What Medialabs does

Medialabs (legal entity ADVANCED MEDIALABS S.L.) is a privately held Spanish digital marketing and innovation agency founded in 1995 and headquartered in Alcobendas (Madrid), operating across four service divisions: Digital Marketing (advergaming, disruptive social media with Instagram-native tools InstaGames/InstaCart/InstaLeads, e-commerce, sites and web apps, live streaming via LIVE EVENTS and LIVE MEETINGS, interactive out-of-home, and digital event activation); Artificial Intelligence (Language AI for reasoning, creativity, discrimination and summarization; Vision AI for image analysis and emotion detection; Visual Creativity AI for generative imagery); Business Applications (CRM, ERP and extranet integrations on Salesforce, HubSpot, Prestashop, Woocommerce, Magento, plus loyalty platforms); and Talent Management (360° feedback, workplace climate assessment, gamification). The firm serves an enterprise client base of more than 30 named brands spanning automotive (Toyota, Mercedes, Citroen, Mazda, Lexus, KIA, MIDAS), telecommunications (Vodafone), banking and insurance (Banco España, Caser Grupo Helvetia, WTW), professional services (Deloitte, Publicis, Weber Shandwick, Estudio de Comunicación), technology (Samsung), media and advertising (OMD, Warner Music), and other sectors.

The company operates a project-based professional services model augmented by subscription/recurring revenue from CRM, ERP, extranet, loyalty, and talent management platforms. Pricing and contract terms are not publicly disclosed; engagement is initiated via a 'Let's Chat' contact form, phone (+34 91 791 11 11), or email ([email protected]), indicating a consultative, custom-solution sales motion rather than a standardized product distribution channel. Distribution is direct (field/enterprise and inside sales) across the Iberian market with stated European reach; CRM integrations and e-commerce platform adaptations function as the primary technical mooring points inside client stacks. The headcount band disclosed is 11-50, consistent with a specialized boutique agency; legal incorporation is registered in Algete (Madrid) under CIF B-81132532, and there are no disclosed funding rounds, parent entities, M&A activity, or institutional investors in the available record.

Founder and CIO Jorge Caballero Valero is the only named executive. Go-to-market relies on the corporate website and direct outreach; marketing channels include the firm site (medialabs.es), social proof via client logos, and direct phone/email contact. There is no evidence of external investment, partnerships, alliances, patents, trademarks, awards, or regulatory actions. The combination of long-tenured enterprise relationships, a proprietary platform portfolio (particularly the Instagram-native InstaCart/InstaLeads stack and the configurable live streaming platform), and applied AI services positions Medialabs as a specialized European agency rather than a venture-backed SaaS or AI-native company.

Name

Medialabs

Legal name

ADVANCED MEDIALABS S.L.

Website

https://medialabs.es

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Medialabs is a privately held Madrid-based digital marketing and innovation agency, founded in 1995, serving enterprise and mid-market clients in Spain and Europe with advergaming, social commerce (InstaGames, InstaCart, InstaLeads), live streaming, applied AI, CRM/ERP integrations, and talent management platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Social Customer Service & Conversational Sales Platforms (CRAFANAL), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing services
• Advergaming campaigns
• Artificial intelligence solutions
• Business applications development
• Talent management platforms

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Project-based digital agency services including advergaming, disruptive social media campaigns, e-commerce platforms, web applications, live streaming solutions, interactive out-of-home advertising, and digital event activation. Services are custom-tailored to client requirements.
2. Artificial Intelligence Solutions: AI-powered services including language processing, computer vision, and visual creativity applications for business processes, customer relationships, and marketing campaigns.
3. Business Applications: Custom CRM integrations (Salesforce, HubSpot), ERP solutions, extranets, and loyalty platforms for B2B and B2C organizations.
4. Talent Management Solutions: 360-degree feedback platforms, workplace climate assessment tools, and gamification solutions for employee development and engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Medialabs is a digital marketing and innovation agency that designs, develops, and delivers custom digital marketing campaigns (advergaming, disruptive social media, e-commerce, live streaming, interactive out-of-home, digital event activation), AI-powered services (Language, Vision, and Visual Creativity AI), business applications (CRM, ERP, extranet, loyalty platforms), and talent management tools (360° feedback, workplace climate assessment, gamification) for enterprise and mid-market clients. Offerings are built on proprietary platforms such as InstaGames, InstaCart, InstaLeads, LIVE EVENTS, and LIVE MEETINGS, with deep integrations to Salesforce, HubSpot, Prestashop, Woocommerce, and Magento.

Product overview

Medialabs is a digital marketing and innovation agency established in 1995, offering a comprehensive suite of digital services organized into four main divisions: Digital Marketing (Advergaming, Disruptive Social Media with InstaGames/InstaCart/InstaLeads, E-commerce, Sites & Web Apps, Live Streaming with LIVE EVENTS/LIVE MEETINGS, Interactive Out of Home Advertising, Digital Event Activation), Artificial Intelligence (Language AI with reasoning/creativity/discrimination/summarization, Vision AI for image analysis, and Visual Creativity AI for generative imagery), Business Applications (CRM, Extranets & ERPs, Loyalty platforms), and Talent Management (360° Feedback, Workplace Climate Assessment, Gamification). The company serves major brands including Toyota, Mercedes, Citroën, Samsung, and Toyota, combining over 25 years of experience in advergaming with modern AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Advergaming Advertising through entertainment: Medialabs designs, develops, and produces games — from mini-games for mobile phones to large-scale Alternative Reality productions — that turn advertisers into protagonists of consumers' leisure time, enabling brand association with positive experiences, product awareness, very high exposure times, natural lead generation, and viral sharing. Targeted at enterprise brands seeking entertainment-based digital advertising campaigns.
• Disruptive Social Media Amplification of social media actions and advertising through interactive and surprising experiences such as games, Augmented Reality, and e-commerce solutions integrated into social platforms (Instagram and others). For enterprise brands seeking to drive engagement, conversion, and lead capture within social channels.
• E-commerce Platforms Tailor-made e-commerce development, implementation, and maintenance, plus integration and adaptation of standard platforms (Prestashop, Woocommerce, Magento). Includes vehicle pre-sellings, micro-payments, subscriptions, recurring payments, ERP integration, membership solutions, and conversion measurement (abandoned basket analysis, automated satisfaction surveys). For B2B and B2C organizations seeking custom or extended e-commerce.
• Sites & Web Apps Design, development, and deployment of minisites, landing pages, and complex business web applications — from campaign landing pages to complete applications for business development and extranets. Responsive designs, content management systems, exclusive designs, SEO optimization, and full traffic and conversion measurement. For enterprise and mid-market marketing and business teams.
• Interactive Out of Home Advertising Digital activation for outdoor and point-of-sale campaigns, including interactive Mupis (customized programming for major exclusive retailers), multi-screen experiences combining large format screens with passers-by's mobile phones, and interactive window displays with games, competitions, Augmented Reality, and lead capture. For brands seeking to extend campaigns into physical retail and outdoor environments.
• Digital Event Activation Innovation and interaction solutions for public events (concerts, festivals, exhibitions) and private events (shareholders, concessionaires, courses), including registration/confirmation/reception platforms and apps, interactive screens with information/games/surveys/simulations, and QR codes or NFC chips for interaction and access. For event organizers and brand experience teams.
• Language AI Application of advanced AI to business processes, customer relationships, and marketing actions, with four capabilities: Reasoning (analyze documents and data, make deductions, offer immediate answers), Creativity (write, create, and invent texts and documents from briefings), Discrimination (identify data, emotions, and opinions in messages), and Summarization (synthesize texts and documents). For enterprise and mid-market organizations.
• Vision AI AI-powered analysis of still and video images to find patterns, identify objects and scenes, generate intelligent descriptions, identify people or things specifically, and perform real-time emotion detection. For enterprise use cases in customer insight, content moderation, and marketing analytics.
• Visual Creativity AI Generative AI applications capable of creating drawings, photos, or synthetic images from prompts, with exclusive creations adapted to the user or client, and the ability to modify the agency's own images or those provided by users. For marketing, advertising, and content production use cases.
• CRM Solutions Customized CRM solutions integrating with Salesforce and HubSpot, with lead acquisition processes, multi-channel impact across email, SMS, instant messaging, and notifications, and integration with Medialabs' digital marketing and lead capture platforms. For B2B and B2C organizations seeking tailored CRM implementations.
• Extranet & ERP Solutions Secure web applications for file distribution, internal management, intra-corporate communication, and coordination platforms for commercial networks and distributors. Integrations with ERPs. For enterprises needing secure internal portals and distributor coordination.
• Loyalty Solutions Loyalty applications for B2B and B2C, including platforms for distributors, dealers, and installers, with sales recording and ERP/CRM integration. For brands operating loyalty programs across distributor or end-consumer networks.
• 360° Feedback Platform Employee feedback platform for intra-corporate 360° feedback studies, supporting multiple evaluation types, different evaluator relationships, intuitive interface, and flexibility for client-specific adaptations, with robust data exploitation. For HR and talent management teams at mid-market and enterprise organizations.
• Workplace Climate Assessment Platform for internal company opinion and work climate surveys, with security and privacy compliance, simple and fast response process, and adaptable reporting. For HR teams measuring employee engagement and organizational climate.
• Gamification Solutions Application of game mechanics and motivational elements (points, status, rewards) to help employees achieve goals, applied to knowledge assessment, training, and soft skills development. For HR, training, and L&D teams.

Quantifiable outcome

• 4x conversion rate improvement with InstaCart e-commerce integration

Named customers34 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature10 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Making Science: Madrid-headquartered digital marketing and adtech company serving enterprise clients across Europe and LATAM with proprietary marketing technology, AI, and data capabilities — directly comparable geography, customer base, and technology stack to Medialabs.
• Territorio Creativo: Spanish digital marketing and innovation agency with a comparable mix of brand strategy, social media, and digital product development, serving mid-to-large enterprise clients in Spain and Europe.
• Elogia: Barcelona-based digital marketing agency offering performance marketing, e-commerce, social media, and content services to enterprise brands — directly comparable service portfolio and Spanish market focus.
• Good Rebels: Madrid-headquartered digital transformation and creative agency providing digital marketing, customer experience, and data-driven campaign services to enterprise clients in Spain and Europe.
• Citrus4 (formerly BTOB): Spanish digital agency delivering integrated digital marketing, e-commerce, and technology solutions to enterprise brands, with similar positioning between marketing creativity and technical implementation.

Broad incumbents

• Accenture Song: Global experience and marketing services arm of Accenture, covering creative, commerce, and CRM at enterprise scale — overlapping with Medialabs' CRM/loyalty/extranet offerings but as part of a much broader portfolio.
• Dentsu Creative: Global creative and digital advertising network of Dentsu, offering integrated campaigns, content, and CX services to enterprise brands — competes for the same Spanish/European enterprise marketing budgets as Medialabs.
• Hogarth (WPP): WPP's global content, advertising, and production network providing digital marketing, CRM, and brand experience services to multinational clients — a broader incumbent that competes for the same enterprise mandate.
• VMLY&R (WPP): WPP's brand experience and digital agency combining marketing, commerce, and CRM at enterprise scale — competes for similar enterprise clients and overlaps on CRM/loyalty/digital experience offerings.
• Publicis Sapient: Publicis Groupe's digital transformation and CRM/ERP integration arm — directly overlaps with Medialabs' business applications and CRM integration practices as part of a much larger global portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/esmedialabs
• Facebookfacebook.com/medialabs-110934582319784
• LinkedInlinkedin.com/company/medialabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medialabs