Allied Electronics
Allied Electronics is a privately held US company founded in 1978 that builds proprietary NeXGen and Aegis forecourt controllers and operates the industry's largest online petroleum parts superstore (57,000+ SKUs), serving retail petroleum chains, C-stores, and travel centers across North America.
- Company typePrivate
- Founded1978
- HeadquartersBristol, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Allied Electronics does
Allied Electronics, Inc. is a privately held US corporation founded in 1978 and headquartered in Bristol, Pennsylvania, specializing in forecourt integration technology for the retail petroleum industry. The company develops and maintains two proprietary forecourt controller lines, NeXGen PRIME and AEGIS, which act as the integration layer between fuel dispensers (Gilbarco, Wayne, Tokheim, Schlumberger), POS terminals, tank gauges, car wash systems, and price signs at service stations. Allied has installed over 52,000 interface devices globally and supports its installed base with annual license renewals, technical support, and an ASR (Allied Service Representative) network across the United States.
Complementing its controller business, Allied operates what it describes as the industry's largest online petroleum parts superstore with more than 57,000 SKUs covering dispensers, filters, hoses, nozzles, LCDs, car wash controllers, tank monitors, power/data protection, intercoms, LED lighting, and rebuilt/exchange parts. Revenue is generated through one-time parts sales, proprietary controller hardware sales with recurring annual license renewals, the Defender One pump security system, Allied Cloud Services (ACS), and a customer financing program delivered through a partnership with APPROVE. The customer base spans major oil companies, travel centers, convenience stores, and regional retail fuel operators including Casey's, Costco, Pilot Flying J, Quik Trip, Speedway, Love's, Hy-Vee, Irving Oil, Husky Energy, and the Army & Air Force Exchange.
Go-to-market is sales-led with a direct e-commerce storefront as the primary commercial surface, supplemented by dedicated Strategic Account Managers and a Business Account program offering volume discounts, and an authorized dealer/distributor network across the US. The company is founder-influenced (Chairman Ron Walker, in the business since 1980) and operationally lean, with CEO Mike Vogt having progressed through QA, support, training, account management, and COO roles since joining in 2000. No private equity, venture capital, parent company, or public listing is disclosed.
Allied Electronics firmographics
Firmographics- Name
- Allied Electronics
- Legal name
- Allied Electronics, Inc.
- Website
- https://alliedelectronics.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allied Electronics is a privately held US company founded in 1978 that builds proprietary NeXGen and Aegis forecourt controllers and operates the industry's largest online petroleum parts superstore (57,000+ SKUs), serving retail petroleum chains, C-stores, and travel centers across North America.
- Ownership category
- akta.pro rank
Allied Electronics industry classification
Industry- Product category
- Petroleum Forecourt Automation Equipment
- NAICS
- Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)
- akta.pro secondary industry
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)
Keywords
Where Allied Electronics is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allied Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Petroleum Parts Sales: Primary revenue stream through e-commerce sale of 57,000+ petroleum service station parts including replacement parts for Gilbarco, Tokheim, Schlumberger, and Wayne dispensers, liquid crystal displays, fuel filters, filters, hoses, nozzles, motors, meters, printers, and more.
- Forecourt Controller Sales and Licensing: Sales and licensing of NeXGen and Aegis forecourt controllers with annual license renewals for NexGen controllers.
- Equipment Financing Services: Partnered with APPROVE to provide financing options to customers for equipment purchases, minimum $1,500, APR typically 5-25%.
- Rebuilt/Exchange Parts: Sale of rebuilt and exchanged parts for various petroleum equipment brands including Wayne, Gilbarco, Tokheim, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard E-commerce Pricing |
| Subscription | Annual | Business Account - Volume Discounts |
| Other | Monthly | Allied Advantage Loyalty Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Allied Electronics product offering
Product offeringCore offering
Allied Electronics designs, develops, and manufactures proprietary forecourt controllers (NeXGen PRIME and AEGIS) for retail petroleum station automation, along with cloud-based management services and the Defender One pump security system. Complementing these core technology products, the company operates the industry's largest online petroleum parts superstore with over 57,000 SKUs covering replacement parts, filters, hoses, nozzles, and rebuilt components for major dispenser brands including Gilbarco, Wayne, Tokheim, and Schlumberger.
Product overview
Allied Electronics is a petroleum equipment technology company specializing in forecourt integration for the retail petroleum industry since 1978. Their product portfolio centers on the NeXGen PRIME and AEGIS forecourt controllers, which serve as the core platform for managing fuel dispensers, POS terminals, and tank gauges at service stations. Allied Cloud Services provides cloud-based monitoring and management capabilities. The company also offers the Defender One pump security system for fuel theft prevention. Complementing their controller products is an extensive e-commerce platform (eStore) with over 57,000 petroleum parts including filters, hoses, nozzles, LCDs, rebuilt components, and car wash controller parts for major brands (Gilbarco, Wayne, Tokheim, Schlumberger). Additional product lines include power/data protection (UPS, surge suppressors), intercom systems (RDM/3M, PAR), LED lighting (Jarvis), air/vacuum machines (JE Adams), and rebuilt dispenser parts. The company provides financing services through APPROVE partnerships and operates a loyalty program (Allied Advantage).
Differentiator
Problem solved
Functional benefit
Brands
- NeXGen: Forecourt controller product line developed and maintained by Allied Electronics
- Aegis
- Allied Cloud Services
- Defender One
Products and services
- NeXGen PRIME Forecourt Controller Advanced forecourt controller for managing fuel dispensers, POS terminals, and tank gauges at retail petroleum stations; primary business product of Allied Electronics. Sold to retail petroleum chains, C-stores, travel centers, and oil companies.
- AEGIS Forecourt Controller Forecourt controller system for service station automation, providing integration between dispensers, POS, and tank monitoring systems. Sold to retail petroleum operators.
- Allied Cloud Services (ACS) Cloud-based platform for remote monitoring and management of Allied NeXGen and AEGIS forecourt controllers, enabling real-time data access and control of petroleum station operations. Sold to retail petroleum station operators.
- Defender One Pump Security System In-dispenser pump security system that disables breached fuel dispensers without cutting power, featuring a 110 dB alarm and POS/security panel integration to prevent fuel theft. Sold to retail petroleum stations and C-stores.
- Petroleum Parts eStore Online store offering 57,000+ petroleum service station parts including filters, hoses, nozzles, LCDs, decals, and components for Gilbarco, Tokheim, Schlumberger, and Wayne dispensers. Sold to petroleum service contractors, station operators, and dealers nationwide.
- Power and Data Protection Products Power and data protection line including UPS systems, transient voltage surge suppressors, surge suppressors, power conditioners, and satellite/TV surge protection. Sold to retail petroleum and C-store operators.
- JE Adams Air Machines and Vacuums Air machines, vacuum machines, shampoo machines, and water machines for car washes and service stations. Sold to retail petroleum and car wash operators.
- RDM/3M Intercom Systems Wired and wireless intercom systems including RDM/3M intercoms and PAR drive-thru parts and equipment. Sold to retail petroleum stations and quick-service restaurants.
- Jarvis LED Lighting Petroleum-specific LED lighting solutions for gas stations, truck stops, and fueling facilities designed to reduce operating costs and increase visibility. Sold to retail petroleum operators.
- Fuel Filters Fuel filtration products from Cim-Tek and PetroClear for petroleum dispensers. Sold to retail petroleum operators and service contractors.
- Gilbarco Replacement and Rebuilt Parts Replacement and rebuilt parts for Gilbarco Advantage, Highline, MPD, Eclipse, and Encore dispensers, covering Transac, G-Site, Passport, and PAM systems. Sold to petroleum service contractors and station operators.
- Wayne Replacement and Rebuilt Parts Replacement and rebuilt parts for Wayne fuel dispensers including Decade 2400 Systems, DL Series dispensers, Wayne printers, and Ovation, Vista, and Nucleus models. Sold to petroleum service contractors and station operators.
- Tokheim Replacement and Rebuilt Parts Replacement and rebuilt parts for Tokheim 162, 262, 262A, Premier B, Premier C, TCS, and TCSA fuel dispensers, including MEMS 4 & 5 Consoles and Vision 100 & 200 systems. Sold to petroleum service contractors and station operators.
- Schlumberger Replacement and Rebuilt Parts Replacement and rebuilt parts for Schlumberger 4000 MLPC-3 Electronics and Centurion fuel dispensers. Sold to petroleum service contractors and station operators.
- Liquid Crystal Displays (LCDs) Low-cost replacement LCDs for fuel dispensers from various manufacturers. Sold to petroleum service contractors and station operators.
- Car Wash Controller Parts Parts for car wash control systems from Belanger, Dilling Harris, Dixmor, DRB, GE Fanuc, Hamilton, ICS, MacNeil, Mark VII, Mars MEI, Mitsubishi, Omron, PDQ, Ryko, Siemens, and other manufacturers. Sold to car wash and service station operators.
- Tank Monitor Parts Replacement and rebuilt parts for tank monitoring systems including Veeder-Root TLS-250, TLS-300, TLS-350, TLS-450 and Incon TS-1000, TS-1001, TS-2000, TS-2001, TS-550-EVO, and TS-750 models. Sold to petroleum service contractors and station operators.
- Equipment Financing Customized equipment financing offered in partnership with APPROVE, connecting U.S.-based customers with lenders for purchases starting at $1,500 with APR typically ranging from 5% to 25%. Sold to U.S.-based retail petroleum operators and service contractors.
- Allied Advantage Loyalty Program Customer loyalty program offering 1 point per $1 spent before taxes and shipping, redeemable at 100 points per $1; points expire 365 days after earning. Available to logged-in online customers.
Quantifiable outcome
- 52,000+ Allied interface devices installed worldwide
- +2 more outcomes
Companies that use Allied Electronics
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Allied Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Allied Electronics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Allied Electronics competitors and assessment
Company assessmentDirect peers
- OPW (Dover Fueling Solutions): Fueling equipment manufacturer specializing in nozzles, hoses, fittings, and forecourt components. Competes with Allied's parts catalog and accessory lines, especially in dispensers and car-wash hardware categories.
- Franklin Fueling Systems: Provider of fuel management systems, tank gauging, and submersible turbine pumps for retail and commercial fueling sites. Competes on the tank-monitoring side that Allied supports via Veeder-Root and Incon replacement parts.
- Gilbarco Veeder-Root: Major dispenser and forecourt controller manufacturer supplying integrated POS, payment, and tank-gauge solutions to retail fuel sites. Directly competes with Allied's NeXGen and Aegis for forecourt integration contracts and is also a manufacturer whose parts Allied distributes.
- Wayne Fueling Systems (Dover Fueling Solutions): Dispenser OEM and forecourt automation provider owned by Dover Fueling Solutions. Overlaps with Allied on forecourt control and offers its own controller ecosystem, while also being one of the OEMs whose parts Allied resells and rebuilds.
- Tokheim (Dover Fueling Solutions): Dispenser OEM under Dover Fueling Solutions. Allied supports and resells parts for Tokheim 162/262/Premier B/C and TCS dispensers, making Tokheim both a supplier and an indirect competitor in integrated forecourt control.
Broad incumbents
- Verifone (now part of Brookfield): Global payments hardware and forecourt payment solution provider with broad petroleum retail exposure. Offers competing payment/forecourt terminals and orchestration layers that overlap with NeXGen's POS integration scope.
- NCR Voyix Fuel & Convenience: Enterprise POS and back-office platform focused on fuel and convenience retail. Competes indirectly on the software/integration layer where Allied Cloud Services and NeXGen forecourt controller operate.
- Invenco by NCR (now NCR Fuel): Forecourt payment and outdoor payment terminal provider acquired by NCR. Overlaps with Allied on dispenser-side payment acceptance and outdoor EMV acceptance — the same upgrade cycle Allied targets.
Emerging players
- Inocon (in-tank gauging): Specialist in tank gauging and fuel inventory management — adjacent to Allied's tank monitor parts offering (Veeder-Root, Incon TS series). Represents a smaller alternative for sites Allied services.
Regional players
- PDQ Product Solutions (Car Wash): Car wash controller and equipment manufacturer. Allied distributes car wash controller parts across multiple brands including PDQ, so PDQ is both an adjacent product category and a partial overlap on car-wash automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Allied Electronics social profiles
Digital presenceAllied Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Allied Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Electronics
What does Allied Electronics do?
Allied Electronics designs, develops, and manufactures proprietary forecourt controllers (NeXGen PRIME and AEGIS) for retail petroleum station automation, along with cloud-based management services and the Defender One pump security system. Complementing these core technology products, the company operates the industry's largest online petroleum parts superstore with over 57,000 SKUs covering replacement parts, filters, hoses, nozzles, and rebuilt components for major dispenser brands including Gilbarco, Wayne, Tokheim, and Schlumberger.
Is Allied Electronics a public or private company?
Allied Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allied Electronics founded?
Allied Electronics was founded in 1978. It employs 11 to 50 people.
Where is Allied Electronics based?
Allied Electronics is headquartered in Bristol, United States, in the North America region.
How does Allied Electronics make money?
Four revenue lines are on record. Petroleum Parts Sales are the primary driver. The others are forecourt Controller Sales and Licensing, equipment Financing Services and rebuilt/Exchange Parts.
Who are Allied Electronics's main competitors?
Direct peers on record are OPW (Dover Fueling Solutions), Franklin Fueling Systems, Gilbarco Veeder-Root, Wayne Fueling Systems (Dover Fueling Solutions) and Tokheim (Dover Fueling Solutions). Broad incumbents are Verifone (now part of Brookfield), NCR Voyix Fuel & Convenience and Invenco by NCR (now NCR Fuel). Inocon (in-tank gauging) is listed as an emerging player. PDQ Product Solutions (Car Wash) is listed as a regional player.
Does Allied Electronics have an API?
No public API is recorded for Allied Electronics.
What industry is Allied Electronics in?
Allied Electronics's product category is Petroleum Forecourt Automation Equipment. Its primary akta.pro industry code is IMAGABAJ, Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 333132 and its SIC code is 3823.