Georgia Tech Athletic Association

Name

Georgia Tech Athletic Association

Legal name

WMT, Inc.

Website

https://ramblinwreck.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Collegiate Athletics Programs

NAICS

Spectator Sports (71121), Spectator Sports (7112), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

College & University Sports Networks (Conference/School-Owned) (MPABAJAD), University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

Keywords

• Collegiate athletics programs
• Intercollegiate sports events
• Game day ticketing
• Athletic fundraising campaigns
• Fan engagement experiences

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels7 records

Marketing channels8 records

Core offering

Georgia Tech Athletic Association operates the intercollegiate athletics programs for the Georgia Institute of Technology, fielding 12+ varsity sports teams (football, men's and women's basketball, baseball, golf, tennis, swimming and diving, track and field, volleyball, softball, and cross country) that compete in the Atlantic Coast Conference. The organization sells tickets, premium hospitality experiences, branded apparel and merchandise, and broadcasts games via radio, podcast, and ACC Network television to fans, alumni, and donors.

Product overview

Georgia Tech Athletic Association operates a multi-platform sports entertainment ecosystem centered on its official athletics website (ramblinwreck.com) and offering 12 varsity sports programs. The core product is the comprehensive digital platform providing ticket sales (via Season Ticket Memberships), multimedia content, news coverage, and fan engagement across football, basketball, baseball, and other sports. Premium offerings include the West Festival Club and Genesis Goal Line Club hospitality experiences at Bobby Dodd Stadium. The product portfolio also includes the official Georgia Tech x Under Armour merchandise line, radio/podcast broadcasts (Georgia Tech Sports Network), and fan events such as Helluva Block Party and First Saturday on The Flats. Additional services include tracking professional athlete development (NBA/ABA draft picks) and the $500 million Full Steam Ahead fundraising initiative for facility upgrades.

Differentiator

Problem solved

Functional benefit

Brands

• Ramblinwreck.com: Official athletic website of Georgia Tech Yellow Jackets athletics
• Full Steam Ahead
• The Tech Way
• Helluva Block Party
• Total Person Program
• Georgia Tech Sports Hall of Fame

Products and services

• Season Ticket Memberships Annual ticket packages granting access to all home games at Bobby Dodd Stadium, McCamish Pavilion, and other Georgia Tech athletic venues, with priority access to events and premium seating options. Targeted at fans, alumni, and donors.
• West Festival Club at Bobby Dodd Stadium Premium hospitality experience at Bobby Dodd Stadium offering all-inclusive food and beverages, private restrooms, climate-controlled spaces, and a dedicated stadium entrance for west side season ticket holders.
• Georgia Tech x Under Armour Apparel and Merchandise Official collegiate apparel and merchandise line featuring Georgia Tech-branded athletic wear, fan gear, and exclusive collectibles produced in partnership with Under Armour, sold at retail locations and online.
• Football Program Georgia Tech's ACC football team that plays home games at Bobby Dodd Stadium at Hyundai Field. The 2025 team went 9-4 with a No. 24 final national ranking and 6-2 in ACC play.
• Men's Basketball Program Georgia Tech's ACC men's basketball team that plays home games at McCamish Pavilion. The program is transitioning to new head coach Scott Cross in 2026.
• Baseball Program Georgia Tech's NCAA Division I baseball team (Yellow Jackets) competing in the ACC, featuring multiple All-American players including Drew Burress, Vahn Lackey, Jarren Advincula, and Ryan Zuckerman, and winning the ACC ERA title.
• Georgia Tech Mobile App Official Georgia Tech Athletics mobile application providing news, schedules, rosters, multimedia content, and mobile ticketing services to fans, alumni, and donors across all varsity sports programs.
• Full Steam Ahead Fundraising Campaign $500 million capital fundraising campaign for facility upgrades and program-wide operational support, managed through the Alexander-Tharpe (A-T) Fund, offering donors priority points and recognition benefits.

Quantifiable outcome

• Back-to-back sellout crowds to close 2025 football campaign
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Indiana (Transfer Portal - QB Alberto Mendoza)minorOthers · 1 April 2026Alberto Mendoza transferred from Indiana to Georgia Tech as backup quarterback to brother Fernando Mendoza. Brent Key added 19 players through transfer portal following 9-4 season.
• Alabama and Michigan (Transfer Portal - Justice Haynes)minorOthers · 1 April 2026Justice Haynes transferred from Alabama/Michigan to Georgia Tech as a running back addition through the transfer portal.
• Under ArmourcoreGTM or Marketing Partner · 1 October 2025Georgia Tech launched a 10-year partnership with Under Armour beginning July 1, 2026. The partnership brings the relationship full circle as Tech was the first collegiate athletics department to make a purchase from UA in its first year of existence in 1996. Georgia Tech x Under Armour apparel launched June 26, 2026 at Barnes & Noble and July 1, 2026 at other retailers.
• HyundaicoreGTM or Marketing PartnerHyundai has naming rights for Bobby Dodd Stadium at Hyundai Field. The stadium hosts all Georgia Tech home football games and events.
• Georgia PowerminorGTM or Marketing PartnerGeorgia Power is sponsoring First Saturday on The Flats 2026, the annual season kickoff event for Georgia Tech football.
• Invesco QQQminorGTM or Marketing PartnerInvesco QQQ is a sponsor of Georgia Tech Athletics, appearing as a partner on the official athletics website.
• GenesisminorGTM or Marketing PartnerGenesis Goal Line Club at Bobby Dodd Stadium, an all-inclusive premium area expanded in 2026 with season tickets still available.
• Delta Air LinesminorGTM or Marketing PartnerDelta is an official partner of Georgia Tech Yellow Jackets athletics program.
• adidasminorGTM or Marketing PartnerGeorgia Tech teamed up with adidas as its Official Team Sideline Provider before transitioning to Under Armour in 2026.
• SeatGeekminorChannel Partner/ Reseller/ DistributorOfficial secondary ticket marketplace partner for Georgia Tech football tickets.
• LegendsminorStrategic or Co-development PartnerLegends is an official partner of Georgia Tech Athletics, providing merchandising and hospitality services.
• ACC NetworkcoreChannel Partner/ Reseller/ DistributorACC Network provides television broadcast coverage for Georgia Tech athletic events across multiple sports.
• Barnes & Noble at Georgia Tech BookstoreminorChannel Partner/ Reseller/ DistributorExclusive launch partner for Georgia Tech x Under Armour apparel on June 26, 2026, located in Tech Square, Atlanta.
• Dick's Sporting Goods (Atlanta-area)minorChannel Partner/ Reseller/ Distributor13 Atlanta-area Dick's Sporting Goods locations carry Georgia Tech merchandise and apparel beginning July 1, 2026.
• Academy Sports + Outdoors (Atlanta-area)minorChannel Partner/ Reseller/ Distributor3 Atlanta-area Academy Sports + Outdoors locations carry Georgia Tech merchandise and apparel beginning July 1, 2026.
• Primesport (Official Fan Travel)minorChannel Partner/ Reseller/ DistributorOfficial fan travel partner for Georgia Tech Yellow Jackets athletics.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Duke University Athletics: Duke's ACC athletic department shares the conference media-rights and conference scheduling arrangements as GTAA, with comparable premium-seating product, multi-sport sponsorship portfolio, and fundraising campaigns under a private-university governance structure.
• Virginia Tech Athletics (Hokies): Virginia Tech is an ACC peer with a comparable football-driven business model, shared ACC Network distribution, and a similar stadium-renovation trajectory, making it a useful structural comparator.
• Florida State University Athletics (Seminoles): FSU's ACC athletic department competes with GTAA in the same football and revenue-distribution pool, with a comparable stadium/facility product and donor-funded capital plans — an appropriate direct comparator on financial scale and revenue mix.
• University of Virginia Athletics: Virginia Sports operates the same number of varsity sports within the ACC, shares the ACC Network distribution, and competes in the same revenue pool — a directly comparable mid-to-upper-tier ACC department on both operating scale and sponsorship mix.
• University of North Carolina Athletics (Tar Heels): UNC's athletic department is a fellow ACC member sharing media-rights, conference scheduling, and recruiting markets with Georgia Tech, and serves as a benchmark for multi-sport performance, donor-base scale, and apparel partnerships (Nike).
• University of Miami Athletics (Hurricanes): Miami's ACC department is a direct peer in football recruiting markets, ACC scheduling, and apparel partnerships (Adidas), and competes for the same corporate-sponsor dollars and conference revenue share as Georgia Tech.
• Clemson University Athletic Department: Clemson's athletic department is the most direct ACC peer — same conference, Power-4 football program with national-championship-level performance, comparable tier of sponsorships, premium stadium product, and ACC Network media deal, making it the closest functional benchmark for GTAA.

Broad incumbents

• Notre Dame Fighting Irish Athletics: Notre Dame's independent athletic department operates a premium national brand across football and other sports with a national media-rights deal (NBC), providing a useful benchmark for monetizing an independent-ACC-style national brand portfolio at scale.
• University of Texas Longhorns Athletics: Texas Longhorns Sports represents a broader incumbent Power-4 athletic department whose scale and SEC-media partnership illustrate the upside ceiling for athletic-department revenue, sponsorship inventory, and facility investment at the highest level.
• Ohio State Buckeyes Athletics: Ohio State is a broader Power-4 incumbent that benchmarks top-of-market scale in football ticket pricing, premium-seat revenue, and apparel partnerships (Nike), representing the upper bound of what an athletic department can scale to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gtathletics
• YouTubeyoutube.com/georgiatechathletics
• Facebookfacebook.com/gtathletics
• Instagraminstagram.com/gtathletics
• LinkedInlinkedin.com/company/georgia-tech-athletic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Tech Athletic Association