Cogniciti
Cogniciti is a Toronto-based non-profit division of Baycrest Academy for Research and Education that provides a free online cognitive assessment platform for adults aged 20-94, complemented by a subscription-licensed Clinical Portal for research organizations and paid educational programs on brain health.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Cogniciti does
Cogniciti is a Toronto-based brain health technology organization operating as a division of Baycrest Academy for Research and Education (BARE). Founded in 2014, the company provides an online cognitive assessment platform targeting adults aged 20-94, with a core Brain Health Assessment evaluating memory, attention, and executive function. The assessment was developed at Baycrest's Rotman Research Institute, clinically validated against tools such as MoCA, and published in peer-reviewed scientific literature, performing comparably to clinician-administered tests. The platform also includes the Smart Tracker (lifestyle monitoring for sleep, diet, and exercise) and the Brain Health Registry (a research volunteer pool connecting participants with dementia and brain health studies). For institutional customers, Cogniciti offers the Clinical Brain Health Assessment Portal — a subscription-licensed automated reporting platform for research organizations, clinical trial sites, pharmaceutical companies, memory clinics, and insurance/EAP providers. The company is classified as a non-profit organization, with revenue not publicly disclosed.
The business model combines a product-led growth funnel for consumer acquisition with direct enterprise sales. Consumer-facing tools (assessment, smart tracker, registry, workshops) are free, monetized indirectly through funneling pre-qualified participants into clinical trials and research studies. Direct revenue is generated through annual Clinical Portal subscription licenses, paid educational programs (Memory and Aging Program at $140, Learning the Ropes for MCI at $150, plus a free foundational MCI webinar), and recruitment services for clinical trial sponsors. Go-to-market operates across three channels: self-service website for consumers, a community workshop program delivered through partner venues (YMCA, libraries, community centers) in Canada, the US, and the UK, and direct sales for the Clinical Portal via [email protected].
Cogniciti firmographics
Firmographics- Name
- Cogniciti
- Legal name
- Cogniciti, a division of Baycrest Academy for Research and Education
- Website
- https://cogniciti.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cogniciti is a Toronto-based non-profit division of Baycrest Academy for Research and Education that provides a free online cognitive assessment platform for adults aged 20-94, complemented by a subscription-licensed Clinical Portal for research organizations and paid educational programs on brain health.
- Ownership category
- akta.pro rank
Cogniciti industry classification
Industry- Product category
- Cognitive Health Assessment Software
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Comprehensive Geriatric Assessment & Care Planning (HLADALAA)
- akta.pro secondary industries
- Comprehensive Geriatric Assessment & Care Planning (HSABAIAA), Cognitive & Behavioral Neurology (Dementia/Memory Disorders) (HLAKAIAH)
Keywords
Where Cogniciti is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cogniciti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consumer Brain Health Assessment: Free assessment tools (Brain Health Assessment, Smart Tracker, Brain Health Registry) provided at no cost to consumers. Revenue is generated through indirect pathways: funneling qualified participants to clinical trials and research studies.
- Clinical Portal License Subscription: Organizations license the Clinical Brain Health Assessment Portal for pre-screening participants, testing research participants in clinical settings, and generating automated clinical reports. Targets research organizations, clinical trial sites, pharmaceutical companies, memory clinics, and insurance companies.
- Education Programs and Workshops: Fee-based educational programs including Memory and Aging Program ($140 with workbook) and Learning the Ropes for Living with MCI ($150 with workbook). Free foundational webinar also available. Workshops provided free to communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Brain Health Assessment - Free tier |
| Freemium | Monthly | Smart Tracker - Free tier |
| Subscription | Annual | Clinical BHA Portal - Subscription License |
| One time/ perpetual license | Pay-as-you-go | Memory and Aging Program - Paid course |
| One time/ perpetual license | Pay-as-you-go | Learning the Ropes for Living with MCI - Paid course |
| Freemium | Monthly | Learning the Ropes for Living with MCI Foundations Webinar - Free |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Cogniciti product offering
Product offeringCore offering
Cogniciti provides a free, self-administered online Brain Health Assessment that evaluates memory, attention, and executive function in adults aged 20-94, generating personalized scores and brain health reports. For organizations, it licenses a Clinical Brain Health Assessment Portal that automates clinical-grade cognitive screening, longitudinal tracking, and report generation for research organizations, memory clinics, pharmaceutical companies, and insurance providers.
Product overview
Cogniciti offers a suite of brain health assessment and management products centered around its core Brain Health Assessment, a free online cognitive screening tool. The portfolio includes the Smart Tracker for lifestyle monitoring (sleep, diet, exercise) and the Brain Health Registry for connecting research volunteers with clinical studies. For organizations, Cogniciti provides the Clinical Brain Health Assessment Portal as a licensed subscription service enabling automated clinical reporting and participant management. The offering extends to Brain Health Workshops, educational programs (Memory and Aging Program, Learning the Ropes for MCI, Goal Management Training), educational Resources, a Caregiver Centre, and an Ask the Experts Q&A platform. Cogniciti also offers Recruitment Services to accelerate clinical trial enrollment. All offerings are developed in partnership with Baycrest and the Rotman Research Institute.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Tracker: A tool for tracking overall health by monitoring sleep, diet and exercise.
- Brain Health Registry
- Clinical Brain Health Assessment Portal
Products and services
- Brain Health Assessment A free, private, and clinically-researched online cognitive assessment that takes 20-30 minutes to evaluate memory, attention, and executive function in adults aged 20-94, generating a personalized score and brain health report with recommendations.
- Smart Tracker An online tool that tracks overall health by monitoring sleep, diet, and exercise habits, providing a Smart Tracker score with research-based recommendations for improving brain-healthy lifestyle choices.
- Brain Health Registry A research volunteer registry that connects individuals with brain health research studies and clinical trials, collecting demographic, health history, and assessment data to match eligible participants with studies.
- Clinical Brain Health Assessment Portal An automated platform licensed to research organizations, clinical trial sites, pharmaceutical companies, memory clinics, and insurance providers to administer the Brain Health Assessment, generate clinical reports with probability of cognitive impairment, scoring, percentiles, and demographic data, and support longitudinal testing.
- Recruitment Services Service that accelerates recruitment of research volunteers for at-risk Alzheimer's clinical trials by connecting eligible registry members with research studies and clinical trial sponsors.
- Brain Health Workshops One-hour in-person or virtual workshops led by trained Cogniciti professionals that cover dementia prevention, brain health strategies, and guidance on completing the online Brain Health Assessment, delivered at community centers, libraries, YMCA locations, and other venues.
- Memory and Aging Program An evidence-based education and memory strategy training workshop for older adults experiencing normal age-related memory changes, delivered as two-hour sessions over 5 weeks at $140 (including workbook).
- Learning the Ropes for Living with MCI A program focused on optimizing cognitive health through lifestyle choices, memory training, and psychosocial support for individuals with Mild Cognitive Impairment, delivered as two-hour sessions over 6 weeks at $150 (including workbook).
- Goal Management Training An online brain-training program developed by Baycrest researchers that transforms an in-person evidence-based intervention into an accessible eLearning course.
- Learning the Ropes for Living with MCI Foundations Webinar A free, self-paced, interactive 45-minute webinar providing information about symptoms of mild cognitive impairment and three key teachings for managing cognitive change.
Quantifiable outcome
- 135,000+ people have taken the Cogniciti Brain Health Assessment to date
- +4 more outcomes
Companies that use Cogniciti
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Cogniciti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cogniciti partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Baycrest Academy for Research and Education (BARE)coreCogniciti is a division of Baycrest Academy for Research and Education. This is the parent organization providing research expertise, clinical validation, institutional backing, and operational infrastructure. Baycrest brings 105+ years of expertise in seniors' care and cutting-edge research in aging and brain health.
- BaycrestcoreGlobal leader in aging and brain health innovation. Home of the Centre for Aging + Brain Health Innovation (CABHI), Baycrest Academy for Research and Education, and Canadian Consortium on Neurodegeneration in Aging. Affiliated with University of Toronto.
- Rotman Research InstitutecoreResearch institute at Baycrest where Cogniciti assessment was developed. Scientists and clinicians from this institute validate and peer-review Cogniciti's tools. Multiple publications co-authored by Rotman researchers.
- Centre for Aging + Brain Health Innovation (CABHI)coreCABHI powered by Baycrest is at the forefront of dementia research and brain health innovation. Provides innovation infrastructure and validation for Cogniciti's assessment tools and programs.
- Canadian Consortium on Neurodegeneration in AgingcoreNational research consortium focused on neurodegeneration in aging. Cogniciti serves as a platform for participant recruitment and brain health assessment for consortium research studies.
- YMCA (Various Locations)minorYMCA community hubs host Cogniciti brain health workshops in Ontario, Canada (St. Catharines, Niagara). YMCA provides venue, promotional support, and participant access for workshop delivery.
- Polycultural Immigrant & Community ServicesminorCommunity services organization hosting brain health workshops in Mississauga, Ontario. Provides venue and community access for reaching diverse populations with brain health education.
- Circle of Care (Sinai Health)minorHealthcare services organization hosting brain health workshops in North York, Ontario. Extends brain health workshop reach to Sinai Health network beneficiaries.
- University of TorontominorBaycrest is affiliated with University of Toronto. This partnership provides academic credibility, research collaboration opportunities, and access to academic talent for assessment development and validation.
- Baycrest Global SolutionsminorBaycrest's international business arm extends brain health expertise to senior living and healthcare organizations globally. Potential channel for Cogniciti international expansion.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cogniciti competitors and assessment
Company assessmentDirect peers
- Creyos (formerly Cambridge Brain Sciences): Creyos offers online cognitive assessment and brain health tracking tools for consumers, researchers, and healthcare providers, with a similar validated self-administered testing platform and data-driven brain health insights. Like Cogniciti, it sells both consumer products and clinical/research licenses, making it the closest digital-assessment direct competitor.
- Linus Health: Linus Health provides digital cognitive assessment and brain health platform used by clinicians and researchers, combining brief self-administered tests with AI analytics for early detection of cognitive impairment. It directly competes with Cogniciti's Clinical Brain Health Assessment Portal in serving pharma trials, memory clinics, and healthcare providers.
- BrainCheck: BrainCheck delivers digital cognitive assessment software used by clinicians and healthcare systems for concussion, dementia, and general cognitive screening, with a subscription SaaS model aimed at medical practices. It is directly comparable to Cogniciti's enterprise Clinical Portal offering in target market and workflow integration.
- Savonix: Savonix offers a mobile cognitive assessment platform targeted at clinicians, researchers, and payers for detecting early signs of cognitive impairment. It overlaps directly with Cogniciti's validated, self-administered cognitive assessment technology, clinical reporting, and research/clinical trial workflows.
- Neurotrack: Neurotrack develops digital cognitive health assessments and memory screening tools marketed to consumers, insurers, and healthcare providers for early detection of cognitive decline. Its consumer-facing screening and enterprise licensing model closely parallel Cogniciti's freemium assessment plus Clinical Portal structure.
- Altoida: Altoida provides a digital cognitive assessment platform combining smartphone-based tasks and biomarkers for early detection of Alzheimer's disease, targeting pharmaceutical research and clinical use cases. It competes with Cogniciti in the cognitive assessment for memory disorder and clinical trial screening market.
- Posit Science (BrainHQ): Posit Science offers the BrainHQ brain training platform with cognitive exercises and assessments marketed to consumers, healthcare partners, and research institutions for cognitive health improvement. While more focused on training than assessment, it shares the consumer and clinical audience, evidence-based positioning, and partnership-driven distribution model with Cogniciti.
Broad incumbents
- MoCA Test (MoCA Cognition): MoCA is the established, clinician-administered cognitive screening paper/pencil test widely used in memory clinics and research, against which Cogniciti explicitly benchmarks itself. As the incumbent gold-standard clinician-led assessment that Cogniciti's online BHA claims to match or outperform, it represents both the dominant incumbent and the closest substitute for clinical workflow integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cogniciti social profiles
Digital presenceCogniciti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cogniciti leadership team
Management profileNumber of profiles
Cogniciti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cogniciti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cogniciti
What does Cogniciti do?
Cogniciti provides a free, self-administered online Brain Health Assessment that evaluates memory, attention, and executive function in adults aged 20-94, generating personalized scores and brain health reports. For organizations, it licenses a Clinical Brain Health Assessment Portal that automates clinical-grade cognitive screening, longitudinal tracking, and report generation for research organizations, memory clinics, pharmaceutical companies, and insurance providers.
Is Cogniciti a public or private company?
Cogniciti is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cogniciti founded?
Cogniciti was founded in 2014. It employs 11 to 50 people.
Where is Cogniciti based?
Cogniciti is headquartered in Toronto, Canada, in the North America region.
How does Cogniciti make money?
Three revenue lines are on record. Consumer Brain Health Assessment is the primary driver. The others are clinical Portal License Subscription and education Programs and Workshops.
Who are Cogniciti's main competitors?
Direct peers on record are Creyos (formerly Cambridge Brain Sciences), Linus Health, BrainCheck, Savonix, Neurotrack, Altoida and Posit Science (BrainHQ). MoCA Test (MoCA Cognition) is listed as a broad incumbent.
Does Cogniciti have an API?
No public API is recorded for Cogniciti.
What industry is Cogniciti in?
Cogniciti's product category is Cognitive Health Assessment Software. Its primary akta.pro industry code is HLADALAA, Comprehensive Geriatric Assessment & Care Planning, with a secondary code of HSABAIAA, Comprehensive Geriatric Assessment & Care Planning. Its NAICS code is 624120 and its SIC code is 8082.