LRA PR

What LRA PR does

LRA PR (legal name Linda Roth Associates, Inc.) is a Washington, DC-based public relations and digital marketing agency founded in 1984 by Linda Roth. The firm operates as a privately held professional services company with a small team of approximately 10–50 employees, headquartered at 2424 18th Street NW and with additional team presence in Annapolis, Atlanta, Charlotte, Louisville, Pittsburgh, and Portland (Oregon).

The firm's core offering is an integrated communications stack spanning five service lines: public relations (media relations, strategic pitching, media training, executive visibility), social media (strategy, content creation, platform management), digital marketing (email, SEO, paid campaigns, influencer engagement), branding (identity, strategy, product launches), and special events (event management, partner solicitation, community engagement). It does not operate a software platform; instead, services are delivered directly by account teams to clients. Vertical expertise is concentrated in three sectors: Food + Beverage (restaurants, breweries, food brands, suppliers, distributors), Tourism & Hospitality (hotels, cruise lines, destination marketing organizations), and Lifestyle Brands (conventions, sports leagues, wellness, entertainment, cultural organizations).

Commercially, LRA PR generates revenue through retainer-based and project-fee professional services engagements, with pricing structured via custom proposals rather than published rate cards. Customers range from large enterprise hospitality brands (Marriott, Hilton, Hyatt, Del Frisco's Restaurant Group, Fogo de Chão) to independent restaurants, breweries, and lifestyle organizations, sourced via direct sales, referrals, and industry relationships. The firm maintains an active newsroom and Instagram presence as marketing channels, and in April 2026 named Mike Gardner as its first COO, signaling a transition toward more institutionalized operations.

Name

LRA PR

Legal name

Linda Roth Associates, Inc.

Website

https://lindarothpr.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

LRA PR is a Washington, DC-based public relations and digital marketing agency founded in 1984, serving food & beverage, tourism, and lifestyle brands with integrated PR, social, digital, branding, and special events services.

Ownership category

akta.pro rank

Product category

Public Relations and Digital Marketing Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations agency
• Digital marketing services
• Media relations
• Brand communications
• Social media strategy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Marketing Services: Professional services revenue generated through retainer-based consulting and project fees for public relations, social media, digital marketing, branding, and special events services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LRA PR is a Washington, DC-based PR and digital marketing agency that delivers integrated communications services including media relations, strategic pitching, social media management, email marketing, SEO, brand identity, and special events support. Services are sold on retainer and project bases to brand clients in three specialized verticals: Food + Beverage, Tourism, and Lifestyle. The firm operates as a people-driven professional services company rather than a software or platform business.

Product overview

LRA PR (Linda Roth Associates) is a PR and digital marketing agency offering integrated communication services. The company operates as a single unified service offering rather than a platform architecture. Core services include PR (media relations, strategic pitching, media training, executive visibility), Social Media (strategy, content creation, platform management), Digital Marketing (email marketing, influencer engagement, SEO, paid campaigns), Branding (identity, strategy, product launches), and Special Events (event management, community engagement). These services are delivered across three primary industry verticals: Food + Beverage, Tourism, and Lifestyle. The company has a four-decade legacy serving clients primarily in the Washington DC area, with work extending across the US and abroad.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services Public relations services including media relations, strategic pitching, media training, executive visibility, and stakeholder engagement for clients across food and beverage, tourism, and lifestyle sectors.
• Social Media Services Social media strategy, content creation, platform management, and monitoring and measurement services designed to build sustainable practices that deliver measurable results for brand clients.
• Digital Marketing Services Digital marketing services including email marketing, influencer engagement, SEO, paid campaigns, and multi-channel strategy to support thoughtful, engaging digital presence for clients.
• Branding Services Brand identity, brand strategy, product launches, and online brand voice management services that bring purpose to branding for products and services built out of need.
• Special Events Services Event management, partner solicitation and management, community engagement, vendor oversight, and direct contracting for special events supporting client marketing campaigns.
• Food + Beverage Sector Practice Specialized PR and marketing services focused on the food and beverage industry, working with makers, growers, suppliers, distributors, restaurant operators, and food media.
• Tourism Sector Practice PR and marketing services for the tourism and hospitality industry, including hotels, cruise lines, and travel destinations.
• Lifestyle Sector Practice PR and marketing services for lifestyle brands, events, and organizations including conventions, wellness, and entertainment.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• You Can Play ProjectcoreStrategic or Co-development Partner · 9 July 2026Women's Elite Rugby expanded partnership with You Can Play to bring inclusive coach courses, education resources, and allyship programming to the rugby community. Partnership reinforces commitment to creating team cultures where LGBTQ+ athletes, coaches, officials, and fans are safe, supported, and able to compete authentically.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Susan Magrino Agency: Boutique consumer PR firm specializing in food, beverage, hospitality, and lifestyle brands. Same vertical specialization and 'storytelling' positioning as LRA PR.
• M Booth: Mid-sized consumer and lifestyle PR agency with deep food, beverage, hospitality, and travel brand experience. Highly comparable in vertical focus, service mix (PR + social + influencer), and boutique-to-mid-market positioning.
• 5W Public Relations: Mid-market consumer PR agency with strong food, beverage, hospitality, and lifestyle verticals. Directly competes for similar restaurant and travel-brand retainers as LRA PR.
• Melissa McCarthy Seven7 (Paradine PR): Mid-sized consumer and lifestyle PR firm with similar food, beverage, and travel vertical positioning. Comparable boutique-to-mid-market agency model.
• BPCM: Boutique PR and communications agency focused on lifestyle, food, beverage, and hospitality brands. Direct competitor for the same hospitality and lifestyle client pool.
• Brunner: Integrated marketing agency with strong food, beverage, and consumer lifestyle footprint. Comparable in combining PR with broader digital marketing services.

Broad incumbents

• Edelman: World's largest PR firm with global consumer marketing and food/beverage practices. Represents the broad incumbent alternative to specialty boutique agencies like LRA.
• FleishmanHillard: Global PR network with a strong consumer and lifestyle practice. Often the holding-company alternative LRA competes against for premium hospitality accounts.
• Weber Shandwick: Top-5 global PR firm with a dedicated consumer marketing practice. Competes for the same hospitality and brand clients but at a vastly larger scale.

Regional players

• Spotlight Communications: Boutique hospitality and lifestyle PR agency with strong DC/Mid-Atlantic presence. Closest geographically focused competitor to LRA's DC headquarters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lindarothpr
• Xx.com/LindaRothPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LRA PR