Healthtrax
- Company typePrivate
- Founded1979
- HeadquartersGlastonbury, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Healthtrax firmographics
Firmographics- Name
- Healthtrax
- Legal name
- Healthtrax
- Website
- https://healthtrax.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Healthtrax industry classification
Industry- Product category
- Fitness and Wellness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Healthtrax is headquartered
LocationHeadquarters
- HQ city
- Glastonbury
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Healthtrax business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fitness Membership Subscriptions: Recurring membership fees for access to gym facilities, equipment, group fitness classes, and member amenities across all Healthtrax locations
- Personal Training Services: One-on-one and small group training sessions with certified personal trainers (Trax Training), providing personalized fitness programming and coaching
- Specialty Programs: Revenue from specialized programs including T3 Trax Team Training, Healthy Start assessments, P.R.E.P. (Physician Referred Exercise Program), Swim Academy, and nutrition services (dotFIT, DietitianLive)
- Corporate Partnership Programs: Discounted corporate memberships and wellness programs sold to business clients for employee health benefits
- Ancillary Services: Additional revenue from services such as HydroMassage, sauna access, and retail products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Gym Membership |
| Subscription | Monthly | Corporate Partnership Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Healthtrax product offering
Product offeringCore offering
Healthtrax operates a multi-location fitness and wellness center chain that sells monthly gym memberships granting access to cardio and strength equipment, group fitness classes (60+ scheduled weekly), aquatics, and member amenities. Members and non-members can additionally purchase certified personal training, small-group team training, swim lessons, nutrition and dietitian services, hydrotherapy massage, body-composition assessments, and specialized programs such as physician-referred exercise (P.R.E.P.), senior fitness (ActiveTRAX), and youth fitness (YAM). The offering is delivered through 15 company-owned centers across the northeastern US and North Carolina, plus an iOS/Android mobile app and online virtual workout content.
Product overview
Healthtrax Fitness & Wellness operates as a multi-location fitness center chain providing a comprehensive suite of fitness and wellness services. The core offering centers on in-person and virtual fitness experiences through 15+ locations across CT, RI, MA, NC, and NY. The product portfolio includes: core services (Healthtrax Fitness & Wellness facilities with equipment, group fitness classes with 60+ weekly sessions, aquatics, and personal/small group training via Trax Training and T3 Trax Team Training); health assessment tools (InBody 570 body composition analysis and the Healthy Start new-member program); specialized programs (ActiveTRAX for seniors 60+, P.R.E.P. physician-referred program, Healthtrax Swim Academy); recovery and wellness (HydroMassage, DietitianLive nutrition services, dotFIT nutrition program); digital offerings (Virtual Fitness/At Home Workouts and a proprietary mobile app for iOS/Android); and ancillary programs (Stretch and Flex, Elevate6, Court Sports). The architecture functions as an integrated platform where members can access facilities, classes, personal training, and health programs either à la carte or as part of a comprehensive membership.
Differentiator
Problem solved
Functional benefit
Brands
- Trax Training: Personal and small group training services offered at Healthtrax locations.
- Trax Transformations
- P.R.E.P. Program
- Healthy Start
- T3 Trax Team Training
- Healthtrax Swim Academy
Products and services
- Trax Training (Personal & Small Group Training) Certified personal training delivered one-on-one and in small groups, with customized workout plans for individual fitness goals at all 15 Healthtrax locations.
- T3 Trax Team Training Coached team-based group training program in a small-group setting that drives progressive fitness development.
- Group Fitness Classes More than 60 scheduled weekly group fitness classes spanning group cycling, yoga, Pilates, barre, strength training, mind-body, and aquatic exercise, with programming that changes every three months.
- Aquatics Pool facilities offering lap swimming, aquatic exercise classes, and recreational swimming at Healthtrax centers.
- Healthtrax Swim Academy Swimming lessons and aquatic instructional programs for all ages and skill levels.
- HydroMassage Hydrotherapy massage services for relaxation and muscle recovery available at Healthtrax centers.
- ActiveTRAX (Age 60+) Specialized fitness program for members aged 60 and older, offering age-appropriate exercise, senior-only classes, and modified-intensity programming.
- Young Adult Membership (YAM) Membership program targeted at young adults aged 18-26, providing affordable access to family-friendly Healthtrax facilities and group classes.
- P.R.E.P. (Physician Referred Exercise Program) Sixty-day physician-referred exercise program that introduces patients to structured fitness in a supportive, non-intimidating environment, frequently for patients with chronic conditions.
- Healthy Start Program Complimentary personalized onboarding program for new members that combines a health assessment, an InBody 570 body composition scan, and a guided introduction to equipment and exercises.
- DietitianLive Virtual and in-person dietitian consultations providing personalized nutrition guidance and meal planning to Healthtrax members.
- dotFIT Nutrition Program Nutrition supplementation and meal-planning program integrated with personal training services to support fitness goals.
- InBody 570 Body Composition Analysis Advanced body composition assessment service available at every Healthtrax location, delivering detailed metrics — including muscle mass, body fat percentage, water content, and BMI — in 45 seconds for baseline measurement and progress tracking.
- Virtual Fitness / At-Home Workouts Online and virtual fitness classes and workout programs accessible remotely for members who cannot attend in-person sessions.
- Healthtrax Mobile App Mobile application for iOS and Android that enables member sign-in, class reservations, and workout tracking across Healthtrax centers.
- Corporate Wellness Partnership Program B2B program selling employers customized corporate wellness packages — discounted memberships, on-site seminars, and employee health screenings — for use as employee benefits.
- Stretch and Flex Flexibility and stretching program focused on improving range of motion and preventing injury.
- Elevate6 Specialized structured-workout program with progression tracking.
- Court Sports Indoor court facilities for racquetball, basketball, and other court-based activities at Healthtrax centers.
- Healthtrax Fitness & Wellness Membership Recurring monthly membership providing facility access to 15 company-owned Healthtrax fitness and wellness centers, including cardio and strength equipment, group fitness classes, aquatics, court sports, and member amenities.
Quantifiable outcome
- Members have achieved documented weight loss transformations including 130+ lbs, 80+ lbs, 55+ lbs, and 180 lbs through Healthtrax programs
- +2 more outcomes
Companies that use Healthtrax
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Healthtrax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Healthtrax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- IHRSA (International Health, Racquet & Sportsclub Association)minorHealthtrax partners with IHRSA to provide members with access to fitness facilities through the IHRSA network when traveling, enabling cross-network gym access for members.
- TrainAwayminorPartnership allowing Healthtrax members to access gyms worldwide through TrainAway's international fitness network while traveling.
- InBodycoreInBody570 body composition analyzers are present at all Healthtrax locations, used for member health assessments, baseline measurements, and progress tracking.
- MOSSAcoreGroup fitness program provider whose classes are offered at Healthtrax locations, with programming that changes every 3 months to maintain variety.
- MotionVibecoreMember portal and class reservation platform used by Healthtrax members to manage memberships and book fitness classes.
- American Heart AssociationminorHealthtrax aligns programming with American Heart Association physical activity recommendations for heart health, featuring their logo and guidance in educational content.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Healthtrax competitors and assessment
Company assessmentDirect peers
- Edge Fitness Clubs: Multi-location fitness club chain concentrated in the Northeast US with a similar mid-market positioning. Directly comparable on geographic footprint, membership model, and personal training offerings.
- Town Sports International (New York Sports Clubs): Formerly operated regional fitness clubs (NYSC, Boston Sports Clubs, Philadelphia Sports Clubs) under a similar multi-state Northeast model. Directly comparable on geography, mid-market positioning, and club-based service mix.
- Chuze Fitness: Multi-state fitness chain with full-service amenities, group classes, and personal training at mid-market price points. Comparable on club model and service mix; smaller and more regional than Healthtrax.
Broad incumbents
- Life Time Fitness: National premium fitness chain offering memberships, personal training, group classes, aquatics, and family programming at a higher price point. Comparable on broad service mix but operates at much larger scale with a national footprint.
- Planet Fitness: Largest low-cost fitness chain in the US with a national franchise model. Comparable as a fitness center competitor but differentiated by sub-$10/month pricing and limited personal training/service depth.
- Crunch Fitness: National mid-market fitness chain with group fitness, personal training, and franchise expansion. Comparable on service breadth and target customer, but operates nationally through franchising.
- Gold's Gym: Iconic international fitness chain with memberships, personal training, and group classes. Comparable on full-service club model and mid-market positioning, with broader geographic reach.
- LA Fitness / Fitness International: Large multi-state fitness club operator offering memberships, group classes, aquatics, and personal training. Closely comparable on mid-market price positioning and multi-amenity facilities, with national scale.
- Equinox: Premium fitness brand operating clubs with group fitness, personal training, and luxury amenities. Comparable service architecture but at a meaningfully higher price tier and concentrated in major metros.
- YMCA (National Council of Young Men's Christian Associations): Community-based nonprofit fitness operator with memberships, swim programs, group classes, and senior programming. Comparable on broad service portfolio including aquatics and senior offerings, with strong Northeast presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Healthtrax social profiles
Digital presenceHealthtrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthtrax leadership team
Management profileNumber of profiles
Healthtrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthtrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthtrax
What does Healthtrax do?
Healthtrax operates a multi-location fitness and wellness center chain that sells monthly gym memberships granting access to cardio and strength equipment, group fitness classes (60+ scheduled weekly), aquatics, and member amenities. Members and non-members can additionally purchase certified personal training, small-group team training, swim lessons, nutrition and dietitian services, hydrotherapy massage, body-composition assessments, and specialized programs such as physician-referred exercise (P.R.E.P.), senior fitness (ActiveTRAX), and youth fitness (YAM). The offering is delivered through 15 company-owned centers across the northeastern US and North Carolina, plus an iOS/Android mobile app and online virtual workout content.
Is Healthtrax a public or private company?
Healthtrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Healthtrax founded?
Healthtrax was founded in 1979. It employs 1,001 to 5,000 people.
Where is Healthtrax based?
Healthtrax is headquartered in Glastonbury, United States, in the North America region.
How does Healthtrax make money?
Five revenue lines are on record. Fitness Membership Subscriptions are the primary driver. The others are personal Training Services, specialty Programs, corporate Partnership Programs and ancillary Services.
Who are Healthtrax's main competitors?
Direct peers on record are Edge Fitness Clubs, Town Sports International (New York Sports Clubs) and Chuze Fitness. Broad incumbents are Life Time Fitness, Planet Fitness, Crunch Fitness, Gold's Gym, LA Fitness / Fitness International, Equinox and YMCA (National Council of Young Men's Christian Associations).
Does Healthtrax have an API?
No public API is recorded for Healthtrax.
What industry is Healthtrax in?
Healthtrax's product category is Fitness and Wellness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.