Striker Brands

What Striker Brands does

Striker Brands is a US-based, privately held fishing outerwear and apparel company that designs, markets, and sells technical clothing for ice fishing and open water angling. The product portfolio spans more than 20 series across premium ice fishing suits (Apex, Climate, Denali, Stella, Prism, Avenger), professional rainwear (Adrenaline, Vortex, Impulse Packable), layering and softshell apparel (Barricade, Breakline, Shield, Renegade), UPF 50+ sun protection garments (Guardian, Prime, SuperLite, Wavebreak, Tournament), specialized gloves and mitts, footwear, and accessories such as the Kodiak waterproof duffel.

The company's technical differentiation is built on proprietary material technologies rather than software. Core technologies include PrimaLoft Gold with Cross Core (aerogel-based insulation derived from NASA research), Heat Map ceramic heat-generating pattern technology, Sureflote flotation assistance rated for up to two hours of buoyancy, military-grade SuperFabric knee panels, and the Hydrapore Pro waterproof/breathable laminate rated to 15,000mm. Product design is highly domain-specific, with features such as Line Cutterz integrated zipper pulls, kill switch D-rings, and fishing-specific pocket configurations.

Striker operates a direct-to-consumer e-commerce business through strikerbrands.com, supplemented by a US dealer network with an active dealer recruitment process. Pricing ranges from $19.99 entry-level accessories to $399.99-$429.99 premium ice fishing suits, with a typical free shipping threshold of $95 across the continental US. The company targets recreational ice fishing enthusiasts, open water anglers, women anglers, youth and family segments, and professional fishing guides and tournament competitors. It does not disclose revenue, headcount, funding, or management team information.

Name

Striker Brands

Legal name

Striker Brands

Website

https://strikerbrands.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Striker Brands is a US-based fishing outerwear and apparel company that designs and sells premium ice fishing suits, rainwear, UPF sun protection, and accessories for recreational and professional anglers through DTC e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Fishing Outerwear & Apparel

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

akta.pro secondary industry

Ice Fishing Specialty Retail (CRAMALAE)

Keywords

• Fishing outerwear
• Ice fishing apparel
• Fishing rainwear
• UPF sun protection clothing
• Ice fishing suits

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Striker generates revenue through direct-to-consumer sales of fishing outerwear, apparel, and accessories via their e-commerce platform. Products include jackets, bibs, gloves, headwear, and accessories at various price points ranging from $19.99 to $399.99.
2. Dealer/Retail Network: Revenue generated through physical dealer locations across the US, with a dealer locator tool on the website and dealer application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Striker Brands designs, sources, and sells fishing-specific outerwear, apparel, and accessories for ice fishing and open water fishing. Its product range spans premium ice fishing suits (Apex, Climate, Denali, Stella, Prism, Avenger), professional rainwear (Adrenaline, Impulse Packable, Vortex), layering and softshell apparel, UPF 50+ sun protection clothing, gloves, mitts, headwear, boots, wool socks, and gear-storage accessories such as waterproof duffels and rod cases. Products are sold directly to consumers via the strikerbrands.com e-commerce site and through a domestic dealer network, with prices ranging from $19.99 for entry-level items to $399.99 for premium ice fishing suits.

Product overview

Striker Brands is a fishing outerwear and apparel company specializing in high-performance gear for ice fishing and open water fishing. The product portfolio includes premium insulated ice fishing suits (Apex, Climate, Denali, Stella, Prism, Avenger), professional rainwear (Adrenaline, Impulse Packable, Vortex), layering and softshell apparel (Barricade, Breakline, Shield, Renegade), UPF sun protection clothing (Guardian, Prime, Wavebreak, SuperLite, Tournament), specialized gloves (Apex, Attack, Stealth, Tundra, Crossover Flip Mitt, Wool, Reflex Sun Glove), headwear, footwear (Ice Boot, wool socks), and accessories (waterproof duffels, rod cases). The products utilize proprietary technologies including PrimaLoft Cross Core insulation with aerogel, Hydrapore Pro waterproof/breathable membranes, Sureflote flotation assistance, Heat Map ceramic heat technology, and UPF50+ sun protection fabrics. The company serves men, women, and youth segments across both ice fishing and open water fishing disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Adrenaline: Professional rainwear, purpose-built with all the features needed to keep you fishing dry and comfortable in even the harshest windy and rainy conditions.
• Denali
• Impulse
• Apex
• Climate
• Prism
• Stella
• Avenger
• Barricade
• Shield
• Breakline
• Renegade
• Guardian
• Prime
• Wavebreak
• SuperLite
• Tournament
• Vortex

Products and services

• Apex Series Ice Fishing Suit A premium ice fishing suit (jacket, bib, and gloves) featuring PrimaLoft Gold with Cross Core insulation (NASA-derived aerogel), Hydrapore Pro waterproof/breathable laminate, Heat Map ceramic heat technology, and Sureflote flotation assistance, designed for anglers fishing in extreme cold conditions.
• Climate Series 3-in-1 Ice Suit An adjustable and adaptable 3-in-1 cold-weather jacket system with removable softshell, perforated Sureflote flotation assistance, magnetic storm flaps, and fleece-lined components, built for hole hopping, shelter fishing, and open ice use.
• Denali Insulated Series Cold- and wet-weather insulated rainwear with body-mapped PrimaLoft Silver insulation and the Hydrapore Pro waterproof/breathable/windproof system, positioned for battle against cold and wet winter weather while remaining comfortable enough for everyday wear.
• Adrenaline Series Rainwear Professional fishing rainwear built for harsh wind and rain, using Hydrapore Pro 2.5-layer waterproof fabric with center-front storm flap closures and waterproof neoprene cuffs, offered in men's and women's lines.
• Impulse Packable Series Packable and compact rainwear made from 100% recycled material, featuring 10K/10K waterproof/breathable 2.5-layer construction with 3D print for breathability and packing into an included stuff bag for easy portability.
• Vortex Series Rainwear Premium rainwear with 2-layer fabric construction, Hydrapore Pro waterproofing, kill switch D-ring attachment, and adjustable inseam options on bibs and pants, offered at a practical price point relative to the Adrenaline line.
• Women's Stella Series Lightweight women's ice fishing suit designed for female anglers to withstand extreme cold weather, with female-specific fit and feature set.
• Women's Prism Series Stylish and comfortable women's ice fishing apparel with practical features and warmth, designed for female anglers both on and off the ice.
• Youth Avenger Series Ultimate cold-weather protection for youth, designed for ice fishing, outdoor play, and sledding activities, sized and built for younger users.
• Barricade Series Versatile cold-weather hoody blending performance and casual comfort, with premium stretch softshell and fleece-lined options.
• Breakline Series Versatile outerwear including hoodies and vests designed to take anglers through changing seasons without interruption.
• Shield Series Versatile 3-season high-performance layering pieces with integrated flotation assistance technology for cold-weather adventures.
• Renegade Series All-season pullover and layering options for active ice fishing days and cold, windy boat days.
• Guardian UPF Series Sun protection hoodies with a UPF50+ rating, designed for long days under the sun while fishing.
• Prime Series UPF sun protection shirts and hoodies designed for extended sun exposure during fishing activities.
• Wavebreak Series UPF-rated fishing shirts providing sun protection during open water fishing.
• SuperLite Series Ultimate UPF50+ performance layer providing lightweight sun protection apparel for hot-weather fishing.
• Tournament Series Shorts and pants designed for fishing tournaments with functional features and sun protection.
• Apex Gloves Premium ice fishing gloves with 100g/170g PrimaLoft Silver insulation, Hipora waterproof/breathable lining, reinforced leather palm, and seamless fingertips, sold at $129.99.
• Attack Gloves Ice fishing gloves with 150g 3M Thinsulate insulation, a Hipora waterproof insert, and 300D back-of-hand shell, sold at $89.99.
• Stealth Glove Waterproof gloves with 4-way stretch fabric providing maximum dexterity, tech touch fingertips, and a silicone print palm, sold at $69.99.
• Tundra Mitts Heavy-duty mitts featuring 200g Thermadex insulation, a Hipora waterproof/breathable membrane, full leather palm, and a zippered pocket for hand warmers, sold at $89.99.
• Crossover Flip Mitt Customizable flip mitt with 150g/100g 3M Thinsulate insulation, allowing the mitt, thumb, and liner glove to flip back for dexterity, sold at $99.99.
• Wool Glove Half-finger wool-blend gloves that maintain warmth even when wet, designed for baitcasting and vertical jigging, sold at $34.99.
• Reflex Sun Glove UPF 50+ sun protection gloves with a half-finger design, synthetic suede palm overlays, and a snap connector, available in multiple colors, sold at $29.99.
• Striker Ice Boot Specialized ice fishing boots designed for cold-weather conditions on frozen waters, sold at $189.99.
• Heavyweight Crew Wool Sock Heavyweight wool sock with moisture-wicking properties, designed for ice fishing, sold at $34.99.
• Midweight OTC Wool Sock Over-the-calf wool socks in a camo pattern designed for ice fishing, sold at $34.99.
• Kodiak Waterproof Duffel Waterproof duffel bags available in 60L and 90L sizes for storing fishing gear in wet conditions.
• Rod Case Protective case for fishing rods during transport and storage.

Quantifiable outcome

• Sureflote flotation provides up to 2 hours of flotation for average person
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Simms Fishing Products: Simms is the most direct competitor to Striker in fishing-specific apparel, particularly waders, rainwear, and cold-weather layers. Both brands serve the same dedicated angler base with technical, premium-priced outerwear and a similar dealer + DTC distribution model.
• Grundens: Grundens manufactures fishing-focused rainwear and outerwear with comparable premium technical positioning (e.g., polyurethane-coated bibs and jackets). Overlap with Striker's Adrenaline, Vortex, and Denali rainwear/insulated rainwear series is substantial, particularly in the commercial and sport fishing segments.
• HUK Fishing: HUK is a fishing apparel brand covering performance shirts, hoodies, rainwear, and accessories for anglers. It competes most directly with Striker's open-water lines (UPF sun protection, rainwear) and operates a similar DTC + dealer/wholesale distribution approach.
• Frabill: Frabill specializes in ice fishing gear including insulated suits, gloves, and shelters. It is a direct competitor to Striker's Apex/Climate/Denali/Stella/Prism ice fishing suit portfolio and shares the same ice-angler customer base.
• AFTCO: AFTCO makes technical fishing apparel including UPF sun protection shirts, hoodies, and shorts for offshore and saltwater anglers. It overlaps with Striker's Guardian/Prime/SuperLite/Tournament sun protection lines and serves professional/tournament anglers — a shared target segment.
• Drake Waterfowl Systems: Drake produces technical outerwear for hunting and fishing with comparable layering systems, waterproof/breathable shells, and cold-weather layering. The non-insulated layering pieces (Barricade, Breakline, Shield, Renegade) overlap directly with Drake's softshell and mid-layer offerings.
• Pelagic Apparel: Pelagic specializes in offshore saltwater fishing apparel with UPF sun protection, technical shirts, and accessories. It competes with Striker in the UPF sun protection category and shares the tournament/professional angler customer base.
• Glacier Glove: Glacier Glove produces cold-weather and fishing-specific gloves and accessories, directly overlapping with Striker's Apex, Attack, Stealth, Tundra, Crossover Flip Mitt, Wool Glove, and Reflex Sun Glove portfolio. They serve the same ice-fishing and cold-water angler segment.

Broad incumbents

• Helly Hansen Workwear: Helly Hansen offers a broad outerwear portfolio (rainwear, insulated jackets, base layers, workwear) including fishing-adjacent lines. As a much larger incumbent, it competes with Striker on waterproof/breathable technology and cold-weather performance, though without Striker's fishing-specific specialization.
• Columbia Sportswear: Columbia is a large-scale outdoor apparel brand whose rainwear, insulated jackets, and sun protection lines (e.g., Omni-Tech, Omni-Shade) compete in adjacent categories with Striker's rainwear and UPF product families, though Columbia serves a much broader outdoor market beyond fishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/strikerbrands
• LinkedInlinkedin.com/company/striker-brands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Striker Brands