Vivere Group
VIVERE Group (IDX: GEMA) is an Indonesian integrated interior solutions group founded in 1984, spanning contracting, manufacturing, distribution, home/office furnishing, and export through 5 subsidiaries and 23 brands serving enterprise and consumer customers across 25+ countries.
- Company typePublic
- Founded1984
- HeadquartersTangerang, Indonesia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vivere Group does
VIVERE Group, headquartered in Tangerang, Indonesia and listed on the Indonesian Stock Exchange under ticker GEMA since 2002, is an integrated interior solutions provider founded in 1984 as PT Gema Graha Sarana. The group operates across six business lines — interior contracting, furniture components and distribution, manufacturing, home furnishing, office furnishing, and export — through five wholly-owned subsidiaries (PT Gema Graha Sarana, PT Prasetya Gema Mulia, PT Vivere Multi Kreasi, PT Vinotindo Graha Sarana, PT Aida Rattan Industry) and a portfolio of 23 brands, employing more than 1,500 professionals. Manufacturing is conducted across five Indonesian facilities in Cikarang, Tangerang, Cikande, Cirebon, and Semarang, producing wooden furniture, panels, office furniture, metal, and rattan products using advanced machinery integrated with SAP (implemented in 2012).
The company's product portfolio combines proprietary brands with distributed global labels. Proprietary offerings include Carta high-pressure laminates (HPL), AIDA rattan furniture, Casaka live-edge solid wood, and the IDEMU customized furniture platform launched in 2019. Distribution and partnership agreements cover Wilsonart and Arborite HPL (since 1997), Dollken edging, Eubiq power outlets, and, through Vinoti Office, global office furnishing brands including Vitra, Steelcase, JEB Partitions, Milliken, Gerflor, Grado, Lightspace, Bolon, and Woven Image. Certifications include ISO 9001:2015, ISO 45001:2018, and SVLK/TLAS, alongside product-level credentials (FSC, GREENGUARD, LEED, OEKO-Tex 100, CRI Green Label Plus) on distributed lines.
VIVERE Group generates revenue through project-based interior contracting for enterprise clients, hardware sales of manufactured furniture, HPL distribution transaction fees, retail sales via VIVERE lifestyle stores, e-commerce via VIVEREcollection.com (launched 2016), and export of rattan furniture to 25+ countries through PT Aida Rattan Industry. Its customer base spans Fortune 500 and multinational corporates (including Exxon Mobil, ConocoPhillips, Pertamina, Petrosea, Bank Mandiri, Huawei Indonesia) and spans the corporate office, retail, hospitality, mining and energy, institutional, and consumer homeowner segments. The group reports 3 million square meters of completed projects across multiple industries.
Vivere Group firmographics
Firmographics- Name
- Vivere Group
- Legal name
- PT Gema Graha Sarana Tbk
- Website
- https://vivere.co.id
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VIVERE Group (IDX: GEMA) is an Indonesian integrated interior solutions group founded in 1984, spanning contracting, manufacturing, distribution, home/office furnishing, and export through 5 subsidiaries and 23 brands serving enterprise and consumer customers across 25+ countries.
- Ownership category
- akta.pro rank
Vivere Group industry classification
Industry- Product category
- Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020), Office Furniture (2520)
- akta.pro primary industry
- Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where Vivere Group is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Vivere Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interior Contracting Services: Project management and interior fit-out services for commercial and residential projects including furniture manufacturing, mechanical and electrical installation, maintenance and logistics.
- Furniture Manufacturing: Manufacturing of furniture, custom furniture, furniture components, and laminated furniture for diverse industries ranging from national to international companies.
- Distribution: Distribution of high-pressure laminates (HPL) and furniture components through Carta brand and international brands including Wilsonart and Arborite.
- Export: Export of rattan furniture and other interior products to international markets worldwide.
- Office Furnishing: Office furniture sales and distribution through partnerships with global brands including Vitra, Steelcase, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing for interior contracting |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Vivere Group product offering
Product offeringCore offering
VIVERE Group provides total interior and furnishing solutions through six integrated business lines: interior contracting and project management (PT Gema Graha Sarana), furniture manufacturing across five Indonesian production facilities, furniture components and high-pressure laminate distribution including Carta, Wilsonart and Arborite (PT Prasetya Gema Mulia), home furnishing brands such as Home by VIVERE, Casaka, IDEMU and Local by VIVERE (PT Vivere Multi Kreasi), office furnishing through Vinoti Office with global brand partners, and rattan furniture export (PT Aida Rattan Industry). The group delivers turnkey design, manufacturing, MEP installation, maintenance and logistics services to enterprise clients and operates lifestyle retail stores and an e-commerce channel for consumers.
Product overview
VIVERE Group is a comprehensive interior and furnishing solutions provider offering a multi-brand portfolio through six business units: Interior Contracting (PT Gema Graha Sarana/GGS), Furniture Components & Distribution (PT Prasetya Gema Mulia handling Carta HPL and Wilsonart/Arborite distribution), Home Furnishing (PT Vivere Multi Kreasi with brands including Home by VIVERE, Casaka, IDEMU, and Local by VIVERE), Office Furnishing (PT VINOTINDO GRAHASARANA/Vinoti Office), Manufacturing (wooden furniture, panel, office furniture, metal, and rattan across facilities in Cikarang, Tangerang, Cikande, Cirebon, and Semarang), and Export (PT Aida Rattan Industry for rattan furniture). The group operates over 1,000 clients, exports to 25+ countries, manages 3,000,000+ sqm of projects, and employs 1,500+ experts and professionals. With 40 years of experience, VIVERE Group provides total interior solutions from design through manufacturing and installation.
Differentiator
Problem solved
Functional benefit
Brands
- Home by VIVERE: Home furniture collection
- Local by VIVERE
- Gift & Accessories by VIVERE
- Hospitality by VIVERE
- Casaka
- IDEMU
- Carta Laminates
- Carta
- GGS
- Vinoti Office
- VIVERE International
Products and services
- Interior Contracting (PT Gema Graha Sarana) Turnkey interior contracting and fit-out services including project management, furniture manufacturing, MEP installation, maintenance and logistics for commercial and residential projects. Serves Fortune 500, multinational and large enterprise clients requiring single-vendor total interior solutions.
- Furniture Manufacturing Manufacturing of furniture, custom furniture, furniture components and laminated furniture across wooden furniture, panel, office furniture, metal and rattan categories, served by five Indonesian production facilities and targeting diverse industries from national to international companies.
- Furniture Components Furniture components and laminate panel solutions supplied to manufacturers and dealers, leveraging the Carta HPL brand and exclusive Indonesian distribution of Wilsonart, Arborite, Dollken edging and Eubiq power outlet systems.
- Carta High-Pressure Laminates (HPL) Proprietary high-pressure laminate surfacing brand offering a wide selection of surface designs and quality materials for interior applications, distributed through hundreds of dealers and shops across Indonesia.
- Distribution (PT Prasetya Gema Mulia) Nationwide wholesale distribution of Carta HPL plus international brands Wilsonart (USA, since 1997), Arborite (Canada, since 1997), Dollken (Germany, since 2005) and Eubiq (Singapore, since 2005) through hundreds of distributors, dealers and shops across Indonesia.
- Home Furnishing (PT Vivere Multi Kreasi) Consumer home furnishing offering including the Home by VIVERE, Casaka, IDEMU, Local by VIVERE, Hospitality by VIVERE and Gift & Accessories collections, sold through VIVERE lifestyle stores and the VIVEREcollection.com online channel.
- IDEMU Customized Furniture 4.0 Personalized furniture and design solutions platform combining craftsmanship and innovation to create unique, functional spaces tailored to individual customer needs.
- Casaka Premium Solid Wood Furniture High-end live edge solid wood furniture brand specializing in premium hardwood furniture and home decorations emphasizing quality and aesthetics.
- Office Furnishing (Vinoti Office) Comprehensive office furnishing solutions including modular workstations, ergonomic chairs, flooring, lighting and complete workspace design, distributed through partnerships with global brands Vitra, Steelcase, JEB Partitions, Milliken, Gerflor, Grado, Lightspace, Bolon and Woven Image.
- AIDA Rattan Furniture Export Export of high-quality rattan furniture including garden furniture, interior living room, dining room and bedroom furniture, wardrobes, spa products and accessories from PT Aida Rattan Industry's 10,000 sqm Cirebon facility to 25+ countries worldwide.
Companies that use Vivere Group
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Vivere Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vivere Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Indonesia Design District (IDD) PIK2coreCollaboration through IDD Pavilion at Salone del Mobile Milan 2026 under 'House of Indonesia' theme, showcasing VIVERE Group's flagship products.
- Alvin TjitrowirjocoreCurated VIVERE Group products for Salone del Mobile Milan 2026, emphasizing design values, material exploration, and contemporary Indonesian identity.
- Santi AlaysiuscoreInterior designer for IDD Pavilion at Salone del Mobile Milan 2026, providing modern, dynamic, and contextual visual interpretation.
- Aboday DesigncoreCollaboration with Aboday architectural studio for booth concept 'SWAY' at IndoBuildTech 2025, showcasing VIVERE Group's 'Designed for Life' philosophy.
- Green Product Council Indonesia (GPCI)minorVIVERE Group is one of 20 Corporate Circle Founders of GPCI, a non-governmental non-profit institution caring about environment in industrial material use.
- Palang Merah Indonesia (PMI)minorCollaboration with Indonesian Red Cross for organizing blood donation events.
- DollkencoreDistribution license for Dollken Edging products from Germany.
- EubiqcoreDistribution license for Eubiq Power Outlet System from Singapore.
- WilsonartcoreOfficial Distributor of Wilsonart High Pressure Laminate (HPL) products from USA in Indonesia through PT Prasetya Gema Mulia.
- ArboritecoreOfficial Distributor of Arborite HPL products from USA in Indonesia through PT Prasetya Gema Mulia.
- VitracoreVINOTI Office partnership with Vitra for office furniture offerings including modular workstation systems and design chairs.
- SteelcasecoreVINOTI Office partnership with Steelcase for ergonomic work chairs, including CarbonNeutral-certified products.
- JEB PartitionscoreVINOTI Office partnership for office partitioning solutions.
- MillikencoreVINOTI Office partnership for carpet tiles and premium flooring solutions with CRI Green Label Plus certification.
- GerflorcoreVINOTI Office partnership for luxury vinyl tile (LVT) flooring solutions.
- GradocoreVINOTI Office partnership for innovative office furniture designs.
- LightspacecoreVINOTI Office partnership for workspace lighting solutions.
- BoloncoreVINOTI Office partnership for textile flooring solutions.
- Woven ImagecoreVINOTI Office partnership for acoustic and design panels.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Vivere Group competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office furniture leader whose products VIVERE distributes in Indonesia via VINOTI. Comparable at the office-furnishing category, manufacturing scale, and ergonomic/sustainability positioning (LEED, OEKO-TEX, CarbonNeutral).
- La-Z-Boy: Vertically integrated manufacturer and retailer of residential furniture. Comparable through North-American home furniture manufacturing, brand-led retail, and supply-chain scale.
- Kimball International: US-based furniture manufacturer serving contract, hospitality, healthcare and residential markets with branded and bespoke offerings. Comparable through multi-segment manufacturing (office/hospitality/residential) like VIVERE's GGS plus VINOTI plus Hospitality by VIVERE.
- Williams-Sonoma (Pottery Barn, West Elm): Multi-brand home furnishings DTC and retail operator with strong e-commerce and lifestyle-store footprints. Comparable on the VMK lifestyle-store + VIVEREcollection.com DTC model and premium-curated design positioning.
- Haworth: Privately held global office furniture manufacturer with strong presence in Asia-Pacific and dealer/distributor networks. Comparable through office-furnishing manufacturing and channel-partner distribution models that overlap with VINOTI's premium positioning.
- Knoll (MillerKnoll): Premium contract and residential furnishings platform (Herman Miller, Knoll, Design Within Reach). Comparable through premium office/hospitality furnishing portfolios and a dealer-network distribution approach overlapping with VINOTI's premium positioning.
Direct peers
- Ashley Furniture Industries: World's largest furniture manufacturer with vertically integrated manufacturing, retail, and distribution across home furnishings. Comparable as a multi-brand, multi-channel furniture manufacturer-retailer with global reach.
- PT Integra Indocabinet: Indonesian publicly listed furniture manufacturer (IDX:WOOD) producing wood and engineered furniture for domestic and export markets. Most direct comparable in terms of Indonesian-listed furniture manufacturing scale, export orientation, and use of wood/rattan materials.
- Ethan Allen Interiors: Vertically integrated designer and manufacturer of home furnishings with company-operated retail. Comparable because of vertical integration from design/manufacturing through multi-channel retail (similar to VIVERE's GGS to VMK/VIVEREcollection flow).
Regional players
- PT Catur Sentosa Adiprana (CSAP): Indonesian publicly listed distributor of building materials including ceramic tiles, sanitary ware, and décor finishing products. Comparable as an Indonesian-listed building-products/HPL-adjacent distributor channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vivere Group social profiles
Digital presenceVivere Group compliance and trust
Trust signalCompliance8 records
Vivere Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivere Group leadership team
Management profileNumber of profiles
Profiles6 records
Vivere Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Vivere Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivere Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivere Group
What does Vivere Group do?
VIVERE Group provides total interior and furnishing solutions through six integrated business lines: interior contracting and project management (PT Gema Graha Sarana), furniture manufacturing across five Indonesian production facilities, furniture components and high-pressure laminate distribution including Carta, Wilsonart and Arborite (PT Prasetya Gema Mulia), home furnishing brands such as Home by VIVERE, Casaka, IDEMU and Local by VIVERE (PT Vivere Multi Kreasi), office furnishing through Vinoti Office with global brand partners, and rattan furniture export (PT Aida Rattan Industry). The group delivers turnkey design, manufacturing, MEP installation, maintenance and logistics services to enterprise clients and operates lifestyle retail stores and an e-commerce channel for consumers.
Is Vivere Group a public or private company?
Vivere Group is a public company. It is classified as public and is currently operating.
When was Vivere Group founded?
Vivere Group was founded in 1984. It employs 501 to 1,000 people.
Where is Vivere Group based?
Vivere Group is headquartered in Tangerang, Indonesia, in the Asia region.
How does Vivere Group make money?
Five revenue lines are on record. Interior Contracting Services are the primary driver. The others are furniture Manufacturing, distribution, export and office Furnishing.
Who are Vivere Group's main competitors?
Broad incumbents on record are Steelcase, La-Z-Boy, Kimball International, Williams-Sonoma (Pottery Barn, West Elm), Haworth and Knoll (MillerKnoll). Direct peers are Ashley Furniture Industries, PT Integra Indocabinet and Ethan Allen Interiors. PT Catur Sentosa Adiprana (CSAP) is listed as a regional player.
Does Vivere Group have an API?
No public API is recorded for Vivere Group.
What industry is Vivere Group in?
Vivere Group's product category is Furniture Manufacturing. Its primary akta.pro industry code is CRAOAFAB, Home Décor, Housewares & Gifts Distribution, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2510.