Rehab Associates of Central Virginia

What Rehab Associates of Central Virginia does

Rehab Associates of Central Virginia (RACVA) is a therapist-owned outpatient physical therapy practice founded in 1966 and headquartered in Lynchburg, Virginia, operating in partnership with US Physical Therapy. The practice delivers care through 16 directly-owned clinic locations spread across Central Virginia — including Lynchburg (Clifton Street, Forest Brook Road, Timberlake, Wards Road, Westlake), Forest, Bedford, Amherst, Appomattox, Brookneal, Halifax, Hurt-Altavista, Lovingston, Monelison/Madison Heights, Moneta, Rustburg, and additional sites in Fishersville and Stuarts Draft — covering more than 100 square miles. A centralized Business Center in Lynchburg consolidates billing, insurance, HR, maintenance, and origination services across the network, with corporate support flowing through USPH (Nicole O'Neil, Madaline Smith) and recruitment hosted on the SmartRecruiters USPH career portal.

The service portfolio is organized into specialty clinical sub-practices — Aquatic Therapy, Back Pain, Concussion Rehabilitation, Dizziness & Vertigo (AIB-certified vestibular), Dry Needling, Foot & Ankle (with custom orthotic fabrication and video running analysis), Geriatrics (GCS-certified), Head/Neck/Facial Pain including TMJ, Health & Fitness Education, Industrial Rehabilitation & Injury Prevention (FCE and Post-Offer Pre-Employment Testing), Laser Therapy, Local School Sports, Manual Therapy, Men's Health, Pelvic Health, Radial Shockwave Therapy, and a dedicated Runners Clinic. The core technology stack is conventional outpatient clinic operations software: an online Request Appointment form, a free Phone Screening web form, third-party secure online bill pay through PatientNotebook, CareCredit healthcare financing integration, and Outlook Web Access for employee communications. FOTO (Focus on Therapeutic Outcomes) is used to track patient functional improvement and inform clinical ladder progression, and a Remote Therapeutic Monitoring (RTM) capability was introduced in 2025 to extend care between in-person visits. The brand operates an active blog, YouTube channel, Facebook community, and Reputation.com review widget to drive Direct Access (self-referral) patient acquisition under Virginia law, supported by free community seminars and school-sports sponsorships.

RACVA generates revenue primarily through professional-services outpatient PT billed to insurance carriers via CPT codes — including Anthem, PCHP, Cigna, Aetna, Coventry, UHC, Optima, Virginia Premier, Veterans, Tricare East, Medicare Part B, PCHP Medicare Replacement, and Medicare Railroad — plus Workers' Compensation and Auto insurance. A Direct Access service model allows patients to be seen within 48 hours of calling without a physician referral (except Medicare, which still requires a physician plan of care), and self-pay balances can be paid online or financed via CareCredit. Patient responsibility is structured as copay/coinsurance per insurance plan, with Medicare covering 80% of the approved amount after deductible. The practice is therapist-owned with senior partners including Joshua Bailey (CEO), Jessica Wright (COO), Andrew Tatom, Joseph Spagnolo, Harrison Hunt, Michael Richardson, Robin Glover, Catherine Beuerle Martin, and Jordan Molstre, and junior partners including Brian Britt, Jason Gulstrom, Matthew Rudder, and Ben Hodges. The clinical team holds multiple Board certifications (OCS, GCS, CSCS, LSVT BIG, AIB Vestibular) and is sustained by adjunct faculty appointments at Shenandoah University, Liberty University, the University of Lynchburg, Radford-Carilion, and a residency partnership with The Jackson Clinics.

Name

Rehab Associates of Central Virginia

Legal name

Rehab Associates of Central Virginia

Website

https://racva.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Rehab Associates of Central Virginia is a therapist-owned outpatient physical therapy practice founded in 1966, operating 16 directly-owned clinics across Central Virginia in partnership with US Physical Therapy, delivering specialty PT services (orthopedic, sports, geriatric, vestibular, pelvic health, industrial rehab) to patients via Direct Access and most major insurance carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outpatient physical therapy services (insurance reimbursement): Fee-for-service outpatient PT billed to insurance carriers including Anthem (excluding Healthkeepers), PCHP, Cigna, Aetna, Coventry Health Care, United Health Care, Optima Health, Optima Family Care, Veterans, Tricare East, Medicare Part B, PCHP Medicare Replacement, Medicare Railroad, Virginia Premier, plus Workers Compensation and Auto (non-third-party billing). Most insurance allows direct access except Medicare, which requires physician referral. Patient billed for copay/coinsurance after insurance pays per CPT code billing.
2. Medicare Part B outpatient PT services: Medicare-reimbursed medically necessary outpatient PT under physician referral; plan of care submitted to physician with periodic progress updates. Medicare pays 80% of approved amount after annual deductible; patient responsible for 20% (often covered by supplemental insurance).
3. Workers' Compensation and Auto (third-party) billing: Workers' Compensation claims and Auto insurance (non-third-party billing) accepted with claim numbers and case manager contact information. Functional Capacity Evaluations (FCE) and Post-Offer Pre-Employment Testing offered to industrial/employer clients.
4. Self-pay and CareCredit-financed patient payments: Patient out-of-pocket payments accepted online and via CareCredit healthcare financing for balances after insurance, copays, deductibles, and self-pay patients without insurance coverage.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Rehab Associates of Central Virginia operates 16 outpatient physical therapy clinics across Central Virginia, delivering specialty musculoskeletal care from head to toe. Services span orthopedic physical therapy, sports rehabilitation, vestibular/concussion, pelvic health, geriatrics, manual therapy, dry needling, aquatic therapy, custom orthotics, and industrial rehabilitation/injury prevention. Treatment is accessed via Virginia's Direct Access (self-referral) law or physician prescription, with a 48-hour appointment guarantee from initial call.

Product overview

Rehab Associates of Central Virginia operates a single integrated outpatient physical therapy practice — not a modular software product — delivered across 14+ clinic locations in Central Virginia. The offering is unified around a Physical Therapy clinical service portfolio organized into specialty services (Aquatic Therapy, Back Pain, Concussion Rehabilitation, Dizziness and Vertigo, Dry Needling, Foot and Ankle Pain, Geriatrics, Head/Neck/Facial Pain including TMJ, Health and Fitness Education, Industrial Rehabilitation and Injury Prevention, Laser Therapy, Local School Sports, Manual Therapy, Men's Health, Orthotics, Pelvic Health, Radial Shockwave Therapy, and The Runners Clinic) that are accessed through Direct Access (Self-Referral) and supported by a set of patient self-service tools: an online Request Appointment form, a FREE Phone Screening form, and Online Bill Pay (powered by PatientNotebook with CareCredit financing).

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatic Therapy Supervised exercises performed in a pool that leverages water's physical properties (buoyancy, turbulence, hydrostatic pressure, thermal properties) for rehabilitation; offered at the Clifton Street practice for arthritis, fibromyalgia, post-surgical back, knee, and ankle conditions.
• Back Pain Rehabilitation Specialized physical therapy treatment for low back pain, including post-surgical, herniated disc, sciatica, and recurrent mechanical back pain.
• Concussion Rehabilitation Comprehensive concussion care including management of brain fog, headaches, post-concussion syndrome, and return-to-work/school protocols.
• Dizziness and Vertigo / Vestibular Rehabilitation Vestibular rehabilitation for dizziness, balance disorders, and BPPV (benign paroxysmal positional vertigo), delivered by AIB-certified clinicians.
• Dry Needling Minimally invasive, drug-free technique based on Western neuroanatomy used by physical therapists to treat musculoskeletal pain, muscle tension, and limited mobility.
• Foot and Ankle Pain Rehabilitation Specialized foot and ankle team offering post-surgical rehabilitation, lower extremity biomechanical evaluation, custom orthotic fabrication, diabetic shoe/orthotic assessment, and video running analysis.
• Geriatric Rehabilitation Geriatric physical therapy including balance retraining, vestibular rehab, fall prevention, and osteoporosis management, with Board Certified Geriatric Clinical Specialists on staff.
• Head, Neck and Facial Pain (including TMJ) Treatment of cervicogenic headaches, facial pain, and temporomandibular dysfunction using manual therapy, dry needling, and targeted rehabilitation.
• Health and Fitness Education Educational programs covering exercise, weight management, osteoporosis prevention, diabetes, and fall-prevention guidance.
• Industrial Rehabilitation and Injury Prevention Workplace-focused rehabilitation including Functional Capacity Evaluations, Post-Offer Pre-Employment Testing, ergonomic assessment, and on-the-job injury recovery.
• Laser Therapy Therapeutic laser modality used as part of physical therapy treatment plans.
• Local School Sports Physical Therapy Sports physical therapy and sideline coverage for local school athletic programs, including injury prevention and athlete rehabilitation.
• Manual Therapy Hands-on treatment techniques including Maitland, Kaltenborn, Mulligan mobilizations with movement, myofascial release, neural mobilization, and joint mobilization.
• Men's Health Pelvic Therapy Pelvic health physical therapy for male patients, including male pelvic floor conditions, delivered by clinicians with male pelvic health certification.
• Orthotics Custom foot orthotic prescription and fabrication, including diabetic shoe/orthotic assessment and lower extremity biomechanical evaluation.
• Pelvic Health (Women's Health) Pelvic floor physical therapy for women covering urinary, bowel, and sexual health; incontinence, pelvic pain, pregnancy/postpartum issues, and pelvic floor dysfunction.
• Radial Shockwave Therapy Radial shockwave modality used in physical therapy treatment of musculoskeletal conditions.
• The Runners Clinic Specialty clinic focused on runners and triathletes, including running analysis, gait evaluation, and treatment of common running injuries.
• Remote Therapeutic Monitoring (RTM) Remote Therapeutic Monitoring service enabling clinicians to track patient progress and deliver physical therapy care between in-person visits, improving responsiveness and outcomes.

Quantifiable outcome

• 110 employees (as of March 2015) across 11 clinics and a business center
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core / long-term, supporting / operational, operational / infrastructure, local / event partner, industry / professional affiliation, core / education pipeline, specialty training partner, education pipeline, minor / co-founder side venture and local / sponsorship partner.

• The Jackson Clinics Orthopedic Residency Programcore / long-termStrategic or Co-development PartnerPartnership since 2009 elevating Doctors of Physical Therapy at RACVA. The Jackson Clinics' orthopedic residency program is one of the first Orthopedic Physical Therapy residencies to be nationally-recognized and accredited. Provides RACVA clinicians with advanced specialty residency training pathway. Jackson Clinics Fellowship for Foot and Ankle Physical Therapy — Dr. Joshua Bailey is Adjunct Faculty. Logo (Logo_TheJacksonClinics_2021-03) displayed on Student Center page.
• CareCreditsupporting / operationalGTM or Marketing PartnerCareCredit healthcare financing logo displayed alongside the Online Bill Payment portal. Enables patients to finance their PT bills (carecreditpay.com/pmyp/showSearch). Allows RACVA patients to spread out-of-pocket healthcare costs over time.
• PatientNotebookoperational / infrastructureTechnology or IntegrationThird-party secure online bill payment system (patientnotebook.com/RehabAssociatesofCV). Accepts credit/debit cards (Visa, Mastercard, Discover) and checking/savings account payments. Powers the 'Pay Bill Now' button on the Make Payment page.
• Riverside Runnerslocal / event partnerGTM or Marketing PartnerRiverside Runners partners with RACVA at free Lower Extremity & Back Functional Screen events held at the Timberlake practice, providing onsite shoe recommendations and fitting based on the functional screens. Promotes both running specialty retail and RACVA's Runners Clinic and Foot & Ankle specialty.
• American Physical Therapy Association (APTA)industry / professional affiliationOthersAPTA logo displayed on RACVA's website under Links section. RACVA clinicians hold APTA memberships; CEO Joshua Bailey is past-President of APTA-Virginia, chairs the value-based care committee for APTA-Private Practice, and is a member of APTA's payment committee. Provides Find-a-PT national database and Direct Access advocacy resources.
• Virginia Physical Therapy Association (VPTA)industry / professional affiliationOthersVPTA logo displayed on RACVA's website. CEO Joshua Bailey chairs the Private Practice special interest group for APTA-Virginia. RACVA offers paid VPTA/APTA memberships as an employee benefit per 2024 job posting.
• Shenandoah University — Physical Therapy Programcore / education pipelineStrategic or Co-development PartnerJoshua Bailey serves as Adjunct Faculty at Shenandoah University Physical Therapy program (his alma mater for MPT and DPT). Catherine Beuerle Martin (Partner) guest lectures there. APTA Credentialed Clinical Instructor for PT/PTA students from Shenandoah University takes students from RACVA clinics. RACVA alumni on faculty include Dr. Lori Yeaman (DPT 2020). North American Seminars (faculty partner for Bailey) co-teaches nationally on foot/ankle topics.
• Liberty University — Athletic Training programcore / education pipelineStrategic or Co-development PartnerJoshua Bailey serves as Adjunct Faculty at Liberty University Athletic Training program. RACVA hires Liberty University DPT and Athletic Training graduates (Josh Campo teaches online for Liberty University School of Health Sciences; Wendy Williamson is an Assistant Professor of Biology at University of Lynchburg, formerly LU; many RACVA clinicians are LU alumni).
• University of Lynchburg (formerly Lynchburg College) — Doctor of Physical Therapy programcore / education pipelineStrategic or Co-development PartnerMultiple RACVA clinicians are University of Lynchburg alumni and adjunct faculty / guest lecturers (Catherine Beuerle Martin guest lectures at UL DPT school; Bailey is Adjunct Faculty at Lynchburg College Doctoral Program in PT). APTA Credentialed Clinical Instructor for PT/PTA students takes students from UL. Many clinicians earned DPT degrees from Lynchburg (Tyler France, Brice Bhalla, Hope Trent, Alaina French, Connor Christenson, Cameron Light, Megan Bowles, Marissa Pressley, James Mankus, Maggie Robertson, Joe Spagnolo, etc.).
• Virginia Orthopedic Manual Physical Therapy Institutespecialty training partnerStrategic or Co-development PartnerTyler France completed an orthopedic residency program with the Virginia Orthopedic Manual Physical Therapy Institute after graduating from Lynchburg College DPT program. Provides specialty clinical training pathway for RACVA clinicians.
• Radford University / Radford-Carilion DPT programeducation pipelineStrategic or Co-development PartnerCatherine Beuerle Martin (Partner) guest lectures at Radford-Carilion DPT school. RACVA clinicians including Rene Ross, Karen LaRocca, and Joelyn Cunningham are Radford DPT alumni. APTA Credentialed Clinical Instructor takes PT/PTA students from Radford-Carilion.
• PT Management Group of Virginiaminor / co-founder side ventureOthersJoshua Bailey is co-founder and principal of PT Management Group of Virginia. Side management consulting venture not directly a RACVA commercial partnership, but co-located under his leadership.
• SmartRecruiters (via US Physical Therapy)operational / infrastructureTechnology or IntegrationJob openings hosted at careers.smartrecruiters.com/USPhysicalTherapy2/rehab-associate-of-central-virginia — ATS integration through US Physical Therapy partnership. Also iCIMS used at careers-usph.icims.com for student/new hire pipeline.
• Reputation.comoperational / infrastructureTechnology or IntegrationReputation.com widget embedded on RACVA's Reviews page (widgets.reputation.com/widgets/61d85b48113de80baefac4d4/run) to collect, aggregate, and display patient reviews across locations. Powers the online reputation management program.
• Xceleration Fastpitch Softballlocal / sponsorship partnerGTM or Marketing PartnerRehab Associates is a proud sponsor of Xceleration Fastpitch Softball — a competitive youth fastpitch softball organization in Central Virginia. Sponsorship aligns with RACVA's sports medicine and athletic rehabilitation focus, supporting youth athlete development in the community.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pivot Physical Therapy: Mid-Atlantic regional outpatient PT chain with sub-specialty practices in orthopedics, sports, industrial, and women's health. Comparable specialty portfolio and clinic-based delivery model; competes for patients in adjacent markets to RACVA's Virginia footprint.
• Drayer Physical Therapy Institute: USPH-owned regional outpatient PT chain operating a similar multi-clinic specialty model with sub-practices in orthopedics, sports, and industrial rehab. Closely comparable in ownership structure (USPH J/V) and clinic economics, serving as a direct in-network peer within the USPH family.
• ATI Physical Therapy: National outpatient PT chain offering orthopedic, sports, industrial, and specialty rehabilitation across 900+ clinics. Directly comparable to RACVA in service mix (specialty sub-practices, Direct Access, Workers' Comp) and customer segments, but operates at materially larger scale and broader geographic footprint.
• The Jackson Clinics: Mid-Atlantic outpatient orthopedic PT specialty group and RACVA's orthopedic residency partner since 2009. Directly comparable in sub-specialty clinical depth (orthopedics, manual therapy) and education-driven clinician development model, with a similar therapist-owned identity.
• Athletico: Outpatient PT chain (now part of BAYADA) with specialty sub-practices in orthopedics, sports, vestibular, pelvic health, and industrial rehab. Closely comparable specialty-service portfolio and clinic-based delivery model to RACVA, though with multi-state national footprint.
• Ivy Rehab Network: Multi-state outpatient PT, OT, and speech therapy network with sub-specialty practices in orthopedics, pediatrics, vestibular, and pelvic health. Comparable specialty-service breadth and clinic-based delivery; faster growth pace in adjacent Mid-Atlantic markets to RACVA.
• Benchmark Physical Therapy: Growing Southeast-based outpatient PT chain (now part of Upstream Rehabilitation) with specialty service lines including pelvic health, vestibular, and sports rehab. Comparable multi-clinic specialty model with similar patient segments.

Broad incumbents

• Select Medical / NovaCare Rehabilitation: NovaCare is Select Medical's outpatient PT division, one of the largest U.S. PT providers with a broad multi-state footprint. Comparable in service mix and patient segments, but operates within a much larger post-acute care conglomerate (inpatient rehab, long-term acute care).
• US Physical Therapy: NYSE-listed national PT practice operator and RACVA's therapist-owned partnership parent. USPH owns majority stakes in ~600 outpatient PT clinics across the U.S. using the same therapist-partner J/V model. Directly comparable in business model, back-office structure, and clinic economics; broader portfolio spans many regions while RACVA is a single-market operator.

Emerging players

• Hinge Health: Digital-first MSK and PT platform delivering hybrid in-person/virtual care primarily to employers and health plans. Not a clinic-based competitor, but represents a structural threat to RACVA's self-pay/Direct Access segment and employer-side Workers' Comp referrals with a lower-friction digital experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHDe4NDZbwpvEcfZntiqcyA
• Facebookfacebook.com/RehabAssociatesofCentralVirginia
• Xx.com/rehabassociates
• LinkedInlinkedin.com/company/rehab-associates-of-central-virginia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab Associates of Central Virginia