Forager

What Forager does

Closed Loop is a privately held digital advertising agency that delivers integrated full-funnel marketing services to enterprise clients. The company's offering is organized around three service lines: Paid Media (audience targeting across awareness, consideration, and conversion), Creative Studio (design, animation, video production, and content creation, including proprietary 3D animation), and Data-Driven Insights (performance analytics, customer identification, and ROI measurement for executive-level reporting). Target customers are growth-driven enterprise brands and the CMOs and marketing leaders responsible for them; named logos include Huckberry, Rakuten, Slack (Salesforce), Harvest, Calm, Clover, Calendly, RingCentral, and Bloomerang.

Underlying technology includes AI-powered Search Marketing capabilities (recognized with the Search Engine Land Best Use of AI in Search Marketing award) and machine learning–driven account restructuring used for cost-per-lead optimization across client engagements. The agency positions its integrated model — combining strategy, media, creative, and data in one team — against the fragmentation typical of holding-company agency structures.

The business model is professional services revenue: Closed Loop earns service fees through managed advertising engagements that bundle paid media management, creative production, and analytics. Go-to-market is enterprise field sales, with direct engagement to senior marketing executives and a 'Let's Connect' contact pathway on the website. Pricing is not publicly disclosed. Operational scale is constrained to 11–50 employees with no disclosed funding rounds, revenue figures, or incorporation jurisdiction details.

Name

Forager

Legal name

Closed Loop

Website

https://getforager.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Closed Loop is a digital advertising agency delivering integrated full-funnel services — paid media, creative production, and data-driven insights — to enterprise brands such as Calendly, Clover, Slack, and Rakuten, targeting CMOs seeking measurable marketing ROI.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising Services: Full-service digital advertising including paid media management, creative production, and strategic consulting. Revenue derived from service fees for managed advertising campaigns and creative production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forager is a software platform that provides easy access to and analysis of advertising data across multiple channels. The platform enables marketers and advertising teams to gain unified insights into advertising performance without manually aggregating fragmented data sources.

Product overview

Closed Loop is a digital advertising agency offering an integrated service portfolio combining strategy, paid media, creative production, and data-driven insights. The company delivers full-funnel marketing solutions where Paid Media, Creative Studio, and Data-Driven Insights work together to drive performance for growth-driven brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Forager Platform Forager is a software platform that provides easy access to and analysis of advertising data. It enables marketing and advertising teams to gain unified insights across multiple advertising channels by aggregating fragmented data into a single analytics interface.

Quantifiable outcome

• 0% Cost per Lead for Bloomerang with live demos achieved through account restructure
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• CloverflagshipStrategic or Co-development Partner · 1 January 2023Premier partnership delivering game-changing international growth. Joint campaign during 2023 NBA Finals resulted in SIX Telly Awards for 'KITCHEN' TV Spot. Collaborative relationship focused on creative services innovation and effective production techniques.
• CalendlycoreStrategic or Co-development Partner · 1 January 2023Long-standing partnership with close collaboration between Calendly's internal marketers and Closed Loop experts. Identified valuable customer insights and maximized marketing results through AI in search marketing initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: KlientBoost is a paid media and conversion-rate-optimization agency that combines media buying with creative and landing-page experimentation — directly comparable to Closed Loop's paid media + creative integration.
• WebFX: WebFX is a full-service digital marketing agency offering paid media, creative, SEO, and analytics — comparable integrated offering, though serving a broader mid-market segment than Closed Loop's enterprise focus.
• Rise Interactive: Rise Interactive is a data-driven digital marketing agency offering media, creative, analytics, and lifecycle services — closely matching Closed Loop's strategy + media + creative + data positioning and enterprise client base.
• Disruptive Advertising: Disruptive Advertising is a performance-focused digital marketing agency specializing in paid media, CRO, and lifecycle for mid-market and enterprise brands — comparable service mix and target buyer to Closed Loop.
• Major Tom: Major Tom is a full-service digital agency offering strategy, media, creative, and development for mid-market and enterprise brands — directly comparable integrated service model to Closed Loop.
• Adtaxi: Adtaxi is a performance-driven digital advertising agency offering paid media, programmatic, and data analytics — comparable media-and-data service mix and enterprise client orientation to Closed Loop.
• Seer Interactive: Seer Interactive is a digital marketing agency specializing in paid media, SEO, and analytics for enterprise clients — comparable data-driven positioning and enterprise GTM to Closed Loop.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering paid media, SEO, creative, and social for mid-market and enterprise clients — overlapping service portfolio and target buyer with Closed Loop.
• Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in North America, offering paid media, creative, and commerce media for enterprise brands — directly comparable to Closed Loop's full-funnel service mix.

Broad incumbents

• WPP: WPP is the world's largest advertising holding company, operating agencies across media, creative, data, and PR. It competes broadly with Closed Loop at the enterprise tier but offers much greater scale, geographic reach, and procurement leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClosedLoopMarketing
• LinkedInlinkedin.com/company/closed-loop-inc
• Xx.com/getforager

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forager