Polygonprop
PolygonProp is a South African Google Maps-based online marketplace that connects retail tenants, brokers, landlords, and managing agents around the leasing of shops in shopping centres, listing 800+ shops to let and serving over 3,400 registered users.
- Company typePrivate
- Founded2017
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Polygonprop firmographics
Firmographics- Name
- Polygonprop
- Legal name
- PolygonProp
- Website
- https://polygonprop.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PolygonProp is a South African Google Maps-based online marketplace that connects retail tenants, brokers, landlords, and managing agents around the leasing of shops in shopping centres, listing 800+ shops to let and serving over 3,400 registered users.
- Ownership category
- akta.pro rank
Polygonprop industry classification
Industry- Product category
- Commercial Real Estate Marketplace
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Polygonprop is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Polygonprop business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Landlord listing / featured property placements: Monetisation on the supply side: landlords list shops to let on the platform, and the home page features a "Featured properties" section, implying paid placement/upgrades on top of a free base listing. The site also offers a "Virtual Retail Leasing Solution" leveraging Google Street View as an add-on service for landlords.
- Tenant-side premium / consultancy services: Separate "Tenant Services" and "Landlord Services" tracks, plus testimonial language ("Polygonprop is extremely useful when reviewing potential locations for new stores" and an 80% time-saving claim) suggest value-added retail-location consulting and premium tenant search tools, monetised as professional/managed services.
- Freemium retail-leasing marketplace: Free shop-to-let search for tenants ("Search more than 800 shops to let, for free!") with paid upgrades/features on both sides (favourites, saved polygon alerts, featured listings, virtual tours) — marketplace revenue mixed with subscription/listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free shop-to-let search for tenants |
| Other | Multi-year contract | Landlord listing / featured property / Virtual Retail Leasing Solution (quote-based) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Polygonprop product offering
Product offeringCore offering
PolygonProp operates a Google Maps-based two-sided marketplace for the retail leasing industry, connecting retail tenants, brokers, landlords, and managing agents. The platform lists 800+ shops to let searchable by area and category, offers a free Tenant Services track with a custom polygon-draw area-alert tool, a paid Landlord Services track with featured property placement, and a Virtual Retail Leasing Solution built on Google Street View walk-through imagery of shopping centres.
Differentiator
Problem solved
Functional benefit
Products and services
- PolygonProp Marketplace
- Tenant Services
Quantifiable outcome
- 3,400+ registered users including most of South Africa's national retail brands
- +2 more outcomes
Companies that use Polygonprop
Customer profileNamed customers37 records
Segments4 records
Ideal customer profiles3 records
Polygonprop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Polygonprop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Google (Maps / Street View / Trusted Photographer)flagshipPolygonProp is built on the Google Maps and Google Street View platforms, embedded throughout the site (map, polygon-draw tool, pegman, "Open this area in Google Maps" link). The home page shows a "trustedPhotographerBadge", indicating PolygonProp is a Google Trusted Photographer — a credential that underpins its entire Virtual Retail Leasing Solution value proposition. Relationship direction is "Them to Us" — Google provides the platform/data; PolygonProp builds the retail-leasing product on top.
- FranchisingPluscoreFranchisingPlus (franchisingplus.co.za) is listed under the "Affiliates" section in the PolygonProp footer with a reciprocal logo link, indicating an affiliate / cross-promotion relationship that drives franchise-tenant referrals to the PolygonProp marketplace.
- WhichFranchisecoreWhichFranchise (whichfranchise.co.za) is listed under the "Affiliates" section in the PolygonProp footer with a reciprocal logo link, indicating an affiliate / cross-promotion relationship targeting franchise brands and prospective franchisees looking for retail space.
Scale indicators6 records
Polygonprop competitors and assessment
Company assessmentDirect peers
- Property24: South Africa's largest online real estate portal across residential and commercial property. While much broader than PolygonProp (residential, commercial, retail), it is the primary marketplace where SA landlords list and where tenants search, making it the most direct competitive comparison for retail-leasing inventory.
- Private Property South Africa: Long-established SA property portal covering residential and commercial listings. Competes for the same landlord listing budgets and tenant search traffic as PolygonProp, particularly in commercial/retail sub-segments where it offers featured placements.
Emerging players
- Square Yards: India-headquartered proptech with cross-border presence, operating an online real-estate marketplace alongside brokerage and mortgage services. Comparable as an emerging-market full-stack real-estate platform with marketplace+services monetisation.
- Anarock: India-based proptech platform offering residential and commercial real estate services and marketplace-style listings. Comparable as an emerging-market, vertically-focused real-estate platform with ambitions to consolidate fragmented inventory.
Regional players
- Lightstone: South African property data and analytics provider (part of JSE-listed Leapfrog). Comparable as a data-focused CRE peer and as a potential acquirer/partner for PolygonProp's growing shopping-centre dataset.
- Leapfrog Property Group: South African commercial real estate brokerage and advisory firm. Not a marketplace like PolygonProp, but a comparable retail-leasing intermediary in the SA market whose landlord and tenant relationships overlap with PolygonProp's user base.
Broad incumbents
- CoStar Group: Dominant global commercial real estate data, analytics, and marketplace company (LoopNet, Apartments.com). Comparable as a data-and-marketplace comp for PolygonProp's longer-term retail-intelligence monetisation ambitions.
- Cushman & Wakefield: Global CRE services firm with significant Africa retail-leasing capability. Comparable as the incumbent brokerage layer whose landlord and tenant relationships PolygonProp's marketplace channels around.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm with a major retail-leasing practice across Africa. Operates at the brokerage/services layer that PolygonProp partially disintermediates, and represents a potential partner or competitor for retail site-selection mandates.
- LoopNet: Largest US commercial real estate marketplace, owned by CoStar Group. Operates the marketplace model that PolygonProp replicates at a South African, retail-vertical scale — useful peer for monetisation benchmarks (featured listings, premium subscriptions).
Market position
Customer concentration
Polygonprop social profiles
Digital presencePolygonprop compliance and trust
Trust signalCompliance1 record
Polygonprop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Polygonprop leadership team
Management profileNumber of profiles
Polygonprop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Polygonprop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Polygonprop
What does Polygonprop do?
PolygonProp operates a Google Maps-based two-sided marketplace for the retail leasing industry, connecting retail tenants, brokers, landlords, and managing agents. The platform lists 800+ shops to let searchable by area and category, offers a free Tenant Services track with a custom polygon-draw area-alert tool, a paid Landlord Services track with featured property placement, and a Virtual Retail Leasing Solution built on Google Street View walk-through imagery of shopping centres.
Is Polygonprop a public or private company?
Polygonprop is a private company. It is classified as unknown and is currently operating.
When was Polygonprop founded?
Polygonprop was founded in 2017. It employs 1 to 10 people.
Where is Polygonprop based?
Polygonprop is headquartered in Cape Town, South Africa, in the Africa region.
How does Polygonprop make money?
Three revenue lines are on record. Landlord listing / featured property placements are the primary driver. The others are tenant-side premium / consultancy services and freemium retail-leasing marketplace.
Who are Polygonprop's main competitors?
Direct peers on record are Property24 and Private Property South Africa. Emerging players are Square Yards and Anarock. Regional players are Lightstone and Leapfrog Property Group. Broad incumbents are CoStar Group, Cushman & Wakefield, JLL (Jones Lang LaSalle) and LoopNet.
Does Polygonprop have an API?
No public API is recorded for Polygonprop.
What industry is Polygonprop in?
Polygonprop's product category is Commercial Real Estate Marketplace. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 51929 and its SIC code is 5960.