The Hoffman Company

What The Hoffman Company does

The Hoffman Company is a privately held land brokerage firm founded in 1978 and headquartered in Irvine, California. The firm brokers residential subdivision land, multi-family land, and specialty properties (including wireless infrastructure, hospitality, and commercial-adjacent land) for sellers and buyers across California and Nevada, operating from four offices in Irvine, Lafayette, Palm Springs, and Las Vegas. Its client base skews heavily to large enterprise homebuilders — D.R. Horton, Lennar, Toll Brothers, KB Home, Pulte, Taylor Morrison, Beazer Homes, Brookfield Residential, Century Communities, TRI Pointe Homes, Richland Communities, Lewis Group, and Taylor Morrison — alongside land developers, institutional investors (Blackstone, LACERA, LACERS, PGIM via multifamily advisory), and specialty property owners. The company is co-owned by Norm Scheel (President, acquired the firm from founder Byron Hoffman in 2005) and Tom Dallape (Principal, 33-year veteran), with no outside institutional ownership or funding rounds on record.

Underlying operations rely on the firm's 'market intelligence' positioning — a domain-expertise claim rather than a technology platform — together with senior broker relationships cultivated over multi-decade careers. The firm does not operate a public API, SDK, or integration ecosystem, has no mobile app, and has no disclosed AI/ML capability. Its technology posture is essentially traditional brokerage supported by a website-based listing system and LinkedIn presence, with market intelligence delivered through senior broker judgment rather than codified data products.

The Hoffman Company earns revenue through transaction-based brokerage commissions on land sales. Pricing is not publicly disclosed and is negotiated per deal, with no standard rate card. The firm has reported 641 land transactions, 51,587 lots sold, and $6.43 billion in cumulative volume over the last decade; however, 2025 Orange County commercial brokerage rankings flagged a nearly 50% deal-value decline, signaling meaningful cyclical pressure on near-term revenue. The firm maintains credibility through industry-body participation (Tom Dallape on the Board of Western Community Housing; Bryant Brislin on ULI Orange County/Inland Empire Housing Council) and repeated producer-level recognition including a 2012 ULI Larry Webb Leadership Award and 2020 NAHB Pillars of the Industry Award for an associated multifamily project.

Name

The Hoffman Company

Legal name

The Hoffman Company

Website

https://hoffmanland.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hoffman Company is a privately held, 47-year-old land brokerage firm specializing in subdivision, multi-family, and specialty property transactions for enterprise homebuilders, developers, and institutional investors across California and Nevada.

Ownership category

akta.pro rank

Product category

Land Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Land brokerage services
• Residential land sales
• Multi-family land
• Specialty properties brokerage
• Market intelligence advisory

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Land Brokerage Commissions: The company generates revenue through brokerage commissions on land transactions. The firm specializes in residential land sales, multi-family land, and specialty properties, facilitating transactions between sellers (landowners, developers) and buyers (homebuilders, investors).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Hoffman Company is a land brokerage firm that brokers residential subdivision land, multi-family land, and specialty properties (including wireless infrastructure, commercial, and hospitality sites) for homebuilders, developers, and institutional and private investors throughout California and Nevada. Its brokers combine transaction execution with market intelligence-driven advisory—covering land valuation, entitlement guidance, and buyer/seller matching—delivered through four regional offices and a centralized property listing website.

Product overview

The Hoffman Company is a land brokerage firm operating since 1978, offering three core product lines: Subdivision Land Brokerage (single-family residential), Multi-Family Land Brokerage (high-density residential), and Specialty Properties Brokerage (wireless infrastructure, commercial, hospitality). The company provides market intelligence-driven advisory services alongside its brokerage offerings, with operations spanning California and Nevada. Their expertise spans maximizing land value across residential, multi-family, and specialty property segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Subdivision Land Brokerage Brokerage services for single-family residential subdivision land, helping homebuilders, landowners, and corporate portfolio holders evaluate possibilities and strategize options for family-owned or corporate land holdings in California and Nevada.
• Multi-Family Land Brokerage Brokerage services for high-density residential and multifamily land, with focus on location desirability including access to entertainment, education, and transit options, for multifamily developers and institutional investors.
• Specialty Properties Brokerage Brokerage services for specialty properties including manufacturing, distribution, retail centers, wireless infrastructure and towers, hospitality, and religious facilities, with expertise in zoning requirements and complex transaction requirements.
• Market Intelligence Services Market intelligence-driven advisory providing curated business strategies for land transactions, grounded in industry expertise and local market knowledge across California and Nevada submarkets.

Quantifiable outcome

• 641 land transactions completed in the last decade
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Western Community Housing (WCH)coreStrategic or Co-development PartnerTom Dallape serves on the Board of Directors of Western Community Housing, a non-profit housing provider with over 7,500 units and 12,000 residents. This partnership provides strategic guidance and industry connections for the firm.
• Urban Land Institute (ULI)minorStrategic or Co-development PartnerBryant Brislin serves as assistant vice chair of the Housing product council for ULI Orange County/Inland Empire. The firm maintains active involvement in ULI events and programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Land Advisors Organization: The largest dedicated land brokerage firm in California and the U.S., Land Advisors Organization directly competes with Hoffman for subdivision land mandates from the same national homebuilder clients. Its California-focused platform, similar producer model, and explicit land-only positioning make it the closest comp.

Broad incumbents

• Colliers International: Global commercial real estate services firm with a dedicated Land Services practice covering California and the western U.S. Colliers competes with Hoffman on larger institutional land dispositions via its capital markets and investment-sales platform, though it operates across many product types beyond land.
• CBRE Group: World's largest commercial real estate services firm with a land advisory and multifamily development land practice. CBRE competes with Hoffman on the largest California land transactions and offers clients integrated capital markets, debt placement, and valuation services Hoffman cannot match.
• Cushman & Wakefield: Global commercial real estate services firm serving developers, investors, and homebuilders across the western U.S. Its investment sales / land services teams overlap with Hoffman's mandate on institutional land sales and multifamily development sites.
• Marcus & Millichap: Publicly-traded commercial real estate investment sales and financing firm with a significant multifamily and land disposition practice. Competes with Hoffman on California multifamily land sales and has a substantially larger distribution platform.
• Newmark Group: Global commercial real estate advisory with capital markets, investment sales, and land services. Newmark competes with Hoffman on institutional California land sales for residential and mixed-use developers at the larger end of the market.

Regional players

• Lee & Associates: Privately-held, West Coast-focused commercial real estate firm with offices throughout California and Nevada. Direct overlap with Hoffman on land and multifamily transactions, particularly in Southern California's Inland Empire and Orange County, where Lee & Associates has strong landlord/developer relationships.
• Kidder Mathews: Largest independently-owned commercial real estate firm on the West Coast, with offices across California and the Pacific Northwest. Kidder Mathews' land and multifamily investment sales teams compete with Hoffman on Pacific Coast land dispositions to homebuilders and developers.
• Voit Real Estate Services: Southern California-based commercial real estate firm with industrial and land brokerage practices. Tom Dallape previously worked at Voit-affiliated brokerage early in his career, and Voit remains a regional competitor for industrial and specialty land mandates in the same SoCal submarkets where Hoffman is strong.
• LandVest: New England-based land and luxury real estate brokerage with a national timber and large-parcel land practice. Less directly competitive on California subdivision land but comparable as a domain-specialist land brokerage model serving institutional landowners and developers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-hoffman-company
• Xx.com/hoffmanland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hoffman Company