Name Brand

What Name Brand does

Name Brand (NAMEBRAND) is a U.S.-based product design and custom branded merchandise company founded in 2013 and headquartered in Boise, Idaho. The company designs, sources, manufactures, warehouses, and distributes customized branded products and kits for enterprise clients across multiple industries. Named customers include Ford (automotive), Sony Pictures (entertainment), Liquid Death (beverage), J.R. Simplot Company (food/agriculture), Adobe (technology), and Gap Inc. (retail).

The company's core intellectual property is its proprietary Experiential Product Design (XPD™) methodology, a four-step framework (Concept, Source, Design, Ship) that it applies to each engagement. Around this methodology, Name Brand operates five interconnected service modules — Design Services, Manufacturing, Fulfillment, Warehousing, and Distribution — and offers a White-Labeled Webstore solution that enables enterprise clients to distribute branded merchandise on-demand to employees and partners. The company maintains U.S.-based warehouses with 24/7 security and next-day shipping, and handles global logistics including freight, customs, tariffs, and permits.

Name Brand generates revenue on a project-based, quote-driven model, with engagements varying in scope, quantity, and complexity. The go-to-market motion is sales-led and consultative, targeting Fortune 500 brand teams, marketing/advertising agencies, and premium experiential event organizers. Distribution is achieved through direct enterprise sales and white-labeled e-commerce storefronts. The company is privately held, has 11–50 employees, has not disclosed any venture funding, and is led by CEO Kevin Felgate with Rhys Bowen (VP of Sales) and Danny Rosas (Creative & Marketing Manager).

Name

Name Brand

Website

https://namebrandhq.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Name Brand is a product design company that designs, manufactures, warehouses, and distributes custom branded products and kits for enterprise clients including Ford, Sony Pictures, Liquid Death, Simplot, Adobe, and Gap, using its proprietary Experiential Product Design (XPD™) methodology.

Ownership category

akta.pro rank

Product category

Custom Branded Merchandise Services

NAICS

Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Industrial Design Services (54142), Graphic Design Services (541430)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Custom branded merchandise
• Product design services
• Promotional product manufacturing
• Brand activation kits
• Corporate gifting solutions

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Branded Product Services: Full-service custom branded merchandise and kits including design, manufacturing, warehousing, fulfillment, and global distribution. Revenue is generated through project-based service fees and product costs for enterprise clients seeking bespoke branded experiences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

NAMEBRAND designs, manufactures, warehouses, and delivers custom branded products and kits for enterprise brand and marketing teams using a proprietary Experiential Product Design (XPD™) methodology. The company provides end-to-end services including concept development, global sourcing, custom design, production, secure 24/7 warehousing, fulfillment, and distribution, and also operates white-labeled webstore solutions that enable clients to run branded merchandise and gifting programs directly to employees or customers under the client's own brand.

Product overview

Name Brand is a full-service experiential product design company that operates as a unified platform combining concept, sourcing, design, manufacturing, warehousing, fulfillment, and distribution into a single integrated offering. The core service is built around their proprietary Experiential Product Design (XPD™) methodology, supported by five interconnected service modules: Design Services, Manufacturing, Fulfillment, Warehousing, and Distribution. The company also offers white-labeled webstore solutions as an enabling technology for client product distribution. Together, these components form an end-to-end solution for creating and delivering custom branded products and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Product Design (XPD™) Proprietary four-step methodology — Concept, Source, Design, Ship — used by NAMEBRAND to deliver custom branded products from initial campaign concept through final delivery for enterprise brand and marketing clients.
• Custom Product Design Services Custom product design services that translate client brand concepts into physical merchandise, packaging, and kits for enterprise marketing, experiential, and gifting programs.
• Custom Branded Product Manufacturing Custom branded product manufacturing leveraging a global sourcing and production network to produce finished merchandise, kits, and packaging for enterprise clients.
• Fulfillment, Warehousing & Distribution Secure warehousing (24/7 security) and order fulfillment and distribution services for branded merchandise and kits, including direct-to-recipient shipping to employees, customers, or event venues.
• White-Labeled Webstore Solutions Turnkey white-labeled e-commerce webstores that enable enterprise clients to distribute branded merchandise, kits, and gifts directly to employees or customers under the client's own brand.

Quantifiable outcome

• 350+ influencers actively participated in a single virtual treasure hunt campaign
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandvia: Brandvia is a full-service branded merchandise and corporate gifting company that designs, sources, and distributes custom products to enterprise clients. It is closely comparable to NAMEBRAND in scope of services and enterprise focus.
• 4imprint: 4imprint is one of the largest direct marketers of promotional products and branded merchandise in North America. It is a direct competitor to NAMEBRAND in the custom branded merchandise and corporate gifting space, with a much larger catalog and supplier network.
• Outstanding Inc. Outstanding is a promotional products and branded merchandise distributor that emphasizes design-forward, custom merchandise for enterprise clients. It competes with NAMEBRAND in the boutique end of the branded merchandise market.
• HALO Branded Solutions: HALO is a leading provider of branded merchandise, recognition programs, and marketing services to enterprise clients. It directly competes with NAMEBRAND in the end-to-end custom merchandise and corporate gifting segment, and operates its own enterprise webstore platform similar to NAMEBRAND's white-labeled offering.
• BEL USA: BEL USA is a full-service branded merchandise and corporate gifting company providing design, sourcing, warehousing, and fulfillment services to enterprise clients. It is closely comparable to NAMEBRAND across the full value chain.
• SnugZ USA: SnugZ is a manufacturer and supplier of promotional products and branded merchandise with in-house production, decoration, and fulfillment capabilities. It competes with NAMEBRAND in the custom branded merchandise segment with vertically integrated production.
• Custom Ink: Custom Ink is a leading custom apparel and promotional products company serving businesses, groups, and events. It overlaps with NAMEBRAND on the custom branded merchandise and design services side, though it leans more heavily into apparel and group orders.

Emerging players

• Swag.com: Swag.com is a digitally native branded merchandise platform offering on-demand company swag, custom packs, and integrated e-commerce. It is a partial competitor to NAMEBRAND, particularly overlapping with NAMEBRAND's webstore and on-demand fulfillment services, but with less emphasis on experiential concepting.

Broad incumbents

• SanMar Corporation: SanMar is a major supplier of wholesale apparel and accessories, including imprintable products used for branded merchandise and corporate apparel. It supplies many of the same types of products NAMEBRAND uses and is an indirect competitor in the broader branded merchandise supply chain.
• Alphabroder (now S&S Activewear): Alphabroder is one of the largest wholesale distributors of branded apparel and merchandise in North America, serving the imprintable apparel and promotional products market. It is a broad incumbent competing with NAMEBRAND in apparel and accessory supply, though at a much larger scale and with a different go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namebrandhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Name Brand