What Claro Advisors does

Claro Advisors Inc. is a Boston-based, SEC-registered independent wealth management firm founded in 2012 by Ryan Belanger. The firm provides personalized goals-based financial planning, investment management, and wealth advisory services to high-net-worth individuals, families, business owners, and individuals navigating life transitions, with coverage spanning retirement, estate, tax strategy, equity compensation, and divorce financial planning. As of February 2026, the firm reports approximately $1.5 billion in combined assets under management and is staffed by a team of ~19 named advisors holding CFP, CFA, AEP, CDFA, and CRPC credentials, with prior tenure at Morgan Stanley, Fidelity, Goldman Sachs, UBS, Bernstein, Personal Capital/Empower, and other major institutions.

The firm's core product surface was substantially expanded in 2025–2026 through the November 2025 acquisition of NDVR, Inc., which brought a proprietary wealth management technology platform. On top of this base, Claro launched an AI-Native Wealth Management Platform in February 2026 and Claire by Claro™, an AI Chief of Staff, in May 2026. The technology stack supports CRM, practice management, portfolio management, marketing, and natural-language client-knowledge retrieval, with a backend built on Python, Java, Kubernetes, and AWS, and an in-house quant research team developing rebalancing, optimization, and trading infrastructure. The firm is now extending distribution beyond its legacy Boston-region advisory practice to onboard independent financial advisors nationwide, treating the platform as a new B2B channel alongside traditional AUM-based wealth advisory. Revenue is generated primarily through AUM-based advisory fees; specific fee schedules are disclosed via Form ADV Part 2A, and the company is privately held with ownership concentrated in founder and management.

Name

Claro Advisors

Legal name

Claro Advisors Inc.

Website

https://claroadvisors.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Claro Advisors is a Boston-based, SEC-registered independent RIA serving high-net-worth individuals and families with goals-based financial planning, tax strategy, and investment management across approximately $1.5 billion in AUM. It also offers an AI-native platform for independent financial advisors nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Assets Under Management (AUM) Fees: Claro Advisors generates revenue primarily through fees based on assets under management, typical for registered investment advisors. The firm manages approximately $1.5 billion in combined assets under management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Claro Advisors provides personalized wealth management and goals-based financial planning for high-net-worth individuals and families, including investment management, retirement planning, estate planning, tax strategy, and risk mitigation. The firm manages approximately $1.5 billion in combined assets under management. In February 2026 it launched an AI-native wealth management platform for independent financial advisors, incorporating proprietary CRM, practice management, portfolio management, and marketing tools acquired from NDVR.

Product overview

Claro Advisors offers a unified AI-native wealth management platform with proprietary tools for CRM, practice management, portfolio management, and daily task management. The core platform is enhanced by Claire by Claro™, an AI Chief of Staff module that enables knowledge retrieval across systems. The platform incorporates technology acquired from NDVR in November 2025, which previously operated as a separate wealth management technology company providing portfolio personalization tools.

Differentiator

Problem solved

Functional benefit

Brands

• Claire by Claro: AI Chief of Staff built to help good advisors become great ones by providing instant access to everything they know about a client across every system, in one place, with one click.

Products and services

• Wealth Management and Financial Planning Services Personalized, goals-based wealth management and financial planning for high-net-worth individuals and families. Includes investment management, retirement planning, family milestones planning, estate planning, tax strategy, and risk mitigation delivered through dedicated financial advisors. The firm manages approximately $1.5 billion in combined AUM.
• AI-Native Wealth Management Platform An AI-native platform designed to help independent financial advisors improve efficiency and deliver personalized client service. Incorporates proprietary AI tools for CRM, practice management, portfolio management, and daily task management, leveraging technology acquired from NDVR.
• Claire by Claro AI Chief of Staff that provides advisors instant access to client information across every system, in one place, with one click, enabling advisors to quickly retrieve and synthesize client knowledge.

Quantifiable outcome

• Approximately $1.5 billion in assets under management
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• NDVR, Inc.coreTechnology or Integration · 1 November 2025Claro Advisors acquired NDVR, a wealth management technology company, in November 2025. The acquisition brought proprietary AI tools for CRM, practice management, portfolio management, and marketing. NDVR founder Michael Simon joined Claro Advisors as Executive Chairman. NDVR's advanced technology platform enables hyper-personalized portfolio construction and household wealth optimization.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ritholtz Wealth Management: Tech-forward, independent RIA based in New York serving HNW clients with goals-based planning and a strong media/online presence. Comparable in size range, media-driven client acquisition, and emphasis on integrating technology into the advisor experience.
• Carson Group: Large independent RIA and advisor platform that provides wealth management, coaching, and technology to affiliated advisors. Directly comparable to Claro's emerging B2B motion of onboarding independent advisors onto its AI-native platform.
• Sanctuary Wealth: Wealth management platform built to support independent advisors and breakaway brokers with technology, compliance, and operations. Closely parallels Claro's strategy of targeting independent financial advisors nationwide seeking AI-driven infrastructure.
• Buckingham Strategic Wealth: Mid-sized independent RIA providing goals-based financial planning to HNW clients with a strong advisor-centric culture. Comparable in scale, fee model, and client segment to Claro's core HNW business.
• Mariner Wealth Advisors: Large independent RIA serving HNW individuals and families through a national network of advisors, with an emphasis on integrated planning. Comparable in client segment and fee model, though at materially larger AUM scale.

Broad incumbents

• Personal Capital / Empower: Tech-forward wealth management platform (now part of Empower) combining digital tools with human advisors for HNW clients. Comparable in the AI/digital-advisor thesis but at much larger scale and broader customer base.
• Edelman Financial Engines: Largest independent RIA in the U.S., providing wealth management and financial planning to mass-affluent and HNW clients. Comparable HNW/financial-planning focus but with substantially greater AUM scale and corporate backing.

Emerging players

• AdvisorEngine: Wealth management technology platform providing CRM, portfolio management, and client portal tools to RIAs and independent advisors. Adjacent/emerging comparison to Claro's NDVR-acquired platform as a potential competitor or partner for the same advisor market.
• Wealthsimple: Tech-forward Canadian wealth management platform offering automated and advisor-led investing to mass-affluent and HNW clients. Comparable in the AI-native wealth thesis, though primarily Canadian and focused on the mass-affluent segment.
• XY Planning Network: Network and support platform for fee-only financial advisors serving Gen X/Y and HNW clients. Comparable as an emerging platform targeting independent advisors seeking technology and back-office support, though with a different fee-for-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/claro-advisors-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claro Advisors