Collectiva Concepción

What Collectiva Concepción does

Collectiva Concepción is a women-led, artisanal fashion company headquartered in Mexico City that designs and sells handcrafted women's clothing rooted in traditional Mexican craft techniques. The brand sources from over 40 rural artisan communities across Mexico, primarily in Chiapas and Michoacan, and uses techniques including deshilado (thread removal embroidery), gaviado (weaving), pedal loom and waist loom weaving, hand embroidery, and counting embroidery — with some pieces (such as the Priscila dress) requiring up to 63 hours of hand embroidery. The product portfolio spans approximately 50+ named SKUs across four seasonal collections (Debut SS20, AW20, SS21, High Summer 21), covering blouses, dresses, skirts, pants, ponchos, and jumpsuits, with prices ranging from approximately $20 to $7,499 USD.

The company operates a direct-to-consumer e-commerce platform on Shopify with global shipping via FedEx and free 14-day returns, processing orders in USD with multi-currency display (USD, EUR, AUD, GBP, JPY). It also distributes through a curated network of retail partners, including Bergdorf Goodman (New York), boutiques in New York and Boston, and international retailers in Osaka (Sixième Ginza, Martinique), Taipei, and Mumbai (Le Mill). Marketing relies on Instagram and Facebook organic social, email newsletters, an owned website journal, and earned editorial coverage in publications including Vogue Mexico, Elle Mexico, L'Officiel Mexico, InStyle Mexico, Grazia Magazine, Gatopardo, and The Times UK.

The company is legally structured as Grupo Jolc, S.A. de C.V. (a Sociedad Anónima de Capital Variable), was founded in 2018 by Concepción Orvañanos, and operates with 11-50 employees. No institutional investment, venture capital, or parent company has been disclosed. The brand positions itself as the first socially conscious accessible luxury brand rooted in Mexican design, with a stated commitment to donating a percentage of sales to artisan communities. Endorsements from Natalie Kingham (Matchesfashion.com Fashion & Buying Director) and Maria Lemos (Rainbowwave CEO) reflect its positioning within the conscious luxury segment, though no disclosed commercial distribution relationship with Matchesfashion.com was identified beyond testimonial coverage.

Name

Collectiva Concepción

Legal name

Grupo Jolc, S.A. de C.V.

Website

https://collectivaconcepcion.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Collectiva Concepción is a women-led, artisanal fashion brand based in Mexico City that designs and sells handcrafted women's clothing using traditional Mexican techniques sourced from over 40 rural artisan communities, distributed globally via Shopify DTC e-commerce and curated luxury boutiques.

Ownership category

akta.pro rank

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct sales of artisanal clothing products to consumers through their Shopify e-commerce platform. Products include tops, dresses, skirts, pants, ponchos, and jumpsuits. International shipping to customers globally with prices ranging from approximately $20 to $7,499 USD per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Collectiva Concepción designs and sells women's ready-to-wear clothing and accessories produced by hand using traditional Mexican artisanal techniques, including deshilado, gaviado, pedal loom, waist loom, and hand embroidery. The brand sources fabrics and craftsmanship from more than 40 rural artisan communities in Mexico and sells directly to consumers through its Shopify e-commerce site, with prices ranging from about $20 for face masks to $7,499 for premium artisan pants.

Product overview

Collectiva Concepción is a women-led, artisanal fashion brand based in Mexico City offering a unified collection of Mexican artisan-crafted clothing and accessories. The portfolio consists of four seasonal collections (Debut SS20, AW20, SS21, and High Summer 21) and six product categories (Blouses & Tops, Dresses, Ponchos, Pants, Skirts) with approximately 50+ individual named products. Each product features traditional Mexican artisanal techniques including deshilado, gaviado, hand embroidery, pedal loom weaving, and waist loom weaving, sourced from over 40 rural artisan communities in Chiapas and Michoacan. The brand positions itself as a socially conscious, accessible luxury brand supporting women-led micro economies.

Differentiator

Problem solved

Functional benefit

Products and services

• Debut Collection (Spring Summer 20) Seasonal ready-to-wear collection of women's apparel featuring traditional Mexican artisanal techniques, inspired by the architecture of San Cristobal de las Casas.
• Autumn Winter 2020 Collection Seasonal ready-to-wear collection of women's apparel showcasing traditional artisan techniques and bold silhouettes.
• Spring Summer 2021 Collection Seasonal ready-to-wear collection of women's apparel inspired by ancestral stories and techniques rooted in generations of women.
• High Summer 21 Collection Seasonal high-summer ready-to-wear collection of women's apparel including dresses, tops, skirts, jumpsuits and pants.
• Blouses & Tops Category of 20 women's blouse and top styles featuring artisanal embroidery techniques sourced from artisan communities in Chiapas and Michoacan, Mexico.
• Dresses Category of 21 women's dress styles in mini, midi, and maxi lengths featuring various traditional Mexican artisanal techniques.
• Pants Category of 5 women's pant styles including culottes and tie-dye options.
• Skirts Category of 8 women's skirt styles in midi and fit-and-flare designs.
• Ponchos Category of poncho-style garments made with pedal loom technique sourced from Patzcuaro, Michoacan, Mexico.

Quantifiable outcome

• Priscila dress requires up to 63 hours of hand embroidery by master artisans from Chenalho, Chiapas

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Matchesfashion.comcoreGTM or Marketing PartnerNatalie Kingham, Fashion & Buying Director at Matchesfashion.com, has publicly endorsed the brand as aligning with consumer demand for authentic artisan products and responsible fashion practices.
• RainbowwavecoreGTM or Marketing PartnerMaria Lemos, CEO of fashion consulting firm Rainbowwave, has publicly endorsed the brand as ideal for the post-pandemic fashion landscape with strong growth potential.
• Artisan Communities (San Felipe de los Herreros, Michoacan)coreStrategic or Co-development PartnerPrimary artisan community creating deshilado and gaviado embroidery techniques. The brand works directly with master artisans in this community for core product lines.
• Artisan Communities (Chenalho, Chiapas)coreStrategic or Co-development PartnerPrimary artisan community for counting embroidery and craft gathering. Artisans from this community create the distinctive embroidery work, with some pieces requiring up to 63 hours of hand embroidery.
• Artisan Communities (Patzcuaro, Michoacan)coreStrategic or Co-development PartnerArtisan community for pedal loom weaving technique introduced to Mexico by the Spanish in the 16th century. Creates fabrics of different weights and widths.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carla Fernández: Mexico City-based designer creating contemporary womenswear by collaborating with indigenous artisan communities across Mexico. Most directly comparable to Collectiva Concepción in artisan-sourcing model, price tier, and conscious-luxury positioning.
• Yakampot by Francisco Cancino: Mexican luxury womenswear label working directly with indigenous communities in Chiapas and Oaxaca, with similar handmade embroidery, traditional fabrics, and direct-to-consumer plus boutique wholesale model.
• Lorena Saravia: Mexico City-based designer offering contemporary luxury women's apparel with artisanal detailing. Comparable in price range, women-led positioning, and DTC + boutique distribution model, though less rural-community focused.
• Pineda Covalin: Mexican heritage brand producing silk scarves, accessories, and apparel featuring indigenous iconography and craftsmanship. Comparable in artisan heritage narrative and Mexican luxury positioning, with broader product range.
• Lydia Lavín: Mexican designer rooted in indigenous textile traditions from communities in Oaxaca and Chiapas. Direct peer in combining traditional craft with modern silhouettes for the women's luxury segment.

Broad incumbents

• Mara Hoffman: US-based contemporary women's label with a strong sustainability and ethical production narrative. Comparable in 'conscious luxury' positioning and DTC + premium wholesale distribution, though at larger scale and broader product mix.
• Doên: California-based women's apparel brand recognized for romantic, artisanal-inspired pieces and ethical manufacturing messaging. Comparable conscious-luxury women's apparel positioning and DTC strength, though not Mexican-heritage-focused.

Emerging players

• Brother Vellies: Luxury accessories and apparel label working with artisan producers across Africa using heritage techniques. Comparable in artisan-focused luxury model, social-impact narrative, and global wholesale presence in boutiques and department stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/collectivaconcepcion
• Instagraminstagram.com/collectivaconcepcion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectiva Concepción