What Sirona Strategies does

Sirona Strategies is a Washington, DC-based health care policy consulting firm serving clients across the health care spectrum, including health technology companies, payers, providers, trade associations, and government contractors. The firm provides government affairs and lobbying services at federal and state levels, policy analysis across Medicare, Medicaid, ACA, value-based care, and digital health, coalition building and management, and business strategy advisory including market due diligence. Service delivery is relationship-led, with the team holding senior ex-government alumni from CMS, HHS, the National Governors Association, the White House OMB, and Capitol Hill, and actively leading multiple health care policy coalitions.

The firm operates a tiered revenue model combining professional services consulting with a recurring Policy Insights Membership subscription. Membership is sold in two specialized modules (Health IT and Medicaid) at $2,250 per quarter each, with a combined bundle priced at $4,000 annually, plus an enterprise consulting engagement stream and a government contracting stream enabled by the firm's certified Woman-Owned Small Business (WOSB) status. Distribution is multi-channel: direct enterprise sales for advisory engagements, a self-service subscription tier, and subcontractor relationships on federal/state health care contracts. Marketing relies on thought leadership, coalition participation, industry awards (The Hill's Top Lobbyists 2024 and 2025, Bloomberg Law recognition), and media engagement in outlets such as the Washington Post, Axios, and Modern Healthcare.

Name

Sirona Strategies

Legal name

Sirona Strategies

Website

http://www.sironastrategies.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sirona Strategies is a Washington, DC-based health care policy consulting firm providing government affairs, lobbying, policy analysis, coalition management, and business strategy services to health technology companies, payers, providers, trade associations, and government contractors, supplemented by a Policy Insights Membership subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Health Care Policy Consulting: Professional consulting services providing government affairs, lobbying, policy analysis, coalition management, and business strategy services to health care organizations. Services include Congressional strategy, regulatory strategy, state-level engagement, and integrated advocacy.
2. Policy Insights Membership: Subscription-based membership providing policy intelligence including monthly newsletters, explainer presentations, content libraries, and event invitations. Offered at $2,250 per quarter for individual memberships or $4,000 for the bundle.
3. Government Contracting: Partnership with companies supporting state and federal government agencies in health care innovation. Certified Woman-Owned Small Business providing stakeholder engagement, meeting facilitation, research dissemination, and patient education services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sirona Strategies is a health care-exclusive policy consulting firm that advises payers, providers, health technology companies, and trade associations on federal and state legislative, regulatory, and market dynamics. Its deliverables include government affairs and lobbying strategy, in-depth policy analysis, coalition building and management, business and market strategy advisory, and government contracting support. The firm also sells a recurring Policy Insights Membership providing monthly newsletters, explainer presentations, content libraries, and event access for organizations seeking policy intelligence without a full consulting engagement.

Product overview

Sirona Strategies is a consulting firm offering a portfolio of advisory services for the health care sector. Core offerings include Business Strategy (market analysis and growth planning), Government Affairs & Lobbying (federal/state advocacy), Coalition & Partnership Services (coalition building), Policy Analysis (regulatory tracking), Government Contracting support, and a subscription-based Policy Insights Membership. The Policy Insights Membership includes two specialized modules: Health IT Policy Insights and Medicaid Policy Insights, each providing topic-specific content libraries, explainer presentations, newsletters, and event access for distinct policy domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Strategy Data-driven consulting providing market and policy due diligence, risk evaluation, strategic planning, and new market strategies for growth and innovation targeted at health care organizations.
• Government Affairs & Lobbying Bipartisan government affairs consulting developing federal and state advocacy strategies, including congressional lobbying, executive branch engagement, regulatory strategy, and fly-in advocacy for health care organizations.
• Coalition & Partnership Services Establishes and manages independent coalitions and organizes informal ad-hoc coalitions on targeted issues, leveraging relationships with patient groups, providers, and trade associations.
• Policy Analysis In-depth policy analysis, regulatory tracking, and strategic insights on health care policy including Medicare, Medicaid, ACA, value-based care, digital health, and behavioral health.
• Government Contracting Subcontractor support for companies that support federal and state government agencies in health care innovation and transformation, delivering stakeholder engagement, meeting facilitation, research dissemination, and patient education as a certified WOSB.
• Policy Insights Membership Recurring subscription providing actionable health care policy information including monthly newsletters, explainer presentations, topic-specific content libraries, event invitations, and ad hoc personalized consultations for those who need policy intelligence without full consulting engagement.
• Health IT Policy Insights Quarterly subscription providing concise Health IT policy intelligence including monthly newsletter, explainer presentations, content library with talking points, and invitations to in-person events.
• Medicaid Policy Insights Subscription providing executive-level concise insights on federal Medicaid policy developments, explainer presentations on legislative and regulatory changes, inbox or login access, and invitations to events.

Quantifiable outcome

• Demonstrated success in passage of bills and changes in regulations
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Alliance for Connected CarecoreOthersA 501(c)(6) organization founded by Krista Drobac, dedicated to ensuring all patients can realize the benefits of connected care. Sirona team members serve in leadership roles including Executive Director Chris Adamec. The coalition focuses on telehealth, remote patient monitoring, and connected care policy advocacy.
• Moving Health HomecoreOthersCoalition working to change federal and state policy to enable the home to be a clinical site of care. Krista Drobac serves as Executive Director. Focuses on hospital-at-home, SNF-at-home, and home-based care policy including the Acute Hospital Care at Home waiver extension.
• Aligning for HealthcoreOthersCoalition advancing whole person health at the federal level. Founded by Krista Drobac, brings together stakeholders to address social determinants of health and integrate health and human services.
• Health IT Leadership RoundtablecoreOthersForum co-founded by Kristen McGovern that brings together leading health care trade associations to find consensus on cross-cutting health IT issues including interoperability, information blocking, and health data exchange.
• National Health Care Value WeekcoreOthersAnnual initiative co-chaired by Kristen McGovernment focused on continued adoption of value-based care models. Brings together stakeholders to advance payment reform and accountable care.
• Partnership to Empower Physician-Led Care (PEPC)coreOthersValue-based care coalition directed by Kristen McGovern focused on empowering physicians to lead care transformation and alternative payment models.
• Physicians for ValueminorOthersCoalition partner focused on advancing value-based care and physician-led health care delivery transformation.
• RPM Leadership CouncilminorOthersCoalition focused on remote patient monitoring policy and advancing RPM adoption and reimbursement.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avalere Health: Healthcare-focused policy consulting firm providing advisory, data analytics, and strategy services to payers, providers, and life sciences companies. Highly comparable business model and client overlap with Sirona's policy analysis and business strategy offerings.
• Mehlman Castagnetti Rosen & Thomas: Bipartisan government relations firm specializing in healthcare lobbying with deep Medicare and Medicaid expertise. Closely comparable to Sirona in policy domain focus, client profile, and relationship-driven DC advocacy model.
• Thorn Run Partners: Healthcare-focused government affairs firm providing lobbying, policy analysis, and strategic advisory services to payers, providers, and health technology companies. Directly comparable niche specialization and boutique scale.
• Todd Strategy Group: DC-based lobbying and strategic advisory firm focused on healthcare and technology policy. Comparable in scale and in providing bipartisan federal advocacy for healthcare clients.
• Capitol Counsel: Washington-based lobbying and government relations firm with a substantial healthcare practice serving insurers, hospitals, and health associations. Directly comparable in DC policy advocacy model and healthcare client focus.
• Forbes Tate Partners: Bipartisan government affairs and strategic consulting firm with a strong healthcare practice covering payers, providers, and digital health. Comparable boutique scale and federal advocacy orientation.

Broad incumbents

• Akin Gump Strauss Hauer & Feld: Major international law and lobbying firm with one of the largest healthcare policy practices in Washington, serving many of the same payer, provider, and digital health clients as Sirona but at substantially greater scale and breadth.
• K&L Gates: Global law firm with a significant healthcare regulatory and government affairs practice. Overlaps with Sirona on healthcare lobbying for technology, payer, and provider clients but offers broader transactional and regulatory services.
• Faegre Drinker Biddle & Reath: Full-service law firm with substantial federal lobbying and healthcare policy practice. Comparable in healthcare policy work but offers much broader legal and consulting services.
• The Advisory Board Company (now part of Optum): Healthcare research and consulting firm providing strategic guidance to health systems, payers, and policymakers. Comparable in healthcare strategy work but operates at much larger scale as part of UnitedHealth Group's Optum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kristadrobac
• Xx.com/kristaddrobac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirona Strategies