Whichfranchise
Whichfranchise (whichfranchise.co.za) is a South African online franchise marketplace and information portal that connects prospective franchisees with franchisors across 200+ listings and 24 industry categories, monetized via franchisor advertising fees and operated by Franchising Plus under license from the UK whichfranchise group.
- Company typePrivate
- Founded1999
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Whichfranchise does
Whichfranchise (whichfranchise.co.za) operates a South African franchise discovery marketplace and information portal founded around 1999. The platform functions as a lead-generation directory connecting prospective franchisees with franchisors across more than 200 franchise listings spanning 24 industry categories (Fast Food, Automotive, Retail, Health & Beauty, Education, Real Estate, etc.) and all nine South African provinces. Built on a WordPress-based web platform, the site layers a franchise directory with a content library exceeding 1,000 expert articles, a 10-question Franchisee Self-Test diagnostic tool, a 14 Key Steps Guide, and an "Ask the Franchise Experts" Q&A section featuring recognized consultants including Eric Parker (former KFC Marketing Director and Nando's co-founder).
The South African operation is run by Franchising Plus, a franchise consultancy founded in 1994 that operates the site under license from the UK whichfranchise group, which maintains sister sites in the UK (official British Franchise Association online partner), Ireland, Australia, and the USA (FranchiseResales). Revenue is generated primarily through quote-based advertising fees paid by franchisors for listing franchise opportunities, resale franchises, master franchise opportunities, and service provider directory entries, typically under multi-year contracts. A complementary franchise service provider directory aggregates legal, training, site selection, and property vendors, creating a multi-sided ecosystem around the core listing marketplace.
The platform attracts over 33,000 monthly visitors and 390,000+ annually according to its own analytics, supported by top SEO rankings for key franchise search terms in South Africa. The company's competitive positioning rests on its association with Franchising Plus, the depth of its content library, its category coverage, and the credibility of its named expert contributors. The company is privately held with 1-10 employees and no disclosed external funding.
Whichfranchise firmographics
Firmographics- Name
- Whichfranchise
- Legal name
- Whichfranchise.co.za
- Website
- https://whichfranchise.co.za
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whichfranchise (whichfranchise.co.za) is a South African online franchise marketplace and information portal that connects prospective franchisees with franchisors across 200+ listings and 24 industry categories, monetized via franchisor advertising fees and operated by Franchising Plus under license from the UK whichfranchise group.
- Ownership category
- akta.pro rank
Whichfranchise industry classification
Industry- Product category
- Franchise Marketplace
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)
Keywords
Where Whichfranchise is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Whichfranchise business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Franchise advertising and listing fees: Franchisors pay to advertise their franchise opportunities on the whichfranchise.co.za platform. The platform offers different advertising tiers for franchise opportunities, resale franchises, master franchises, and service providers. Pricing is provided via an advertising media pack upon request (quote-based).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Opportunity advertising |
| Other | Multi-year contract | Resale Franchise Opportunity advertising |
| Other | Multi-year contract | Master Franchise Opportunity advertising |
| Other | Multi-year contract | Service Provider advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Whichfranchise product offering
Product offeringCore offering
Whichfranchise (whichfranchise.co.za) operates a web-based franchise marketplace and lead-generation platform in South Africa. It lists over 200 franchise opportunities across 24 industry categories, all South African provinces, and budget tiers, allowing prospective franchisees to browse, filter, and submit enquiries that are routed to franchisors. Franchisors and franchise service providers pay advertising and listing fees to promote their opportunities to the platform's 33,000+ monthly visitors, with the site operated under license by Franchising Plus.
Product overview
Whichfranchise operates as a franchise marketplace and information portal for South Africa, offering a comprehensive franchise directory with over 200 franchise opportunities searchable by industry, budget, and region. The platform provides educational resources including expert consultations, a franchisee self-assessment tool, and a 14-step guide to opening a franchise. Core offerings include the Franchise Directory A-Z, Master Franchises listings, License Agreement information, Franchise Resales, and Coming Soon previews. The site functions as a lead generation platform for franchisors and a research tool for prospective franchisees, supported by a directory of franchise service providers including legal, training, and consultancy services.
Differentiator
Problem solved
Functional benefit
Products and services
- Franchise Directory A-Z
Quantifiable outcome
- Over 33,000 serious prospective franchisee visitors per month / over 390,000 annually
- +3 more outcomes
Companies that use Whichfranchise
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Whichfranchise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whichfranchise partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Franchising Pluscorewhichfranchise.co.za is operated under license from the UK by Franchising Plus, South Africa's leading franchise consultancy founded in 1994. Franchising Plus provides strategic oversight, expert content, and franchise consulting services. Eric Parker (co-founder of Nando's, former KFC Marketing Director) leads the consultancy, giving the platform credibility and industry influence.
- whichfranchise UK (whichfranchise.com)coreInternational partner website operating in the United Kingdom as the official online partner of the British Franchise Association (bfa). whichfranchise.co.za operates under license from the UK entity.
- whichfranchise Australia (whichfranchise.net.au)minorInternational sister website in Australia, part of the global whichfranchise network.
- whichfranchise Ireland (whichfranchise.ie)minorInternational sister website in Ireland, part of the global whichfranchise network.
- FranchiseResales (franchiseresales.com)minorInternational sister website in the USA focused on franchise resale opportunities.
- Franchise Association of South Africa (FASA)coreFASA is South Africa's franchise industry association. whichfranchise references FASA extensively in its educational content and promotes FASA-endorsed events including the International Franchise & Entrepreneurs Expo.
- HerdingCatsminorListed as a franchise service provider on whichfranchise.co.za's service provider directory, offering services to franchisors and franchisees.
- The Franchise Training CominorListed as a franchise service provider offering franchise training courses. Roz Sandham serves as an expert contributor on the Ask the Franchise Experts section.
- AfricaEyeminorListed as a franchise service provider offering geographic information systems (GIS) site selection services to franchisors and franchisees. Located at Fernridge Consulting, Acacia Rd, Darrenwood, Johannesburg.
- Thomson Wilks IncminorListed as a franchise legal service provider. Maria D'Amico serves as a legal expert contributor on the Ask the Franchise Experts section. Located at 1st Floor Building 8, Pebble Beach, 54 Wierda Rd W, Wierda Valley, Sandton.
- PolygonPropminorListed as a franchise service provider operating in Gauteng and Western Cape, offering property-related services to franchisors and franchisees.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Whichfranchise competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
Whichfranchise social profiles
Digital presenceWhichfranchise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whichfranchise leadership team
Management profileNumber of profiles
Profiles1 record
Whichfranchise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whichfranchise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whichfranchise
What does Whichfranchise do?
Whichfranchise (whichfranchise.co.za) operates a web-based franchise marketplace and lead-generation platform in South Africa. It lists over 200 franchise opportunities across 24 industry categories, all South African provinces, and budget tiers, allowing prospective franchisees to browse, filter, and submit enquiries that are routed to franchisors. Franchisors and franchise service providers pay advertising and listing fees to promote their opportunities to the platform's 33,000+ monthly visitors, with the site operated under license by Franchising Plus.
Is Whichfranchise a public or private company?
Whichfranchise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whichfranchise founded?
Whichfranchise was founded in 1999. It employs 1 to 10 people.
Where is Whichfranchise based?
Whichfranchise is headquartered in Johannesburg, South Africa, in the Africa region.
How does Whichfranchise make money?
One revenue line is on record: franchise advertising and listing fees.
Does Whichfranchise have an API?
No public API is recorded for Whichfranchise.
What industry is Whichfranchise in?
Whichfranchise's product category is Franchise Marketplace. Its primary akta.pro industry code is FSAEAIAG, Franchise Resale & Franchise Brokerage (Transfers/Resales). Its NAICS code is 541840 and its SIC code is 7311.