Lucky Strike Bait Works
Lucky Strike Bait Works is a fourth-generation, family-owned Canadian manufacturer of fishing lures, landing nets, and tackle accessories, serving recreational anglers and major retailers across North America through wholesale, e-commerce, and phone orders.
- Company typePrivate
- Founded1929
- HeadquartersPeterborough, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lucky Strike Bait Works does
Lucky Strike Bait Works Ltd. is a fourth-generation, family-owned fishing tackle manufacturer headquartered at 2287 Whittington Drive in Peterborough, Ontario, Canada. Founded in 1929 by Frank (Rusty) Edgar as a pre-Depression hobby of crafting wooden lures from broom handles, the company has grown into one of North America's oldest and largest tackle and landing net manufacturers, currently led by General Managers Mary and Kim Rhodes with involvement from the next generation. The company operates an integrated production facility with custom-designed machines, proprietary EPQ (Elite Photo Quality) four-color printing technology that photo-transfers realistic fish patterns onto lures, in-house tool and die fabrication, and an automatic buffing system for finishing. It manufactures over 2,000 different lures across hard baits (LIVE SERIES swim baits, spoons, spinners, trolls), soft plastics (Canadian Wiggler worms, Jason Smith Signature Series stick baits), and a broad net portfolio (Tangle Free, Black Series, basket, telescopic), plus accessories and apparel.
The business model is wholesale-plus-DTC physical goods. Lucky Strike sells through a dealer network spanning mass-market retailers such as Canadian Tire, Walmart Canada, Bass Pro Shops, Cabela's, Sail Outdoors, and Home Hardware, alongside independent tackle shops across Ontario, Quebec, and the U.S. It also sells direct via its e-commerce website, a phone-order customer service line (1-877-LURES4U), and gift cards. Pricing is unit-based across individual SKUs ranging from roughly $1.99 (O-Rings) to over $74.99 (Floating Net), with free shipping on orders above $70 and CanPar/FedEx fulfillment for Canadian and U.S. customers respectively. Customer segments are primarily recreational anglers across freshwater species (bass, pike, walleye, trout, salmon, musky, panfish) and the retail dealers who resell to them, with a secondary pro-staff community of professional and tournament anglers.
Lucky Strike Bait Works firmographics
Firmographics- Name
- Lucky Strike Bait Works
- Legal name
- Lucky Strike Bait Works Ltd.
- Website
- https://luckystrikebaitworks.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lucky Strike Bait Works is a fourth-generation, family-owned Canadian manufacturer of fishing lures, landing nets, and tackle accessories, serving recreational anglers and major retailers across North America through wholesale, e-commerce, and phone orders.
- Ownership category
- akta.pro rank
Lucky Strike Bait Works industry classification
Industry- Product category
- Fishing Tackle
- akta.pro industry
- General Fishing Tackle & Bait RetailLures, Flies & Terminal Tackle Specialty RetailFishing & Tackle Retail
Keywords
Where Lucky Strike Bait Works is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Lucky Strike Bait Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fishing Tackle Products: Direct product sales of fishing lures, landing nets, and fishing accessories through retail dealers and e-commerce. One-time purchase model with individual product pricing.
- Apparel and Merchandise: Sales of branded clothing items including hats, shirts, socks, and decals.
- Gift Cards: Digital gift cards available for purchase on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual product pricing |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Lucky Strike Bait Works product offering
Product offeringCore offering
Lucky Strike Bait Works designs, manufactures, and sells freshwater fishing tackle under the Lucky Strike and Canadian Wiggler brands from its Peterborough, Ontario facility. Its product portfolio includes over 2,000 hard body lures, spinners, spoons, gang trolls, soft plastic stick baits, fishing nets (basket, tangle-free, Black Series, boat, salmon, telescopic), and accessories such as fish gags, gaff hooks, split rings, and branded apparel. Products are sold direct-to-consumer online and through retail dealers across Canada and the United States.
Product overview
Lucky Strike Bait Works is a fourth-generation family-owned fishing tackle manufacturer offering a diverse portfolio of fishing lures, nets, and accessories. The core product line includes hard body lures (LIVE SERIES® swim baits, Canoe Wobbler, spinners, spoons), soft plastics (stick baits, worms), and specialty items like Gang Trolls for deep-water fishing. Complementing the lure offerings are fishing nets including basket nets, tangle-free nets, and Black Series nets, plus accessories like the #35 Fish Gag. The company also provides apparel, gift boxes (Lucky Lure Box), and an interactive 'Find A Lure' tool. Products are sold through major retailers (Canadian Tire, Walmart, Bass Pro Shops, Cabela's) and independent dealers across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Canadian Wiggler: A separate brand/catalog line operated by Lucky Strike Bait Works for fishing lures and tackle products.
Products and services
- LIVE SERIES Swim Baits Ultra-realistic hard body swim baits with high-definition photorealistic patterns designed for attracting bass, pike, and walleye through swimming action. Top-seller product available in 9 colours at $26.25.
- Canoe Wobbler Top-selling weighted spoon lure that runs deep, available in 20 colours at $10.74, designed for freshwater fishing.
- Victor Spoon Spinner Spinner lure sold as 2 per pack, available in 11 colours at $7.53; top-seller product for freshwater anglers.
- Gang Troll Multi-blade fishing lure with heavy blades on strong steel wire guided by a rudder that weighs down the line for deep-water fishing for Lake Trout and Salmon.
- 5" Stick Baits (Jason Smith Signature Series) Hand-poured soft plastic stick baits from the Jason Smith Signature Series, infused with coffee and garlic scents and manufactured without salt for durability. Sold as 8 per bag.
- B2 Basket Trout Net Collapsible telescopic handle fishing net with flat bottom basket-shaped mesh designed for trout, available in 18-30 inch size and rated 4.00 out of 5, priced at $41.38.
- Lucky Lure Box Curated gift box selection containing fishing lures organized by target species, designed for simple gift-giving occasions.
- Black Series Nets Premium fishing net line with Black Series branding, including various net styles for different fishing applications.
- Tangle Free Nets Rubber-coated mesh fishing nets designed to prevent hooks from getting caught in twisted mesh strands; strands cannot be twisted apart, eliminating hook tangles.
- Floating Net – Telescopic 20"-36" Floating telescopic fishing net extending from 20" to 36", introduced as a new net product in 2024.
- #35 Fish Gag Fishing gag tool accessory for handling fish during catch and release, priced at $4.76.
- Canadian Wiggler Soft Plastics Sub-brand product line for soft plastic worms and similar soft bait products sold under the Canadian Wiggler brand.
- Lucky Strike Apparel Clothing and gear line including decals, hats, shirts, and socks featuring Lucky Strike branding for anglers.
- Lure Assortments Pre-packaged lure kits and assortments for anglers, including products such as the #5 Trout 'n Bass Devil Baits (6 Pack) featuring mixed lure selections at $31.93.
Quantifiable outcome
- Lucky Strike landing nets sold at rates as high as 30,000 units per year during peak periods
- +1 more outcomes
Companies that use Lucky Strike Bait Works
Customer profileSegments3 records
Ideal customer profiles2 records
Lucky Strike Bait Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Lucky Strike Bait Works partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Canadian TiremajorMajor retail chain selling Lucky Strike products at multiple locations across Canada. Canadian Tire is one of the primary retailers distributing Lucky Strike fishing tackle products to consumers.
- Bass Pro ShopsmajorOutdoor recreation retailer with multiple locations in Ontario selling Lucky Strike fishing products.
- Cabela'smajorOutdoor equipment retailer with locations in Canada selling Lucky Strike fishing tackle products.
- Walmart CanadamajorMass retailer distributing Lucky Strike fishing products at Walmart locations across Canada.
- Sail OutdoorscoreCanadian outdoor recreation retailer selling Lucky Strike fishing tackle at multiple Ontario locations.
- Home HardwarecoreCanadian home improvement and hardware retailer with stores carrying Lucky Strike fishing products in Quebec.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Lucky Strike Bait Works competitors and assessment
Company assessmentDirect peers
- PRADCO Outdoor Brands: US-based manufacturer of fishing lures and outdoor products owning brand portfolios including Heddon, Rebel, Bomber, and others. Direct peer: produces hard baits, spinners, and spoons distributed through similar sporting goods and mass-retail channels as Lucky Strike.
- Bagley Bait Company: Heritage US lure brand known for balsa wood crankbaits and hard-bodied lures. Direct peer to Lucky Strike's wooden plug heritage and premium hard bait positioning, with similar distribution through North American sporting goods retailers.
- Strike King Lure Company: Specialty manufacturer of freshwater fishing lures (crankbaits, jigs, spinnerbaits, soft plastics) with strong pro-angler endorsement programs. Directly comparable to Lucky Strike's hard bait and soft plastic lines and competitive distribution into Bass Pro/Cabela's-tier retailers.
- Bandit Lures: Manufacturer of crankbaits and trolling lures for bass and walleye. Direct competitor in the same crankbait/trolling lure categories as Lucky Strike's Gang Troll and hard-bodied lines, with overlapping pro-staff and tournament angler audiences.
- Rapala VMC Corporation: Finnish/global fishing tackle manufacturer best known for hard-bodied lures (Original Floater, Husky Jerk, Rapala Shad Rap) and landing nets. Directly comparable to Lucky Strike as a vertically integrated lure and net maker with multi-channel global distribution and a portfolio of iconic fishing brands.
- Yakima Bait Co. Pacific Northwest manufacturer of trolling lures, dodgers, and accessories for salmon, trout, steelhead, and saltwater. Closely comparable to Lucky Strike's Gang Troll trolling offerings and species-targeted lure assortment (salmon, trout, steelhead).
- Luhr Jensen / Big Fork Brands: Fishing lure and accessory manufacturer (now part of Big Fork Brands portfolio alongside brands such as Lindy and Northland). Direct peer in spoons, spinners, and trolling hardware that compete head-to-head with Lucky Strike's spoon/spinner/troll catalog.
Broad incumbents
- Pure Fishing (Sycamore Partners): Diversified fishing tackle conglomerate owning Abu Garcia, Berkley, Shakespeare, Penn, Pflueger, and many other heritage brands. Direct category overlap with Lucky Strike across lures, nets, and accessories, but with far greater SKU breadth, marketing spend, and global distribution.
- Daiwa Corporation: Broad-line fishing tackle manufacturer covering rods, reels, lures, and accessories. Comparable to Lucky Strike in its hard bait/terminal tackle subset but operates at much larger scale across the full tackle stack with global brand power.
- Shimano North America Fishing: Global tackle leader with rods, reels, lures, lines, and accessories. Overlaps with Lucky Strike on lures/terminal tackle but competes primarily via a much broader tackle portfolio sold into the same sporting goods and mass retailers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lucky Strike Bait Works social profiles
Digital presenceLucky Strike Bait Works compliance and trust
Trust signalCompliance1 record
Lucky Strike Bait Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucky Strike Bait Works leadership team
Management profileNumber of profiles
Profiles5 records
Lucky Strike Bait Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucky Strike Bait Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucky Strike Bait Works
What does Lucky Strike Bait Works do?
Lucky Strike Bait Works designs, manufactures, and sells freshwater fishing tackle under the Lucky Strike and Canadian Wiggler brands from its Peterborough, Ontario facility. Its product portfolio includes over 2,000 hard body lures, spinners, spoons, gang trolls, soft plastic stick baits, fishing nets (basket, tangle-free, Black Series, boat, salmon, telescopic), and accessories such as fish gags, gaff hooks, split rings, and branded apparel. Products are sold direct-to-consumer online and through retail dealers across Canada and the United States.
Is Lucky Strike Bait Works a public or private company?
Lucky Strike Bait Works is a private company. It is classified as family owned and is currently operating.
When was Lucky Strike Bait Works founded?
Lucky Strike Bait Works was founded in 1929. It employs 11 to 50 people.
Where is Lucky Strike Bait Works based?
Lucky Strike Bait Works is headquartered in Peterborough, Canada, in the North America region.
How does Lucky Strike Bait Works make money?
Three revenue lines are on record. Fishing Tackle Products are the primary driver. The others are apparel and Merchandise and gift Cards.
Who are Lucky Strike Bait Works's main competitors?
Direct peers on record are PRADCO Outdoor Brands, Bagley Bait Company, Strike King Lure Company, Bandit Lures, Rapala VMC Corporation, Yakima Bait Co. and Luhr Jensen / Big Fork Brands. Broad incumbents are Pure Fishing (Sycamore Partners), Daiwa Corporation and Shimano North America Fishing.
Does Lucky Strike Bait Works have an API?
No public API is recorded for Lucky Strike Bait Works.
What industry is Lucky Strike Bait Works in?
Lucky Strike Bait Works's product category is Fishing Tackle. Its primary akta.pro industry code is CRAMALAA, General Fishing Tackle & Bait Retail, with a secondary code of CRAMALAJ, Lures, Flies & Terminal Tackle Specialty Retail.