What FactoryMation does

FactoryMation, LLC is a Canton, Georgia-based e-commerce distributor of industrial automation control products founded in 2005 by Russ Sanders. The company stocks more than 40,000 SKUs spanning programmable logic controllers (SG2 PLR Smart Relays and LS XGB PLCs), AC variable frequency drives, motor controls (contactors, DOL starters, combination starters, soft starters, manual motor protectors), power supplies (IMO and MICRON brands), power distribution blocks, circuit protection devices, electrical enclosures, HMIs, sensors, signal lights, transformers, and wiring solutions. It distributes both third-party brands (LS Electric, TECO, IMO, Micron, Delta Electronics, ELKO) and its own FMX private-label line. Beyond distribution, FactoryMation operates a UL508A certified custom panel building shop that delivers UL-inspected control panels with industry-leading 5-7 business day build times, supported by detailed schematic drawings, component labeling, free technical support, and a one-year parts warranty.

The business model is direct-to-consumer e-commerce: customers order through factorymation.com with options for quick order, quote requests, free shipping, and NET30 terms for qualified business buyers. Pricing is unit-based with quantity discounts and 'See Price in Cart' dynamic pricing for many SKUs; custom panel builds are quote-based and non-cancelable/non-returnable. The primary customer segments are industrial automation professionals (engineers, plant managers, maintenance personnel) sourcing control components and panels for manufacturing and process automation, and OEM manufacturers integrating components into equipment builds. Secondary go-to-market supports a content-marketing and SEO-driven funnel via application notes, software downloads, product videos, and an interactive catalog.

In February 2026, FactoryMation entered a strategic partnership with MD Holdings (a long-term investment firm), facilitated by Viking Mergers & Acquisitions, to accelerate growth and expansion while preserving company culture. Founder Russ Sanders continues to lead product strategy and business development under the new ownership structure. The company remains privately held and operates within the United States, with a regional concentration in the Southeast.

Name

FactoryMation

Legal name

FactoryMation, LLC

Website

https://factorymation.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

FactoryMation is a Canton, Georgia-based e-commerce distributor founded in 2005 that stocks 40,000+ industrial automation components and operates a UL508A certified custom panel building shop, serving industrial automation engineers and OEM manufacturers across the United States.

Ownership category

akta.pro rank

Product category

Industrial Automation Components

NAICS

Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electrical Industrial Apparatus (3620), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation controls
• Programmable logic controllers
• Motor control components
• Custom control panels
• Electrical enclosures

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: FactoryMation generates revenue through the sale of industrial automation control products including PLCs, smart relays, motor controls, power supplies, circuit protection devices, sensors, and other automation components. The company also offers custom panel building services as a value-add. Products are sold directly to customers via e-commerce with various pricing models including quantity discounts and quote-based pricing for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FactoryMation is an e-commerce distributor and custom panel builder of industrial automation control products, stocking 40,000+ parts including PLCs, smart relays, AC drives, motor controls, power supplies, circuit protection, enclosures, sensors, and HMIs. The company sells its own FMX brand alongside third-party brands (LS Electric, TECO, IMO, Micron, Delta, ELKO) and operates a UL 508A certified panel shop that builds custom control panels with a 5-7 business day turnaround. Products are sold direct-to-consumer through factorymation.com with free shipping, NET30 terms, and free technical support.

Product overview

FactoryMation is a founder-led e-commerce distributor of electrical components founded over 20 years ago, specializing in industrial automation control products. The company stocks over 40,000 parts and operates as both a distributor of third-party brands (including LS Electric, TECO, IMO, Micron, Delta Electronics, ELKO) and a manufacturer of its own FMX brand products. The core product portfolio includes programmable controllers (SG2 PLR Smart Relays and LS XGB PLCs), motor controls (contactors, overloads, DOL starters, combination starters, soft starters, manual motor protectors), power supplies (IMO and Micron brands in various form factors), power distribution blocks, and comprehensive industrial automation components. The company also provides custom panel building services through its UL-certified panel shop, offering custom-built control panels from single units to large multi-panel projects with industry-leading 5-7 business day build times. Additional products span AC drives, circuit protection, enclosures, HMIs, sensors, signal lights, temperature control, transformers, wiring solutions, and solar PV solutions. The company recently partnered with MD Holdings for strategic growth acceleration.

Differentiator

Problem solved

Functional benefit

Brands

• FMX: FactoryMation's own brand of industrial automation control products including AC drives, motor controls, transformers, and enclosures.

Products and services

• SG2 PLR Smart Relay Programmable Logic Relay that replaces traditional relay logic with programmable logic for industrial automation applications, available in full-feature with LCD/keypad, OEM bare-board, and OEM blind-type configurations.
• LS XGB PLC Programmable Logic Controller for industrial logic control of processes, machines, and production lines in industries including petroleum, steel, automotive, aerospace, printing, food, textile, medical, and plastics.
• AC Variable Frequency Drives (VFD) AC drives for controlling motor speed and torque in industrial automation applications.
• AC Motors AC electric motors for industrial automation applications.
• Motor Controls Electrical control devices including contactors, overloads, manual motor starters, DOL starters, combination starters, and soft starters for motor operation control and protection.
• Power Supplies Industrial DC switching power supplies for converting AC power to reliable DC control power, available from manufacturers IMO and Micron in rugged metal or compact plastic options, including Class 2 and slim-line models from 10W to 960W.
• Power Distribution Blocks Electrical distribution blocks for managing and splitting input power across multiple electrical circuits in control panels, available in mini, intermediate, large, and finger-safe configurations.
• Circuit Protection Devices Protection devices including miniature circuit breakers (UL 489 and UL 1077 series), fuses and fuse holders, and surge protection devices (SPD).
• Electrical Enclosures Industrial enclosures for protecting electrical components, available in various UL Type ratings for different environmental conditions.
• HMI Touch Screens Human Machine Interface touch panels for industrial automation visualization and control.
• Sensors Industrial sensors for detecting and measuring physical parameters in automation applications.
• Signal Lights Industrial signal lights and stack lights for visual indication of machine status and alerts.
• Temperature Solutions Temperature controllers and solutions for industrial heating and cooling control applications.
• Terminal Blocks Terminal blocks for wire connections in industrial control panels.
• Transformers Control power transformers (CPT) for stepping down voltage in industrial control circuits, available from FMX and Micron brands.
• Wiring Solutions Wiring accessories including flexible liquid-tight tubing, wire trays, wire ferrules, and tools for proper wire termination.
• Solar PV Solutions Solar photovoltaic solutions for renewable energy applications.
• Disconnects Disconnect switches for safely isolating electrical equipment for maintenance.
• Pushbuttons & Indicators Operator interface devices including pushbuttons and indicator lights for manual control and status indication.
• Relays and Timers Industrial relays and timers for controlling electrical circuits and timing sequences in automation applications.
• Digital Panel Meters Panel meters for measuring and displaying electrical parameters in industrial control applications.
• Control Panels Custom-built UL 508A certified control panels assembled using FactoryMation components to customer specifications, with industry-leading 5-7 business day build times, detailed schematic drawings, component/wire labeling, free technical support, and a one-year parts warranty.
• Custom Panel Building Service UL 508A certified custom panel building service using in-stock FactoryMation components, handling orders from small single panel builds to large multi-panel projects with 5-7 business day build times, schematic drawings, component labeling, free technical support, and a one-year parts warranty.
• FMX Brand Products FactoryMation's own brand of industrial automation control products including motor controls, transformers, enclosures, and other components.

Quantifiable outcome

• 40,000+ in-stock parts enabling same-day shipping on many items
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutomationDirect: AutomationDirect is a direct-to-customer e-commerce distributor of industrial automation products including PLCs, motor controls, sensors, and enclosures. It is the closest comparable to FactoryMation in terms of business model (online-direct, no field reps), product catalog, and customer base (SMB industrial / OEM).
• Mouser Electronics: Mouser is a global e-commerce distributor of electronic components and industrial control products. Comparable to FactoryMation via its direct-to-engineer online model, broad SKU depth, and focus on automation and control components.
• RS Components (RS Americas): RS Components is a global e-commerce distributor of industrial and electronic components serving engineers and OEMs. It competes directly with FactoryMation across PLCs, relays, sensors, contactors, and enclosures via a similar online catalog model.
• Galco Industrial Electronics: Galco is a specialty industrial electronics and automation distributor carrying PLCs, drives, motor controls, and panel components. It is comparable to FactoryMation as a focused, mid-sized distributor of surplus and new industrial automation equipment.
• Digi-Key Electronics: Digi-Key is a major e-commerce distributor of electronic components with extensive automation and control offerings. While broader than FactoryMation, its direct e-commerce model and customer base (engineers, OEMs) overlap significantly with FactoryMation's SMB industrial buyer profile.

Broad incumbents

• Eaton: Eaton is a global industrial manufacturer producing electrical enclosures, circuit protection, motor controls, and power distribution products that directly overlap with FactoryMation's catalog. Comparable as a large incumbent whose brands compete with FactoryMation's distributed and own-brand portfolio.
• IDEC Corporation: IDEC is a manufacturer of industrial control products including smart relays (its FL1C series is a direct analog to FactoryMation's SG2 PLR), PLCs, pushbuttons, and contactors. Comparable as a competing brand in the same product categories FactoryMation distributes and as a vendor alternative for FactoryMation's OEM customers.
• Allied Electronics & Automation: Allied Electronics is a long-established industrial automation and electronic components distributor with a broad catalog spanning PLCs, sensors, enclosures, and motor controls. Comparable to FactoryMation as a competing distributor of overlapping automation products, but with significantly larger scale and broader product range.
• Wago: Wago is a global manufacturer of electrical interconnection, automation, and interface electronics products including terminal blocks, PLCs, and power supplies. Comparable to FactoryMation as a competing supplier of control panel components that FactoryMation either distributes or competes against.
• Grainger: Grainger is the largest US industrial MRO distributor with a broad catalog including electrical controls, motors, and enclosures. Comparable to FactoryMation as a competing channel for industrial buyers but operating at vastly larger scale and with a much broader non-automation assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FactoryMation