Waterfall
Waterfall, a product of Mobile Commons, LLC, is an automated multi-channel messaging orchestration platform that coordinates communications across customers, teams, and vendors. It serves enterprise and mid-market customers in QSR, nonprofit, and service-driven sectors via a consultative SaaS subscription model with smart segmentation, two-way messaging, and real-time feedback capabilities.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Waterfall does
Waterfall is a multi-channel messaging orchestration product operated by Mobile Commons, LLC, a privately held LLC headquartered at 32 Court St, Suite 904, Brooklyn, NY 11201. Founded in 2005, Waterfall provides an automated SaaS platform that coordinates communications across customers, teams, and vendors through SMS and other mobile channels, featuring smart segmentation, two-way messaging, and real-time feedback loops. The platform is positioned for both operational use cases (inventory alerts, team coordination, vendor updates) and marketing use cases (mobile coupons, campaign ROI optimization, audience segmentation at scale), with a documented scale demonstration of 160,000 opt-ins and 100,000 new subscribers in 12 hours for a national pizza chain spanning the United States, Canada, and the United Arab Emirates.
Waterfall sits within a broader four-product Mobile Commons portfolio that also includes mCommons (mobile engagement), Rant & Rave (real-time customer feedback for service-driven sectors such as utilities, finance, housing, and public services), and Hipcricket (mobile advertising and engagement). This ecosystem structure enables cross-product bundling and integration, with Waterfall specifically paired with Rant & Rave to deliver engagement-plus-feedback workflows. The underlying technology centers on automated cross-channel orchestration, intelligent audience segmentation, two-way conversational messaging, and proactive alerting, supported by an integrations page and dedicated resources filtered by product.
The business model is enterprise SaaS subscription, sold via a consultative, demo-driven direct sales motion with quote-based pricing tied to subscriber volume, message volume, and feature requirements. GTM is anchored in content marketing (blog, eBooks, case studies) and a "Demo Request" call-to-action. The company has disclosed a single funding round of $3.7M in February 2009 and no subsequent capital raises, with Matt Sechrest serving as CEO. The customer base spans enterprise QSR, nonprofit, and service-driven sectors, with the primary named account being a national pizza chain operating across three countries.
Waterfall firmographics
Firmographics- Name
- Waterfall
- Legal name
- Mobile Commons, LLC
- Website
- https://waterfall.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waterfall, a product of Mobile Commons, LLC, is an automated multi-channel messaging orchestration platform that coordinates communications across customers, teams, and vendors. It serves enterprise and mid-market customers in QSR, nonprofit, and service-driven sectors via a consultative SaaS subscription model with smart segmentation, two-way messaging, and real-time feedback capabilities.
- Ownership category
- akta.pro rank
Waterfall industry classification
Industry- Product category
- Multi-Channel Messaging Orchestration Software
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Waterfall is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waterfall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Waterfall operates as a cloud-based SaaS platform offering multi-channel messaging orchestration on a subscription basis. Pricing is not publicly disclosed and appears to be quote-based, likely tiered by message volume, subscriber count, or feature set.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Custom tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Waterfall product offering
Product offeringCore offering
Waterfall is a cloud-based SaaS platform that automates and orchestrates multi-channel messaging across SMS and other channels to keep customers, teams, and vendors informed and in sync. The platform combines smart segmentation, two-way messaging, real-time feedback, and automated alerts to power marketing campaigns, operational notifications, and customer engagement at enterprise scale. It is sold as a standalone subscription product targeting enterprise and mid-market customers through a consultative, demo-driven direct sales motion.
Product overview
Mobile Commons offers a platform of mobile messaging and engagement products consisting of Waterfall (automated multi-channel messaging orchestration), mCommons, Rant & Rave (real-time feedback for service sectors), and Hipcricket. These products work together to enable cross-channel messaging, customer engagement, and operational feedback across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Waterfall Automated, multi-channel messaging platform that orchestrates messaging across channels to keep customers, teams, and vendors informed and in sync. Includes smart segmentation, two-way messaging, real-time feedback, and automated alerts. Designed for enterprise and mid-market marketing and operations teams across industries including quick-service restaurants, utilities, finance, housing, and public services.
- mCommons Mobile engagement platform product within the Mobile Commons portfolio, supporting mobile messaging and engagement for enterprises.
- Rant & Rave Real-time feedback platform for service-driven sectors, enabling fast operational insights. Trusted by utilities, finance, housing, and public service teams. Designed to pair with Waterfall for end-to-end messaging and feedback.
- Hipcricket Mobile advertising and engagement product within the Mobile Commons portfolio, supporting mobile-based marketing and engagement initiatives.
Quantifiable outcome
- 98% of text messages are opened and read by recipients
- +4 more outcomes
Companies that use Waterfall
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Waterfall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Waterfall partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Waterfall competitors and assessment
Company assessmentEmerging players
- Postscript: SMS marketing platform purpose-built for Shopify and e-commerce brands, with segmentation, two-way messaging, and campaign analytics. An emerging player competing for the same SMS-first marketing use cases as Waterfall in the QSR/retail space.
Direct peers
- Vibes: Mobile engagement platform providing SMS, MMS, push, and wallet messaging for enterprise marketers. Direct competitor to Waterfall in cross-channel mobile messaging for large consumer brands and loyalty programs.
- Klaviyo: Marketing automation platform with strong SMS and email orchestration built around smart segmentation and two-way messaging for consumer brands. Overlaps with Waterfall on multi-channel messaging, segmentation, and feedback-driven campaign optimization.
- Cordial: Cross-channel messaging platform focused on orchestration, segmentation, and real-time data activation for marketers. Comparable to Waterfall in positioning around smart segmentation and behaviorally triggered messaging.
- Twilio: Cloud communications platform providing SMS APIs and messaging orchestration used by enterprises to build customer engagement workflows. Competes directly with Waterfall in programmable multi-channel messaging for marketing and operations teams.
- MessageBird: Omnichannel communication platform offering SMS, WhatsApp, and messaging APIs used by enterprises for customer engagement. Competes with Waterfall on programmable multi-channel orchestration and segmentation at scale.
- Attentive: Specialized SMS marketing platform for retail and e-commerce, offering segmentation, two-way messaging, and real-time campaign optimization. Direct competitor to Waterfall's SMS-driven marketing use cases for consumer brands and QSR.
Broad incumbents
- Sailthru (CM Group): Multi-channel marketing platform under CM Group providing personalized email, mobile, and messaging orchestration for enterprise retail and media brands. Overlaps with Waterfall on cross-channel messaging and segmentation-driven engagement.
- Iterable: Cross-channel marketing automation platform supporting email, SMS, push, and in-app messaging with segmentation and real-time triggers. A broader incumbent offering overlapping orchestration capabilities versus Waterfall's narrower SMS-first focus.
- Airship: Mobile experience platform offering push notifications, in-app messaging, and SMS orchestration with segmentation and journey orchestration. A broader incumbent with overlapping messaging and feedback capabilities vs. Waterfall.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Waterfall social profiles
Digital presenceWaterfall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterfall leadership team
Management profileNumber of profiles
Profiles1 record
Waterfall funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterfall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterfall
What does Waterfall do?
Waterfall is a cloud-based SaaS platform that automates and orchestrates multi-channel messaging across SMS and other channels to keep customers, teams, and vendors informed and in sync. The platform combines smart segmentation, two-way messaging, real-time feedback, and automated alerts to power marketing campaigns, operational notifications, and customer engagement at enterprise scale. It is sold as a standalone subscription product targeting enterprise and mid-market customers through a consultative, demo-driven direct sales motion.
Is Waterfall a public or private company?
Waterfall is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waterfall founded?
Waterfall was founded in 2005. It employs 11 to 50 people.
Where is Waterfall based?
Waterfall is headquartered in San Francisco, United States, in the North America region.
How does Waterfall make money?
One revenue line is on record: saaS Platform Subscription.
Who are Waterfall's main competitors?
Postscript is listed as an emerging player. Direct peers are Vibes, Klaviyo, Cordial, Twilio, MessageBird and Attentive. Broad incumbents are Sailthru (CM Group), Iterable and Airship.
Does Waterfall have an API?
No public API is recorded for Waterfall.
What industry is Waterfall in?
Waterfall's product category is Multi-Channel Messaging Orchestration Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration.