PoE Texas
PoE Texas is a privately held Austin-based provider of more than 150 Power over Ethernet hardware products and bundled smart-building software (MeetingPortal, ControlPortal, DASH), serving commercial buildings, ISPs, hospitality, and contractors via e-commerce, distributors, and White Glove installation services.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What PoE Texas does
PoE Texas (legally TE Andrews Holdings LLC) is a privately held, bootstrapped manufacturer and distributor of Power over Ethernet (PoE) infrastructure products, founded in 2011 and headquartered in Austin, Texas. The company sells more than 150 hardware SKUs spanning PoE switches, injectors/midspans, splitters, extenders, power supplies, lighting and automation modules, and accessories supporting IEEE 802.3af, 802.3at, 802.3bt, and 24V passive PoE standards. Differentiated products include the patent-pending GAT-USBC-PD PoE-to-USB-C converter series and the GBT-4-IW IEEE 802.3bt in-wall PoE switch. PoE Texas also offers software platforms (MeetingPortal room scheduling, ControlPortal smart-building command center, Denton Digital Building Intelligence) and subscription services (DASH Enterprise), positioning it as an integrated low-voltage smart-building supplier rather than a pure hardware reseller.
The company operates a multi-channel go-to-market combining direct e-commerce through a Shopify storefront, an Amazon Prime storefront, a dedicated EU partner site (poe-partner.com), and a distributor network, supplemented by a White Glove installation service and an Intelligent Financing program for commercial deployments. Target customers span commercial buildings, ISPs, hospitality operators (case study: Resorts World Las Vegas, Crockfords Villa 66), manufacturers, designers, and contractors. With approximately 10 team members led by founder/CEO Tyler Andrews and CTO Joseph Herbst, PoE Texas functions as a focused niche specialist that leverages content marketing, technical education (Learning Center, Technical Center, PoE Calculator apps), and industry consortium participation (PoE Consortium) to compete against larger networking OEMs in a narrow low-voltage segment.
PoE Texas firmographics
Firmographics- Name
- PoE Texas
- Legal name
- TE Andrews Holdings LLC
- Website
- https://poetexas.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PoE Texas is a privately held Austin-based provider of more than 150 Power over Ethernet hardware products and bundled smart-building software (MeetingPortal, ControlPortal, DASH), serving commercial buildings, ISPs, hospitality, and contractors via e-commerce, distributors, and White Glove installation services.
- Ownership category
- akta.pro rank
PoE Texas industry classification
Industry- Product category
- Power over Ethernet Hardware
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Power over Ethernet (PoE) Switching (HDAFAAAI)
- akta.pro secondary industries
- Industrial PoE Switching (PoE/PoE+/PoE++) (HDAFAJAC), Power over Ethernet (PoE) Cabling & Connectivity Components (HDAFALAJ), Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI)
Keywords
Where PoE Texas is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PoE Texas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Direct sales of PoE hardware including switches, injectors, splitters, converters, extenders, lighting products, and accessories through e-commerce store and distribution channels. Products range from $22.99 to $99.99 for individual items, with enterprise quote-based pricing for larger deployments.
- DASH Subscriptions: DASH Enterprise subscription service for room scheduling and smart building management. Contact-based enterprise sales motion with custom pricing based on device count and license duration.
- Intelligent Financing: Financing options offered for commercial PoE deployments enabling customers to pay for PoE infrastructure over time rather than upfront capital expenditure.
- White Glove Service: Premium installation and configuration service for tablets and displays including software installation and field configuration. Custom quote-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | USB-C to Lightning Right Angle Cable - $23.49 |
| Unit Pricing | Pay-as-you-go | GBT-4-IW In-Wall PoE Switch - $79.99 (20% off from $99.99) |
| Subscription | Multi-year contract | DASH Enterprise Subscriptions |
| Subscription | Multi-year contract | Extended Warranty Options |
| Other | Pay-as-you-go | White Glove Installation Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PoE Texas product offering
Product offeringCore offering
PoE Texas designs, sells, and supports more than 150 Power over Ethernet (PoE) hardware products — including switches, injectors, splitters, converters, extenders, lighting, and accessories — that deliver power and data over standard Ethernet cabling. The company also offers software platforms (MeetingPortal, ControlPortal, Denton DBI) for room scheduling and smart building control, along with subscription and White Glove installation services for enterprise customers.
Product overview
PoE Texas offers a comprehensive portfolio of Power over Ethernet (PoE) hardware products and software solutions organized across several categories. The core hardware offerings include PoE Switches (network switches with built-in PoE injection), PoE Injectors/Midspans, PoE Splitters & Converters (converting PoE to USB, USB-C, and Lightning for non-PoE devices), PoE Extenders, Power Supplies, and a full Lighting & Automation suite. The company also provides software platforms including MeetingPortal (room scheduling for tablets integrated with Microsoft Exchange/Outlook and Google Calendar), ControlPortal (smart building command center), and the Denton Digital Building Intelligence (DBI) platform. Key named products include the GBT-4-IW in-wall PoE switch and the GAT-USBC-PD series USB-C PoE splitters. Supporting offerings include DASH subscription services, White Glove installation/configuration services, free PoE Calculator and Voltage Drop Calculator web tools, and PoE Consortium membership. The portfolio is designed to enable lighting, blinds, audio-visual, security, tablets, displays, and general building controls — all powered and managed over standard Ethernet cabling.
Differentiator
Problem solved
Functional benefit
Products and services
- PoE Switches Network switches with built-in Power over Ethernet injection that route network traffic while powering connected devices through the same Ethernet cable. Designed for commercial buildings, ISPs, and office network deployments.
- PoE Injectors / Midspans Midspan injectors placed between a switch and a powered device that add electrical power to an Ethernet cable without managing data. Used by integrators adding PoE capability to existing non-PoE switches.
- PoE Splitters & Converters Devices that convert Power over Ethernet into USB, USB-C, Lightning, or other power formats, enabling non-PoE devices to receive power and data over Ethernet cabling. Used for powering tablets, displays, and other USB-C/Lightning devices.
- PoE Extenders Devices that extend PoE power and data beyond the standard 100-meter Ethernet limit, enabling installations at greater distances. Extend network reach by an additional 300+ feet.
- PoE Power Supplies Power supplies that provide PoE power delivery to connected devices across the network.
- PoE Lighting & Automation Integrated PoE solutions for LED lighting, blinds, audio-visual, security, and building controls — all powered and controlled over a single Ethernet cable. Targets smart building automation in commercial environments.
- Tablets & Displays (PoE-Powered) PoE-to-USB Type C converters and related solutions that power and connect tablets and displays over Ethernet, eliminating the need for separate power outlets at mounting locations.
- MeetingPortal Room scheduling software for iPad and Android tablets, integrated with Microsoft Exchange/Outlook and Google Calendar to display real-time room availability and enable direct booking from the display.
- ControlPortal Smart building command center software platform for wall-mounted tablets, enabling centralized control of lighting, blinds, HVAC, and other building systems.
- DASH Subscriptions Enterprise room scheduling and smart building management subscription service with quote-based pricing determined by number of devices and license duration.
- White Glove Service Professional installation, software configuration, and tablet setup service for PoE deployments, offered as a custom quote-based add-on to product purchases for enterprise customers.
- Denton Digital Building Intelligence (DBI) Digital building intelligence platform for PoE-powered lighting and building automation control via wall-mounted tablets.
- GBT-4-IW (In-Wall PoE Switch) In-wall Gigabit PoE switch with one IEEE 802.3bt uplink port and four PoE/PoE+ data ports, fitting in a standard single-gang US electrical box, with up to 60W total power budget. Extends PoE an additional 300 feet with auto-negotiating ports.
- GAT-USBC-PD Series (PoE Splitter for USB-C Devices) Patent-pending PoE-to-USB Type-C converters supporting iPad Pro, Surface Go, Samsung Tab, and other USB-C devices, delivering up to 25W with IEEE 802.3at/PoE+ compatibility and automatic IP configuration.
- Tools & Accessories Supporting accessories including cable testers, connectors, mounts, and enclosures for PoE installations.
Quantifiable outcome
- 30% cost savings on installation projects compared to traditional electrical work
- +2 more outcomes
Companies that use PoE Texas
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
PoE Texas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PoE Texas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PoE ConsortiumcoreJoint venture with leading PoE companies to promote awareness of sustainability and energy-efficient benefits of Power over Ethernet technology. PoE Texas is a member company helping advance the technology and industry standards.
- AIGminorAIG provides extended warranty options for PoE Texas products, allowing customers to extend coverage beyond the standard 1-year manufacturer warranty by 1, 2, or 3 additional years.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PoE Texas competitors and assessment
Company assessmentDirect peers
- MikroTik: MikroTik offers PoE-capable switches and routers aimed at ISPs and WISPs at very competitive price points — directly comparable to PoE Texas's ISP customer segment and its networking hardware portfolio.
- Ubiquiti (UniFi): Ubiquiti's UniFi line sells PoE switches, injectors, and networking gear to SMBs and prosumers via a direct e-commerce channel — directly competing with PoE Texas on switches, injectors, and price points, with similar self-serve buying motions.
- TRENDnet: TRENDnet sells PoE switches, injectors, and extenders through distribution and e-commerce at SMB price points, mirroring PoE Texas's core product catalog and SMB/contractor buyer base.
- TP-Link (Omada): TP-Link's Omada and VIGI lines offer PoE switches, injectors, and extenders at comparable SMB price points, distributed through Amazon and broad retail channels — directly competing on PoE hardware in the same e-commerce buyer profile.
- Phihong: Phihong is a long-established manufacturer of PoE injectors, midspans, and power supplies — directly comparable to PoE Texas's injector and power-supply product lines serving ISPs and commercial integrators.
Broad incumbents
- Enlighted (Siemens): Enlighted, owned by Siemens, delivers PoE-powered smart lighting and IoT sensors for commercial buildings — overlapping with PoE Texas's lighting/automation vertical and enterprise smart-building customer base, but as part of a much larger building technologies portfolio.
- Cisco (Meraki): Cisco Meraki provides cloud-managed PoE switches as part of a broader enterprise networking portfolio, competing for the same enterprise buyers PoE Texas targets with DASH subscriptions and White Glove Service — but as part of a much wider stack.
- Aruba Networks (HPE): Aruba offers PoE switching and wireless as part of an enterprise networking suite; its smart-building and IoT offerings overlap with PoE Texas's commercial building and lighting/automation segments, but Aruba competes as a broader networking incumbent.
- NETGEAR: NETGEAR's Pro AV and Insight lines deliver PoE switches and extenders through retail and distribution channels that overlap with PoE Texas's go-to-market, particularly for SMB and prosumer buyers.
Emerging players
- Igor (Nexos): Igor's PoE-based smart lighting platform is a direct competitor in PoE lighting/automation, targeting the same commercial-building and hospitality segments (e.g., Resorts World) where PoE Texas cites marquee deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PoE Texas social profiles
Digital presencePoE Texas financial estimates
Financial estimateRevenue estimate
Valuation estimate
PoE Texas leadership team
Management profileNumber of profiles
Profiles3 records
PoE Texas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PoE Texas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PoE Texas
What does PoE Texas do?
PoE Texas designs, sells, and supports more than 150 Power over Ethernet (PoE) hardware products — including switches, injectors, splitters, converters, extenders, lighting, and accessories — that deliver power and data over standard Ethernet cabling. The company also offers software platforms (MeetingPortal, ControlPortal, Denton DBI) for room scheduling and smart building control, along with subscription and White Glove installation services for enterprise customers.
Is PoE Texas a public or private company?
PoE Texas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PoE Texas founded?
PoE Texas was founded in 2011. It employs 1 to 10 people.
Where is PoE Texas based?
PoE Texas is headquartered in Austin, United States, in the North America region.
How does PoE Texas make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are DASH Subscriptions, intelligent Financing and white Glove Service.
Who are PoE Texas's main competitors?
Direct peers on record are MikroTik, Ubiquiti (UniFi), TRENDnet, TP-Link (Omada) and Phihong. Broad incumbents are Enlighted (Siemens), Cisco (Meraki), Aruba Networks (HPE) and NETGEAR. Igor (Nexos) is listed as an emerging player.
Does PoE Texas have an API?
No public API is recorded for PoE Texas.
What industry is PoE Texas in?
PoE Texas's product category is Power over Ethernet Hardware. Its primary akta.pro industry code is HDAFAAAI, Power over Ethernet (PoE) Switching, with a secondary code of HDAFAJAC, Industrial PoE Switching (PoE/PoE+/PoE++). Its NAICS code is 335313 and its SIC code is 3600.