SAVOURSMITHS

What SAVOURSMITHS does

SAVOURSMITHS is a privately held, family-owned British manufacturer of premium hand-cooked potato crisps, operated by the Russell Smith family from Russell Smith Farms in East Anglia, where the family has farmed potatoes since 1938. The company vertically integrates potato cultivation, slicing, cooking, and packing on a single site, producing small-batch skin-on crisps using natural flavorings, with all products formulated gluten-free and MSG-free. Its core catalog comprises eleven flavor SKUs (including Desert Salt, Wagyu Beef and Honey Mustard with a vegan variant, Somerset Cheddar and Shallot, Truffle and Rosemary, Italian Cheese and Wine, and Bubbly and Serrano Chilli) plus a seasonal limited-edition Christmas Ham with Umami Truffle Glaze, sold across bag, tin, and dedicated 35g travel-box formats.

The business operates a multi-channel go-to-market model spanning its own e-commerce storefront with next-day delivery, premium UK retailers (Ocado, Harrods, Selfridges), delicatessens and farm shops, a dedicated travel/hospitality channel supplying British Airways, Virgin Atlantic, Finnair, Qantas, Belmond, The Lanesborough, and Red Carnation Hotels, and US specialty grocers (Central Market, Gelson's, Whole Foods, and 20+ others) alongside distribution in Europe and Asia. Wholesale pricing is structured around unit pricing on cases and pallets (e.g., 48 × 35g travel cases, 64 cases per pallet; 24 × 50g to 36 × 100g tins at £24–£180 per pack), with no disclosed subscription or licensing model.

The company is bootstrapped with no external investors or funding rounds, supports TUSK conservation via per-pack donations, and participates in TerraCycle's UK crisp-packet recycling scheme. Customer concentration spans multiple named enterprise accounts in airlines, hotels, and luxury retail, balanced against an active direct-to-consumer and event/fair-led demand generation effort.

Name

SAVOURSMITHS

Legal name

SAVOURSMITHS

Website

https://savoursmiths.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

SAVOURSMITHS is a family-owned British premium potato crisp manufacturer based at Russell Smith Farms in East Anglia, producing small-batch hand-cooked, skin-on, gluten-free crisps for luxury retailers, airlines, hotels, and direct-to-consumer channels across the UK, Europe, Asia, and the USA.

Ownership category

akta.pro rank

Product category

Premium Potato Crisps

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

Keywords

• Hand-cooked potato crisps
• Premium snack foods
• Potato chip manufacturing
• Artisanal savoury snacks
• Gourmet crisp flavours

Headquarters

HQ city

Duxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct e-commerce sales: Online sales through shop.savoursmiths.com with next-working day delivery, selling individual tins, bags, and bulk cases to consumers.
2. Wholesale to retailers: Bulk supply to Ocado, Harrods, delicatessens, farm shops, hotels, and airlines across UK, Europe, USA, and Asia.
3. Travel/hospitality boxes: 35g travel boxes specifically designed for airlines, trains, hotels, and boats with tear-away packaging and sealed bags serving as trays.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

SAVOURSMITHS manufactures and sells premium, hand-cooked, skin-on potato crisps produced in small batches at the family-owned Russell Smith Farms in East Anglia, UK. The range spans 11+ flavour varieties (including Sea Salt & Malt Vinegar, Vintage Cheddar & Chive, Beef, Chorizo and Black Pepper varieties) across consumer formats (40g, 50g, 150g bags and 75g–300g luxury gift tins) and a dedicated 35g travel-box format supplied to airlines and hotels.

Product overview

SAVOURSMITHS is a British luxury crisp brand offering premium skin-on potato crisps made from home-grown potatoes at Russell Smith Farms in East Anglia. The product portfolio consists of eleven core flavour varieties including Desert Salt, Desert Salt and Vinegar, Desert Salt and Black Pepper, Somerset Cheddar and Shallot, Wagyu Beef and Honey Mustard (with a vegan variant), Italian Cheese and Wine, Truffle and Rosemary, Bubbly and Serrano Chilli, and Smoked Paprika. The range also includes a seasonal Limited Edition Christmas Ham with Umami Truffle Glaze. Products are available in multiple packaging formats: 35g travel boxes (for airlines/hospitality), 40g bags, 50g luxury tins, 100g luxury tins, 150g bags, and 300g gift tins. All products are gluten-free, MSG-free, and made with natural flavourings. The brand emphasises farm-to-table production, hand-cooked small batches, and sustainable farming practices through LEAF and FWAG memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-cooked skin-on potato crisps (11+ flavour range) Small-batch, hand-cooked, skin-on potato crisps produced at Russell Smith Farms in Duxford, East Anglia, available in 11+ flavour varieties, gluten-free and MSG-free, sold across consumer bag and tin formats for home snacking and gifting.

Quantifiable outcome

• Products free from gluten, MSG, artificial additives, and non-GMO verified

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TUSKminorGTM or Marketing PartnerSAVOURSMITHS is a proud supporter of TUSK conservation charity. For every pack of Savoursmiths crisps sold, a donation goes towards TUSK conservation programmes protecting endangered species and wildlife habitats across Africa.
• TerraCycleminorOthersSAVOURSMITHS has joined the UK's Crisp Packet Recycling Scheme via TerraCycle. Consumers can sign up with TerraCycle, collect empty crisp packets, and recycle them at collection points. Recycled packets can be transformed into watering cans, cool bags, benches, and chairs.
• Russell Smith FarmscoreStrategic or Co-development PartnerThe family farm where SAVOURSMITHS crisps are produced. Russell Smith Farms has been farming potatoes since 1938 and is a member of FWAG, LEAF, Soil Association, and Government stewardship schemes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Forager (UK plant-based): UK plant-based snack brand operating in the same dietary-premium snack aisle; comparable in the vegan/plant-based SKU strategy SAVOURSMITHS uses for its vegan wagyu variant.
• Propercorn: UK premium popcorn brand targeting the same indulgent-snacking occasion as SAVOURSMITHS crisps; an adjacent premium-snack competitor for premium shelf and gifting share.
• Popchips: US-based premium popped snack brand with a similar better-for-you, flavor-forward positioning; comparable in premium snack distribution and consumer demographic.
• Boundless (UK): UK plant-based, gluten-free snack brand with a related ethical-premium positioning to SAVOURSMITHS' vegan and natural ingredient narrative.

Direct peers

• Tyrrells: UK-based hand-cooked premium potato crisp brand and the most direct analogue to SAVOURSMITHS, sharing the premium positioning, small-batch cooking, and natural ingredient story; now owned by PepsiCo but still competing in the same gifting-and-hospitality retail shelves.
• Pipers Crisps: UK premium potato crisp brand founded in 2003 with hand-cooked, small-batch production and an emphasis on heritage ingredients; competes head-to-head with SAVOURSMITHS in farm shops, delicatessens, and premium food halls.
• Kettle Foods (Kettle Chips): US/UK kettle-cooked potato chip maker with a similar premium, kettle-cooked positioning and broad flavor range; the closest scaled equivalent to SAVOURSMITHS' small-batch cooking approach.
• Martin's (Utz): US-based kettle-cooked premium potato chip brand distributed in the same specialty grocers (Central Market, Gelson's) where SAVOURSMITHS is building US shelf presence.

Broad incumbents

• Walkers (PepsiCo): The UK's mass-market crisp category leader and parent of Tyrrells; dominates UK grocery shelf space and pricing benchmarks that smaller premium brands like SAVOURSMITHS must compete against.
• McCoy's (KP Snacks): Mass-market UK crisp brand known for thicker-cut, more flavored crisps; competes with SAVOURSMITHS' premium range for the same UK gifting and snack shelf real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/savoursmiths
• Facebookfacebook.com/savoursmiths
• Instagraminstagram.com/savoursmiths

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAVOURSMITHS