Simpatico Network

What Simpatico Network does

Simpatico Network srl, trading as SimpaticoTech, is a privately-held Italian e-commerce and retail company founded in 2000 that specializes in certified refurbished IT and consumer electronics, self-positioned as Italy's Nr.1 in the refurbished category. The company's core offering is graded refurbished hardware — smartphones, laptops, desktops, mini PCs, monitors, tablets, servers, workstations, printers, wearables, and networking gear — sold under a proprietary Grade A / Grade B / Grade C+ / Premium condition taxonomy with batteries tested above 80% health on smartphone listings. The catalog also extends to new hardware accessories (~1,580 SKUs), cabling (~722), consumables (~2,972), and components, giving the site an extensive long-tail assortment typical of a value-oriented IT retailer.

Underlying the operation is a standard e-commerce stack (product catalog, online payment processing, inventory management, installment payments, secure checkout) combined with a logistics footprint that supports home delivery across Italy and in-store pickup at two physical showrooms in Milan and Brescia. The company holds a Microsoft Authorized Refurbisher (MAR) license enabling installation of genuine Windows 10/11 Professional, is an HP Renew Italia partner for officially HP-refurbished stock, and is ISO 9001:2015 certified (certificate IT19-23406B - R5 2025); it also sits on the board of EUREFAS, the European Refurbishers Association.

Revenue is generated through one-time hardware sales across consumer, business/enterprise, educational ("PC per le Scuole"), and reseller ("Rivenditori") segments, plus a recurring warranty-extension stream (24/36 months) powered by Riqualificato.com and a trade-in buy-back funnel at vendi.riqualificato.com. Pricing is unit-based and varies sharply by grade (e.g., iPhone 13 256GB Grade A at €345 vs. Grade B at €297; Xiaomi Redmi Note 8T Grade C+ at €61; HP EliteDesk 800 G5 at €349). The company is independently owned with no disclosed external funding.

Name

Simpatico Network

Legal name

Simpatico Network srl

Website

https://simpaticotech.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpaticoTech is a 2000-founded Italian e-commerce and retail company that sells graded refurbished (and some new) IT hardware — smartphones, laptops, desktops, monitors, accessories — to individual consumers, businesses, schools, and resellers across Italy, operating from Buccinasco with showrooms in Milan and Brescia.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Refurbished Electronics Sales: Primary revenue stream from selling refurbished smartphones, laptops, desktops, tablets, monitors, and other electronics. Products are graded and priced according to condition (Grade A, B, C+, Premium).
2. New Hardware Sales: Sale of new IT hardware including accessories, components, networking equipment, and peripherals. Wide range of new products complements the refurbished offering.
3. Warranty Extensions: Extended warranty programs powered by Riqualificato.com, allowing customers to extend coverage from standard 1-year to 24 or 36 months for additional fees.
4. Accessories and Add-ons: Sales of complementary products including cables, adapters, protective accessories, batteries, and software licenses.
5. B2B/Reseller Program: Dedicated program for business customers and resellers to purchase refurbished equipment in bulk.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SimpaticoTech retails certified refurbished and new electronics — primarily smartphones, laptops, desktop PCs, mini PCs, monitors, tablets, servers, workstations, networking gear, and accessories — through its e-commerce platform simpaticotech.it and two physical stores in Milan and Brescia. All refurbished units are classified under a proprietary grading system (Premium, Grade A, Grade B, Grade C+), sold with a standard 1-year warranty extendable to 3 years, and shipped with genuine Microsoft Windows licenses under its Microsoft Authorized Refurbisher authorization.

Product overview

SimpaticoTech is an Italian e-commerce retailer specializing in refurbished (ricondizionato) technology products, positioned as the #1 in refurbished technology in Italy. The company offers a comprehensive portfolio of certified refurbished products including smartphones (Apple iPhone, Samsung Galaxy, Google Pixel), refurbished laptops (HP EliteBook, Dell OptiPlex, Lenovo ThinkCentre), refurbished desktop PCs and mini PCs (HP EliteDesk, ProDesk series), monitors, tablets, servers, workstations, networking equipment, and peripherals. The product range is organized by quality grades (Premium, Grade A, Grade B, Grade C+) and includes both refurbished and new hardware. The company operates as an authorized Microsoft Refurbisher and HP Renew partner, offering extended warranty options up to 3 years. Key product lines include HP OmniBook laptops with AMD Ryzen AI processors (Copilot+ PCs), Thin Client devices for enterprise virtualization, and a wide range of cables/adapters including high-end fiber optic AOC solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Smartphones (Smartphone Ricondizionati) Refurbished smartphones from major brands including Apple iPhone, Samsung Galaxy, Google Pixel, Huawei, Honor, Motorola, OnePlus, Oppo, Realme, and Xiaomi in multiple storage capacities (32GB–1TB) and condition grades (Grade A, B, C+, Premium). Sold directly to consumers via the SimpaticoTech e-commerce storefront and physical stores.
• Refurbished Laptops (Computer Portatili Ricondizionati) Refurbished notebook computers from HP, Dell, Lenovo, and Fujitsu brands in various specifications, processor types (Intel Core i3/i5/i7, AMD), RAM configurations, and storage options. Includes standard refurbished units and the HP Renew line of HP-refurbished laptops.
• Refurbished Desktop PCs (Computer PC Fissi Ricondizionati) Refurbished desktop computers from HP, Dell, Lenovo, and Fujitsu in Tiny, SFF, Tower, and All-in-One form factors with Intel or AMD processors. Includes the HP Renew line of HP-refurbished desktops.
• Refurbished Monitors (Monitor LCD Ricondizionati) Refurbished LCD monitors from HP, Lenovo, and Fujitsu in various sizes and resolutions including Full HD and QHD displays.
• Refurbished Tablets (Tablet Ricondizionati) Refurbished tablet computers including Apple iPad and Android tablets from various manufacturers.
• Refurbished Servers (Server Ricondizionati) Refurbished enterprise server hardware from major manufacturers.
• Refurbished Workstations (Workstation Ricondizionate) Refurbished professional workstations including HP Z series with Intel Xeon processors for demanding workloads.
• New Hardware (Hardware Nuovo) New IT hardware products including personal computers, notebooks, monitors, peripherals, storage devices, processors, graphics cards, and workstations from major manufacturers.
• Extended Warranty Service (Estensione Garanzia) Extended warranty coverage up to 3 years on refurbished products, powered by Riqualificato.com. Sold as 24-month or 36-month extensions priced between €24 and €89 depending on product value.
• Trade-in / Used Device Buyback (Vendita Smartphone/PC Usati) Service for consumers to sell used smartphones and PCs back to the company, with device evaluation and purchase offers. Operated through vendi.riqualificato.com.

Quantifiable outcome

• Standard 1-year warranty on Grade A products, extendable to 3 years
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Authorized Refurbisher program allows SimpaticoTech to install genuine Windows 10/11 Professional licenses on refurbished computers. Products come with MAR (Microsoft Authorized Refurbisher) licenses, ensuring legal compliance and quality assurance for customers.
• HPcoreTechnology or IntegrationHP Renew Italia partner program provides access to HP-refurbished products with original packaging. Products are professionally refurbished by HP and carry HP branding, offering customers additional confidence in quality.
• Riqualificato.comminorImplementation/ SI/ Consulting PartnerPartnership for extended warranty services. Riqualificato.com powers SimpaticoTech's 24-month and 36-month warranty extension options, providing customers with additional coverage beyond the standard 1-year warranty.
• EUREFAScoreStrategic or Co-development PartnerSimpaticoTech serves on the board of EUREFAS (European Refurbishers Association), contributing to industry standards development and representing Italian refurbished electronics sector at European level.
• Ricondizionato.itminorGTM or Marketing PartnerMembership in Ricondizionato.it platform connects SimpaticoTech with the broader Italian refurbished electronics marketplace and community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Subito: Italy's leading horizontal classifieds platform with a large used and refurbished electronics category. Competes indirectly for budget Italian buyers of second-hand and refurbished devices.
• ePrice: Italian online electronics retailer selling new IT hardware and consumer electronics. Comparable as a domestic Italian e-commerce competitor overlapping with SimpaticoTech's new hardware assortment.
• Unieuro: Large Italian electronics and appliance retailer with national store coverage. Comparable as a multichannel Italian electronics retailer, although primarily focused on new rather than refurbished goods.
• HP Renew: HP's official factory-refurbished program, of which SimpaticoTech is an Italian partner. It is both a supplier and a competing channel for HP-branded refurbished PCs in Italy.
• Mediaworld: Major Italian big-box consumer electronics retailer owned by MediaMarkt. Competes with SimpaticoTech on electronics retail in Italy and increasingly carries refurbished and open-box SKUs.
• Amazon Renewed: Amazon's certified refurbished program offering renewed smartphones, laptops, and consumer electronics with warranty. Operates at much greater scale and breadth than SimpaticoTech and competes for the same Italian online shoppers.

Direct peers

• Refurbed: Austrian refurbished electronics marketplace active across multiple EU countries. Competes head-to-head with SimpaticoTech on certified refurbished smartphones, laptops, and tablets with warranty-backed listings.
• Certideal: European refurbished smartphone and electronics retailer with a strong French and Italian footprint. Directly comparable product category, customer base, and certified refurbished value proposition.
• Back Market: French-headquartered recommerce marketplace for refurbished smartphones, laptops, and consumer electronics across Europe. Directly comparable to SimpaticoTech as a certified refurbished multi-category retailer operating through an e-commerce platform.
• Swappie: European refurbished smartphone specialist with refurbished iPhones and Android devices. Directly overlaps with SimpaticoTech's 147-SKU refurbished smartphone catalog and warranty-backed model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpatico Network