Wasatch Crest

What Wasatch Crest does

Wasatch Crest is a private, founder-owned addiction treatment provider founded in 2016 by Jim Huffman and Rich McDonald, operating two gender-specific residential campuses in Utah's Wasatch Mountain Range. The Men's Wasatch Campus in Heber City accommodates up to 20 male clients in a 14,800-square-foot estate originally built for the 2002 Winter Olympics, while the Women's Jupiter Campus in Park City houses up to 16 female clients in a 10,000-square-foot residence. The company delivers a full continuum of care spanning social detox, residential treatment (30/60/90-day programs), partial hospitalization (PHP, 25 hours/week), intensive outpatient programming with in-person and virtual (VIOP) modalities, and transitional living through its Uinta residences.

The clinical platform combines evidence-based modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Acceptance and Commitment Therapy (ACT), mindfulness-based practices, and 12-step integration, supplemented by differentiated offerings such as adventure-based experiential therapy (hiking, rock climbing, paddleboarding, snowshoeing, fly fishing), Eagala-certified equine therapy, and specialized tracks for military veterans and first responders. Therapeutic services are delivered by masters-level clinicians, many of whom are in long-term recovery themselves, supporting the dual diagnosis treatment of co-occurring mental health conditions alongside substance use disorders.

Wasatch Crest operates a sales-led, direct-to-consumer go-to-market anchored by a 24/7 admissions phone line (800-385-3507) and online intake, with revenue generated primarily through insurance reimbursement and private pay arrangements. The facility is in-network with major carriers including Aetna, Blue Cross Blue Shield, Cigna, Tricare, United Healthcare, and several regional Utah payers, while transitional living is private-pay only. The Wasatch Warriors alumni program provides ongoing post-treatment engagement, and the company self-reports treatment goal accomplishment rates of 95-96% with satisfaction scores of 9.5/10 (men) and 9.6/10 (women).

Name

Wasatch Crest

Legal name

Wasatch Crest

Website

https://wasatchcresttreatment.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasatch Crest is a private, founder-owned drug and alcohol addiction treatment provider operating two gender-specific residential campuses in Utah's Wasatch Mountain Range (Heber City and Park City), delivering a full continuum of care from social detox through transitional living for adults with substance use disorders and co-occurring mental health conditions.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLADABAI

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Addiction treatment services
• Substance abuse recovery
• Residential rehabilitation program
• Intensive outpatient treatment
• Dual diagnosis care

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Service Revenue: Revenue generated from providing addiction treatment services including residential treatment, partial hospitalization, intensive outpatient, social detox, and transitional living. Services billed through insurance (in-network and out-of-network) and private pay arrangements.
2. Insurance Reimbursement: In-network provider with major insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, Tricare, United Healthcare, and others. Accepts plans with out-of-network benefits. Note: Transitional living is not covered by insurance and requires private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wasatch Crest provides a full continuum of substance use disorder treatment services spanning social detox, gender-specific residential treatment (20-bed men's and 16-bed women's campuses), partial hospitalization (PHP), morning, evening, and virtual intensive outpatient programs (IOP), and gender-specific transitional living. Clinical care is delivered by masters-level therapists and incorporates evidence-based modalities (CBT, DBT, ACT, mindfulness, 12-step integration) combined with adventure-based experiential therapy and Eagala-certified equine therapy in Utah's Wasatch Mountain Range.

Product overview

Wasatch Crest offers a comprehensive continuum of addiction recovery care through a platform of interconnected treatment programs. The core offering consists of Residential Treatment Programs (gender-specific inpatient care at the Men's Wasatch Campus and Women's Jupiter Campus), Partial Hospitalization (PHP), Intensive Outpatient (IOP with morning/evening/virtual options), Social Detox, and Transitional Living at Uinta. These are supplemented by therapeutic modalities including Cognitive Behavioral Therapy, Mindfulness Therapy, Adventure-Based Experiential Therapy, 12-Step Integration, Equine Therapy, and Community Celebration. Specialized tracks serve veterans and first responders, while the Wasatch Warriors Alumni Program provides ongoing aftercare. The programs work as an integrated system, allowing clients to progress through levels of care based on their recovery journey, from initial detox through residential treatment, day treatment, outpatient programming, and transitional living, with alumni support continuing indefinitely.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Programs Gender-specific inpatient addiction treatment programs providing 24-hour care with an average 30-day length of stay. The men's program at the Wasatch Campus in Heber accommodates 20 clients and the women's program at the Jupiter Campus in Park City accommodates 16 clients. Includes individual, group, family, and adventure-based experiential therapy, plus psychiatric and medical care.
• Partial Hospitalization Program (PHP) High-intensity day treatment offering 25 hours of clinical programming per week (Monday–Friday), including individualized therapy, group therapy, psychoeducation, CBT, family therapy, and holistic approaches with a gradual step-down approach to recovery.
• Morning, Evening & Virtual Intensive Outpatient Program (IOP) Flexible outpatient programming available in person or virtually, running Monday, Tuesday, and Thursday with optional Wednesday sessions. Morning sessions run 9:00 a.m. to 12:00 p.m. and evening sessions run 5:30 p.m. to 8:30 p.m., utilizing CBT, DBT, and mindfulness approaches.
• Social Detox Safe, gender-specific supervised detoxification from alcohol or drugs providing medical monitoring, emotional support, and peer connection. Serves as a stepping stone to additional levels of care including residential treatment and outpatient programs.
• Transitional Living at Uinta Gender-specific sober living residences offering structured recovery support with independence. Clients attend PHP during the day while residing in transitional homes and develop practical life skills such as resume building, job interviewing, and establishing credit.
• Adventure-Based Experiential Therapy Evidence-based therapy program led by masters-level therapists offering rock climbing, fly fishing, ice skating, snowshoeing, equine therapy, Lakota purification ritual, and service work on an adopted trail to build resilience and discover passions in sobriety.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapy identifying and transforming negative thought patterns and behaviors associated with addiction. Typically requires 5-20 sessions to achieve effective results in changing destructive thinking patterns.
• 12-Step Integration Program Active engagement strategy designed to increase affiliation with 12-step self-help groups. Integrates the 12 steps with in-house and outside meetings, encouraging sponsorship, fellowship, and community building through shared experience.
• Equine Therapy Eagala-certified, ground-based equine therapy sessions led by Jolene Greene, LCSW, offered bi-weekly where clients groom, halter, and build obstacles for horses to develop therapeutic takeaways for addiction recovery, trauma, and mental health.
• Alcohol Rehab Program Comprehensive alcohol addiction treatment with dual diagnosis approach addressing underlying mental health conditions. Offers 30, 60, and 90-day inpatient programs combined with experiential and cognitive therapies.
• Drug Rehab Program Drug addiction treatment for prescription pills, cocaine, marijuana, heroin, methamphetamines, LSD, PCP, and other substances using a combination of medication and cognitive behavioral therapy approaches.
• Gender-Specific Treatment Programs Men's Wasatch Campus (20-bed residential in Heber City) and Women's Jupiter Campus (16-bed residential in Park City) offering separate treatment environments that address unique gender-specific addiction challenges and recovery needs.
• Wasatch Warriors Alumni Program Ongoing alumni support offering regular meetings, service outings, social events, frequent check-ins, and an annual adventure-focused trip for graduates maintaining long-term sobriety.
• Veterans Addiction Treatment Specialized addiction treatment program designed specifically for military veterans, addressing substance use disorders and co-occurring conditions common in veteran populations.
• First Responder-Focused Addiction and Trauma Treatment Specialized addiction and trauma treatment program tailored for first responders dealing with occupational stress and PTSD-related substance abuse issues.

Quantifiable outcome

• 96% of men and 95% of women said their treatment goals were accomplished
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Jolene Greene, LCSW - Eagala Certified Equine Therapy SpecialistcoreStrategic or Co-development PartnerEagala-certified equine therapy specialist providing bi-weekly ground-based equine therapy sessions for clients. Sessions help heal from addiction, behavioral disorders, depression, anxiety, and trauma using horses' intuitive nature for real-time therapeutic feedback.
• Dominion DiagnosticsminorOthersDrug and alcohol testing coordination for VIOP participants during first week of enrollment. Testing line: 877-734-9994, Access Code: 718515.
• Wasatch Mountain State ParkminorStrategic or Co-development PartnerPartnership to adopt Birdie Shot Trail in Wasatch Mountain State Park. Monthly trail maintenance outings combine service, teamwork, and creative problem-solving for clients and alumni.
• Eagala (Equine Assisted Growth and Learning Association)coreTechnology or IntegrationGlobal standard in equine-assisted psychotherapy. Eagala certification ensures standardized, emotionally safe, hands-on experience with licensed mental health professionals and qualified equine specialists.
• AetnacoreOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• Blue Cross Blue ShieldcoreOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• CignacoreOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• TricarecoreOthersIn-network insurance provider for military veterans and active duty personnel
• United HealthcarecoreOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• EMI HealthminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• First Health NetworkminorOthersIn-network provider network accepted at Wasatch Crest treatment facilities
• Molina HealthcareminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• MultiPlanminorOthersIn-network provider network accepted at Wasatch Crest treatment facilities
• SelectHealthminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• University of Utah Health PlansminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• WISE Provider NetworksminorOthersIn-network provider network accepted at Wasatch Crest treatment facilities
• Samera HealthminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• PEHP Health & BenefitsminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• DMBA (Deseret Mutual Benefit)minorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities
• Motiv HealthminorOthersIn-network insurance provider accepted at Wasatch Crest treatment facilities

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Recovery Centers of America: Multi-state, PE-backed residential and outpatient SUD treatment operator with a focus on evidence-based care. Competes with Wasatch Crest in residential addiction services but operates at a much larger scale with broader geography.
• Hazelden Betty Ford Foundation: Largest non-profit SUD treatment provider in the U.S. with residential, outpatient, and virtual programs nationwide. Operates broadly in the same addiction treatment category as Wasatch Crest but at much greater scale and with academic/clinical depth.
• Caron Treatment Centers: Established, multi-state residential and outpatient addiction treatment organization with a long history. Comparable continuum of care (detox, residential, PHP, IOP) and co-occurring disorder capability, but with national footprint and significantly larger scale.
• Promises Treatment Centers (Behavioral Health Group): Multi-location residential and outpatient addiction treatment provider offering gender-specific programs and a continuum of care. Comparable service portfolio to Wasatch Crest, but with broader geographic reach and larger operational scale.

Direct peers

• Reflections Recovery Center: Utah-based residential SUD treatment center providing gender-specific care in a mountain setting. Directly comparable in geography, modalities, and continuum of care, making it one of the most relevant head-to-head competitors.
• Passages Malibu: Premium luxury residential addiction treatment center in California known for a non-12-step model and individualized care. Comparable to Wasatch Crest in premium positioning, residential care focus, and dual diagnosis capability, though differing in therapeutic philosophy.
• Ascend Recovery Center: Utah-based residential and outpatient addiction treatment program with adventure/experiential components. Overlaps with Wasatch Crest on gender-specific care, mountain location, and evidence-based therapeutic modalities.
• Cirque Lodge: Utah-based luxury residential addiction treatment center offering gender-specific programs in a mountain/alpine setting. Closest direct competitor to Wasatch Crest given overlapping geography, price tier, and experiential therapy focus.
• Ardu Recovery Center: Utah-based residential addiction treatment center offering gender-specific programs and adventure-based therapy. Comparable in size, geographic focus, and continuum-of-care model.

Regional players

• Ascend Behavioral Health: Western U.S. focused residential and outpatient addiction treatment provider with experiential and adventure-based therapy components. Comparable therapeutic approach, though with primary operations outside of Utah.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wasatchcresttreatment
• Xx.com/WasatchCrest
• Facebookfacebook.com/WasatchCrest
• LinkedInlinkedin.com/company/wasatch-crest-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Crest