Vision Graphics

Commercial Printing & Visual Communicationsvisiondoesit.com

Vision Graphics is a PE-backed, Salt Lake City-based visual communications and printing services provider founded in 1966 that serves 4,000+ multi-location B2B brands across the U.S. with large-format graphics, signage, environmental branding, vehicle wraps, displays, and custom webstore-enabled centralized procurement.

Company typePrivate
Founded1966
HeadquartersSalt Lake City, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Vision Graphics does

Vision Graphics is a Salt Lake City-headquartered visual communications and printing services provider founded in 1966 that designs, produces, and installs large-format graphics, signage, environmental branding, vehicle wraps, trade show displays, printed collateral, and custom apparel and promotional products for B2B customers. The company's service spine is multi-location brand execution—coordinating consistent visual branding across many sites for retail, restaurant, fitness, and construction clients (named accounts include EoS Fitness, Cafe Rio, Big-D Construction, Layton Construction, and Freezing Point LLC)—and the core technology is large-format digital printing, graphics production, signage fabrication, and supply chain/fulfillment workflows, supplemented by Custom Webstore Development portals that centralize ordering, inventory, and permissions for enterprise customers.

The business model is project-based and consultative: pricing is quote-driven and not publicly disclosed (estimate request forms and direct sales conversations), revenue streams span project-based production, professional services for branded environments, and managed services for kitting/fulfillment, and the go-to-market is enterprise field sales targeting multi-location brands, supported by case studies, testimonials, a photo library, and a 'Partner With Us' referral channel. Vision Graphics is privately held, structured as an LLC under Utah law, and backed by Banner Capital Management, a Western U.S. private equity firm with $451 million AUM. The company operates from Salt Lake City (HQ), Las Vegas, and, following the December 2025 1Source acquisition, Novi, Michigan, serving 4,000+ brands nationwide with 51-100 employees.

Recent strategic activity has been acquisitive and capability-extending rather than greenfield: Vision Graphics acquired Queen of Wraps (a Utah-based commercial vehicle wrap company) in January 2025 and 1Source (a Michigan-based print, digital, and signage firm) effective December 31, 2025, with leadership continuity maintained at both targets. These acquisitions added ADA-compliant, monument, illuminated, neon, and awning signage capabilities, extended physical reach into the Midwest and East Coast, and positioned the business as a national multi-region platform for enterprise brand rollouts.

Vision Graphics firmographics

Firmographics

Name: Vision Graphics
Legal name: Vision Graphics LLC
Website: https://visiondoesit.com
Company type: Private
Founded year: 1966
Operating status: Operating
Headcount range: 51–100 employees
Short description: Vision Graphics is a PE-backed, Salt Lake City-based visual communications and printing services provider founded in 1966 that serves 4,000+ multi-location B2B brands across the U.S. with large-format graphics, signage, environmental branding, vehicle wraps, displays, and custom webstore-enabled centralized procurement.
Ownership category
akta.pro rank

Vision Graphics industry classification

Industry

Product category: Commercial Printing & Visual Communications
NAICS: Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
SIC: Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
akta.pro secondary industries: Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Exhibition, Retail & Experiential Design (BPAHAKAL), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

Commercial print services
Large format printing
Visual communications
Signage fabrication
Brand rollout services

Where Vision Graphics is headquartered

Location

Headquarters

HQ city: Salt Lake City
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Vision Graphics business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Print and Visual Communications: Production and installation of large-format graphics, signage, environmental graphics, vehicle wraps, display solutions, and printed collateral for B2B clients. Revenue is generated through project-based work and ongoing service agreements with multi-location brands.
Branded Environment Solutions: Full-service design, production, and installation of branded physical spaces including wall graphics, window graphics, floor graphics, and architectural signage.
Supply Chain and Fulfillment: Kitting, pick-pack-ship, and multi-location distribution services for branded materials, uniforms, and promotional products.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom project-based pricing for print and graphics services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Vision Graphics product offering

Product offering

Core offering

Vision Graphics designs, produces, and installs large-format graphics, signage, displays, vehicle wraps, printed collateral, custom apparel, and promotional products for business clients. The company supports multi-location brands with end-to-end visual communications services including environmental graphics, store rollouts, ADA and architectural signage fabrication, and supply chain services (pick, pack, kitting, multi-location distribution). It also builds custom webstores to centralize ordering, inventory, and fulfillment of branded materials across customer locations.

Product overview

Vision Graphics provides a comprehensive portfolio of print and visual communications solutions organized around four core product categories: Graphics & Wraps (wall, window, vehicle, floor graphics), Display Solutions (trade show booths, backdrops, flags, tents, banner stands), Signage Solutions (banners, building signage, digital signage, wayfinding), and Printed Collateral (catalogs, business cards, blueprints, direct mail). These are complemented by Custom Apparel and Promotional Products. The company offers integrated solution services including Environmental Graphics, Multi-Location Brand Rollouts, Supply Chain Management, Everyday Essentials, AEC Solutions, and Trade Shows and Events solutions. Vision Graphics operates with an integrated platform approach, offering Custom Webstore Development for centralized ordering and fulfillment management. Following recent acquisitions of Queen of Wraps (January 2025) and 1Source (December 2025), the company has expanded its capabilities to include ADA compliant signage, custom sign fabrication, monument signage, backlit/illuminated signage, and custom packaging solutions, creating a more complete national signage partner.

Differentiator

Problem solved

Functional benefit

Products and services

Graphics & Wraps Design, production, and installation of high-impact graphics including wall graphics, window graphics, vehicle wraps and fleet graphics, and floor graphics for branding across surfaces and locations.
Display Solutions Portable and professional display products for trade shows, events, and brand activations including backdrops, flags, tents, banner stands, table covers and runners, overhead displays, and trade show booths.
Signage Solutions Visual communication signage products for navigating and experiencing spaces including banners, building signage, digital signage, site signage, and wayfinding & ADA compliant signage.
Printed Collateral Polished printed marketing materials including catalogs and brochures, business cards, blueprints and AEC documents, and direct mail for brand representation in everyday interactions.
Custom Apparel and Promotional Products Branded apparel and promotional items for consistent brand representation across teams and marketing initiatives.
Multi-Location Brand Rollouts Streamlined retail brand rollout service ensuring consistent execution across multiple locations with coordinated timelines and unified production.
Supply Chain Management Branded materials management with pick, pack, kitting, and multi-location distribution supported by robust tracking and inventory management.
AEC Solutions Documentation, site-ready graphics, and production workflows designed for architecture, engineering, and construction teams supporting every project phase.
Environmental Graphics Custom wall, window, floor, and dimensional graphics with design, print, and installation for creating immersive branded environments.
Trade Shows and Events Cohesive event systems including custom booths, backdrops, displays, and graphics with logistics, setup, and on-site support for trade shows and events.
Everyday Essentials On-brand essentials including business cards, stationery, and small items that teams use daily, designed for easy reordering at scale.

Quantifiable outcome

Consistent in-store branding across locations
+3 more outcomes

Companies that use Vision Graphics

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Vision Graphics technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Vision Graphics partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

1SourcecoreOthers · 31 December 2025Michigan-based full-service digital, print, and signage company acquired by Vision Graphics effective December 31, 2025. Founded and led by Amit Soman as CEO, 1Source serves clients across the Midwest with commercial printing, large-format graphics, signage, and digital solutions. Amit Soman continues as CEO and remains a meaningful shareholder in the combined organization.
Queen of WrapscoreOthers · 2 January 2025Utah-based vehicle wrap company founded in 2007, acquired by Vision Graphics in January 2025. Specializes in commercial vehicle wraps and large-format printing for trade show, event, and retail industries. Bryan Griffith and the Griffith family remain as significant owners in the consolidated business.
OffDeal, Inc.minorOthers · 2 January 2025Tech-enabled investment bank that served as exclusive financial advisor to 1Source in connection with its acquisition by Vision Graphics. OffDeal focuses on businesses in the $1-20M EBITDA range.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Vision Graphics competitors and assessment

Company assessment

Direct peers

FASTSIGNS: Franchise-based signage and graphics provider offering custom signs, banners, vehicle wraps, and visual communications for multi-location brands—directly comparable product mix and customer base to Vision Graphics.
SpeedPro Imaging: Franchise network specializing in large-format printing, vehicle wraps, and environmental graphics for B2B clients—directly overlapping with Vision Graphics' core large-format and vehicle wrap offerings.
Allegra Marketing Print Mail: Franchise-based marketing print and signage provider serving multi-location businesses with branded materials, direct mail, and visual communications—comparable horizontal B2B print/signage model.
PIP Printing & Marketing Services: Franchise print and marketing services network delivering commercial printing, signage, and promotional products to businesses—direct overlap in services and target customers.
Minuteman Press: Large franchise printing and marketing services organization offering commercial printing, signage, and branded materials for small and mid-sized businesses—comparable B2B print/signage franchise model.
4over Inc. Wholesale commercial printing marketplace offering large-format, offset, and digital printing—comparable production capabilities but with a self-serve/wholesale channel rather than consultative sales.
The Vomela Companies: Large U.S. graphics and visual communications provider serving multi-location retail and event customers with printing, signage, and branded environments—directly comparable in customer type and product breadth.
Murry's Printing: Mid-Atlantic commercial printer offering signage, banners, vehicle wraps, and branded materials to multi-location B2B customers—comparable service mix and customer profile, primarily serving the East Coast market.

Broad incumbents

ImageFIRST Healthcare Laundry Specialists: Large uniform and linen provider that has expanded into branded apparel and facility services—adjacent competitor in the custom apparel and managed services category Vision Graphics serves through its promotional products line.
Cimpress (parent of Vistaprint): Publicly traded parent of Vistaprint and several specialty print brands—much larger incumbent in commercial and small-business printing, signage, and marketing materials with significant scale and technology advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Vision Graphics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vision Graphics leadership team

Management profile

Number of profiles

Profiles1 record

Vision Graphics subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Vision Graphics funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vision Graphics M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Graphics

What does Vision Graphics do?

Is Vision Graphics a public or private company?

Vision Graphics is a private company. It is classified as private equity controlled and is currently operating.

When was Vision Graphics founded?

Vision Graphics was founded in 1966. It employs 51 to 100 people.

Where is Vision Graphics based?

Vision Graphics is headquartered in Salt Lake City, United States, in the North America region.

How does Vision Graphics make money?

Three revenue lines are on record. Print and Visual Communications are the primary driver. The others are branded Environment Solutions and supply Chain and Fulfillment.

Who are Vision Graphics's main competitors?

Direct peers on record are FASTSIGNS, SpeedPro Imaging, Allegra Marketing Print Mail, PIP Printing & Marketing Services, Minuteman Press, 4over Inc., The Vomela Companies and Murry's Printing. Broad incumbents are ImageFIRST Healthcare Laundry Specialists and Cimpress (parent of Vistaprint).

Does Vision Graphics have an API?

No public API is recorded for Vision Graphics.

What industry is Vision Graphics in?

Vision Graphics's product category is Commercial Printing & Visual Communications. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 541850 and its SIC code is 7330.