Territory
TERRITORY is a Hamburg-based private communications group operating three integrated divisions — Agency, Influence, and Media — serving enterprise and mid-market clients across seven industry verticals (healthcare, industrial, consumer, mobility, finance/public, retail, and printing) in Germany.
- Company typePrivate
- Founded1988
- HeadquartersHamburg, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Territory does
TERRITORY is a Hamburg, Germany-based private communications group operating three integrated service divisions under a single corporate umbrella. TERRITORY Agency is a full-service communications agency organized into seven industry-vertical market tracks (Health & Care, Industries & Experts, Living & Connect, Mobility, Power & Public, Retail, Smart Printing) covering social media, campaigns, editorial, content marketing, audio & video, and strategy. TERRITORY Influence is a dedicated influencer marketing full-service agency built around a proprietary network spanning Nano to Star-tier influencers and owned communities, delivered through customized technology. TERRITORY Media is a full-service media agency providing media strategy, consulting, and planning, underpinned by proprietary tools for 360° Media Performance, Geo-Marketing, and Tech & Data Intelligence.
The company operates a professional services revenue model across three streams (Agency, Influence, Media), targeting enterprise and mid-market clients primarily in Germany. Customer acquisition is consultative and direct, executed through dedicated industry-vertical teams each with a named lead and direct email contact (e.g., Maike Beck for Health & Care and Power & Public; Sean Broekmans for Industries & Experts and Retail; Marius Darschin for Living & Connect and Mobility; Maik Friesmeyer for Smart Printing). The operating footprint is single-country (Germany), headquartered at Großer Burstah 31, 20457 Hamburg. With 501–1,000 employees and no publicly disclosed pricing, TERRITORY presents as a scaled, vertically-organized German communications platform whose principal differentiation is structural (integrated three-division model) rather than technology-led.
Territory firmographics
Firmographics- Name
- Territory
- Legal name
- TERRITORY
- Website
- https://territory-webguerillas.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TERRITORY is a Hamburg-based private communications group operating three integrated divisions — Agency, Influence, and Media — serving enterprise and mid-market clients across seven industry verticals (healthcare, industrial, consumer, mobility, finance/public, retail, and printing) in Germany.
- Ownership category
- akta.pro rank
Territory industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
Keywords
Where Territory is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Territory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- TERRITORY Agency Services: Full-service communications agency offering Social Media, Campaigns, Editorial, Content Marketing, Audio & Video, and Strategy services across multiple industry verticals
- TERRITORY Influence Services: Influencer marketing full-service agency providing strategy through analysis with access to unique network of Nano to Star influencers and own communities
- TERRITORY Media Services: Full-service media agency offering Media strategy, consulting, planning, 360° Media Performance, Geo-Marketing, and Tech & Data Intelligence services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Territory product offering
Product offeringCore offering
TERRITORY is a full-service communications group delivering integrated brand communications through three divisions: TERRITORY Agency (creative, social media, editorial, content, audio/video and campaign work across seven vertical tracks), TERRITORY Influence (end-to-end influencer marketing from strategy to analysis with proprietary Nano-to-Star communities), and TERRITORY Media (media strategy, consulting, planning, 360° media performance, geo-marketing and tech & data intelligence). Services are sold directly to enterprise and mid-market clients in Germany.
Product overview
TERRITORY is a communication group comprising three integrated divisions operating as a unified portfolio of specialized agencies. TERRITORY Agency serves as the core full-service communication agency organized into strategic market tracks (Health & Care, Industries & Experts, Living & Connect, Mobility, Power & Public, Retail, Smart Printing) covering all communication disciplines from social media to out-of-the-box creative. TERRITORY Influence, accessible via territory-influence.com, provides dedicated influencer marketing services from strategy through analysis, leveraging a network spanning nano to celebrity influencers and proprietary communities. TERRITORY Media, at territorymedia.de, delivers specialized media strategy, consulting, and planning services with proprietary tech and data intelligence tools for 360-degree media performance, brand marketing, and geo-marketing. The three divisions operate as integrated, measurable, and relevant communication disciplines unified under the TERRITORY umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- TERRITORY Agency: Full-service communications agency operating across strategic market tracks including Health & Care, Industries & Experts, Living & Connect, Mobility, Power & Public, Retail, and Smart Printing.
- TERRITORY Influence
- TERRITORY Media
Companies that use Territory
Customer profileSegments7 records
Ideal customer profiles7 records
Territory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Territory partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Territory competitors and assessment
Company assessmentDirect peers
- Jung von Matt: One of Germany's leading independent full-service creative agency groups, with multiple specialized sub-brands covering brand, content, and digital. Jung von Matt is directly comparable to TERRITORY in scale, German market focus, and integrated creative-plus-media offering.
- Scholz & Friends: Hamburg-headquartered integrated advertising agency offering creative, digital, and media services to German and international brands. Comparable as a Hamburg-based, full-service German communications peer operating at similar employee scale.
- Pilot Group: Hamburg-based independent agency group providing brand strategy, digital, and media services. Operates in the same Hamburg market as TERRITORY and competes for similar mid-market and enterprise German clients across integrated communications.
- Serviceplan Group: Largest independent German agency group, with House of Communication structure spanning creative, media, digital, and content disciplines. Directly comparable to TERRITORY's three-division Agency/Influence/Media model, though at materially larger scale.
- GroupM Germany: WPP's media investment arm in Germany, focused on media planning, buying, and programmatic—directly overlapping with TERRITORY Media's offering. Comparable as a media agency competitor for the same German advertiser budgets.
Broad incumbents
- BBDO Germany: German arm of BBDO Worldwide, providing integrated creative and campaign services. Comparable to TERRITORY Agency for creative-led campaigns targeting German enterprise brands.
- Publicis Germany (Publicis Groupe): German arm of Publicis Groupe with creative, media, and digital agencies (Leo Burnett, Saatchi & Saatchi, Starcom, Zenith). Competes with TERRITORY for major German enterprise clients but as part of a much larger global network.
- Ogilvy Germany: German operations of WPP-owned Ogilvy network, offering advertising, PR, and consulting. Overlaps with TERRITORY Agency's brand and campaign capabilities while operating as part of a global network.
- Dentsu Germany: German operations of global network Dentsu, offering creative, media, and CX services. Overlaps with TERRITORY's integrated model but serves a broader portfolio of multinational clients across many geographies.
Emerging players
- Reachhero: Hamburg-based influencer marketing platform and agency offering creator sourcing, campaign management, and analytics. Direct comparable to TERRITORY Influence in the German influencer marketing segment, though more software/platform-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Territory social profiles
Digital presenceTerritory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Territory leadership team
Management profileNumber of profiles
Territory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Territory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Territory
What does Territory do?
TERRITORY is a full-service communications group delivering integrated brand communications through three divisions: TERRITORY Agency (creative, social media, editorial, content, audio/video and campaign work across seven vertical tracks), TERRITORY Influence (end-to-end influencer marketing from strategy to analysis with proprietary Nano-to-Star communities), and TERRITORY Media (media strategy, consulting, planning, 360° media performance, geo-marketing and tech & data intelligence). Services are sold directly to enterprise and mid-market clients in Germany.
Is Territory a public or private company?
Territory is a private company. It is classified as unknown and is currently operating.
When was Territory founded?
Territory was founded in 1988. It employs 501 to 1,000 people.
Where is Territory based?
Territory is headquartered in Hamburg, Germany, in the Europe region.
How does Territory make money?
Three revenue lines are on record. TERRITORY Agency Services are the primary driver. The others are TERRITORY Influence Services and TERRITORY Media Services.
Who are Territory's main competitors?
Direct peers on record are Jung von Matt, Scholz & Friends, Pilot Group, Serviceplan Group and GroupM Germany. Broad incumbents are BBDO Germany, Publicis Germany (Publicis Groupe), Ogilvy Germany and Dentsu Germany. Reachhero is listed as an emerging player.
Does Territory have an API?
No public API is recorded for Territory.
What industry is Territory in?
Territory's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 541810.