Berg's Ski and Snowboard Shop

What Berg's Ski and Snowboard Shop does

Berg's Ski & Snowboard Shop is a single-location specialty retailer of ski and snowboard equipment, apparel, and accessories, operating continuously since 1955 from Eugene, Oregon. The company sells a full assortment across ski, snowboard, backcountry, men's, women's, youth, and accessory categories, with price points ranging from under-$10 accessories to over-$600 premium outerwear and $800+ skis. Beyond merchandise, Berg's generates service revenue through custom boot work, waxing and tuning (capable on Wintersteiger Juniper equipment), manufacturer-certified services, seasonal gear leasing, and ski bus ticketing, creating a hybrid retail-plus-services revenue model.

The business runs through two channels: a brick-and-mortar showroom at 367 West 13th Ave, Eugene, OR, and a nationwide e-commerce storefront powered by Tuplo.com with free shipping on orders over $65, price-match guarantee, and 30-day returns. Customers are individual recreational and enthusiast snow sports consumers — primarily adults across skill levels for downhill, backcountry, and cross-country use, with a secondary segment of families and youth participants. Marketing relies on the e-commerce catalog, organic Instagram and Facebook presence, and email communications. The company is privately held, likely founder- or family-owned, with no institutional investors, no public listing, and no disclosed funding rounds in the source data.

Name

Berg's Ski and Snowboard Shop

Legal name

Berg's Ski Shop

Website

https://bergsskishop.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Berg's Ski & Snowboard Shop is a single-location specialty retailer in Eugene, Oregon, founded in 1955, selling ski and snowboard equipment, apparel, accessories, and related services to recreational snow sports consumers via in-store and nationwide e-commerce channels.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Snowshoeing Retail (CRAMAJAH), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)

Keywords

• Ski equipment retail
• Snowboard gear sales
• Winter sports apparel
• Custom boot fitting
• Seasonal gear leasing

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sales of ski and snowboard equipment, apparel, and accessories. Products include skis, snowboards, boots, bindings, clothing, helmets, goggles, gloves, and backcountry gear. Prices range from under $10 for accessories to over $600 for premium outerwear.
2. Equipment Services: Custom boot work, ski repairs, waxing and tuning services, and manufacturer certified services generate service revenue.
3. Seasonal Gear Leasing: Seasonal ski and snowboard equipment leasing programs allow customers to rent gear for the winter season.
4. Bus Tickets: Sale of ski bus tickets for transportation to ski areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Berg's Ski and Snowboard Shop is a specialty winter sports retailer selling ski and snowboard equipment (skis, snowboards, boots, bindings, poles), apparel (men's, women's, youth), and accessories (goggles, helmets, gloves, beanies, socks, gear bags). The shop complements product sales with services including custom boot fitting, professional ski/snowboard tuning and repair, seasonal gear leasing, and a ski bus transportation service. The retail assortment spans downhill, alpine touring, backcountry, cross-country, park, and powder categories for customers of all skill levels and ages.

Product overview

Berg's Ski & Snowboard Shop is a single-location specialty retail store (operating since 1955) offering a comprehensive e-commerce platform for ski and snowboard equipment. The core offering consists of two main product categories: Ski Gear (skis, boots, bindings, poles, and related accessories across Downhill, Alpine Touring, Backcountry, Crosscountry, Park, and Powder terrain types) and Snowboard Gear (snowboards, boots, bindings, and accessories for Park, Powder, and Split Board riding). Supporting product lines include Backcountry Gear (climbing skins, snowshoes, avalanche safety tools), Men's and Women's Clothing (jackets, pants, base layers, fleece, insulation), Accessories (goggles, helmets, gloves, beanies, socks, gear bags, electronics), and Youth Gear. The shop also offers services including Custom Boot Work & Tuning, Seasonal Gear Leasing, and Bus Tickets for ski area transportation. The portfolio is a unified retail platform—users browse and purchase physical products across all categories through the same e-commerce system, with no modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Gear Retail assortment of skis, ski boots, bindings, and poles organized by terrain type (downhill, alpine touring, backcountry, cross-country, park, powder) and by men's, women's, and youth fit. Includes custom boot work, replacement liners, and footbeds as part of the ski boot offering.
• Snowboard Gear Retail assortment of snowboards (including park, powder, and split boards), snowboard boots, bindings, and snowboarding accessories such as stomp pads, leashes, and protection.
• Backcountry Gear Specialty backcountry and alpine touring equipment including backcountry skis, split boards, climbing skins, snowshoes, poles, backcountry packs, avalanche probes, gaiters, crampons, leashes, and related parts and kits.
• Men's Ski and Snowboard Clothing Men's ski and snowboard apparel including hardshell and softshell jackets, pants, base layers, fleece, down and insulation pieces, vests, streetwear, beanies, hats, snow boots, goggles, gloves, helmets, socks, sunglasses, gear bags, and packs.
• Women's Ski and Snowboard Clothing Women's ski and snowboard apparel including hardshell and softshell jackets, pants, base layers, fleece, down and insulation pieces, vests, streetwear, beanies, hats, snow boots, goggles, gloves, helmets, socks, sunglasses, gear bags, packs, and headbands/earbands.
• Youth Ski and Snowboard Gear Youth-specific ski and snowboard equipment including youth skis, boots, bindings, snowboards, and youth clothing such as jackets, pants and bibs, fleece, insulated jackets, and base layers.
• Ski and Snowboard Accessories Ski and snowboard accessories including goggles, helmets, gloves and mittens, beanies, socks, gear bags, wax and miscellaneous small components, and electronics such as heaters, dryers, and audio systems.
• Custom Boot Work and Equipment Tuning Professional ski and snowboard services including custom boot work, replacement liners, custom footbeds, waxing, tuning, and equipment repairs performed on Wintersteiger Juniper tuning equipment by manufacturer-certified technicians.
• Seasonal Ski and Snowboard Leasing Seasonal lease program allowing customers to rent ski and snowboard equipment (skis, snowboards, boots, bindings) for the duration of the winter season, providing a flexible alternative to purchasing and supporting youth sizing turnover.
• Berg's Ski Bus Tickets Scheduled ski bus service providing transportation to ski areas for customers purchasing individual tickets for the ski season.
• Gift Certificates Store gift certificates redeemable at Berg's Ski and Snowboard Shop for purchase by customers as gifts for snow sports enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tuplo.comcoreTechnology or IntegrationE-commerce platform provider powering the online store functionality, inventory management, and website operations for Berg's Ski Shop.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evo: Multi-location ski/snowboard specialty retailer with strong e-commerce and service offerings (custom boot fitting, tuning). Evolved into a vertically integrated winter sports brand and is the closest comparable on product mix, services, and omnichannel model.
• Christy Sports: Multi-state ski and snowboard specialty retailer offering hard goods, apparel, rentals, and tuning services. Highly comparable to Berg's on category mix and service-driven specialty retail model, scaled across multiple resort markets.
• Sun & Ski Sports: Specialty outdoor retailer carrying ski, snowboard, and winter apparel across multiple U.S. locations with services including boot fitting and seasonal rentals — comparable on omni-channel specialty winter sports retail.

Regional players

• Sturtevant's: Pacific Northwest-based family of ski/snowboard shops serving the Seattle/Bellevue market. Direct regional competitor to Berg's with similar service-led retail and specialty ski/snowboard assortment.

Broad incumbents

• Backcountry: Large online outdoor specialty retailer with deep ski/snowboard hard-goods and apparel assortment. Competitor for Berg's e-commerce revenue, with vastly larger SKU breadth and marketing budget.
• REI Co-op: America's largest consumer outdoor co-op, with extensive ski and snowboard product lines, gear rental, and tuning services across many stores. Broad incumbent with overlapping winter sports category.
• Scheels: Large U.S. sporting goods chain with dedicated ski shops and seasonal winter sports departments. Operates at much greater scale than Berg's but overlaps on ski/snowboard apparel and hard goods.
• Moosejaw: Outdoor specialty retailer (now under Walmart ownership) carrying ski, snowboard, and winter apparel. Competes for Berg's online apparel and accessories basket.
• Sport Obermeyer: Heritage ski apparel brand and retailer with deep winter sports category authority. Adjacent peer competing for Berg's apparel revenue via branded product and selective retail.

Emerging players

• Powder7: Online and single-shop specialty ski retailer (Golden, CO) carrying downhill, touring, and backcountry equipment. Comparable e-commerce-led model with deep hard-goods expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BergsSkiandSnowboardShop
• Instagraminstagram.com/bergsskishop
• Xx.com/bergsskishop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berg's Ski and Snowboard Shop