Clairol Professional
Clairol Professional is a US hair color and care brand under Wella Company, producing professional and consumer hair color, lighteners, and treatments sold through Amazon storefronts and salon channels, serving licensed stylists, at-home consumers, and textured hair consumers.
- Company typePrivate
- Founded-
- HeadquartersStamford, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Clairol Professional does
Clairol Professional is a US-based hair color and hair care brand owned and operated by Wella Operations US LLC, a subsidiary of Wella Company. The brand produces and markets professional-grade hair coloring, lightening, and color care products — including the SOY4PLEX Permanent Liquid and Cream Color lines, the Beautiful Collection (Moisturizing Color and Advanced Gray Solution), BW2+ Powder Lightener, Kaleidocolors clay-based lightener, developers, and Shimmer Lights brass neutralizer — alongside consumer-facing sub-brands such as Nice'n Easy, Nice'n Easy10, Color Pro, ColorStrong, and Root Touch-Up. Core proprietary technology centers on the SOY4PLEX deep conditioning formula delivering 100% gray coverage with reflective shine, and ammonia-free, peroxide-free, zero-damage formulations targeted at textured and chemically treated hair.
The business model is product-led with one-time purchase revenue from physical hair color SKUs distributed through two primary channels: Amazon marketplace storefronts (each product line has a dedicated Amazon page and all website Shop Now CTAs route to Amazon) and professional salon distribution to licensed stylists. Customer segments are split between salon professionals and at-home consumers, with a secondary focus on textured hair consumers. Pricing is not publicly disclosed and varies by Amazon retailer.
The marketing strategy is digital-first, with active presence on Instagram, TikTok, YouTube, and Facebook, a monthly email newsletter, and educational content via the Clairol World blog. Operations are concentrated in the United States with no disclosed international footprint. The brand operates with no independent funding, no disclosed headcount, and no standalone management team, functioning as a strategic sub-brand within the Wella Company portfolio.
Clairol Professional firmographics
Firmographics- Name
- Clairol Professional
- Legal name
- Wella Operations US LLC
- Website
- https://clairolpro.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Clairol Professional is a US hair color and care brand under Wella Company, producing professional and consumer hair color, lighteners, and treatments sold through Amazon storefronts and salon channels, serving licensed stylists, at-home consumers, and textured hair consumers.
- Ownership category
- akta.pro rank
Clairol Professional industry classification
Industry- Product category
- Professional Hair Color Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Color (CRABALAA)
- akta.pro secondary industries
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Hair Color & Bleaching (CRABABAD)
Keywords
Where Clairol Professional is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Markets served
Clairol Professional business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Professional Hair Color Products: Sale of professional-grade hair color products including permanent liquid color, cream color, lighteners, developers, and specialized treatments. Products are sold through Amazon marketplace storefronts and professional salon channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Clairol Professional product offering
Product offeringCore offering
Clairol Professional manufactures and markets professional-grade hair coloring and hair care products, including permanent liquid and cream hair colors with SOY4PLEX conditioning technology, lighteners (BW2+, Kaleidocolors), developers, and specialty treatments such as Beautiful Collection and Shimmer Lights. The brand serves both salon professionals and at-home consumers with formulas designed for gray coverage, gentle conditioning, and textured hair.
Product overview
Clairol Professional is a professional hair color and care product line offered by Wella Operations US LLC. The portfolio consists of two main categories: professional hair color products (Permanent Liquid Color, Permanent Cream Color, Beautiful Collection Moisturizing Color, Beautiful Collection Advanced Gray Solution) and color care/lightening products (Lighteners, Developers, Shimmer Lights). The SOY4PLEX technology is featured in the permanent color lines, providing deep conditioning with reflective shine and multi-dimensional color results. The Beautiful Collection offers ammonia-free, peroxide-free formulas ideal for curly and coily hair. Multiple product collections (Nice'n Easy, Nice'n Easy10, Color Pro, ColorStrong, Root Touch-Up) organize the offerings by use case and target consumer segment.
Differentiator
Problem solved
Functional benefit
Brands
- Nice'n Easy: Hair color product line
- Nice'n Easy10
- Color Pro
- ColorStrong
- Root Touch-Up
- Beautiful Collection
- Shimmer Lights
Products and services
- Beautiful Collection Moisturizing Color
Quantifiable outcome
- 100% gray coverage with SOY4PLEX formulas
- +2 more outcomes
Companies that use Clairol Professional
Customer profileSegments3 records
Ideal customer profiles2 records
Clairol Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clairol Professional partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreAmazon serves as the primary retail distribution channel for Clairol Professional products. The brand maintains dedicated Amazon storefronts for each product line including Beautiful Collection Moisturizing Color, Advanced Gray Solution, Permanent Liquid Color, and Permanent Cream Color. All Shop Now CTAs on the Clairol website direct to Amazon store pages for product purchases.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Clairol Professional competitors and assessment
Company assessmentDirect peers
- Redken: L'Oréal-owned professional hair color and care brand with Shades EQ and Color Fusion lines, directly competing in salons and pro colorists.
- Joico: Professional hair color and care brand with Vero K-Pak and Lumishine lines serving stylists. Comparable in product portfolio and salon-channel focus.
- Wella Professionals: Sister brand under the same Wella Company parent, offering Koleston Perfect and Blondor lines for salon professionals. Closely comparable in formulation technology, channel, and target customer.
- Schwarzkopf Professional: Major professional hair color brand offering Igora and BlondMe lines that compete directly with Clairol Professional's permanent color and lightener portfolio in salons.
- Matrix (L'Oréal): Professional hair color and care brand sold through salons and beauty supply stores with Color Insider and SoColor lines, targeting a similar stylist-and-consumer dual channel.
- L'Oréal Professionnel: Global leader in professional hair color with overlapping permanent color and lightener lines, serving the same salon professional and stylist channel as Clairol Professional. Direct competitor in the professional color category.
- Madison Reed: Direct-to-consumer professional hair color brand that bridges salon-grade formulations with at-home delivery. Comparable in that it competes for the same at-home color consumer, with an expanding professional line.
Emerging players
- eSalon: Direct-to-consumer custom hair color brand that ships personalized formulations to consumers. Comparable in that it targets the same at-home professional-grade color consumer.
- Arctic Fox (hair color): Vegan semi-permanent hair color brand popular with younger consumers and textured-hair users. Comparable to Clairol Professional's Beautiful Collection positioning in the textured-hair segment.
Broad incumbents
- Olaplex: Bond-building hair care brand that began in professional salons and expanded to retail, with overlapping stylist and consumer customers. Comparable as a broad professional-channel haircare incumbent though not a direct color competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Clairol Professional social profiles
Digital presenceClairol Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clairol Professional leadership team
Management profileNumber of profiles
Clairol Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clairol Professional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clairol Professional
What does Clairol Professional do?
Clairol Professional manufactures and markets professional-grade hair coloring and hair care products, including permanent liquid and cream hair colors with SOY4PLEX conditioning technology, lighteners (BW2+, Kaleidocolors), developers, and specialty treatments such as Beautiful Collection and Shimmer Lights. The brand serves both salon professionals and at-home consumers with formulas designed for gray coverage, gentle conditioning, and textured hair.
Is Clairol Professional a public or private company?
Clairol Professional is a private company. It is classified as corporate owned and is currently operating.
When was Clairol Professional founded?
Clairol Professional was founded in -1.
Where is Clairol Professional based?
Clairol Professional is headquartered in Stamford, United States, in the North America region.
How does Clairol Professional make money?
One revenue line is on record: professional Hair Color Products.
Who are Clairol Professional's main competitors?
Direct peers on record are Redken, Joico, Wella Professionals, Schwarzkopf Professional, Matrix (L'Oréal), L'Oréal Professionnel and Madison Reed. Emerging players are eSalon and Arctic Fox (hair color). Olaplex is listed as a broad incumbent.
Does Clairol Professional have an API?
No public API is recorded for Clairol Professional.
What industry is Clairol Professional in?
Clairol Professional's product category is Professional Hair Color Products. Its primary akta.pro industry code is CRABALAA, Professional Hair Color, with a secondary code of CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 456120 and its SIC code is 2844.