FSI Equipment
- Company typePrivate
- Founded1986
- HeadquartersFresno, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
FSI Equipment firmographics
Firmographics- Name
- FSI Equipment
- Legal name
- FSI Equipment
- Website
- https://fsicencal.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FSI Equipment industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industries
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)
Keywords
Where FSI Equipment is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Markets served
FSI Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
FSI Equipment product offering
Product offeringCore offering
FSI Equipment sells new and used forklifts (primarily Hyster and Yale brands), aerial work platforms, multi-directional forklifts (Combilift), telehandlers, terminal tractors, mobile railcar movers, autonomous mobile robots, carts and utility vehicles, truck-mounted forklifts, and portable power equipment. The company also provides parts, maintenance and repair services, short- and long-term rental equipment, fleet management, and warehouse automation solutions to industrial, warehousing, port, and construction customers.
Product overview
FSI Equipment, acquired by Papé Material Handling in August 2024, operates as a material handling equipment dealer offering a comprehensive portfolio of equipment brands and services. The core product offering centers on Hyster and Yale forklifts (including electric, internal combustion cushion tire, internal combustion pneumatic tire, high capacity, and reach trucks) supplemented by aerial work platforms (articulated boom lifts, scissor lifts, telescopic boom lifts), Combilift multi-directional forklifts, carts and utility vehicles (GEM, Icon, Motrec, Taylor-Dunn), telehandlers, terminal tractors, mobile railcar movers (Trackmobile), and autonomous mobile robots. Add-on technology modules include warehouse automation, warehouse technology integration, fleet management portal, and motive power/electrification solutions (lithium batteries). The company also offers comprehensive parts and service support, used equipment sales, and rental equipment across 40+ locations in 7 states (Washington, Oregon, California, Montana, Nevada, Arizona, Alaska).
Differentiator
Problem solved
Functional benefit
Products and services
- Forklifts (Hyster & Yale) Full line of new Hyster and Yale forklift models, including 3-wheel and 4-wheel electric forklifts, internal combustion cushion tire and pneumatic tire trucks, high-capacity forklifts, narrow aisle trucks, and reach trucks. Sold to industrial, warehousing, and logistics buyers.
- Aerial Work Platforms Equipment for lifting personnel to work at height, including boom lifts and scissor lifts from manufacturers including Genie, Skyjack, and JLG. Sold to construction, industrial, and facility maintenance customers.
- Multi-Directional Forklifts (Combilift) Multi-directional forklifts from Combilift designed for handling long and bulky loads in narrow aisles. Sold to warehousing, lumber, metals, and specialty industrial buyers.
- Carts & Utility Vehicles Electric utility vehicles, passenger carts, utility carts, specialty carts, stock chasers, tow tractors/tugs, and personnel carriers from GEM, Icon, Motrec, and Taylor-Dunn. Sold to facility, warehouse, and industrial customers.
- Telehandlers Telescopic handlers for lifting, moving, and placing materials at various heights and distances. Sold to construction, agriculture, and industrial customers.
- Terminal Tractors Yard tractors for moving trailers and containers in port, terminal, and warehouse environments. Sold to logistics, intermodal, and port-operations buyers.
- Mobile Railcar Movers (Trackmobile) Bi-modal railcar movers from Trackmobile for moving railcars within rail yards and industrial facilities. Sold to rail, manufacturing, and heavy-industrial customers.
- Autonomous Mobile Robots Self-guided robotic equipment for automated material handling and warehouse operations. Sold to warehousing, distribution, and manufacturing customers pursuing automation.
- Truck Mounted Forklifts Truck-mounted forklift systems for loading and unloading goods from trucks. Sold to delivery, logistics, and distribution customers.
- Portable Power Equipment Portable generators and air compressors for on-site power and pneumatic tool operation. Sold to construction, industrial, and rental customers.
- Used Equipment Pre-owned material handling equipment including electric walkies, forklift attachments, internal combustion forklifts, scissor lifts, terminal tractors, railcar movers, air compressors, generators, articulated booms, telehandlers, and telescopic booms. Sold to cost-sensitive buyers seeking reliable second-hand equipment.
- Rental Equipment Short-term and long-term rental equipment including aerial lifts, forklifts, telehandlers, terminal tractors, portable power, construction equipment, carts and utility vehicles, and railcar movers. Available to industrial, construction, and logistics customers with flexible terms.
- Parts & Service Aftermarket parts supply and maintenance/repair services for material handling equipment. Available to existing and new equipment buyers requiring ongoing support.
Companies that use FSI Equipment
Customer profileIdeal customer profiles1 record
FSI Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FSI Equipment partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
FSI Equipment competitors and assessment
Company assessmentDirect peers
- Riekes Equipment: Multi-state material handling dealer representing Hyster, Yale, Combilift, and other OEMs across the central U.S., with full new, used, rental, parts, and service operations comparable to the FSI/Papé MH model.
- Lift Solutions Holdings: Hyster/Yale dealer platform operating across multiple U.S. regions, providing forklifts, aerial lifts, parts, service, and fleet management — comparable authorized-dealer footprint and product mix.
- MH Equipment: Large Hyster and Yale authorized dealer serving the Midwest and other U.S. regions, offering forklifts, aerial equipment, rentals, parts, service, and warehouse automation — directly comparable authorized-dealer model to FSI/Papé MH.
- Papé Material Handling: Direct parent and platform peer — Hyster/Yale dealer operating across the western U.S. with 40+ locations. Acquired FSI Equipment in 2024 and now operates the Fresno franchise; serves as the reference point for FSI's post-acquisition economics.
Broad incumbents
- Toyota Material Handling: Largest forklift OEM in North America with an extensive authorized dealer network; represents the principal competitive OEM whose dealers (e.g., Toyota Material Handling Systems) compete head-to-head with Hyster/Yale dealers like FSI in California.
- Sunbelt Rentals: Large North American equipment rental company offering forklifts, telehandlers, aerial lifts, and a broad industrial fleet — competes with the rental side of the FSI/Papé MH business and offers a national benchmark for equipment rental economics.
- Hyster-Yale Group: The OEM parent of the Hyster and Yale brands; sets dealer-agreement terms, allocation, and product strategy that ultimately drive dealer economics and competitive positioning for FSI and its peers.
- Crown Equipment Corporation: Major U.S. forklift OEM with a direct and dealer-based sales model; competes with Hyster/Yale dealers on electric forklifts, reach trucks, and warehouse equipment in overlapping California end markets.
Emerging players
- EquipmentShare: Tech-enabled equipment rental and dealer platform expanding into material handling and fleet management software — represents the emerging digitally native distribution model that traditional forklift dealers must increasingly compete against.
Regional players
- Wajax Equipment: Canadian material handling and industrial equipment distributor carrying forklifts, aerial platforms, and related lines, with full dealer services. Comparable dealer business model but operates primarily in Canada.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FSI Equipment social profiles
Digital presenceFSI Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
FSI Equipment leadership team
Management profileNumber of profiles
FSI Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FSI Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FSI Equipment
What does FSI Equipment do?
FSI Equipment sells new and used forklifts (primarily Hyster and Yale brands), aerial work platforms, multi-directional forklifts (Combilift), telehandlers, terminal tractors, mobile railcar movers, autonomous mobile robots, carts and utility vehicles, truck-mounted forklifts, and portable power equipment. The company also provides parts, maintenance and repair services, short- and long-term rental equipment, fleet management, and warehouse automation solutions to industrial, warehousing, port, and construction customers.
Is FSI Equipment a public or private company?
FSI Equipment is a private company. It is classified as corporate owned and is currently acquired.
When was FSI Equipment founded?
FSI Equipment was founded in 1986. It employs 11 to 50 people.
Where is FSI Equipment based?
FSI Equipment is headquartered in Fresno, United States, in the North America region.
Who are FSI Equipment's main competitors?
Direct peers on record are Riekes Equipment, Lift Solutions Holdings, MH Equipment and Papé Material Handling. Broad incumbents are Toyota Material Handling, Sunbelt Rentals, Hyster-Yale Group and Crown Equipment Corporation. EquipmentShare is listed as an emerging player. Wajax Equipment is listed as a regional player.
Does FSI Equipment have an API?
No public API is recorded for FSI Equipment.
What industry is FSI Equipment in?
FSI Equipment's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 333924 and its SIC code is 3537.