PAN PUBLICITY LIMITED

What PAN PUBLICITY LIMITED does

Pan Publicity Limited is a privately held, full-service B2B creative marketing agency headquartered in Gorleston, Great Yarmouth, Norfolk, United Kingdom. Founded circa 1984, the firm has operated continuously for over 40 years serving the professional groundcare sector — specifically companies supplying products and services to the golf, sports turf, and arboriculture industries, including manufacturers of compact tractors, grass seed, maintenance machinery, mowers, organic nutrition products, and woodchippers.

The agency delivers integrated marketing campaigns across seven core service lines: public relations, advertising, social media management, website design, exhibition design and build, creative and technical print, and event management. All capabilities are delivered in-house, allowing end-to-end campaign execution without subcontracting. A notable institutional relationship is Pan Publicity's role as design and editorial team for the bi-monthly BAGMA Bulletin magazine, the official publication of the British Agricultural and Garden Machinery Association, which embeds the agency within the sector's communication infrastructure.

The business operates on a B2B professional services model with quote-based, custom-engagement pricing. Services are delivered directly to enterprise and mid-market clients across the UK and, for exhibitions and events, throughout Europe. No proprietary technology platform, AI/ML capabilities, or external funding are disclosed. The firm holds no patents and operates as an independent, founder/management-owned private limited company (registration number 01645494) with 11-50 employees and GDPR-compliant data handling practices.

Name

PAN PUBLICITY LIMITED

Legal name

Pan Publicity Limited

Website

https://panpublicity.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Pan Publicity Limited is a UK-based, full-service B2B creative marketing agency that has served the golf, sports turf, and arboriculture industries for over 40 years. It delivers integrated PR, advertising, social media, web, exhibition, print, and event management services in-house to enterprise clients across the UK and Europe.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Reputation Management & Online PR (BPAFADAN)

Keywords

• Marketing agency services
• Public relations
• Exhibition design build
• Creative print design
• Event management services

Headquarters

HQ city

Great Yarmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: The company generates revenue through providing integrated marketing services including public relations, advertising, social media management, website design, exhibition design and build, creative and technical print services, and event management to B2B clients in the groundcare sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pan Publicity Limited is a full-service B2B creative marketing agency that designs and delivers integrated marketing campaigns for businesses serving the professional groundcare sector, including golf, sports turf, and arboriculture industries. The agency sells seven core services—public relations, advertising, social media management, website design, exhibition design and build, creative and technical print, and event management—either as standalone projects or combined integrated campaigns, and also produces the BAGMA Bulletin industry magazine.

Product overview

PAN Publicity is a full-service B2B creative marketing agency offering an integrated suite of seven core services: Public Relations, Advertising, Social Media, Website Design, Exhibition Design & Build, Creative & Technical Print, and Event Management. These services work together to deliver integrated marketing campaigns for clients in the golf, sports turf, and arboriculture industries. The agency also provides editorial services for the BAGMA Bulletin magazine. The portfolio covers both digital and traditional marketing channels, with capabilities spanning from content creation and social media management to custom exhibition stands and corporate literature design.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Creating quality editorial content to raise brand awareness, stimulate interest, and encourage engagement through trade press coverage and credible print-ready copy, aimed at B2B brands in the groundcare sector.
• Advertising Campaign development combining marketing logic with creative flair to deliver timely, targeted, and effective campaigns both online and offline for B2B clients in the groundcare sector.
• Social Media Social media management providing resources, techniques, and strategy to grow audiences and online profiles across networks for B2B clients in the groundcare sector.
• Website Design Bespoke website design integrating offline and online activity with SEO support, web shopping platforms, and functional excellence for B2B clients in the groundcare sector.
• Exhibition Design and Build Custom exhibition stand design, construction, and management using modular construction, audio-visual elements, and reusable graphics panels delivered throughout the UK and Europe.
• Creative and Technical Print Corporate literature design including business cards, brochures, and catalogues combining structured information with creative visualisation for print and digital distribution, with specialist knowledge of the groundcare and arboricultural sector.
• Event Management Full project management for press briefings, new product launches, conferences, and exhibitions including theme establishment, speaker organisation, venue arrangement, and hospitality, with in-house production of presentations and backdrops and post-event editorial follow-up.
• BAGMA Bulletin Magazine Editorial and design production for the bimonthly BAGMA Bulletin magazine serving the British Agricultural and Garden Machinery Association and the wider groundcare and arboricultural sector.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BAGMA (British Agricultural and Garden Machinery Association)coreStrategic or Co-development PartnerPan Publicity serves as the design and editorial team for the bi-monthly BAGMA Bulletin magazine, providing industry-specific content and publication design services for the British Agricultural and Garden Machinery Association.

Scale indicators1 record

Expansion highlights2 records

Direct peers

• Bray Leino: UK-based full-service integrated marketing agency offering advertising, PR, digital, content and event services to B2B clients — directly comparable to PAN's full-service creative agency model and UK mid-market positioning.
• RY (Radley Yeldar): B2B specialist creative agency in the UK focused on complex, sector-driven marketing for technical and industrial brands, making it highly comparable to PAN's sector-specialist positioning in groundcare.
• Splendid Communications: UK-based B2B creative and PR agency targeting technology, industrial and professional services markets, overlapping with PAN's B2B integrated-services value proposition.
• The PHA Group: Mid-sized UK PR and communications agency with B2B and consumer practice areas, serving a comparable mix of retained corporate clients seeking integrated editorial and campaign support.
• MHP Communications: UK strategic communications consultancy providing PR, public affairs and integrated marketing services to mid-market and enterprise clients — comparable service mix to PAN's PR and event work.
• Archetype: Global B2B technology and industrial PR and marketing agency with strong sector specialism — relevant comparable for PAN's niche-vertical B2B positioning in groundcare.
• Hotwire: Global B2B technology and corporate communications agency offering PR, content and event services comparable to PAN's integrated B2B marketing stack.

Broad incumbents

• M&C Saatchi: Large global advertising and communications network whose UK creative agency division competes for the same integrated B2B briefs as PAN at the upper end of the market.
• Ogilvy UK: Large network creative and PR agency offering integrated advertising, PR and event services across sectors — a broad incumbent presence that could compete with PAN on larger groundcare accounts.
• Havas UK: Global marketing services group with B2B creative and PR capabilities — a broad incumbent competitor in the integrated marketing services category PAN operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PanPublicity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAN PUBLICITY LIMITED