What TRENDnet does

TRENDnet is a privately held US-based designer and seller of networking and surveillance hardware, founded in 1990 and headquartered in Torrance, California, under the co-founder leadership of Pei Huang (CEO) and Peggy Huang (CFO). The company sells a broad catalog spanning switches (unmanaged, managed, multi-gigabit, PoE, and managed PoE), wireless routers/access points/adapters, wired infrastructure (fiber, KVM, powerline, MoCA), IP cameras and NVRs, industrial-grade hardened equipment, and intelligent Managed PDUs, with TRENDnet Hive providing a cloud-based layer for remote management, monitoring, and automation across the installed base.

The technology stack is built on established networking standards — including 2.5GBASE-T multi-gigabit, PoE/PoE+ (802.3af/at) and 802.3bt up to 240W, Auto-MDIX on all switch ports, and GREENnet power-saving circuitry — with ISO 9000-certified manufacturing and UL/FCC/CE regulatory certifications. Select SKUs carry NDAA/TAA compliance, enabling participation in US federal and government procurement. The Hive cloud platform and managed PDU product line represent the company's incremental move into software-adjacent recurring-touch capabilities, though the business remains fundamentally hardware-centric.

TRENDnet's revenue model is hardware sales monetized through four parallel channels: a proprietary TRENDnet Store (direct e-commerce with new and certified refurbished inventory), online and physical retail, authorized global distributors, and a tiered channel partner program (upTREND for North American VARs with Valued/Silver/Gold/Platinum tiers offering 2-10% front-end discounts, and a Global Partner Program for international distributors/resellers). Customers span Residential/SMB, Value-Added Resellers, Enterprise/Government, and Industrial verticals across more than 100 countries.

Name

TRENDnet

Legal name

TRENDnet, Inc.

Website

https://trendnet.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

TRENDnet is a privately held US-based provider of networking and surveillance hardware — switches, wireless, wired, IP cameras, NVRs, and industrial-grade equipment — serving consumer, SMB, enterprise, government, and industrial customers worldwide through direct e-commerce and a global channel partner network.

Ownership category

akta.pro rank

Product category

Networking Hardware

NAICS

Computer Systems Design and Related Services (54151)

SIC

Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Data Center Ethernet Switching (ToR/Leaf-Spine) (HDABAFAA)

akta.pro secondary industries

Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC), Power Distribution Units (PDUs) & Rack Power (HDACAJAC), KVM Switches & Peripheral Sharing Devices (HDACAHAI)

Keywords

• Network switches
• Wireless networking equipment
• IP surveillance cameras
• Industrial networking
• Power over Ethernet

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling networking and surveillance hardware including switches, routers, wireless access points, IP cameras, NVRs, industrial equipment, and accessories. Products sold through direct e-commerce, retail, and channel partners with pricing ranging from entry-level consumer to enterprise-grade equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TRENDnet designs, manufactures, and sells networking and surveillance hardware, including switches (unmanaged, managed, multi-gigabit, PoE, managed PoE), wireless equipment (routers, access points, adapters), wired infrastructure (fiber, KVM, powerline, MoCA), IP cameras and NVRs, and ruggedized industrial-grade networking devices. The company complements this portfolio with the TRENDnet Hive cloud-based network management platform and Managed PDUs, serving both home/SMB users through direct e-commerce and enterprise/government/industrial customers through a global channel partner network.

Product overview

TRENDnet is a networking and surveillance hardware company offering a comprehensive portfolio of networking solutions organized into distinct product lines. The core offerings include Switches (Unmanaged, Managed, Multi-Gigabit, PoE, Managed PoE), Wireless (Routers, Access Points, Adapters), Wired (Fiber, KVM, Powerline & MoCA), Surveillance (IP Cameras, NVRs), and Industrial-grade networking equipment. The company provides TRENDnet Hive as a cloud-based management platform for remote device monitoring and control. Additional products include Managed PDUs for intelligent power distribution, USB/USB-C accessories, networking tools and testers, and WiFi presenters. The product architecture is hardware-centric with cloud management capabilities, targeting both residential and enterprise customers with solutions ranging from basic unmanaged switches to advanced industrial-grade managed networking equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Network Switches Comprehensive line of Unmanaged, Managed, Multi-Gigabit, PoE, and Managed PoE switches ranging from compact 5-port models to 48+ port enterprise units with various power and speed capabilities, sold to residential, SMB, enterprise, and government buyers.
• Wireless Networking Equipment Wireless routers, access points, adapters, and accessories for residential and enterprise Wi-Fi connectivity.
• Wired Networking Infrastructure Fiber optic solutions, patch panels, keystone jacks, network adapters, KVM switches, and Powerline & MoCA adapters for physical network deployments.
• IP Surveillance Systems IP Cameras and Network Video Recorders (NVRs) for home and business security monitoring deployments.
• Industrial Networking Equipment Hardened industrial switches, PoE switches, PoE injectors/extenders/splitters, and fiber solutions designed for harsh environments with extended temperature ranges and rugged enclosures.
• TRENDnet Hive Cloud Management Platform Cloud-based network management platform enabling remote management, monitoring, control, and automation of TRENDnet networking devices including managed PDUs.
• Managed PDU Intelligent networked power distribution units with remote monitoring, control, automation, and outlet-level protection, managed through TRENDnet Hive.
• USB & USB-C Accessories USB and USB-C adapters, hubs, and cables for connectivity expansion.
• Networking Tools & Testers Networking tools and cable testers for installation and maintenance of network infrastructure.
• WiFi Presenters Wireless presentation devices for business and conference environments.

Quantifiable outcome

• GREENnet technology reduces power consumption by up to 70% when Ethernet ports are not in use, connected devices are turned off, or devices are in power-saving modes
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• North American VAR PartnerscoreChannel Partner/ Reseller/ DistributorTRENDnet's upTREND Partner Program for Value Added Resellers in the US and Canada provides tiered benefits (Valued, Silver, Gold, Platinum) based on quarterly purchase volumes ranging from up to $2,499 (Valued) to $15,000+ (Platinum). Front-end discounts range from 2% to 10%, with additional benefits including dedicated sales support, bid desk, RMA services, technical support (Level 3), demo program with 30% discount, and online product/sales training.
• Global Distributors and ResellerscoreChannel Partner/ Reseller/ DistributorTRENDnet's Global Partner Program serves partners with headquarters outside the US and Canada, offering marketing and training support including official logos, webinar registration, past webinar recordings, product training presentations, case studies, marketing collateral, print advertisements, online banners, landing pages, e-blasts, and artwork samples. Platform available to existing partners only; new partners must contact [email protected].
• Amazon Services LLC AssociatesminorGTM or Marketing PartnerTRENDnet participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to earn advertising fees by advertising and linking to amazon.com. TRENDnet earns from qualifying purchases made through affiliate links.
• Stand Up To CancerminorOthersTRENDnet is a proud supporter of Stand Up To Cancer (SU2C), supporting its mission to raise awareness and fund research to detect and treat cancers with the aspiration to cure all patients. This is a philanthropic partnership rather than a commercial arrangement.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Ubiquiti: Ubiquiti's UniFi platform combines prosumer/SMB-grade switches, Wi-Fi APs, and security cameras under a single cloud-managed interface, competing directly with TRENDnet's integrated switching, wireless, and surveillance portfolio.
• Zyxel Networks: Zyxel is a direct peer in SMB and mid-market networking — managed switches, Wi-Fi, and security appliances — and operates a Nebula cloud management platform comparable to TRENDnet Hive.
• TP-Link: TP-Link is a leading global provider of consumer and SMB networking equipment (switches, routers, access points) and competes head-to-head with TRENDnet on price and channel. Its Omada cloud-managed line targets the same managed-SMB segment as TRENDnet Hive.
• Buffalo Technology: Buffalo competes with TRENDnet in consumer and small-business networking (wired, wireless, NAS), sharing similar retail and online distribution channels in North America and Japan.
• MikroTik: MikroTik competes with TRENDnet in the SMB and prosumer router/switch segment, particularly in cost-sensitive channels and emerging markets, offering RouterOS-based managed networking at aggressive price points.
• D-Link: D-Link is a longstanding direct competitor in SOHO and SMB switches, wireless, and IP surveillance. D-Link's Nuclias cloud platform mirrors TRENDnet's Hive positioning for small-business managed networking.
• Tenda Technology: Tenda is a low-cost networking equipment vendor competing directly with TRENDnet in consumer and SMB switches, routers, and Wi-Fi — particularly in APAC and EMEA channel partners and online retail.
• Netgear: Netgear is a direct competitor across consumer, SMB, and prosumer networking — switches (unmanaged and managed), Wi-Fi routers/APs, and Power over Ethernet products. Netgear's Insight cloud-management platform overlaps directly with TRENDnet Hive in serving the same SMB channel.
• Linksys: Linksys (Foxconn-owned) competes with TRENDnet in the consumer and small-business networking space across Wi-Fi routers, mesh systems, and switches for retail and SMB channels.

Emerging players

• EnGenius: EnGenius offers SMB-focused managed switches, Wi-Fi, and cloud-managed networking (EnGenius Cloud) targeting similar channel partners and verticals as TRENDnet, with growing overlap on PoE and industrial SKUs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRENDnet
• YouTubeyoutube.com/Pixelpro80
• Facebookfacebook.com/TRENDnet
• LinkedInlinkedin.com/company/trendnet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRENDnet