Speed U Up
Speed U Up is an Innsbruck-based digital experience agency and venture studio serving DACH Alpine tourism destinations, DMOs, hospitality companies, and regional employers with integrated digital marketing, voice/AI applications, employer branding campaigns, and content production through offices in Austria, Switzerland, and Germany.
- Company typePrivate
- Founded2014
- HeadquartersInnsbruck, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Speed U Up does
Speed U Up GmbH is a privately-held digital experience agency and venture studio headquartered in Innsbruck, Austria, with additional offices in Chur, Switzerland and Starnberg, Germany. Founded in 2014, the firm (also operating under the shorthand 'SUU') provides B2B digital services — including digital communications, content marketing, SEO, social media strategy, performance media, employer branding campaigns, voice/conversational AI applications, and AR/VR experiences — primarily to tourism destinations, destination management organizations, hospitality companies, and regional employers across the DACH Alpine region. Its project-based revenue model combines retainers and multi-year framework contracts with enterprise and public-sector buyers such as Tirol Werbung, Österreich Werbung, Bayern Tourismus Marketing GmbH, Zermatt Tourismus, Allgäu GmbH, Erste Ferienregion im Zillertal, Hotel Victory Therme Erding, and Rhätische Bahn.
The company's technology stack is built around integrations with voice platforms (Amazon Alexa Smart Properties, Google Assistant), tourism data sources (Feratel Deskline, ZAMG weather, ÖPNV, public transport feeds, Chur Tourismus), hotel property management systems, and AR glasses (Bose AR). Voice applications are delivered through a strategic premium partnership with Thoesch for conversational AI, and the firm operates its own 'Speed U Up Ventures' arm — established as one of the first venture studios in the Alpine region — focused on digital transformation in travel, mobility, and health. As of February 2026 the team comprises more than 20 employees, all named individually on the company site, with discretionary directors covering Media, Content & Social Media, Account & Operations, and Consulting & Business Development.
Commercially, Speed U Up monetizes through professional-services pricing (custom project-based quotes per scope, complexity and duration, with multi-year contract cadences for anchor clients), undisclosed publicly — anchored by deep sector specialization rather than productized SaaS. The company is founder/management-owned (Managing Director Fabian Lechner, co-manager Ulrich Stauffacher, supervisory board including Peter Bodendörfer, Sven Thoenes, Jacques Felt, Susanne and Silvio Lebrument) with no external institutional or private-equity backing evident in the materials provided.
Speed U Up firmographics
Firmographics- Name
- Speed U Up
- Legal name
- Speed U Up GmbH
- Website
- https://speed-u-up.at
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speed U Up is an Innsbruck-based digital experience agency and venture studio serving DACH Alpine tourism destinations, DMOs, hospitality companies, and regional employers with integrated digital marketing, voice/AI applications, employer branding campaigns, and content production through offices in Austria, Switzerland, and Germany.
- Ownership category
- akta.pro rank
Speed U Up industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Speed U Up is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Speed U Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Agency Services: Project-based professional services including digital marketing consulting, campaign development, content creation, social media management, and voice application development. Revenue generated through retainer agreements and individual project engagements with tourism clients.
- Employer Branding Campaigns: Specialized employer branding and recruiting campaign development for tourism destinations and hospitality companies, including creative concept development and multi-channel campaign execution.
- Voice Application Development: Development and maintenance of voice skills and conversational AI applications for hospitality and tourism clients, including integration with existing hotel systems and tourism databases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Professional Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Speed U Up product offering
Product offeringCore offering
Speed U Up is a digital experience agency that provides digital marketing, content production, social media management, SEO, performance media, employer branding, and voice/conversational AI development services primarily to tourism boards, destination management organizations, hotels, and regional marketing entities in the Alpine region. The agency delivers custom voice skills for Alexa and Google Assistant, AR/VR city guide applications, gamified recruiting campaigns, and integrated digital strategy work. It also operates a venture studio arm that invests in and supports digital transformation projects in travel, mobility, and health.
Differentiator
Problem solved
Functional benefit
Brands
- Speed U Up Ventures: Venture studio focused on digital transformation in travel, mobility, and health sectors, offering capital, financing, market access, and digital marketing support to innovative projects.
Products and services
- Digital Marketing and Performance Media Services Strategy, planning, and execution of digital marketing campaigns including content marketing, social media management, SEO, native advertising, display and search ads, and newsletter dispatch via CleverReach for tourism destinations, DMOs, hotels, and hospitality clients in the Alpine region.
- Employer Branding and Recruiting Campaigns Creative concept development and multi-channel campaign execution to position tourism regions and hospitality employers, including gamified formats such as JobQuest (Minecraft-inspired interactive platform) and Jobhopper (job-trial campaign) targeting young talent recruitment and Fachkräftemangel challenges.
- Voice Assistant and Conversational AI Development Custom Alexa Skills and Google Actions for tourism information, hotel concierge, rail service support, insurance damage reporting, and 24/7 guest services; integrated with hotel PMS, room control, and regional tourism data sources (Feratel, ZAMG, avalanche service, Chur Tourismus).
- AR/VR City Guide Applications Augmented reality-supported tourism apps such as 'Related to Austria' city guide and 'Tastes of Austria' voice cooking assistant, including Bose AR glasses integration for location-based tours and image overlays. Awarded EFFIE and TAI.
- Booking System Optimization and Conversion Consulting Ongoing optimization of tourism booking funnels with focus on conversion rate improvement, usability enhancement, and semantic annotation of client websites per schema.org for search and AI compatibility.
- Speed U Up Venture Studio Venture studio arm that identifies and develops innovative ideas in digital transformation across travel, mobility, and health sectors, providing capital, market access, digital marketing know-how, and consulting support to participating ventures.
- Erlebe Tirol Tourism Information Platform
Quantifiable outcome
- 956,438 YouTube video views for Bayern Tourismus 'Ohne dich' campaign
- +6 more outcomes
Companies that use Speed U Up
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Speed U Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability11 records
Feature4 records
Speed U Up partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BrightPlaces GmbH & Co KGcoreStrategic consulting partner for the Venture Studio initiative. BrightPlaces provides advisory services and support for venture development alongside Speed U Up's capital, marketing expertise, and market access capabilities. Based in Zürich, Chur, and Innsbruck.
- ThoeschcorePremium partner for Voice and Conversational AI solutions. Thoesch specializes in conversational AI implementation and works alongside Speed U Up on voice application development for tourism and hospitality clients.
- Bremotor (implied through Allgäu Jobhopper)minorRegional media partner for Allgäu Jobhopper campaign distribution
- Tirol WerbungcoreOngoing partnership for developing Tirol-wide voice skills and tourism information services. Multiple co-developed projects including 'Erlebe Tirol', 'Rodeln Tirol', and 'Tirol Skill' for Alexa and Google Assistant.
- Graubünden HighTech Companies (10 partners)minor10 technology companies in Graubünden (Hamilton, Oblamatik, Polycontact, Trumpf, Gritec, Landqart, Kantonsspital Graubünden, Cedes, Integra, Repower) partnering for 'Innovation & Talente' employer branding campaign targeting tech talent recruitment.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Speed U Up competitors and assessment
Company assessmentDirect peers
- Jung von Matt: Hamburg-headquartered creative agency network with strong DACH and tourism/hospitality clients (e.g., Mercedes, BMW, tourism boards). Directly comparable to Speed U Up as a German-speaking, full-service creative + digital + content agency competing for the same brand and DMO briefs.
- Serviceplan Group: Europe's largest independent, owner-managed agency group headquartered in Munich. Operates a fully integrated model (strategy, creative, media, tech, content) across DACH markets, making it the closest large-scale analog for an integrated Alpine digital experience agency.
- Tourismuszukunft: Specialist digital agency focused on tourism boards, DMOs, and hospitality clients in the German-speaking market. Pure-play tourism digital marketing peer with a comparable DMO customer base.
- Territory: Hamburg-based agency for content, communications, and digital experiences, with deep DACH corporate and brand work (e.g., BMW, Beiersdorf, Deutsche Telekom). Comparable integrated content + digital agency positioning, including content marketing and employer/people narratives.
- Farner Consulting: Switzerland's largest owner-managed PR, communications, and digital consultancy, with offices in Zurich, Bern, Basel, St. Gallen, and Lugano. Comparable to Speed U Up Suisse as a Switzerland-resident integrated communications/digital services peer.
- Wirz Werbung: Independent Swiss creative agency in Zurich with strong tourism, retail, and public-sector clients. Most direct Swiss-market creative + campaigns peer for the Chur/Innsbruck Alpine-DACH agency positioning.
Broad incumbents
- Ketchum: Global communications and PR network with significant DACH presence and tourism/hospitality practice. Larger incumbent that can compete for the same DMO and tourism employer-branding engagements.
- DDB Germany: Berlin-based branch of the DDB global creative network. Competes for German and European brand campaigns and represents the broader incumbent competition for large multi-market tourism accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Speed U Up social profiles
Digital presenceSpeed U Up compliance and trust
Trust signalCompliance2 records
Speed U Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speed U Up leadership team
Management profileNumber of profiles
Profiles11 records
Speed U Up subsidiaries and ownership
Company hierarchySubsidiaries1 record
Speed U Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speed U Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speed U Up
What does Speed U Up do?
Speed U Up is a digital experience agency that provides digital marketing, content production, social media management, SEO, performance media, employer branding, and voice/conversational AI development services primarily to tourism boards, destination management organizations, hotels, and regional marketing entities in the Alpine region. The agency delivers custom voice skills for Alexa and Google Assistant, AR/VR city guide applications, gamified recruiting campaigns, and integrated digital strategy work. It also operates a venture studio arm that invests in and supports digital transformation projects in travel, mobility, and health.
Is Speed U Up a public or private company?
Speed U Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Speed U Up founded?
Speed U Up was founded in 2014. It employs 11 to 50 people.
Where is Speed U Up based?
Speed U Up is headquartered in Innsbruck, Austria, in the Europe region.
How does Speed U Up make money?
Three revenue lines are on record. Digital Agency Services are the primary driver. The others are employer Branding Campaigns and voice Application Development.
Who are Speed U Up's main competitors?
Direct peers on record are Jung von Matt, Serviceplan Group, Tourismuszukunft, Territory, Farner Consulting and Wirz Werbung. Broad incumbents are Ketchum and DDB Germany.
Does Speed U Up have an API?
No public API is recorded for Speed U Up.
What industry is Speed U Up in?
Speed U Up's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 54181 and its SIC code is 7311.