Associação Nova Escola

What Associação Nova Escola does

Associação Nova Escola is a Brazilian non-profit association (founded in 1984, headquartered in São Paulo, 11–50 employees) that operates a free digital education platform supporting public school teachers across Brazil. Its core product portfolio consists of: a library of BNCC (Base Nacional Comum Curricular)-aligned lesson plans across Língua Portuguesa, Matemática, Ciências, Geografia, and História; a Banco de Atividades for literacy; a diagnostic assessment tool (Sondagem); state-curriculum-adapted materials for seven Brazilian states (Amapá, Ceará, Mato Grosso do Sul, Paraná, Pernambuco, Piauí, São Paulo); a free certified course platform (cursos.novaescola.org.br); editorial journalism and thematic guides; and the Prof. Ane WhatsApp chatbot that generates personalized BNCC-aligned lesson plans on demand in under a minute.

The platform is built on a content management system and LMS that delivers structured lesson plans by subject, grade level, and BNCC skill codes, with SEO-optimized pages driving top-of-funnel discovery. The technology differentiator is the WhatsApp-native lesson plan generator, which lowers adoption friction for the millions of Brazilian teachers who already use WhatsApp as their primary professional channel. Course enrollments per title range from roughly 11,000 to over 50,000, and individual lesson-plan content assets number in the thousands per subject area.

The organization is sustained by foundation and institutional funding rather than user fees. All content, courses, and certificates are free to teachers; the revenue model is a freemium nonprofit structure funded by grants from Fundação Lemann, Fundação Itaú Social, Fundação Telefónica Vivo, Patrick J. McGovern Foundation, Microsoft, Gerdau, and others, supplemented by co-development agreements with state education secretariats. Customer segments include in-service public school teachers (primary), pedagogical coordinators and school managers, and pre-service pedagogy students. Distribution combines self-serve digital channels (website, WhatsApp, course LMS) with state-secretariat official distribution channels, positioning Nova Escola as a public-education infrastructure layer rather than a commercial product.

Name

Associação Nova Escola

Legal name

Associação Nova Escola

Website

https://novaescola.org.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Nova Escola is a Brazilian non-profit that provides free BNCC-aligned lesson plans, certified online courses, and an AI-powered WhatsApp lesson-plan chatbot to public school teachers across Brazil, funded by foundations and state secretariat partnerships.

Ownership category

akta.pro rank

Product category

K-12 Teacher Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Teacher education resources
• Lesson plan library
• Curriculum-aligned content
• Professional development courses
• BNCC educational materials

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Foundation/Donor Funding: Nova Escola operates as a nonprofit association (Associação Nova Escola) funded by foundations and institutional partners. The organization receives support from entities like Fundação Lemann, Microsoft, Patrick J. McGovern Foundation, and other educational foundations to produce free content for Brazilian public school teachers.
2. Institutional Partnerships: State governments and municipal secretariats partner with Nova Escola to develop customized educational materials aligned with local curricula. These partnerships enable distribution of materials to public school teachers within specific states.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Associação Nova Escola operates a free digital education platform that delivers BNCC-aligned lesson plans, activity banks, online certified courses, and educational materials to Brazilian public school teachers. Core offerings include a WhatsApp-based AI chatbot ("Prof. Ane") that generates personalized lesson plans in under one minute, a library of over 230 free educational materials with state-specific versions for 7 Brazilian states, and free professional development courses with certification valid as complementary hours.

Product overview

Associação Nova Escola is a nonprofit association that operates a comprehensive educational platform offering free resources aligned with Brazil's BNCC (Base Nacional Comum Curricular). The core product portfolio consists of five integrated offerings: (1) Planos de Aula - ready-to-use lesson plans across multiple subjects with digital competence filters; (2) Banco de Atividades - literacy and language activity banks; (3) Planos de Aula por WhatsApp - an AI-powered chatbot that generates personalized lesson plans via WhatsApp messaging; (4) Cursos Online - free certified professional development courses for teachers; and (5) Material Educacional - free books and materials for teachers and students, including state-specific regional collections. Additional content includes journalism articles, columns, and thematic guides. The platform serves Brazilian public school educators with practical classroom resources and continuing education.

Differentiator

Problem solved

Functional benefit

Products and services

• Planos de Aula (Lesson Plans)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnered with Nova Escola to develop and deliver the 'Inteligência Artificial para professores' (Artificial Intelligence for Teachers) course. The partnership supports the ethical and responsible use of AI in education, with Microsoft providing technical collaboration for the course development.
• Secretaria de Educação do Estado de São PaulocoreStrategic or Co-development PartnerSão Paulo state education secretariat partners with Nova Escola to provide São Paulo-specific educational materials aligned with the Currículo Paulista for teachers across the state.
• Secretaria de Educação do Estado do CearácoreStrategic or Co-development PartnerCeará state education secretariat partners with Nova Escola to provide Ceará-specific educational materials aligned with the Referencial Curricular Cearense.
• Secretaria de Educação do Estado do AmapácoreStrategic or Co-development PartnerAmapá state education secretariat partners with Nova Escola to provide Amapá-specific educational materials aligned with the Referencial Curricular Amapaense.
• Secretaria de Educação do Estado do ParanácoreStrategic or Co-development PartnerParaná state education secretariat partners with Nova Escola to provide Paraná-specific educational materials aligned with the Referencial Curricular Paranaense.
• Secretaria de Educação do Estado de PernambucocoreStrategic or Co-development PartnerPernambuco state education secretariat partners with Nova Escola to provide Pernambuco-specific educational materials aligned with the Referencial Curricular Pernambucano.
• Secretaria de Educação do Estado do PiauícoreStrategic or Co-development PartnerPiauí state education secretariat partners with Nova Escola to provide Piauí-specific educational materials aligned with the Referencial Curricular Piauíense.
• Secretaria de Educação do Estado de Mato Grosso do SulcoreStrategic or Co-development PartnerMato Grosso do Sul state education secretariat partners with Nova Escola to provide Mato Grosso do Sul-specific educational materials aligned with the Referencial Curricular Sul-Mato Grossense.
• UNICEF BrazilminorStrategic or Co-development PartnerUNICEF partners with Nova Escola on the 'Educação Baseada na Natureza' (Nature-Based Education) initiative, supporting climate education and environmental awareness content for children.
• Instituto AlanaminorStrategic or Co-development PartnerInstituto Alana partners on the 'Educação Baseada na Natureza' initiative for climate education implementation, supporting environmental literacy in Brazilian schools.
• Instituto SingularidadesminorStrategic or Co-development PartnerInstituto Singularidades collaborates on educational content, including courses on oral skills and classroom management, contributing pedagogical expertise and teacher training resources.
• Instituto Avisa LáminorStrategic or Co-development PartnerInstituto Avisa Lá has collaborated on early childhood education training programs and BNCC implementation support with Nova Escola.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• edX: Global MOOC provider with free course audit options and certified teacher PD tracks — comparable as an incumbent offering free certified learning at scale to educators worldwide, including Portuguese-speaking markets.
• Coursera: Global online learning platform offering teacher professional-development courses with certificates — a broader incumbent whose free/audit tiers and credentialing model compete for the same teacher continuing-education demand that drives Nova Escola's course enrollments.

Direct peers

• Khan Academy: Global free educational content platform with Brazilian Portuguese localization and BNCC-aligned practice materials — the closest international analogue in terms of free, teacher- and student-facing curriculum content at national scale.
• Geekie: Brazilian EdTech operating a digital learning and teacher-support platform aligned to BNCC, serving public K-12 teachers and students with curriculum content, assessments, and adaptive practice — directly overlapping with Nova Escola's core proposition.
• Instituto Avisa Lá: Brazilian education NGO focused on early-childhood teacher training and BNCC implementation support — overlapping mission of building public-school teacher capacity through free pedagogical resources and certified training.

Others

• Microsoft Education: Named strategic and co-development partner on Nova Escola's AI-for-teachers course. Operates globally in teacher PD and AI-in-education content; comparable as an adjacent ecosystem player with overlapping Brazilian teacher reach.
• PBS LearningMedia: Free, curriculum-aligned digital learning content platform for teachers and students — a non-profit incumbent in a related (US-anchored) market that demonstrates an alternative operating model for free teacher content at scale.
• Fundação Lemann: Major Brazilian education foundation and a disclosed funder/strategic partner of Nova Escola's Formar program — comparable as a mission-aligned ecosystem participant shaping public-education quality in Brazil.
• UNICEF Brazil — Education: Active partnership with Nova Escola on the Educação Baseada na Natureza initiative. Mission-comparable as a global/regional actor funding public-school teacher capacity in Brazil.

Emerging players

• Descomplica: Brazilian EdTech platform delivering online K-12 content and preparation materials — adjacent in audience (Brazilian students and teachers) but more student-side, providing useful contrast on monetization-side EdTech versus Nova Escola's nonprofit content model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novaescola
• Facebookfacebook.com/sharer/sharer.php?u=https://novaescola.org.br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Nova Escola