis/Akers/Arney