Moultrie products
Moultrie Products, founded in 1980 in Alabaster, Alabama, designs and sells cellular-connected trail cameras, automated deer feeders, and supporting accessories under the PRADCO Outdoor Brands umbrella. It serves individual hunters, outdoor enthusiasts, and wildlife management professionals through a direct-to-consumer e-commerce platform and a recurring Moultrie Mobile subscription app.
- Company typePrivate
- Founded1980
- HeadquartersAlabaster, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moultrie products does
Moultrie Products is a U.S.-based outdoor consumer brand that designs, sells, and supports cellular-connected wildlife monitoring hardware for hunters, wildlife photographers, and land managers. Founded in 1980 and headquartered in Alabaster, Alabama, the company operates as a subsidiary of PRADCO Outdoor Brands and is privately held with no disclosed funding rounds. Its core product portfolio centers on the EDGE series cellular trail cameras (EDGE SOLAR, EDGE 2 PRO, EDGE 3, EDGE 3 PRO), which transmit images over 4G LTE and are offered at $99.99–$139.99; a feeder line (200LB Standard, 250LB Gravity, 250LB Pro III Directional, and a 250LB Connected model) priced at $159.99–$169.99; and ancillary categories including fish feeders, ATV spreaders, attractants, and accessories under the Wingscapes sub-brand.
Moultrie's product architecture integrates hardware with the Moultrie Mobile iOS/Android app and a web application (web.moultriemobile.com), enabling remote camera and feeder monitoring, hunt planning (HuntPlan), and subscription-based cellular connectivity plans. The technology stack is built around LTE cellular connectivity, solar-assisted power management (EDGE SOLAR), and integrated connected-hardware control surfaces like Feed Hub, rather than AI/ML capabilities. Distribution is direct-to-consumer through moultrie.com and the Apple/Google app stores; partnerships with OnX (mapping integration) and GovX (military/first-responder discounts), plus an affiliate program, extend reach into adjacent outdoor software and affinity channels.
The business model combines one-time hardware sales with a recurring Moultrie Mobile subscription layer. Marketing is digital-first across Facebook, Instagram, YouTube, TikTok, email, and SMS, with content marketing via the company blog. The company targets two primary personas — individual hunters/outdoor enthusiasts and wildlife management professionals — through a vertical segmentation approach, and its differentiator versus non-connected trail cameras and standalone feeders is the integrated remote-monitoring ecosystem rather than any disclosed software intelligence.
Moultrie products firmographics
Firmographics- Name
- Moultrie products
- Legal name
- Moultrie
- Website
- https://moultriefeeders.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moultrie Products, founded in 1980 in Alabaster, Alabama, designs and sells cellular-connected trail cameras, automated deer feeders, and supporting accessories under the PRADCO Outdoor Brands umbrella. It serves individual hunters, outdoor enthusiasts, and wildlife management professionals through a direct-to-consumer e-commerce platform and a recurring Moultrie Mobile subscription app.
- Ownership category
- akta.pro rank
Moultrie products industry classification
Industry- Product category
- Outdoor Wildlife Monitoring Equipment
- NAICS
- Hunting and Trapping (1142)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
Keywords
Where Moultrie products is headquartered
LocationHeadquarters
- HQ city
- Alabaster
- HQ country
- United States
- HQ region
- North America
Markets served
Moultrie products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: One-time sales of cellular trail cameras, deer feeders, food plot equipment, attractants, and accessories through e-commerce platform
- Moultrie Mobile Subscription: Recurring subscription plans for the Moultrie Mobile app providing cellular connectivity, remote monitoring, and hunt planning features
- Camera Kits and Bundles: Pre-configured camera and cellular connectivity packages sold as bundled products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EDGE SOLAR Cellular Trail Camera - Entry-level solar-powered cellular camera |
| Unit Pricing | Pay-as-you-go | EDGE 3 PRO Cellular Trail Camera - Advanced cellular trail camera with enhanced features |
| Unit Pricing | Pay-as-you-go | EDGE 3 Cellular Trail Camera - Standard cellular trail camera |
| Unit Pricing | Pay-as-you-go | 250LB DEER FEEDER GRAVITY - Gravity-fed deer feeder |
| Unit Pricing | Pay-as-you-go | 250LB DEER FEEDER PRO III DIRECTIONAL - Directional deer feeder |
| Unit Pricing | Pay-as-you-go | 200LB DEER FEEDER STANDARD - Entry-level deer feeder |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Moultrie products product offering
Product offeringCore offering
Moultrie Products designs, manufactures, and sells cellular-connected trail cameras, deer feeders, and related connected hardware for wildlife monitoring and game management. The company complements its hardware with the Moultrie Mobile App and subscription-based data plans, enabling hunters and landowners to remotely view images, manage feeders, and monitor properties.
Product overview
Moultrie is an outdoor wildlife monitoring company offering a portfolio of cellular trail cameras and automated game feeders. The core product line centers on the EDGE camera series (EDGE SOLAR, EDGE 3, EDGE 3 PRO, EDGE 2 PRO, EDGE 2), which are cellular-enabled trail cameras that transmit images remotely. The company also produces deer feeders in various capacities (200LB Standard, 250LB Gravity, 250LB Pro III, 250LB Connected), fish feeders, and food plot equipment. The Moultrie Mobile App serves as the central platform for managing connected devices. Products are organized into categories: Cameras (cellular trail cameras, cellular security cameras, bundles), Feeders (deer feeders, fish feeders), Food Plot (ATV spreaders), Attractants (deer, bear), Moultrie Mobile (app, kits, bundles), Camera Accessories, Feeder Accessories, Wingscapes, Power, Mounting, and Connected Hardware.
Differentiator
Problem solved
Functional benefit
Brands
- Moultrie Mobile: Mobile app and cellular connectivity service for trail cameras and feeders
- Wingscapes
- EDGE Series
Products and services
- Cellular Trail Cameras Cellular-connected hunting and wildlife trail cameras that capture and transmit images remotely to users for scouting and property monitoring. Targeted at individual hunters, landowners, and outdoor enthusiasts.
- Deer Feeders Programmable and connected deer feeders used by hunters and landowners to manage wildlife on their properties. Targeted at individual hunters and rural property owners.
- Connected Hardware Accessories Supporting connected hardware components for the Moultrie ecosystem, designed to integrate with trail cameras, feeders, and the mobile app. Targeted at existing Moultrie hardware owners.
- Moultrie Mobile App with Subscription Plans Companion mobile application paired with Moultrie cellular hardware, offered with subscription-based data plans for image transmission, remote camera management, and feeder control. Targeted at individual hunters and landowners using Moultrie cellular products.
Companies that use Moultrie products
Customer profileSegments2 records
Ideal customer profiles1 record
Moultrie products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moultrie products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- OnXminorOnX partnership provides integrated mapping solutions for Moultrie customers, combining trail camera and feeder management with outdoor navigation and mapping features.
- GovXminorGovX partnership offers exclusive military and first responder discounts on Moultrie products through the GovX verification platform.
- Apple App StorecoreMoultrie Mobile app distributed through Apple App Store for iOS device users
- Google Play StorecoreMoultrie Mobile app distributed through Google Play Store for Android device users
Recent moves6 records
Expansion highlights6 records
Moultrie products competitors and assessment
Company assessmentEmerging players
- Primos Hunting: Primos Hunting sells hunting accessories and calls and is part of the broader PRADCO Outdoor Brands family alongside Moultrie, giving overlapping customer access and category overlap in hunting gear.
Direct peers
- Wildgame Innovations: Wildgame Innovations sells trail cameras, feeders, and attractants, overlapping with Moultrie's product categories and hunter-focused customer base.
- Stealth Cam: Stealth Cam is a long-standing trail camera brand that competes with Moultrie on cellular-enabled scouting cameras used by hunters and wildlife managers.
- Cuddeback: Cuddeback is a specialist trail camera brand competing directly with Moultrie's EDGE camera line in the hunting and wildlife monitoring market.
- Browning Trail Cameras: Browning Trail Cameras is a direct competitor in cellular and standard trail cameras targeted at hunters, offering overlapping features and pricing tiers to Moultrie's EDGE series.
- Tactacam: Tactacam competes directly with Moultrie in cellular and connected trail cameras marketed to hunters, with overlapping product positioning in remote wildlife monitoring and hunt planning.
- Spypoint: Spypoint is one of the closest direct competitors to Moultrie in cellular trail cameras and offers a comparable connected wildlife monitoring ecosystem with subscription plans and a mobile app.
Broad incumbents
- Garmin: Garmin is a broad incumbent in outdoor/hunting technology (GPS handhelds, dog tracking, wearables) and increasingly adjacent to Moultrie's connected wildlife management and hunt planning ecosystem.
- Bushnell: Bushnell, owned by Vista Outdoor, is a broad incumbent in hunting optics and trail cameras. It overlaps with Moultrie on cellular trail cameras but addresses a wider portfolio of hunting and outdoor categories.
Others
- OnX: OnX is a hunt planning and mapping partner of Moultrie; while not a hardware competitor, its ecosystem integration directly enhances Moultrie's connected offering and serves the same hunter end customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Moultrie products social profiles
Digital presenceMoultrie products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moultrie products leadership team
Management profileNumber of profiles
Moultrie products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moultrie products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moultrie products
What does Moultrie products do?
Moultrie Products designs, manufactures, and sells cellular-connected trail cameras, deer feeders, and related connected hardware for wildlife monitoring and game management. The company complements its hardware with the Moultrie Mobile App and subscription-based data plans, enabling hunters and landowners to remotely view images, manage feeders, and monitor properties.
Is Moultrie products a public or private company?
Moultrie products is a private company. It is classified as corporate owned and is currently operating.
When was Moultrie products founded?
Moultrie products was founded in 1980. It employs 11 to 50 people.
Where is Moultrie products based?
Moultrie products is headquartered in Alabaster, United States, in the North America region.
How does Moultrie products make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are moultrie Mobile Subscription and camera Kits and Bundles.
Who are Moultrie products's main competitors?
Primos Hunting is listed as an emerging player. Direct peers are Wildgame Innovations, Stealth Cam, Cuddeback, Browning Trail Cameras, Tactacam and Spypoint. Broad incumbents are Garmin and Bushnell. OnX is listed as an others.
Does Moultrie products have an API?
No public API is recorded for Moultrie products.
What industry is Moultrie products in?
Moultrie products's product category is Outdoor Wildlife Monitoring Equipment. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras). Its NAICS code is 1142 and its SIC code is 7900.