Woven Image
Woven Image is an Australian manufacturer of sustainable PET acoustic panels, ceiling tiles, and wallcoverings (anchored by its 2004 EchoPanel® product), selling through its own offices in Australia, Asia, and Europe plus a global distributor network to commercial architects and interior designers.
- Company typePrivate
- Founded1987
- HeadquartersBrookvale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Woven Image does
Woven Image Pty Ltd is a privately held Australian manufacturer of sustainable acoustic finishes for commercial interiors, founded in 1987 and headquartered in Brookvale (Sydney), NSW. The company's core technology is EchoPanel®, the original PET acoustic panel it invented and launched in 2004, made from 60–80% post-consumer recycled plastic fibres and offered in 12mm, 24mm, and 9mm thicknesses. Around this core it has built a broader portfolio spanning 3D formed panels (Column, Curtain), an embossed collection (Zen, Gem, Pico, Umi, Ion, Nalu), the Array acoustic baffle system, Fuji ceiling tiles, EchoFlex and Mura wallcoverings, a Print Collection produced with Australian artist Ben Goss, precision-cut designs, and commercial textiles and upholstery.
Woven Image monetises through one-time sales of these interior-finish products to architects, interior designers, and commercial fit-out projects across workplace, education, hospitality, healthcare, and government end markets. Go-to-market combines direct field sales from owned offices in Australia, Singapore, Hong Kong, Shanghai, Belgium, and London, a worldwide sample-ordering e-commerce flow, and a multi-region distributor/reseller network covering more than 20 countries across Europe, Asia, the Middle East, and Oceania. Pricing is contact-based and not publicly disclosed; the commercial model is anchored to specification-driven project sales supported by a Revit/BIM content library and sustainability documentation.
The business is differentiated by a deep stack of third-party certifications — Climate Active carbon neutral (2023), Global GreenTag GreenRATE Level A, Declare/Red List Free, LEED v4.1, BREEAM, and WELL — and by vertically integrated recycling operations (6,788 tonnes of PET processed, 329 million bottles upcycled, 916.88 MWh of solar since December 2019) that reduce cradle-to-gate impact of 12mm EchoPanel by 43.5% since 2014. The company has 11–50 employees, operates from eight owned offices, and sells globally; revenue is not publicly disclosed and the firm appears independently owned with no disclosed funding rounds, acquisitions, or leadership changes.
Woven Image firmographics
Firmographics- Name
- Woven Image
- Legal name
- Woven Image Pty Ltd
- Website
- https://wovenimage.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woven Image is an Australian manufacturer of sustainable PET acoustic panels, ceiling tiles, and wallcoverings (anchored by its 2004 EchoPanel® product), selling through its own offices in Australia, Asia, and Europe plus a global distributor network to commercial architects and interior designers.
- Ownership category
- akta.pro rank
Woven Image industry classification
Industry- Product category
- Commercial acoustic interior finishes
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Acoustic & Soundproofing Works (IMAFANAL)
- akta.pro secondary industries
- Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
Keywords
Where Woven Image is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Woven Image business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Acoustic Panel Sales: One-time sale of acoustic panels including EchoPanel® in various thicknesses and precision cut designs. Primary revenue stream from commercial interior products.
- Ceiling Solutions Sales: Sale of acoustic ceiling products including Fuji acoustic tiles and Array acoustic baffle systems.
- Textiles and Wallcoverings: Sale of commercial textiles, upholstery fabrics, and wallcoverings including Mura and EchoFlex.
- Custom Project Solutions: Bespoke customized projects developed in partnership with global design and manufacturing clients, including artist collaborations and unique interior design solutions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Woven Image product offering
Product offeringCore offering
Woven Image designs, manufactures and supplies sustainable acoustic and decorative interior finishes for commercial built environments. Its core range is centered on EchoPanel® — the original PET acoustic panel made from 60–80% post-consumer recycled plastic — extended through Embossed & 3D acoustic panels, Array ceiling baffles, Fuji acoustic ceiling tiles, EchoFlex and Mura wallcoverings, workstation screens, space dividers, precision cut panels, and a Print Collection developed in collaboration with artists. Products are specified by architects, interior designers and contractors for workplaces, education, hospitality, healthcare and government projects.
Product overview
Woven Image is a commercial interior products company specializing in sustainable acoustic finishes and textiles. The portfolio centers on EchoPanel® — the original PET acoustic panel launched in 2004, made from 60-80% post-consumer recycled plastic — supplemented by the Embossed & 3D Collection (Zen, Gem, Pico, Umi, Ion, Nalu), Array Acoustic Baffle System, Ceiling Solutions (Fuji series tiles), EchoFlex & Mura wallcoverings, Print Collection (art collaborations), Precision Cut Panels, Textiles/Upholstery, and various application-specific products (Workstation Screens, Space Dividers, Partitions, Walls, Ceilings). The company operates from Sydney with offices in Singapore, Hong Kong, China, and Belgium, and sells through distributors globally.
Differentiator
Problem solved
Functional benefit
Brands
- EchoPanel®: The original PET acoustic panel made using 60%-80% recycled fibres, invented and launched by Woven Image in 2004. Available in 12mm and 24mm thicknesses with various precision cut designs.
- Array
- Embossed & 3D
- EchoFlex
- Mura
- Nalu
- Fuji
Quantifiable outcome
- 329 million plastic drink bottles diverted from waterways and landfill
- +4 more outcomes
Companies that use Woven Image
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Woven Image technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Woven Image partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- South PolecoreCarbon offset partnership for Climate Active certification. South Pole provides carbon credit procurement supporting worldwide projects that reduce and remove carbon emissions while providing social, cultural and economic benefits.
- GreenfleetcorePartnership for carbon offset through regenerative carbon removal projects. Since 2017, donations have resulted in over 10,898 native trees and shrubs planted in biodiverse forests providing vital habitats for endangered wildlife.
- International Living Future InstitutecorePartnership for Declare ingredient transparency certification and Red List Free status, ensuring product ingredient and supply chain transparency.
- Global GreenTag™coreThird-party certification partnership for GreenRate Level A assessment, evaluating products' ingredients, supply chain and manufacture for environmental, social and Building Code compliance.
- Australasian EPDcorePartnership for Environmental Product Declarations providing product impact data and supply chain transparency.
- Climate ActivecoreAustralian Government-backed voluntary initiative providing rigorous, transparent and science-based carbon neutral certification for EchoPanel® products.
- Ben GossflagshipCollaboration with Australian artist to develop Art in Acoustic Form collection, transforming expressive artwork into immersive acoustic interior finishes. Ben Goss is an artist and graphic designer with 20+ years career, exhibited in New York, Singapore, Sydney and Melbourne.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Woven Image competitors and assessment
Company assessmentDirect peers
- BAUX: Swedish manufacturer of PET acoustic panels and tiles with strong design and sustainability brand. Directly comparable to Woven Image's EchoPanel® and 3D formed panels — same recycled material, premium A&D positioning, parallel focus on design awards and green-building certifications.
- Carnegie Fabrics: US-based commercial textile and acoustic solutions company producing wallcoverings, acoustic panels, and upholstery. Directly comparable to Woven Image's wallcoverings (Mura, EchoFlex) and textiles portfolio, with overlapping commercial interior and healthcare/education customer base.
- 3form: US-based manufacturer of architectural acoustic and decorative panels (Varia, Chroma, etc.) sold through A&D channels. Comparable product category and customer base (architects, designers, commercial fit-outs), with similar premium-design positioning and global project distribution.
- Offecct: Swedish acoustic furniture and panel maker (now part of Flokk group) producing PET and textile-based acoustic solutions for offices, hotels, and education. Comparable product mix (panels, screens, ceiling tiles), strong sustainability credentials, and European design-house customer overlap with Woven Image.
- FilzFelt: US manufacturer of wool felt acoustic panels and architectural products (acquired by Spinneybeck). Comparable to Woven Image's EchoPanel® line in terms of A&D specifier focus, panel-based acoustic solutions, and sustainability-driven material story — competing in similar North American specification channels.
- Autex Acoustics: New Zealand-based manufacturer of PET acoustic panels (Quietspace, Cube, Frontier) with strong sustainability positioning. Closest comparable to Woven Image: same core substrate (recycled PET), similar A&D customer base, comparable geographic reach across Australasia and international markets.
Broad incumbents
- Knoll: Major global office furniture and workplace solutions brand (part of MillerKnoll). Overlaps with Woven Image through its acoustic furniture, partitions, and textile lines, and shares the same A&D specification ecosystem — broader portfolio but with comparable sustainability positioning.
- Ecophon (Saint-Gobain): Saint-Gobain-owned global leader in acoustic ceilings and wall panels for commercial interiors. Competes with Woven Image's ceiling tile and acoustic panel lines at much larger scale; broader product portfolio but overlapping A&D specifier relationships in healthcare, education, and office segments.
- Armstrong Ceiling Solutions: Global leader in commercial ceiling systems, including acoustic ceiling tiles and baffles. Competes directly with Woven Image's Array baffle and Fuji ceiling tile lines at much greater scale, with broader product breadth but less design-led customization.
Emerging players
- Submaterial: US-based boutique manufacturer of architectural acoustic and felt panels focused on design-led, sustainable products. Comparable to Woven Image's premium design positioning and material innovation, but smaller scale and primarily North American distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Woven Image social profiles
Digital presenceWoven Image compliance and trust
Trust signalCompliance13 records
Woven Image financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woven Image leadership team
Management profileNumber of profiles
Woven Image funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woven Image M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woven Image
What does Woven Image do?
Woven Image designs, manufactures and supplies sustainable acoustic and decorative interior finishes for commercial built environments. Its core range is centered on EchoPanel® — the original PET acoustic panel made from 60–80% post-consumer recycled plastic — extended through Embossed & 3D acoustic panels, Array ceiling baffles, Fuji acoustic ceiling tiles, EchoFlex and Mura wallcoverings, workstation screens, space dividers, precision cut panels, and a Print Collection developed in collaboration with artists. Products are specified by architects, interior designers and contractors for workplaces, education, hospitality, healthcare and government projects.
Is Woven Image a public or private company?
Woven Image is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Woven Image founded?
Woven Image was founded in 1987. It employs 11 to 50 people.
Where is Woven Image based?
Woven Image is headquartered in Brookvale, Australia, in the Oceania region.
How does Woven Image make money?
Four revenue lines are on record. Acoustic Panel Sales are the primary driver. The others are ceiling Solutions Sales, textiles and Wallcoverings and custom Project Solutions.
Who are Woven Image's main competitors?
Direct peers on record are BAUX, Carnegie Fabrics, 3form, Offecct, FilzFelt and Autex Acoustics. Broad incumbents are Knoll, Ecophon (Saint-Gobain) and Armstrong Ceiling Solutions. Submaterial is listed as an emerging player.
Does Woven Image have an API?
No public API is recorded for Woven Image.
What industry is Woven Image in?
Woven Image's product category is Commercial acoustic interior finishes. Its primary akta.pro industry code is IMAFANAL, Acoustic & Soundproofing Works, with a secondary code of IMAFANAM, Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls). Its NAICS code is 3372 and its SIC code is 2540.