Blab TV

What Blab TV does

Blab TV is a privately held local television station and full-service production studio headquartered at 321 N De Villiers St, Pensacola, Florida, operating continuously since its debut on February 1, 1984, under DBA names BlabTV and WPAN. The company broadcasts on Channel 53.1 across the 12-county Mobile-Pensacola designated market area, reaching over 640,000 homes with a potential audience of 1 million people, distributed through multiple cable and satellite providers (Cox, Bright House, Dish, DirecTV, Mediacom, AT&T Uverse, Riviera Utilities) and extended via OTT streaming on Roku and Amazon Fire TV. The physical infrastructure includes three studio sets at headquarters, including a white Infinity Cyclorama Set available for external rental, plus a fully equipped mobile production team capable of on-location shoots.

Name

Blab TV

Legal name

Blab TV

Website

https://blabtv.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Blab TV is a privately held Pensacola-based local television station and full-service production studio, broadcasting on Channel 53.1 across the 12-county Mobile-Pensacola DMA and reaching 640,000+ homes via cable, satellite, Roku, and Fire TV. It serves Gulf Coast businesses and organizations with advertising airtime, commercial and program production, and studio rentals.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)

Keywords

• Local television broadcasting
• Commercial production services
• Studio rental services
• Airtime advertising sales
• Regional broadcast network

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Commercial advertising including 14, 30, and 60 minute programs, as well as 30 and 60 second commercials aired on broadcast TV reaching the Gulf Coast market
2. Production Services: Full-service video production for commercials (:15, :30, :60 second spots) and social media content, as well as long format TV programs
3. Airtime Sales: Sell airtime for pre-produced commercials and shows to be broadcast on the station reaching potential audience of 1 million people
4. Studio Rentals: Rental of studio space including the white infinity cyclorama set to photographers, videographers, and models
5. Social Media and Digital Solutions: Digital advertising and social media video content creation services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blab TV (WPAN) is a local television station broadcasting on Channel 53.1 across the Gulf Coast region, complemented by a full-service production studio offering commercial and long-format program production, studio rentals, and airtime sales. The company sells advertising (14/30/60-minute programs and 30/60-second commercials) and airtime to local businesses and organizations, while producing original entertainment, sports, and local programming. It reaches over 640,000 households across a 12-county market via cable, satellite, Roku, and Amazon Fire TV distribution.

Product overview

Blab TV (WPAN) is a local television station and full-service production studio serving the Gulf Coast area since 1984. The company operates a multi-platform distribution model combining traditional broadcast television with streaming on Roku and Amazon Fire TV. Its core offerings center on television broadcasting, commercial and program production, and studio rental services. The product portfolio includes: Television Broadcasting (Channel 53.1 across multiple cable/satellite providers), Streaming Services (Roku and Fire TV), Television Production (commercials and long-format programs), Studio Rental (infinity cyclorama sets), Airtime sales, and Advertising Programs. The company reaches over 640,000 homes with potential audience of 1 million people.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Broadcasting Local television broadcasting on Channel 53.1, available through cable and satellite providers across Escambia, Santa Rosa, and Okaloosa counties in Florida and Baldwin, Mobile, and Escambia counties in Alabama. Targets local viewers in the Gulf Coast market.
• Streaming Services Over-the-top streaming availability on Roku and Amazon Fire TV Stick platforms, allowing viewers to watch Blab TV programming on connected devices.
• Television Production Full-service video production specializing in 15, 30, and 60-second commercials, long-format TV programs, and social media video content for local businesses and organizations.
• Studio Rental Rental of studio facilities, including a white infinity cyclorama set, to photographers, videographers, and models. Three different studio sets are available.
• Airtime Sales Sale of broadcast airtime for pre-produced commercials and shows, providing access to a potential audience of approximately 1 million people across the Gulf Coast area on broadcast television and streaming platforms.
• Advertising Programs Advertising offerings including 14, 30, and 60-minute sponsored programs as well as 30 and 60-second commercials, with experienced representatives consulting clients on platform selection across the 12-county Mobile-Pensacola DMA.

Quantifiable outcome

• Reach over 640,000 homes with potential audience of 1 million people
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WEAR-TV: ABC affiliate serving the exact same Pensacola-Mobile DMA as Blab TV; competes for the same local advertising budgets, audiences, and political ad cycles.
• WKRG: CBS affiliate headquartered in Mobile, AL, broadcasting into the same 12-county Mobile-Pensacola DMA and competing head-to-head with Blab TV for local ad revenue and viewership.
• WPMI-TV: NBC affiliate in the Mobile-Pensacola market; a direct competitor for local news, advertising, and audience share in Blab TV's service area.
• WALA-TV: Fox affiliate serving the Mobile-Pensacola DMA from its Mobile, AL studios; competes directly with Blab TV for local advertisers and regional audiences.
• WJTC: Independent/UTV station in the Mobile-Pensacola DMA; the closest structural analog to Blab TV as a non-big-four local broadcaster competing for the same advertising wallet.

Broad incumbents

• Sinclair Broadcast Group: Largest U.S. local TV station operator; owns or operates stations in adjacent markets and competes for regional/national ad buys and syndicated programming; relevant incumbent benchmark for Blab TV's operations and potential acquirer.
• Nexstar Media Group: Owner of numerous network-affiliated stations across the U.S. and active acquirer of small-market stations; competes for political and national ad spend and represents the typical exit path for independent operators like Blab TV.
• Gray Television: Operator of mid-sized market TV stations across the Southeast U.S., including markets adjacent to the Gulf Coast; serves as both competitor and a likely acquirer profile for small-market independent stations like Blab TV.

Others

• Pensacola Cablevision / Cox Communications (Pensacola): Carries Blab TV on its Pensacola cable lineup; a distribution partner and adjacent infrastructure provider whose subscriber trends directly affect Blab TV's audience reach.

Emerging players

• Bluesight Media / Local Now: Streaming service aggregating hyperlocal news and weather for U.S. markets; an emerging CTV-native competitor pursuing the same local advertising value proposition that Blab TV sells, and a potential technology/distribution partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/BlabTVPensacola
• YouTubeyoutube.com/@blabtvgulfcoast
• Facebookfacebook.com/BlabTVPensacola
• Instagraminstagram.com/blabtvpensacola

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blab TV