What Arctic Fox does

Arctic Fox (legally Boinca, Inc.) is a privately held consumer beauty company founded in 2013 and headquartered in Cerritos, California. The company designs, manufactures, and distributes vegan, cruelty-free semi-permanent hair color dyes built around a proprietary conditioning formula that is free from peroxide, ammonia, and PPD. Its core product line spans 20+ vivid shades (purple, blue, pink, red, orange, yellow, green) plus natural tones under the recently launched Naturals AF line, sold in 4oz ($12) and 8oz ($18.50) formats. The portfolio extends into adjacent categories including hair lightening kits (Bleach Please), color-safe hair care (Resurrected Shampoo + Conditioner, OG Hair Perfume, Money Hunny Repair Serum, Pool Party Hair Mask, Road Trip Dry Shampoo), nail polish (Foxology), tools and accessories, and licensed collaborations (notably the Arcane Collection with Riot Games priced at $53-$71 per bundle).

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via arcticfoxhaircolor.com (Shopify) and dedicated iOS/Android mobile apps, a wholesale channel for retailers through [email protected], and a separate Pro-site (pro.arcticfoxhaircolor.com) for licensed stylists. Revenue mechanics combine one-time unit purchases across the catalog with a Subscribe & Save subscription offering 10% recurring discounts, supported by the Fox Fam Rewards loyalty program (Silver/Gold/Platinum tiers). The brand is anchored on a purpose-driven identity through the 'Dye For A Cause' initiative, which donates 15% of annual net profits to nonprofit partners including the International Fund for Animal Welfare (IFAW) and Exposure Skate, reinforcing community engagement across Instagram, TikTok, Facebook, YouTube, and X.

The company serves primarily DIY beauty consumers seeking professional-quality vivid hair color without harsh chemicals or salon visits, with a secondary professional segment of licensed stylists purchasing through the Pro-site. Distribution is global via the California fulfillment center, with explicit geographic restrictions in certain markets. No external funding rounds, investors, or revenue figures are disclosed in available source data, suggesting a bootstrapped or founder-owned operating model.

Name

Arctic Fox

Legal name

Boinca, Inc.

Website

https://arcticfoxhaircolor.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Arctic Fox (Boinca, Inc.) is a privately held, Cerritos-based beauty company founded in 2013 that sells vegan, cruelty-free semi-permanent conditioning hair color and adjacent beauty products (hair care, nail polish, tools) direct-to-consumer, to stylists, and via wholesale.

Ownership category

akta.pro rank

Product category

Hair Color Products

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Color & Bleaching (CRABABAD)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Semi-permanent hair color
• Vegan hair dye
• Hair care products
• Nail polish collection
• Hair lightening kits

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Hair Color Products: Semi-permanent hair dye in multiple sizes (4oz, 8oz) and color families. Core revenue driver with pricing from $12-$18.50 per unit.
2. Hair Care Products: Supporting product line including shampoo, conditioner, hair masks, serums, and dry shampoo. Prices range $9.90-$21.50.
3. Nail Polish & Care: Foxology nail polish collection and nail care accessories. Nail polishes priced at $10 each.
4. Bleach & Lightening Products: Bleach Please kit and powder bleach products for pre-lightening hair before color application. Priced $5-$20.
5. Subscription (Subscribe & Save): Recurring subscription option offering 10% savings on orders. Customer retention and recurring revenue mechanism.
6. Tools & Accessories: Application tools including brushes, bowls, alligator clips, gloves. Prices from $6-$15.
7. Collaborative Collections: Licensed collections like Arcane ( Riot Games collaboration) featuring themed packaging and color names. Premium bundle pricing at $53-$71.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Arctic Fox manufactures and sells semi-permanent conditioning hair color dyes in 20+ shades, along with hair lightening kits, hair care products (shampoo, conditioner, masks, serums), nail polish under the Foxology sub-brand, and application tools. The brand sells directly to consumers through its website and mobile app, with additional wholesale and professional stylist channels.

Product overview

Arctic Fox is a consumer goods company founded in 2013, offering vivid semi-permanent hair color dyes and complementary beauty products. The core product line consists of 20+ semi-permanent hair color dyes available in vibrant shades (purple, blue, pink, red, orange, yellow, green) plus natural tones, all featuring conditioning formulas free from peroxide, ammonia, and PPD. The portfolio includes hair lightening products under the Bleach, Please line, professional hair care products (Resurrected Shampoo + Conditioner, OG Hair Perfume, Money Hunny Repair Serum, Pool Party Foaming Hair Mask, Road Trip Dry Shampoo), and coloring tools/accessories. Two sub-brands extend the offering: Foxology (nail polish collection with lacquers, base/top coats, and removers) and the Arcane Collection (limited edition collaboration with character-inspired hair colors and nail products). Additional offerings include a loyalty program (Fox Fam Rewards with VIP tiers), a mobile app for exclusive deals, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Foxology: Nail polish and nail care product line including nail lacquers, base coat, top coat, nail stickers, and nail polish remover.
• Arcane
• Bleach Please

Products and services

• Semi-Permanent Hair Color Dyes Semi-permanent vivid hair color dyes available in 20+ shades including purple, blue, pink, red, orange, yellow, green, and neutral tones. Formulas are conditioning, vegan, cruelty-free, and free from peroxide, ammonia, and PPD. Sold in 4oz ($12) and 8oz ($18.50) sizes.
• Bleach, Please (Hair Lightening Kits) Hair lightening and bleaching products including complete kits and individual powder bleach sachets available in blue and white variants for achieving platinum and brightness. Priced $5-$20.
• Resurrected Shampoo + Conditioner Color-safe, sulfate-free shampoo and conditioner duo enriched with amino acids, antioxidants, panthenol, green tea extract, and argan oil to restore elasticity, protect hair, and soothe scalp. Priced at $21.50.
• OG Hair Perfume & UV Protectant Hair perfume and UV protectant spray for scent and sun protection. Priced at $15.
• Money Hunny Hair Repair Serum Hair repair serum for color-treated hair hydration and protection. Priced at $11 (sale $9.90).
• Pool Party Foaming Hair Mask Foaming hair mask for deep conditioning color-treated hair. Priced at $16.
• Road Trip Dry Shampoo Dry shampoo for refreshing hair between washes. Priced at $11.50.
• Hair Coloring Tools & Accessories Professional hair coloring tools including reusable gloves, alligator clips, tint bowls, brushes, and applicator brushes for DIY home hair coloring. Prices from $6-$15.
• Foxology Nail Polish Collection Nail polish line including lacquer colors, base coat, top coat, and enriched nail polish remover. Colors include Pearl Magic, White as a Ghost, Starlit, Obsidian, Midnight Disco, and others. Priced at $10 per lacquer.
• Arcane Collection (Riot Games Collaboration) Limited edition collaboration collection featuring character-inspired hair colors (Jinx, Vi, Caitlyn, Ekko, Firelights) and nail polishes inspired by the Arcane TV series universe, including nail stickers and multi-packs. Premium bundle pricing at $53-$71.
• Arctic Mist Diluter Color diluter for creating softer pastel shades by mixing with other Arctic Fox colors. Available in 8oz size.
• Naturals AF Natural-looking hair color shades for those seeking subtle color without the bold vivid look. Available through the Naturals AF collection.
• E-Gift Card Digital gift cards available in $25 denominations for gifting Arctic Fox products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• International Fund for Animal Welfare (IFAW)coreStrategic or Co-development PartnerAnnual charitable partner receiving 15% of Arctic Fox's net profits. IFAW brings human connections for internationally defending and rescuing animals, having rescued and rehabilitated over 275,000 animals.
• Exposure SkatecoreStrategic or Co-development Partner501(c)(3) nonprofit dedicated to empowering women and girls through skateboarding. Arctic Fox supports through 15% profit donation. Exposure offers classes, camps, retreats, college scholarships, and events incorporating social-emotional learning through skateboarding.
• Riot Games (Arcane Collection)flagshipStrategic or Co-development PartnerLicensed collaboration creating Arcane Collection with themed hair colors (Firelights, Jinx, Vi, Caitlyn, Ekko) and nail products. Premium bundle offerings with character-inspired color names and packaging.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Overtone: Color-depositing haircare brand offering pigmented conditioners and masks. Competes with Arctic Fox's color-care adjacencies (Pool Party Foaming Hair Mask, Resurrected Shampoo/Conditioner) and shares the DTC, color-driven positioning.
• Lime Crime: DTC-first vivid beauty brand spanning hair color and color cosmetics with a similar target customer (young, self-expressive, vegan/cruelty-free positioning). Closely comparable on GTM motion and brand identity.
• Punky Colour: Semi-permanent hair color brand offering 3-in-1 conditioning dyes at a similar price point ($10-$15 range) with broad shade variety. Punky Colour competes head-to-head with Arctic Fox in mass and salon retail channels.
• Manic Panic: Pioneering vivid semi-permanent hair color brand with a comparable vegan/cruelty-free positioning and DTC/wholesale model. Manic Panic directly competes with Arctic Fox in the bold hair dye category, targeting the same DIY consumer segment.
• Splat Hair Color: Bold, semi-permanent and permanent hair color brand targeting the same vivid DIY consumer. Splat competes on price and shade variety, overlapping with Arctic Fox's bold color portfolio.

Broad incumbents

• Pulp Riot: Professional salon-focused vivid and fashion hair color brand owned by a larger beauty parent. Competes with Arctic Fox's Pro division in the licensed stylist channel and represents the professional segment overlap.
• Schwarzkopf (Henkel): Major hair color and care brand with both consumer and professional lines. Competes with Arctic Fox across vivid (Color Expert, LIVE) and professional (Igora) segments globally.
• Clairol (Wella / Coty): Mass-market hair color brand (Nice'n Easy, Natural Instincts) with deep retail distribution. Sets the baseline for the DIY at-home hair color category in which Arctic Fox competes.
• L'Oréal (hair color portfolio): Largest global hair color manufacturer with brands like Excellence, Preference, and Feria. Represents the broad incumbent competitive threat on retail shelf, R&D scale, and marketing budgets.

Emerging players

• IGK Hair: Modern, social-media-native hair care brand targeting stylists and Gen Z consumers. Comparable to Arctic Fox on brand aesthetic, salon/DTC hybrid model, and influencer-driven marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arcticfoxcolor
• YouTubeyoutube.com/@ArcticFoxHairColor
• Facebookfacebook.com/ArcticFoxHairColor
• Instagraminstagram.com/arcticfoxhaircolor
• TikToktiktok.com/@arcticfoxhaircolor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arctic Fox