Name Brand
Name Brand is a product design company that designs, manufactures, warehouses, and distributes custom branded products and kits for enterprise clients including Ford, Sony Pictures, Liquid Death, Simplot, Adobe, and Gap, using its proprietary Experiential Product Design (XPD™) methodology.
- Company typePrivate
- Founded2013
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Name Brand does
Name Brand (NAMEBRAND) is a U.S.-based product design and custom branded merchandise company founded in 2013 and headquartered in Boise, Idaho. The company designs, sources, manufactures, warehouses, and distributes customized branded products and kits for enterprise clients across multiple industries. Named customers include Ford (automotive), Sony Pictures (entertainment), Liquid Death (beverage), J.R. Simplot Company (food/agriculture), Adobe (technology), and Gap Inc. (retail).
The company's core intellectual property is its proprietary Experiential Product Design (XPD™) methodology, a four-step framework (Concept, Source, Design, Ship) that it applies to each engagement. Around this methodology, Name Brand operates five interconnected service modules — Design Services, Manufacturing, Fulfillment, Warehousing, and Distribution — and offers a White-Labeled Webstore solution that enables enterprise clients to distribute branded merchandise on-demand to employees and partners. The company maintains U.S.-based warehouses with 24/7 security and next-day shipping, and handles global logistics including freight, customs, tariffs, and permits.
Name Brand generates revenue on a project-based, quote-driven model, with engagements varying in scope, quantity, and complexity. The go-to-market motion is sales-led and consultative, targeting Fortune 500 brand teams, marketing/advertising agencies, and premium experiential event organizers. Distribution is achieved through direct enterprise sales and white-labeled e-commerce storefronts. The company is privately held, has 11–50 employees, has not disclosed any venture funding, and is led by CEO Kevin Felgate with Rhys Bowen (VP of Sales) and Danny Rosas (Creative & Marketing Manager).
Name Brand firmographics
Firmographics- Name
- Name Brand
- Website
- https://namebrandhq.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Name Brand is a product design company that designs, manufactures, warehouses, and distributes custom branded products and kits for enterprise clients including Ford, Sony Pictures, Liquid Death, Simplot, Adobe, and Gap, using its proprietary Experiential Product Design (XPD™) methodology.
- Ownership category
- akta.pro rank
Name Brand industry classification
Industry- Product category
- Custom Branded Merchandise Services
- NAICS
- Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Industrial Design Services (54142), Graphic Design Services (541430)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where Name Brand is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Markets served
Name Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Branded Product Services: Full-service custom branded merchandise and kits including design, manufacturing, warehousing, fulfillment, and global distribution. Revenue is generated through project-based service fees and product costs for enterprise clients seeking bespoke branded experiences.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Name Brand product offering
Product offeringCore offering
NAMEBRAND designs, manufactures, warehouses, and delivers custom branded products and kits for enterprise brand and marketing teams using a proprietary Experiential Product Design (XPD™) methodology. The company provides end-to-end services including concept development, global sourcing, custom design, production, secure 24/7 warehousing, fulfillment, and distribution, and also operates white-labeled webstore solutions that enable clients to run branded merchandise and gifting programs directly to employees or customers under the client's own brand.
Product overview
Name Brand is a full-service experiential product design company that operates as a unified platform combining concept, sourcing, design, manufacturing, warehousing, fulfillment, and distribution into a single integrated offering. The core service is built around their proprietary Experiential Product Design (XPD™) methodology, supported by five interconnected service modules: Design Services, Manufacturing, Fulfillment, Warehousing, and Distribution. The company also offers white-labeled webstore solutions as an enabling technology for client product distribution. Together, these components form an end-to-end solution for creating and delivering custom branded products and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Product Design (XPD™) Proprietary four-step methodology — Concept, Source, Design, Ship — used by NAMEBRAND to deliver custom branded products from initial campaign concept through final delivery for enterprise brand and marketing clients.
- Custom Product Design Services Custom product design services that translate client brand concepts into physical merchandise, packaging, and kits for enterprise marketing, experiential, and gifting programs.
- Custom Branded Product Manufacturing Custom branded product manufacturing leveraging a global sourcing and production network to produce finished merchandise, kits, and packaging for enterprise clients.
- Fulfillment, Warehousing & Distribution Secure warehousing (24/7 security) and order fulfillment and distribution services for branded merchandise and kits, including direct-to-recipient shipping to employees, customers, or event venues.
- White-Labeled Webstore Solutions Turnkey white-labeled e-commerce webstores that enable enterprise clients to distribute branded merchandise, kits, and gifts directly to employees or customers under the client's own brand.
Quantifiable outcome
- 350+ influencers actively participated in a single virtual treasure hunt campaign
- +2 more outcomes
Companies that use Name Brand
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Name Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Name Brand partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Name Brand competitors and assessment
Company assessmentDirect peers
- Brandvia: Brandvia is a full-service branded merchandise and corporate gifting company that designs, sources, and distributes custom products to enterprise clients. It is closely comparable to NAMEBRAND in scope of services and enterprise focus.
- 4imprint: 4imprint is one of the largest direct marketers of promotional products and branded merchandise in North America. It is a direct competitor to NAMEBRAND in the custom branded merchandise and corporate gifting space, with a much larger catalog and supplier network.
- Outstanding Inc. Outstanding is a promotional products and branded merchandise distributor that emphasizes design-forward, custom merchandise for enterprise clients. It competes with NAMEBRAND in the boutique end of the branded merchandise market.
- HALO Branded Solutions: HALO is a leading provider of branded merchandise, recognition programs, and marketing services to enterprise clients. It directly competes with NAMEBRAND in the end-to-end custom merchandise and corporate gifting segment, and operates its own enterprise webstore platform similar to NAMEBRAND's white-labeled offering.
- BEL USA: BEL USA is a full-service branded merchandise and corporate gifting company providing design, sourcing, warehousing, and fulfillment services to enterprise clients. It is closely comparable to NAMEBRAND across the full value chain.
- SnugZ USA: SnugZ is a manufacturer and supplier of promotional products and branded merchandise with in-house production, decoration, and fulfillment capabilities. It competes with NAMEBRAND in the custom branded merchandise segment with vertically integrated production.
- Custom Ink: Custom Ink is a leading custom apparel and promotional products company serving businesses, groups, and events. It overlaps with NAMEBRAND on the custom branded merchandise and design services side, though it leans more heavily into apparel and group orders.
Emerging players
- Swag.com: Swag.com is a digitally native branded merchandise platform offering on-demand company swag, custom packs, and integrated e-commerce. It is a partial competitor to NAMEBRAND, particularly overlapping with NAMEBRAND's webstore and on-demand fulfillment services, but with less emphasis on experiential concepting.
Broad incumbents
- SanMar Corporation: SanMar is a major supplier of wholesale apparel and accessories, including imprintable products used for branded merchandise and corporate apparel. It supplies many of the same types of products NAMEBRAND uses and is an indirect competitor in the broader branded merchandise supply chain.
- Alphabroder (now S&S Activewear): Alphabroder is one of the largest wholesale distributors of branded apparel and merchandise in North America, serving the imprintable apparel and promotional products market. It is a broad incumbent competing with NAMEBRAND in apparel and accessory supply, though at a much larger scale and with a different go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Name Brand social profiles
Digital presenceName Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Name Brand leadership team
Management profileNumber of profiles
Profiles3 records
Name Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Name Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Name Brand
What does Name Brand do?
NAMEBRAND designs, manufactures, warehouses, and delivers custom branded products and kits for enterprise brand and marketing teams using a proprietary Experiential Product Design (XPD™) methodology. The company provides end-to-end services including concept development, global sourcing, custom design, production, secure 24/7 warehousing, fulfillment, and distribution, and also operates white-labeled webstore solutions that enable clients to run branded merchandise and gifting programs directly to employees or customers under the client's own brand.
Is Name Brand a public or private company?
Name Brand is a private company. It is classified as unknown and is currently operating.
When was Name Brand founded?
Name Brand was founded in 2013. It employs 11 to 50 people.
Where is Name Brand based?
Name Brand is headquartered in Boise, United States, in the North America region.
How does Name Brand make money?
One revenue line is on record: custom Branded Product Services.
Who are Name Brand's main competitors?
Direct peers on record are Brandvia, 4imprint, Outstanding Inc., HALO Branded Solutions, BEL USA, SnugZ USA and Custom Ink. Swag.com is listed as an emerging player. Broad incumbents are SanMar Corporation and Alphabroder (now S&S Activewear).
Does Name Brand have an API?
No public API is recorded for Name Brand.
What industry is Name Brand in?
Name Brand's product category is Custom Branded Merchandise Services. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 4243 and its SIC code is 5130.