Queen of Wraps

What Queen of Wraps does

Queen of Wraps, founded in 2007 and headquartered in Salt Lake City, Utah with a secondary location in Reno, Nevada, is a commercial fleet vehicle wrapping company. The firm designs, prints, and installs vinyl wraps for commercial vans, trucks, buses, cars, and color-change applications, and operates a proprietary library of 25,000+ vehicle templates that supports precise design fitting across diverse fleet compositions. Service delivery is built around three integrated modules — design, print/production (using UV-resistant inks and precision printing equipment), and certified installation — supplemented by adjacent offerings including window and wall graphics, rigid signage, banners and fabric solutions, small format printing, and a dedicated events and tradeshow fleet wrap service.

The business model is project-based and quote-driven, with revenue generated from one-time service fees for custom wrap design, printing, and installation. Go-to-market is sales-led, relying on direct phone and email outreach, website quote forms, and a content marketing/SEO motion targeting commercial fleet operators, food service and mobile food businesses, trades and service businesses, bus and transit fleets, and construction and industrial customers. Named customers span enterprise (Pepsi, Cafe Rio, Bostik), mid-market (Les Olson IT, Momentum Recycling, Midwest Commercial Interiors), and SMB segments, supported by an extensive portfolio showcasing.

In January 2025, Queen of Wraps was acquired by Vision Graphics, a platform backed by Banner Capital Management, becoming a wholly-owned subsidiary while the Griffith family retained significant ownership. The acquisition integrates Queen of Wraps into a broader commercial graphics platform, providing access to national installation partnerships, expanded print production capacity, and cross-sell into the Vision Graphics promotional products channel. The company continues to operate under the Queen of Wraps brand and serves a regional two-state market with a headcount of 11-50 employees.

Name

Queen of Wraps

Legal name

Queen of Wraps

Website

https://queenofwraps.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

11–50 employees

Short description

Queen of Wraps is a Utah-based commercial fleet vehicle wrapping company that designs, prints, and installs vinyl wraps for vans, trucks, buses, and cars across Utah and Nevada. Founded in 2007 and acquired by Vision Graphics in January 2025, it serves enterprise, mid-market, and SMB B2B customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Wrap Design and Installation Services: One-time service fees for custom vehicle wrap design, printing, and professional installation. Services include commercial fleet wraps, van wraps, truck wraps, bus wraps, and color change wraps.
2. Print and Production Services: Print production services for vehicle wraps, banners, flags, window and wall graphics, rigid signage, and small format printing materials.
3. Design Services: Professional design services guiding customers from concept to creation for vehicle wraps and related graphics.
4. Promotional Products: Promotional products and merchandise printing services through Vision Graphics partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Queen of Wraps is a commercial vehicle wrap company that designs, prints, and installs vinyl wraps for commercial fleet vehicles including vans, trucks, buses, and cars. The company operates from Salt Lake City, Utah and Reno, Nevada, offering end-to-end services from design through certified installation, complemented by additional print and signage solutions such as window and wall graphics, rigid signage, and banners.

Product overview

Queen of Wraps is a commercial vehicle wrapping company that operates as a platform of integrated services for fleet branding. The core offering centers on commercial fleet vehicle wraps (vans, trucks, buses, cars), complemented by three service modules: Design Services (using 25,000+ vehicle templates), Installation Services (certified installers), and Print & Production Services (UV-resistant inks). The company also offers an expanding portfolio of add-on print products including Window & Wall Graphics, Rigid Signage Solutions, Banners/Flags/Fabric, Small Format Printing, and Promotional Products through a Vision Graphics partnership. The company operates two locations (Salt Lake City, Utah and Reno, Nevada) and became a wholly-owned subsidiary of Vision Graphics in January 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Vehicle Wraps
• Color Change Wraps
• Window and Wall Graphics Custom graphics for windows and walls including wall murals, cut graphics, and perforated window film for commercial spaces.
• Rigid Signage Solutions Building signage including dimensional signs, ADA-compliant signage, 3D signage, wayfinding solutions, and outdoor/in-ground signage.
• Banners, Flags, and Fabric Solutions Printed banners, feather flags, mesh fencing graphics, SEG stretched fabric frames, and retractable banner stands for events and outdoor advertising.
• Small Format Printing Marketing materials including brochures, business cards, catalogs, postcards, invitations, calendars, menus, and blueprints.
• Promotional Products Branded promotional merchandise offered through the Vision Graphics partnership for businesses seeking coordinated marketing collateral.
• Fleet Wraps for Events and Tradeshows Specialized vehicle wraps and promotional fleet solutions for events, trade shows, and temporary marketing campaigns.

Quantifiable outcome

• 30,000-70,000 daily impressions per wrapped vehicle
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vision GraphicscoreStrategic or Co-development Partner · 1 January 2025Vision Graphics completed acquisition of Queen of Wraps in January 2025, making Queen of Wraps a wholly-owned subsidiary. The deal integrates Queen of Wraps into Vision Graphics' commercial graphics and vehicle wrap operations. The Griffith family remained as significant owners post-acquisition.
• Griffith FamilyminorStrategic or Co-development Partner · 1 January 2025The Griffith family, original owners of Queen of Wraps, retained significant ownership stake following the acquisition by Vision Graphics, maintaining ongoing involvement in the business.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Signs.com: Online-focused custom sign and graphics provider with vehicle wrap and large-format printing services. Comparable on production capabilities (large-format print, signage) but competes via self-service online channel rather than regional field sales.
• Artisan Colour: Commercial printing and large-format graphics provider offering vehicle wraps, fleet graphics, signage, and wide-format print to B2B customers. Directly comparable production capabilities and customer mix.
• SpeedPro Imaging: Largest national franchise network for vehicle wraps and large-format printing. Directly competes with Queen of Wraps on commercial fleet wraps, signage, and graphics, with overlapping service scope (design, print, install) and customer profile (commercial fleet operators and SMBs).
• Signal Graphics: Print, signage, and marketing services franchise serving SMB and mid-market commercial customers with vehicle wraps, banners, and signs. Directly comparable scope of B2B visual marketing services.
• Monster Graphics: Vehicle wrap and commercial graphics specialist operating regional shops with full design-print-install services. Closely comparable business model focused on fleet and commercial vehicle wraps.
• FASTSIGNS: National signage and graphics franchise offering vehicle wraps, building signage, banners, and large-format printing. Directly comparable across the add-on product lines Queen of Wraps sells (rigid signage, banners, window/wall graphics).
• Image360: Sign and graphics franchise (under Allegra Network) competing in commercial vehicle wraps, signage, and visual marketing. Closely comparable B2B service mix and customer base of commercial fleet and SMB operators.
• Minuteman Press: Design, print, and signage franchise with vehicle wraps, banners, and promotional products. Competes for the same commercial customers, particularly on the small-format print and signage add-on revenue Queen of Wraps generates.

Others

• Avery Dennison Graphics Solutions: Major vinyl wrap film manufacturer and wrap training/certification provider. Comparable as the other key upstream supplier whose material pricing, installer certification programs, and product roadmap influence wrap shop economics.
• 3M Commercial Solutions: Largest vinyl film manufacturer supplying wrap materials to shops like Queen of Wraps. Not a direct competitor but a critical upstream supplier whose product economics and installer certification programs (3M Preferred) shape the competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/queenofwraps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen of Wraps