The Olive Press
The Olive Press is a Sonoma, California producer and direct-to-consumer retailer of premium California-grown extra virgin olive oil, operating three wine-country tasting rooms and a U.S. e-commerce store, serving food enthusiasts, club subscribers, and corporate gift buyers.
- Company typePrivate
- Founded1995
- HeadquartersSonoma, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Olive Press does
The Olive Press is a Sonoma, California-based producer and direct-to-consumer retailer of premium California-grown extra virgin olive oil, founded in 1995 by Ed Stolman as the region's first olive mill and owned since 2013 by Nancy and Fred Cline. The company cultivates 40 acres of organic olive trees at Catapult Ranch in Sonoma County, hand-picks all fruit, and mills within 24 hours of harvest using a Pieralisi Hammer Mill that mechanically cold-presses whole olives without heat or chemicals. It operates three retail tasting rooms — Sonoma (co-located with Jacuzzi Family Vineyards), Napa (Oxbow Public Market), and Healdsburg — that combine walk-in retail with paid tasting experiences ($20–$40 per person), and ships an e-commerce catalog of extra virgin olive oils (single-varietal Arbequina, Koroneiki, Mission, Sevillano, Kalamata, Picual, and blends), co-milled and infused oils, traditional and flavored balsamic vinegars, herbs and spices, bath and spa items, olive wood tabletop, and curated gift packs throughout the continental United States.
The business monetizes through five revenue streams: one-time retail product sales (in-store and online), recurring subscription and club memberships (Press Club at ~$75/quarter, Amphora Club at ~$160/semi-annual shipment, and Daily Dose of EVOO at ~$60–$80 per order), paid tasting experiences, corporate gifting programs, and a Custom Crush milling service for third-party Northern California olive growers. It serves individual food enthusiasts, health-conscious consumers, olive oil collectors, corporate gift buyers, and small-scale growers, with primary reliance on direct-to-consumer channels. Operational scale is small (11–50 employees), geographic reach is domestic with shipping exclusions for Alaska and Hawaii, and there is no disclosed AI, mobile app, or public API capability.
The Olive Press firmographics
Firmographics- Name
- The Olive Press
- Legal name
- The Olive Press
- Website
- https://theolivepress.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Olive Press is a Sonoma, California producer and direct-to-consumer retailer of premium California-grown extra virgin olive oil, operating three wine-country tasting rooms and a U.S. e-commerce store, serving food enthusiasts, club subscribers, and corporate gift buyers.
- Ownership category
- akta.pro rank
The Olive Press industry classification
Industry- Product category
- Premium Olive Oil Production
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)
Keywords
Where The Olive Press is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Olive Press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Sale of extra virgin olive oils, balsamic vinegars, herbs & spices, bath & spa products, tabletop items. Products sold in various sizes and formats including gift packs. Online and in-store purchasing available.
- Club Memberships: The Press Club (quarterly shipments, 25% discount, $75/quarter average) and The Amphora Club (twice yearly, $160/quarter with free shipping). Both auto-renew with 1-year commitment. Includes complimentary tastings and discounts at sister wineries.
- Daily Dose of EVOO Subscription: Subscription service delivering 2+ bottles of California extra virgin olive oil at chosen frequency (monthly, bi-monthly, or every 4 months). $10 flat-rate shipping. Average order $60-$80.
- Tasting Experiences: Paid tasting experiences at Sonoma and Healdsburg locations. Intro EVOO tasting at $30/person (Sonoma) or $20/person (Healdsburg), Large Group tastings at $40/person for groups of 7+. Club members receive complimentary tastings.
- Corporate Gifting: Custom corporate gift programs for businesses looking for culinary-themed corporate gifts and wedding favors. Customization available to meet budget and preferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Intro to Extra Virgin Olive Oil Tasting (Sonoma) |
| Unit Pricing | Pay-as-you-go | Intro to Extra Virgin Olive Oil Tasting (Healdsburg) |
| Unit Pricing | Pay-as-you-go | Large Group Tastings |
| Subscription | Quarterly | The Press Club |
| Subscription | Multi-year contract | The Amphora Club |
| Subscription | Monthly | Daily Dose of EVOO Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Olive Press product offering
Product offeringCore offering
The Olive Press is a Sonoma-based producer and retailer of 100% California-grown extra virgin olive oils, balsamic vinegars, and related specialty food, bath/spa, and gift products. The company grows and sources olives from Northern California, mills them within 24 hours of hand-picking using a Pieralisi Hammer Mill, and distributes products through three retail tasting rooms in Sonoma, Napa, and Healdsburg, an e-commerce store, subscription clubs, and corporate gifting programs.
Product overview
The Olive Press is a Sonoma-based olive oil producer and retailer offering a comprehensive portfolio of olive oils and balsamic vinegars. The core product lines include Extra Virgin Olive Oils (10+ varietals including Arbequina, Koroneiki, Lunigiana, Mission, Sevillano, Italian Blend, and Master Blend), Co-milled & Infused Oils (Blood Orange, Lemon Ginger, Jalapeño, Garlic, Rosemary, Thyme, Chive, Basil Parmesan, Limonato, White Truffle), Traditional Balsamic Vinegars (Aged, Classic, White Champagne), and Flavored Balsamics (Blackberry, Black Cherry, Bourbon, Fig, Peach, Pear, Raspberry, and more). Supporting products include Herbs & Spices, Bath & Spa items, Olive Wood Tabletop, and Gift Packs. The company operates subscription services (Daily Dose of EVOO, Press Club, Amphora Club), physical tasting rooms in Sonoma, Napa, and Healdsburg, and a Custom Crush milling service for local growers. An extensive recipe database complements the product ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Virgin Olive Oil Collection Premium 100% California-grown extra virgin olive oils, varietal-specific, mechanically extracted without heat or chemicals. Available in Delicate, Medium, and Robust styles. Includes single-varietal oils (Arbequina, Koroneiki, Lunigiana, Mission, Sevillano, Picual) and blends (Italian Blend, Master Blend, Jacuzzi EVOO).
- Co-milled & Infused Olive Oils Olive oils infused with complementary flavors including Blood Orange, Lemon Ginger, Jalapeño, Lime, Garlic, Rosemary, Thyme, Chive, Basil Parmesan, Limonato, and White Truffle varieties.
- Flavored Balsamic Vinegars Flavored vinegar varieties including Blackberry, Black Cherry, Bourbon, Caramelized Onion, Fig, Lemon Ginger, Mango, Peach, Pear, Pomegranate, and Raspberry.
- Traditional Balsamic Vinegars Classic balsamic vinegars including Aged, Classic, and White Champagne varieties for culinary depth and complexity.
- Gift Packs Curated gift sets including the California Fiesta Pack, Mediterranean Dipper, Celebrate, and Culinary Quartet. Options range from sampler packs to deluxe gift boxes for corporate gifting and wedding favors.
- Daily Dose of EVOO Subscription Flexible subscription service delivering 2+ bottles of California-grown EVOO on a monthly, bi-monthly, or every-4-months basis at $10 flat-rate shipping. Average cost $60-$80 per order.
- The Press Club Quarterly membership delivering approximately 3 bottles of curated olive oil selections with 25% discount. Includes complimentary EVOO tastings, 20% off retail purchases, and early access to events. 1-year commitment (4 shipments).
- The Amphora Club Twice-yearly membership delivering 5 bottles of oil & vinegar selections plus pantry items. Includes 25% discount, free shipping, and complimentary tastings for member plus 3 guests. March and September shipments.
- Olive Oil Tasting Experiences In-person tasting experiences at Sonoma, Napa (Oxbow), and Healdsburg locations. Includes Intro to EVOO tastings ($20-$30 per person) and Large Group Tastings ($30-$40 per person). Reservations required.
- Custom Crush Milling Service Milling service for local olive growers using the company's Pieralisi olive mill. Growers can bring their harvest to be processed into custom olive oil.
Companies that use The Olive Press
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Olive Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Olive Press partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cline Family CellarscoreNancy and Fred Cline acquired The Olive Press in 2013 from founder Ed Stolman. The Clines also own Cline Family Cellars, located across the street from The Olive Press in Sonoma. Olive Press club members receive 10% discount on wine purchases at Cline Family Cellars.
- Jacuzzi Family VineyardscoreCo-located with The Olive Press at the Sonoma property. The Olive Press is located at Jacuzzi Family Vineyards. Olive Press club members receive 10% discount on wine purchases. Passport programs (Wineryhunt, Priority Wine Pass, Sonoma Passport) accepted at Jacuzzi Family Vineyards. Joint events like Pesto Festo are hosted together.
- Northern California Small Olive GrowersminorThe Olive Press sources olives from small farmers in Northern California in addition to their own groves. This supports local agriculture and sustainable farming while providing a market for small-scale olive growers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Olive Press competitors and assessment
Company assessmentDirect peers
- Cobram Estate: Premium olive oil producer with California operations (Boundary Bend/Olio) plus Australian origins. Direct competitor in premium California EVOO with similar DTC and retail channels.
- McEvoy Ranch: Premium California olive oil producer in Petaluma/Sonoma County with own estate groves, tasting room, club subscriptions, and DTC. Highly comparable wine country positioning and experiential retail model.
- O Olive Oil: California-based premium olive oil and specialty food producer with tasting room experience and DTC. Comparable wine country positioning and curated specialty food retail model.
- Bari Olive Oil: Family-owned premium olive oil producer with DTC and gift-pack business. Comparable scale, premium positioning, and gifting/corporate channels.
- California Olive Ranch: Largest US-grown extra virgin olive oil producer, also California-based with DTC and retail distribution. Closest direct comparable: similarly positioned on California provenance but at much greater scale.
Emerging players
- Stonewall Kitchen: Specialty food brand with broad pantry portfolio (oils, vinegars, jams, condiments), strong gifting/club programs, and DTC. Comparable specialty food + gifting + club model, though broader than just olive oil.
Broad incumbents
- Colavita: Major Italian olive oil brand with extensive US distribution across grocery and specialty channels. Competes on premium olive oil shelf with much larger scale and broader product portfolio.
- Lucini Italia: Premium Italian olive oil importer with strong US specialty retail presence. Competes in the same premium EVOO shelf but as a larger established import brand with broader product line.
- Gaea (Greek Olive Oil): Established Greek extra virgin olive oil brand with US presence in specialty retail. Competes in premium EVOO category with broader international distribution scale.
Others
- Trader Joe's (Private Label EVOO): Major specialty grocer offering premium private-label California and imported olive oils at lower price points. Indirect competitor on shelf; their California-sourced EVOO targets similar health-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Olive Press social profiles
Digital presenceThe Olive Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Olive Press leadership team
Management profileNumber of profiles
Profiles8 records
The Olive Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Olive Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Olive Press
What does The Olive Press do?
The Olive Press is a Sonoma-based producer and retailer of 100% California-grown extra virgin olive oils, balsamic vinegars, and related specialty food, bath/spa, and gift products. The company grows and sources olives from Northern California, mills them within 24 hours of hand-picking using a Pieralisi Hammer Mill, and distributes products through three retail tasting rooms in Sonoma, Napa, and Healdsburg, an e-commerce store, subscription clubs, and corporate gifting programs.
Is The Olive Press a public or private company?
The Olive Press is a private company. It is classified as family owned and is currently operating.
When was The Olive Press founded?
The Olive Press was founded in 1995. It employs 11 to 50 people.
Where is The Olive Press based?
The Olive Press is headquartered in Sonoma, United States, in the North America region.
How does The Olive Press make money?
Five revenue lines are on record. Retail Product Sales are the primary driver. The others are club Memberships, daily Dose of EVOO Subscription, tasting Experiences and corporate Gifting.
Who are The Olive Press's main competitors?
Direct peers on record are Cobram Estate, McEvoy Ranch, O Olive Oil, Bari Olive Oil and California Olive Ranch. Stonewall Kitchen is listed as an emerging player. Broad incumbents are Colavita, Lucini Italia and Gaea (Greek Olive Oil). Trader Joe's (Private Label EVOO) is listed as an others.
Does The Olive Press have an API?
No public API is recorded for The Olive Press.
What industry is The Olive Press in?
The Olive Press's product category is Premium Olive Oil Production. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores. Its NAICS code is 31122 and its SIC code is 2070.