What Accom does

Accom (legal entity ACCOM BPAC, S.L.) is a privately held digital sales agency founded in 2015 and headquartered in Madrid, Spain. The company operates an end-to-end model that unifies digital marketing, sales center operations, technology development, and consulting into a single delivery workflow covering the full funnel from qualified traffic generation to closed sale. Its services target mid-market and enterprise clients across eight specialized verticals: energy and utilities, education, insurance, finance, real estate, telecommunications, renting, and alarms/security.

The company's product portfolio rests on four pillars: the End to End integrated model, Performance Digital/Lead Generation, Marketing and Sales Technology (including a proprietary Sales Center platform with CRM integration, Business Intelligence dashboards, Lead Tracking, Nurturing Workflows, Gamification, and Sales Process automation), and Digital Consulting. Performance-based pricing (CPC, CPA, CPL, or per-sale) aligns the vendor's revenue with client outcomes and is the company's primary commercial differentiator versus traditional retainer-based agencies. Distribution is direct B2B with inside sales motion, delivered across offices in Madrid (two locations), Sevilla, Málaga, Lisbon, and Rome. The group operates through five wholly-owned legal entities across Spain, Portugal, and Italy, holds ISO 9001/14001/45001/27001 certifications, and claims 20,000+ monthly sales, 500+ active campaigns, and 100,000+ monthly leads. No external investors, parent company, or disclosed funding rounds were identified.

Name

Accom

Legal name

ACCOM BPAC, S.L.

Website

https://we-accom.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Accom is a privately held digital sales agency headquartered in Madrid that operates an end-to-end performance-based model covering lead generation, sales conversion, and proprietary technology delivery for enterprise and mid-market clients in energy, education, insurance, finance, real estate, telecom, renting, and security across Spain, Portugal, and Italy.

Ownership category

akta.pro rank

Product category

Digital Sales and Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

Keywords

• Digital sales agency
• Lead generation services
• Performance marketing
• Sales technology solutions
• Digital consulting services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Performance-Based Digital Marketing Services: Accom operates on a performance-based pricing model where clients pay only for results obtained, including CPC (Cost Per Click), CPA (Cost Per Acquisition), CPL (Cost Per Lead), or actual sales. This aligns the company's incentives with client outcomes and creates a win-win revenue structure.
2. Custom Technology Development: Development of customized technology solutions for marketing and sales processes, including CRM systems, BI tools, and sales process automation tailored to client needs.
3. Digital Consulting Services: Consulting engagements focused on improving client marketing and sales processes, campaign optimization, and digital strategy. Includes ecosystem partner setup, campaign parametrization, call flow optimization, and KPI dashboard development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Accom is a B2B digital sales agency that operates an end-to-end model unifying marketing and sales operations, providing performance-based lead generation, custom sales technology development (Sales Center, CRM, BI tools, gamification), and digital consulting services. The company specializes in high-assistance sales across verticals including energy, insurance, finance, real estate, telecom, and education, with clients paying only for results achieved (CPC, CPA, CPL, or completed sales).

Product overview

Accom is a digital sales agency offering a portfolio of integrated services organized around four core pillars: the End to End Model (which unifies all marketing and sales areas into a single operation), Performance Digital/Lead Generation (capturing qualified traffic through digital channels), Technology Solutions (customized technology for sales and marketing including CRM, BI tools, nurturing, gamification, lead tracking, and sales processes), and Digital Consulting (auditing and optimizing customer acquisition and conversion processes). These four interconnected services work together to provide comprehensive digital sales solutions from strategy through conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• Modelo End to End A comprehensive digital sales model that integrates all marketing and sales operations into a unified approach, covering the entire funnel from qualified traffic generation to final customer acquisition. Designed for enterprise and mid-market B2B clients across verticals such as energy, insurance, finance, real estate, and telecom.
• Performance Digital (Lead Generation) Digital marketing and lead generation services that combine online marketing, sales center operations, creative design, and technological development to capture qualified traffic through various digital channels. Clients pay only for results achieved via CPC, CPA, CPL, or completed sale pricing models.
• Tecnología de Marketing y Ventas Customized technology solutions for sales and marketing efficiency, including CRM integration, BI tools, lead tracking, nurturing workflows, gamification systems, and sales process automation developed to create unique user experiences for client campaigns.
• Consultoría Digital Digital consulting services that optimize marketing and sales processes through partner ecosystem management, campaign parameterization, call flow systems, custom dashboards, and performance consulting. Includes auditing of customer acquisition and conversion processes for B2B clients.

Quantifiable outcome

• 20,000+ sales per month generated across client campaigns
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Good Rebels: Spanish independent digital agency offering digital strategy, performance marketing, technology, and creative services to enterprise clients. Similar size band and service portfolio to Accom, with comparable B2B mid-market focus.
• Making Science: Madrid-headquartered digital marketing and ad-tech company listed on BME Growth, offering performance marketing, martech, and cloud services to enterprise clients across Europe. Closely comparable in geography, vertical mix, and product breadth to Accom.
• Elogia: Iberian digital marketing agency specializing in performance, e-commerce, and digital strategy. Now part of LLYC. Comparable size and service mix to Accom with overlapping focus on results-based digital campaigns.

Broad incumbents

• MediaMonks (S4 Capital): Global digital-first production and marketing services network. Overlaps with Accom on integrated digital services and creative production, but operates at meaningfully larger scale with broader geographic footprint.
• Dentsu International: Global advertising and marketing services network with significant presence across Europe. Competes with Accom for enterprise marketing budgets but offers a much broader portfolio spanning media, creative, and CX.
• Publicis Groupe: Paris-headquartered global marketing and communications holding company. Competes for the same enterprise marketing budgets as Accom but at vastly greater scale and with end-to-end capabilities across creative, media, data, and technology.
• VMLY&R: WPP-owned global creative and customer experience agency combining brand, marketing, and commerce capabilities. Overlaps with Accom on integrated digital and CRM-led marketing services, especially for enterprise clients.
• Dept Agency: Amsterdam-based global digital agency combining creative, technology, and data services. Comparable end-to-end offering but at significantly larger scale and broader geographic reach than Accom.
• IPG Mediabrands: Interpublic Group's global media and marketing services network. Operates across the same enterprise verticals as Accom (finance, insurance, telecom) but with significantly greater scale and global infrastructure.

Regional players

• Webedia: French digital media and marketing group operating across southern Europe. Comparable in regional European focus but with a media/content-led model rather than Accom's performance/sales-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/accomdigital
• LinkedInlinkedin.com/company/accom-digital
• Instagraminstagram.com/accom_digital
• TikToktiktok.com/@accom_digital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accom