Janeway Children's Hospital Foundation

What Janeway Children's Hospital Foundation does

The Janeway Children's Hospital Foundation is a registered Canadian charity (BN# 119239127 RR0001) founded to raise funds for the Janeway Children's Health and Rehabilitation Centre, the only pediatric hospital serving babies, children, and youth (up to age 18) in Newfoundland and Labrador. Operating under the umbrella of NL Health Services from offices at Bally Rou Place (headquarters) and the Janeway Centre at 300 Prince Philip Drive in St. John's, the foundation deploys approximately $3.1M CAD annually into capital equipment, pediatric research, staff continuing education, and program support — funding categories not covered by government healthcare budgets. The organization is governed by a volunteer Board of Directors (2025-2026) and led by President and CEO Rebecca Dutton, CFRE, supported by a small professional staff of 11-50 covering finance, development, annual giving, donor engagement, events, data, and administrative functions.

The foundation operates a diversified fundraising platform spanning individual giving (online portal, text-to-donate, phone, monthly recurring gifts starting at $15/month, planned giving via bequests and securities), corporate partnerships (workplace giving, event sponsorships), community fundraising, and signature events including the 42nd annual Children's Miracle Network Janeway Telethon broadcast on NTV, the RBC Race for the Kids, and the Dairy Queen Miracle Treat Day. Supporting programs include the Gift in Gratitude recognition initiative, donor-level recognition tiers, and Janeway Foundation Education Grants for hospital staff. Marketing spans social media (Facebook, Twitter/X, Instagram, YouTube, LinkedIn), email newsletters, direct mail holiday appeals, and rotating in-store campaigns with seven retail partners across Newfoundland and Labrador.

The foundation's go-to-market is community-led and event-driven, targeting individual donors and corporate partners within its provincial market. Tax receipts are issued for donations of $15 or more, while event-raised funds are not receiptable. Strategic alliances include flagship partnerships with Dairy Queen and RBC, core partnerships with Children's Miracle Network and NTV, a major partnership with the Health Care Foundation on the Fill Your Boots 50/50 Lottery, and minor retail partnerships with Dominion, Sobeys, Walmart, Costco, Kent Building Supplies, Irving Fuel, and The Brick. The organization does not publish multi-year revenue history, has no venture capital or private equity exposure, and operates as an independent public charity with community governance.

Name

Janeway Children's Hospital Foundation

Legal name

Janeway Children's Hospital Foundation

Website

https://janewayfoundation.nf.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Janeway Children's Hospital Foundation is a registered Canadian charity that raises and deploys approximately $3.1M CAD annually to fund capital equipment, research, staff education, and programs at the Janeway Children's Health and Rehabilitation Centre — Newfoundland and Labrador's only pediatric hospital.

Ownership category

akta.pro rank

Product category

Charitable Healthcare Fundraising

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Charitable fundraising services
• Pediatric healthcare donations
• Community foundation giving
• Planned giving programs
• Corporate giving partnerships

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual donors supporting pediatric healthcare equipment, research, and staff education at the Janeway Children's Health and Rehabilitation Centre
2. Special Events Revenue: Annual telethon, RBC Race for the Kids, Dairy Queen Miracle Treat Day, and various corporate-sponsored campaign events generating donations
3. Corporate Partnerships: Corporate giving programs, sponsorships, and workplace giving campaigns from businesses supporting the Janeway Foundation
4. Planned Giving: Bequests, life insurance gifts, appreciated securities, RRSP/RRIF beneficiary designations, property donations, and endowment gifts

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Janeway Children's Hospital Foundation is a registered Canadian charity that raises funds to support the Janeway Children's Health and Rehabilitation Centre, Newfoundland and Labrador's only pediatric hospital. It operates individual, corporate, community, and planned giving programs, along with signature events such as the Children's Miracle Network Telethon, RBC Race for the Kids, and Dairy Queen Miracle Treat Day. The foundation also administers donor recognition programs and education grants for pediatric healthcare staff.

Product overview

The Janeway Children's Hospital Foundation operates as a charitable fundraising organization for the Janeway Children's Health and Rehabilitation Centre in Newfoundland and Labrador. The Foundation's product portfolio centers on donation facilitation and fundraising programs, including an online donations portal and monthly giving program for individual donors, corporate and community giving programs for organizational supporters, planned giving options (bequests, life insurance, securities, property, endowments) for legacy donors, and the Gift in Gratitude Program for recognizing staff. Special initiatives include the Dairy Queen Miracle Treat Day voucher program, the annual RBC Race for the Kids, and the Children's Miracle Network Telethon broadcast. The Foundation also administers education grants for hospital staff and maintains donor recognition programs across various giving levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donations Portal A secure online donation platform allowing individuals to make one-time or recurring donations to support pediatric healthcare at the Janeway Children's Health and Rehabilitation Centre.
• Monthly Giving Program An automated recurring donation program allowing donors to contribute a set amount monthly via credit card or bank account withdrawal, providing continuous support for children's healthcare at the Janeway.
• Corporate Giving Program A structured workplace giving program enabling businesses to support the Janeway through employee giving campaigns, event sponsorships, and direct corporate donations.
• Community Giving Program A community-based fundraising program supporting local groups, organizations, and individuals who wish to raise funds for the Janeway through various community initiatives.
• Planned Giving Program Estate and long-term giving options including bequests, life insurance donations, appreciated securities gifts, RRSP/RRIF beneficiary designations, real estate gifts, and endowed donations to support future pediatric healthcare needs.
• Gift in Gratitude Program A program allowing donors to honor and recognize Janeway staff members or departments who provided exceptional care, with donations supporting hospital equipment, education, and research.
• Miracle Treat Day Vouchers Dairy Queen Blizzard treat vouchers sold by the foundation, with proceeds supporting children's healthcare at the Janeway, redeemable at participating Dairy Queen locations.
• RBC Race for the Kids An annual family-friendly running event held at Bowring Park, St. John's, NL, raising funds for mental health and community wellness initiatives for children and families in Newfoundland and Labrador.
• Children's Miracle Network Telethon An annual televised fundraising event broadcast on NTV featuring patient stories, musical performances, and community giving to support the Janeway Children's Health and Rehabilitation Centre.
• Janeway Foundation Education Grant Educational grants for permanent full and part-time employees of the Children's and Women's Health Program and NL Health Services-affiliated staff working with the pediatric population to attend conferences and training opportunities.
• Donor Recognition Programs Graduated recognition programs including annual giving levels (Janeway Friend through Dr. Clifton J. Joy Achievement), cumulative giving levels, and the Wall of Miracles donor wall displaying supporter names.

Quantifiable outcome

• 104,000+ patient visits and admissions per year supported by donations
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and minor.

• Children's Miracle NetworkcoreStrategic or Co-development Partner · 1 June 2026Long-standing partnership with Children's Miracle Network supporting the annual Janeway Telethon. This is a signature fundraiser relationship, with the telethon now in its 42nd year. Net proceeds from Miracle Treat Day and other CMN activities support the Janeway Foundation.
• Dairy QueenflagshipGTM or Marketing Partner · 1 January 2026Annual Miracle Treat Day partnership where Dairy Queen locations in Newfoundland and Labrador sell vouchers for Blizzard treats, with proceeds supporting the Janeway Foundation. Vouchers redeemable at participating DQ locations.
• RBC Royal BankflagshipGTM or Marketing Partner · 1 January 2026RBC Race for the Kids event sponsorship held over Thanksgiving long weekend at Bowring Park in St. John's. Funds support mental health and community wellness initiatives for children and families throughout Newfoundland and Labrador.
• Health Care FoundationmajorStrategic or Co-development Partner · 1 January 2026Partnership on Fill Your Boots 50/50 Lottery supporting health care for families across Newfoundland and Labrador. Both foundations collaborate on this initiative supporting vital care, equipment, research, and programs.
• NTV (Television)coreGTM or Marketing Partner · 1 January 2026Broadcast partner for the annual Children's Miracle Network Janeway Telethon. NTV broadcasts the telethon featuring patient stories and musical performances.
• Dominion NLminorGTM or Marketing Partner · 1 January 2026July 9-26 'Give a Little, Help a Lot' Campaign in-store fundraising initiative.
• SobeysminorGTM or Marketing Partner · 1 January 2026September 17-October 4 'Family of Support' Campaign in-store fundraising initiative.
• WalmartminorGTM or Marketing Partner · 1 January 2026Helicopter Ball Drop ticket sales (August 1-31), Spark a Miracle Campaign (November-December) with exclusive holiday gift tags.
• Irving FuelminorGTM or Marketing Partner · 1 January 2026September 16 'Fuel the Care' fundraising event.
• The BrickminorGTM or Marketing Partner · 1 January 2026Buy More, Give More, Save More campaign in October.
• CostcominorGTM or Marketing Partner · 1 January 2026Spring Campaign (May) in-store fundraising.
• Kent Building SuppliesminorGTM or Marketing Partner · 1 January 2026Spring Campaign (April) in-store fundraising.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IWK Foundation: Fundraising foundation for the IWK Health Centre, the women's and children's tertiary hospital serving the Maritime provinces (NS, NB, PEI). Like the Janeway Foundation, it raises philanthropic funds to purchase equipment, fund research and support programs that fall outside government funding for pediatric patients in its region.
• CHEO Foundation: Fundraising foundation supporting the Children's Hospital of Eastern Ontario in Ottawa. Closely comparable in structure: provincial pediatric hospital, community + corporate fundraising, signature events and annual campaigns augmenting government healthcare dollars.
• Stollery Children's Hospital Foundation: Foundation supporting the Stollery Children's Hospital in Edmonton. Same operating model — philanthropic funding for equipment, research, and family-centered care at a single provincial pediatric hospital — and similar reliance on corporate partners (e.g., RBC) and signature annual events.
• SickKids Foundation: National-scale fundraising foundation for Toronto's Hospital for Sick Children. Direct peer in mission (funding pediatric hospital equipment, research, and care) and in operating model (corporate partnerships, events, planned giving, CMN affiliation), although it operates at materially greater scale and geographic reach.
• BC Children's Hospital Foundation: Foundation supporting BC Children's Hospital in Vancouver. Shares the same philanthropic mission (funding pediatric research, equipment, and programs) and similar breadth of giving vehicles, including child miracle network and major corporate partner campaigns.
• McMaster Children's Hospital Foundation: Foundation supporting McMaster Children's Hospital in Hamilton, Ontario. Operates the same model — philanthropic dollars funding equipment, research, and patient programs at a regional pediatric hospital — and competes in the same Canadian pediatric fundraising ecosystem.
• Children's Hospital Foundation of Manitoba: Fundraising foundation for the Children's Hospital of Manitoba in Winnipeg. Direct comparable: single provincial pediatric hospital, community-driven giving, signature events, and partnerships with corporate sponsors augmenting government healthcare funding.
• Alberta Children's Hospital Foundation: Fundraising arm of the Alberta Children's Hospital in Calgary. Directly comparable as a provincial pediatric hospital foundation using events, corporate partnerships, and individual giving to augment public funding for children's specialty care.

Regional players

• Health Care Foundation (Eastern Health): Eastern Newfoundland health-care foundation that co-runs programs such as Fill Your Boots 50/50 with the Janeway Foundation. Same region and donor base, partially overlapping corporate and community fundraising footprint for adult/general healthcare causes in NL.

Emerging players

• Children's Miracle Network: North-wide alliance of children's hospital foundations (including Janeway's through its 42-year telethon). Not a direct competitor in Newfoundland, but the network coordinates shared fundraising partnerships, sponsors (DQ, Walmart, Costco), and brand programs that materially shape the Janeway Foundation's corporate development motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JanewayNL
• YouTubeyoutube.com/user/janewayfoundation
• Facebookfacebook.com/JanewayNL
• LinkedInlinkedin.com/company/janeway-children-s-hospital-foundation
• Instagraminstagram.com/janeway.foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janeway Children's Hospital Foundation