Reverse Mortgage Daily

What Reverse Mortgage Daily does

Reverse Mortgage Daily (RMD) is a specialized B2B media publication dedicated to providing breaking news, analysis, and insights on the reverse mortgage industry. It serves reverse mortgage lenders, originators, brokers, servicers, financial advisors, and senior homeowners (aged 62+), with reverse mortgage industry professionals as the primary customer segment. The publication is edited by Neil Pierson alongside the HousingWire Newsroom, and was acquired by HousingWire (owned by HW Media, LLC) in 2023. RMD is positioned as the dedicated reverse mortgage vertical within HousingWire's broader housing and mortgage media network, which includes HousingWire, HousingWire Intelligence, Altos Research, and RealTrends.

RMD's core offerings include a daily email newsletter, a podcast series featuring interviews with reverse mortgage industry leaders, and web-based articles covering HECM market data, regulatory updates, industry transactions, and market analysis. The underlying technology is a standard digital content publishing platform integrated into HousingWire's media infrastructure, providing article publishing, newsletter delivery, and podcast distribution. There are no proprietary AI/ML systems, no APIs, no SDKs, and no mobile apps — the product is fundamentally text and audio editorial content.

RMD generates revenue through two primary streams: subscription revenue derived from HousingWire's membership model (which provides tiered access to RMD and other HousingWire content), and advertising/sponsored content revenue — most prominently through the 'Longbridge Financial Library' partnership. The go-to-market motion is content-led, reaching industry professionals through daily newsletters, housingwire.com/reverse-mortgage/, podcasts, and HousingWire's social media presence across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube. The business relies on freemium top-of-funnel distribution with premium intelligence gated behind HousingWire membership.

Name

Reverse Mortgage Daily

Legal name

HW Media, LLC

Website

https://reversemortgagedaily.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Reverse Mortgage Daily (RMD) is a dedicated B2B media publication delivering daily news, analysis, and regulatory coverage of the reverse mortgage industry. Operating within HousingWire's media network, it serves lenders, originators, brokers, and financial advisors via newsletter, website, and podcast channels.

Ownership category

akta.pro rank

Product category

Reverse Mortgage Industry News & Analysis

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Finance Services (6199)

akta.pro primary industry

Reverse Mortgage Brokerage & Lead Generation (FSALAIAB)

Keywords

• Reverse mortgage news
• HECM market analysis
• Mortgage industry media
• Industry intelligence publishing
• Reverse mortgage commentary

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Reverse Mortgage Daily content is available through HousingWire's subscription/membership model. Readers access the publication's daily news, analysis, and commentary via HousingWire membership, which provides tiered access to intelligence content, rankings, data, and publications.
2. Sponsored Content and Advertising: The publication features sponsored content sections, such as the 'Longbridge Financial Library' which contains branded articles about reverse mortgage products. These sponsor partnerships generate advertising revenue while providing industry-relevant educational content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reverse Mortgage Daily (RMD) is a dedicated B2B news publication covering the U.S. reverse mortgage industry. It delivers daily editorial content, HECM market data, industry leaderboard rankings, regulatory updates, and expert commentary through articles on the HousingWire platform, a daily email newsletter, and the RMD Podcast. The publication serves reverse mortgage lenders, originators, brokers, servicers, and financial advisors as its primary audience.

Product overview

Reverse Mortgage Daily (RMD) is a single focused news and analysis publication dedicated to the reverse mortgage industry. It operates as a content offering within the HousingWire media platform, delivering news coverage through its main publication, a daily email newsletter, and a podcast series. The publication covers topics including HECM data, industry transactions, regulatory developments, and product comparisons for reverse mortgage professionals and stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Reverse Mortgage Daily Newsletter: Daily newsletter featuring reverse mortgage news and analysis

Products and services

• Reverse Mortgage Daily (RMD) Publication A dedicated B2B reverse mortgage industry news publication providing daily editorial articles, HECM market data, industry leaderboard rankings, regulatory updates, and expert commentary. Now part of HousingWire and edited by Neil Pierson and the HousingWire Newsroom.
• Reverse Mortgage Daily Newsletter A daily email newsletter featuring the latest reverse mortgage news, analysis, and commentary, delivered directly to subscribers' inboxes as a companion to the RMD publication.
• RMD Podcast A podcast series featuring interviews with reverse mortgage industry leaders, government officials, originators, and executives, covering topics such as the NRMLA annual conference, legislative developments, and industry trends.

Quantifiable outcome

• Featured top reverse mortgage industry stories reaching industry professionals daily

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Longbridge FinancialcoreGTM or Marketing PartnerLongbridge Financial is the primary sponsor of Reverse Mortgage Daily content, with the 'Brought to you by Longbridge' designation on top stories. The partnership includes the 'Longbridge Financial Library' featuring sponsored educational content about reverse purchase financing and HECM products. Longbridge is described as the nation's largest wholesale reverse mortgage lender, led by CEO Chris Mayer, a Columbia Business School professor.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Mortgage Reports: Consumer-facing mortgage information site with strong SEO reach that publishes reverse mortgage explainers and lender comparisons. Broad incumbent peer because it competes for reverse mortgage-related advertising and audience attention, though it serves consumers rather than industry professionals.
• Reverse Mortgage Calculator / Money.com Reverse Mortgage Coverage: Mainstream personal finance media (Money.com / NextAdvisor) covering reverse mortgage products for senior consumers. Broad incumbent peer because it competes for reverse mortgage-related ad budgets and SEO traffic even though it lacks RMD's B2B professional focus.

Direct peers

• Scotsman Guide: Mortgage industry media brand serving originators and lenders with rankings, news, and editorial content. Direct peer because it competes for the same reverse mortgage lender audience and runs similar industry ranking and recognition programs.
• Inside Mortgage Finance: Mortgage industry news and data publication focused on origination, capital markets, and secondary activity. Direct peer because it targets institutional reverse and forward mortgage market participants and competes for the same sponsored intelligence dollars.
• National Mortgage News: Long-running B2B mortgage industry publication covering origination, servicing, regulation, and capital markets. Direct peer because it targets the same mortgage professional audience that RMD reaches, and is a likely competitor for reverse mortgage advertising and subscription dollars.
• Mortgage Professional America (MPA): B2B publication covering U.S. mortgage professionals with news, analysis, and industry rankings. Direct peer because it serves the same lender/originator segment and includes reverse mortgage coverage within its broader mortgage news mix.
• HousingWire: Parent publication and sister brand within HW Media covering the broader U.S. mortgage and housing industry. Direct peer because RMD operates inside HousingWire's CMS and shares the same professional audience, membership model, and editorial resources.

Emerging players

• National Reverse Mortgage Lenders Association (NRMLA): Industry trade association for reverse mortgage lenders that publishes regulatory updates, member news, and conference content. Emerging player / niche peer because it increasingly competes with RMD for reverse mortgage industry mindshare through its own news and event programming.

Others

• Altos Research: Sister company within HW Media providing real-time residential real estate inventory and market data. Other peer because it is a co-owned, adjacent data product rather than a direct editorial competitor, but it competes for the same housing-industry advertiser and Intelligence customer wallet.
• RealTrends: Sister company within HW Media producing brokerage and agent rankings and industry recognition programs. Other peer because it is a co-owned, adjacent rankings brand rather than a direct news competitor, but shares HousingWire membership and sponsorship audiences with RMD.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rmdaily
• YouTubeyoutube.com/channel/UCXDD_3y3LvU60vac7eki-6Q
• Facebookfacebook.com/129408970466373
• LinkedInlinkedin.com/company/elizabethecker
• Instagraminstagram.com/housingwire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reverse Mortgage Daily