Altus Brands
Altus Brands, founded in 2007 and headquartered in Grawn, Michigan, is a private US company that develops, manufactures, and distributes hunting, fishing, shooting, and outdoor recreation products.
- Company typePrivate
- Founded2007
- HeadquartersGrawn, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Altus Brands does
Altus Brands is a privately held US company founded in 2007 and headquartered in Grawn, Michigan. The company develops, manufactures, and distributes products in four adjacent consumer outdoor categories: hunting, fishing, shooting, and outdoor recreation. Its co-founders, Charles Ricci and Gary Lemanski, continue to own and operate the business, with Lemanski serving as President. The company employs 251-500 people, indicating a mid-sized operating organization with integrated development, manufacturing, and distribution functions. The corporate website domain is active, and the company is classified as operating.
Business model mechanics are not disclosed in the available data, including pricing model, go-to-market channels, customer segment mix, and revenue mix by product line. The capital structure is similarly opaque: the only documented capital event is a small 2014 funding round of $280,280 from undisclosed investors, suggesting the business is largely bootstrapped rather than institutional capital-backed. There is no information on subsidiaries, product launches, partnerships, certifications, intellectual property, technology stack, or named customers. The outdoor recreation consumer goods category is fragmented and competitively mature, but Altus Brands' specific positioning, brand portfolio, and channel strategy are not characterized in the source data.
Altus Brands firmographics
Firmographics- Name
- Altus Brands
- Legal name
- Altus Brands
- Website
- https://altusbrands.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Altus Brands, founded in 2007 and headquartered in Grawn, Michigan, is a private US company that develops, manufactures, and distributes hunting, fishing, shooting, and outdoor recreation products.
- Ownership category
- akta.pro rank
Altus Brands industry classification
Industry- Product category
- Outdoor Sporting Goods
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
- akta.pro secondary industry
- Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)
Keywords
Where Altus Brands is headquartered
LocationHeadquarters
- HQ city
- Grawn
- HQ country
- United States
- HQ region
- North America
Markets served
Altus Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Altus Brands product offering
Product offeringCore offering
Altus Brands develops, manufactures, and distributes hunting, fishing, shooting, and outdoor recreation products. The company operates as an integrated outdoor sporting goods maker with internal product development and distribution operations serving the outdoor recreation market.
Differentiator
Problem solved
Functional benefit
Products and services
- Hunting Products
- Fishing Products
- Shooting Products
- Outdoor Recreation Products
Companies that use Altus Brands
Customer profileIdeal customer profiles1 record
Altus Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Altus Brands partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Altus Brands competitors and assessment
Company assessmentBroad incumbents
- Vista Outdoor (Revelyst): Vista Outdoor (now Revelyst for outdoor products) is a major manufacturer and distributor of hunting, shooting, and outdoor recreation accessories. Comparable to Altus Brands as a scaled player across hunting/shooting categories with broad product portfolios.
- Bass Pro Shops: Bass Pro Shops (including Cabela's) is the largest specialty retailer of hunting, fishing, camping, and outdoor recreation products in North America. Acts as both a key customer channel and a competitive pressure point for accessories manufacturers like Altus Brands.
- Yeti Holdings: Yeti designs and distributes premium outdoor and recreation coolers, drinkware, and accessories. Broad incumbent in outdoor recreation accessories with overlapping customer demographics to Altus Brands' outdoor recreation category.
Direct peers
- Plano Synergy: Plano Synergy manufactures and distributes tackle management, storage, and hunting/shooting accessories. Direct peer to Altus Brands in the hunting, fishing, and shooting accessories space through its portfolio of specialty brands.
- Wildgame Innovations: Wildgame Innovations designs and markets hunting accessories such as trail cameras, feeders, and outdoor gear. Directly comparable to Altus Brands as a hunting-focused accessories manufacturer serving similar sporting goods retail channels.
- Moultrie Products: Moultrie produces trail cameras, game feeders, and hunting accessories distributed through outdoor retailers. Direct competitor in the hunting accessories category with overlapping product positioning to Altus Brands.
- Primos (Jordan Outdoor Enterprises): Primos designs and sells hunting calls, game cameras, blinds, and shooting accessories. Direct peer to Altus Brands as a multi-category hunting and shooting accessories manufacturer.
- Allen Company: Allen Company manufactures hunting and shooting accessories including gun cases, slings, and rests. Direct peer in the hunting/shooting accessories manufacturing space that competes for similar specialty retail and big-box shelf space.
- Battenfeld Technologies / Caldwell: Battenfeld Technologies (parent of Caldwell, Wheeler, and others) designs and distributes shooting accessories such as rests, bipods, and reloading tools. A direct competitor to Altus Brands in the shooting accessories category.
- Traditions Performance Firearms: Traditions designs and distributes muzzleloaders, firearms, and hunting accessories. A direct competitor to Altus Brands in hunting and shooting product categories with similar mid-sized specialty manufacturer/distributor profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Altus Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altus Brands leadership team
Management profileNumber of profiles
Profiles2 records
Altus Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altus Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altus Brands
What does Altus Brands do?
Altus Brands develops, manufactures, and distributes hunting, fishing, shooting, and outdoor recreation products. The company operates as an integrated outdoor sporting goods maker with internal product development and distribution operations serving the outdoor recreation market.
Is Altus Brands a public or private company?
Altus Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altus Brands founded?
Altus Brands was founded in 2007. It employs 251 to 500 people.
Where is Altus Brands based?
Altus Brands is headquartered in Grawn, United States, in the North America region.
Who are Altus Brands's main competitors?
Broad incumbents on record are Vista Outdoor (Revelyst), Bass Pro Shops and Yeti Holdings. Direct peers are Plano Synergy, Wildgame Innovations, Moultrie Products, Primos (Jordan Outdoor Enterprises), Allen Company, Battenfeld Technologies / Caldwell and Traditions Performance Firearms.
Does Altus Brands have an API?
No public API is recorded for Altus Brands.
What industry is Altus Brands in?
Altus Brands's product category is Outdoor Sporting Goods. Its primary akta.pro industry code is IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear), with a secondary code of CRAOAJAB, Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing). Its NAICS code is 339920 and its SIC code is 3949.