Healthtrax

Name

Healthtrax

Legal name

Healthtrax

Website

https://healthtrax.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fitness and Wellness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center memberships
• Personal training services
• Group fitness classes
• Corporate wellness programs
• Aquatics and swim lessons

Headquarters

HQ city

Glastonbury

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees for access to gym facilities, equipment, group fitness classes, and member amenities across all Healthtrax locations
2. Personal Training Services: One-on-one and small group training sessions with certified personal trainers (Trax Training), providing personalized fitness programming and coaching
3. Specialty Programs: Revenue from specialized programs including T3 Trax Team Training, Healthy Start assessments, P.R.E.P. (Physician Referred Exercise Program), Swim Academy, and nutrition services (dotFIT, DietitianLive)
4. Corporate Partnership Programs: Discounted corporate memberships and wellness programs sold to business clients for employee health benefits
5. Ancillary Services: Additional revenue from services such as HydroMassage, sauna access, and retail products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Healthtrax operates a multi-location fitness and wellness center chain that sells monthly gym memberships granting access to cardio and strength equipment, group fitness classes (60+ scheduled weekly), aquatics, and member amenities. Members and non-members can additionally purchase certified personal training, small-group team training, swim lessons, nutrition and dietitian services, hydrotherapy massage, body-composition assessments, and specialized programs such as physician-referred exercise (P.R.E.P.), senior fitness (ActiveTRAX), and youth fitness (YAM). The offering is delivered through 15 company-owned centers across the northeastern US and North Carolina, plus an iOS/Android mobile app and online virtual workout content.

Product overview

Healthtrax Fitness & Wellness operates as a multi-location fitness center chain providing a comprehensive suite of fitness and wellness services. The core offering centers on in-person and virtual fitness experiences through 15+ locations across CT, RI, MA, NC, and NY. The product portfolio includes: core services (Healthtrax Fitness & Wellness facilities with equipment, group fitness classes with 60+ weekly sessions, aquatics, and personal/small group training via Trax Training and T3 Trax Team Training); health assessment tools (InBody 570 body composition analysis and the Healthy Start new-member program); specialized programs (ActiveTRAX for seniors 60+, P.R.E.P. physician-referred program, Healthtrax Swim Academy); recovery and wellness (HydroMassage, DietitianLive nutrition services, dotFIT nutrition program); digital offerings (Virtual Fitness/At Home Workouts and a proprietary mobile app for iOS/Android); and ancillary programs (Stretch and Flex, Elevate6, Court Sports). The architecture functions as an integrated platform where members can access facilities, classes, personal training, and health programs either à la carte or as part of a comprehensive membership.

Differentiator

Problem solved

Functional benefit

Brands

• Trax Training: Personal and small group training services offered at Healthtrax locations.
• Trax Transformations
• P.R.E.P. Program
• Healthy Start
• T3 Trax Team Training
• Healthtrax Swim Academy

Products and services

• Trax Training (Personal & Small Group Training) Certified personal training delivered one-on-one and in small groups, with customized workout plans for individual fitness goals at all 15 Healthtrax locations.
• T3 Trax Team Training Coached team-based group training program in a small-group setting that drives progressive fitness development.
• Group Fitness Classes More than 60 scheduled weekly group fitness classes spanning group cycling, yoga, Pilates, barre, strength training, mind-body, and aquatic exercise, with programming that changes every three months.
• Aquatics Pool facilities offering lap swimming, aquatic exercise classes, and recreational swimming at Healthtrax centers.
• Healthtrax Swim Academy Swimming lessons and aquatic instructional programs for all ages and skill levels.
• HydroMassage Hydrotherapy massage services for relaxation and muscle recovery available at Healthtrax centers.
• ActiveTRAX (Age 60+) Specialized fitness program for members aged 60 and older, offering age-appropriate exercise, senior-only classes, and modified-intensity programming.
• Young Adult Membership (YAM) Membership program targeted at young adults aged 18-26, providing affordable access to family-friendly Healthtrax facilities and group classes.
• P.R.E.P. (Physician Referred Exercise Program) Sixty-day physician-referred exercise program that introduces patients to structured fitness in a supportive, non-intimidating environment, frequently for patients with chronic conditions.
• Healthy Start Program Complimentary personalized onboarding program for new members that combines a health assessment, an InBody 570 body composition scan, and a guided introduction to equipment and exercises.
• DietitianLive Virtual and in-person dietitian consultations providing personalized nutrition guidance and meal planning to Healthtrax members.
• dotFIT Nutrition Program Nutrition supplementation and meal-planning program integrated with personal training services to support fitness goals.
• InBody 570 Body Composition Analysis Advanced body composition assessment service available at every Healthtrax location, delivering detailed metrics — including muscle mass, body fat percentage, water content, and BMI — in 45 seconds for baseline measurement and progress tracking.
• Virtual Fitness / At-Home Workouts Online and virtual fitness classes and workout programs accessible remotely for members who cannot attend in-person sessions.
• Healthtrax Mobile App Mobile application for iOS and Android that enables member sign-in, class reservations, and workout tracking across Healthtrax centers.
• Corporate Wellness Partnership Program B2B program selling employers customized corporate wellness packages — discounted memberships, on-site seminars, and employee health screenings — for use as employee benefits.
• Stretch and Flex Flexibility and stretching program focused on improving range of motion and preventing injury.
• Elevate6 Specialized structured-workout program with progression tracking.
• Court Sports Indoor court facilities for racquetball, basketball, and other court-based activities at Healthtrax centers.
• Healthtrax Fitness & Wellness Membership Recurring monthly membership providing facility access to 15 company-owned Healthtrax fitness and wellness centers, including cardio and strength equipment, group fitness classes, aquatics, court sports, and member amenities.

Quantifiable outcome

• Members have achieved documented weight loss transformations including 130+ lbs, 80+ lbs, 55+ lbs, and 180 lbs through Healthtrax programs
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• IHRSA (International Health, Racquet & Sportsclub Association)minorChannel Partner/ Reseller/ DistributorHealthtrax partners with IHRSA to provide members with access to fitness facilities through the IHRSA network when traveling, enabling cross-network gym access for members.
• TrainAwayminorChannel Partner/ Reseller/ DistributorPartnership allowing Healthtrax members to access gyms worldwide through TrainAway's international fitness network while traveling.
• InBodycoreTechnology or IntegrationInBody570 body composition analyzers are present at all Healthtrax locations, used for member health assessments, baseline measurements, and progress tracking.
• MOSSAcoreTechnology or IntegrationGroup fitness program provider whose classes are offered at Healthtrax locations, with programming that changes every 3 months to maintain variety.
• MotionVibecoreTechnology or IntegrationMember portal and class reservation platform used by Healthtrax members to manage memberships and book fitness classes.
• American Heart AssociationminorStrategic or Co-development PartnerHealthtrax aligns programming with American Heart Association physical activity recommendations for heart health, featuring their logo and guidance in educational content.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Edge Fitness Clubs: Multi-location fitness club chain concentrated in the Northeast US with a similar mid-market positioning. Directly comparable on geographic footprint, membership model, and personal training offerings.
• Town Sports International (New York Sports Clubs): Formerly operated regional fitness clubs (NYSC, Boston Sports Clubs, Philadelphia Sports Clubs) under a similar multi-state Northeast model. Directly comparable on geography, mid-market positioning, and club-based service mix.
• Chuze Fitness: Multi-state fitness chain with full-service amenities, group classes, and personal training at mid-market price points. Comparable on club model and service mix; smaller and more regional than Healthtrax.

Broad incumbents

• Life Time Fitness: National premium fitness chain offering memberships, personal training, group classes, aquatics, and family programming at a higher price point. Comparable on broad service mix but operates at much larger scale with a national footprint.
• Planet Fitness: Largest low-cost fitness chain in the US with a national franchise model. Comparable as a fitness center competitor but differentiated by sub-$10/month pricing and limited personal training/service depth.
• Crunch Fitness: National mid-market fitness chain with group fitness, personal training, and franchise expansion. Comparable on service breadth and target customer, but operates nationally through franchising.
• Gold's Gym: Iconic international fitness chain with memberships, personal training, and group classes. Comparable on full-service club model and mid-market positioning, with broader geographic reach.
• LA Fitness / Fitness International: Large multi-state fitness club operator offering memberships, group classes, aquatics, and personal training. Closely comparable on mid-market price positioning and multi-amenity facilities, with national scale.
• Equinox: Premium fitness brand operating clubs with group fitness, personal training, and luxury amenities. Comparable service architecture but at a meaningfully higher price tier and concentrated in major metros.
• YMCA (National Council of Young Men's Christian Associations): Community-based nonprofit fitness operator with memberships, swim programs, group classes, and senior programming. Comparable on broad service portfolio including aquatics and senior offerings, with strong Northeast presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HealthtraxFW
• Facebookfacebook.com/healthtrax

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthtrax