The Media Eye
The Media Eye is a London-based B2B subscription platform, founded in 2011, providing media, publishing, brand and agency professionals with a curated database of over 250,000 talent contacts, social and audience insights, and a forward planning calendar for the entertainment, fashion and arts sectors.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Media Eye does
The Media Eye is a London-based B2B information services company, founded in 2011, that operates a subscription platform serving the entertainment, fashion and arts sectors. Its core product combines a curated talent contact database, social and audience intelligence, and a forward planning calendar of industry events and opportunities. The company describes its mission as providing "inside information on entertainment, fashion and the arts" and is positioned as a specialist intelligence tool for media and marketing professionals.
The Media Eye firmographics
Firmographics- Name
- The Media Eye
- Legal name
- The Media Eye Limited
- Website
- https://themediaeye.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Media Eye is a London-based B2B subscription platform, founded in 2011, providing media, publishing, brand and agency professionals with a curated database of over 250,000 talent contacts, social and audience insights, and a forward planning calendar for the entertainment, fashion and arts sectors.
- Ownership category
- akta.pro rank
The Media Eye industry classification
Industry- Product category
- Media Intelligence Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Celebrity & Influencer Talent Booking (HSACAHAE)
- akta.pro secondary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where The Media Eye is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Media Eye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Subscription Service: Subscription-based access to talent database, social insights, and event planning calendar. Targeted at media and marketing professionals.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
The Media Eye product offering
Product offeringCore offering
The Media Eye is a B2B subscription platform that gives media, marketing, and brand professionals access to a curated database of more than 250,000 talent contacts (including agents, publicists, stylists, and agencies), social and audience intelligence on those talents, and a forward planning calendar of entertainment, fashion, and arts events. Subscribers — national newspapers, broadcasters, publishers, brands, charities, and agencies — use the service to source talent, verify contact details, plan editorial and campaign content, and track upcoming industry opportunities.
Product overview
The Media Eye is a unified SaaS platform providing talent database, social insights, and event planning intelligence for the entertainment, fashion, and arts industries. The single integrated product combines a contacts database (250,000+ talent profiles), social audience analytics, and a forward-planning calendar for industry events and opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- The Media Eye Platform B2B subscription SaaS platform combining a 250,000+ verified talent contact database (with agents, publicists, stylists, and agencies), social and audience intelligence, and a forward planning calendar of entertainment events and opportunities. Used by media, marketing, brand, charity, and agency professionals for talent sourcing, contact verification, cultural strategy, and event planning.
Companies that use The Media Eye
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
The Media Eye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Media Eye partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
The Media Eye competitors and assessment
Company assessmentDirect peers
- IMDbPro: Subscription-based entertainment industry database providing talent contacts, agent/representation details, in-development project information, and box-office data — the closest functional competitor to The Media Eye's talent contact database.
- Launchmetrics: Brand-performance and influencer/PR analytics platform for fashion, luxury, and entertainment — overlapping customer base (luxury brands, PR agencies) and overlapping product surface (talent discovery, audience intelligence, campaign planning).
- The Knowledge: UK production industry contacts database for film, television, and media — closest geographic and product-market peer, providing crew, facility, and production-company contact directories to overlapping UK media buyers.
Broad incumbents
- Variety: Global entertainment industry news, data, and VIP+ talent intelligence subscription product serving overlapping media and brand buyers, with broader news coverage and broader subscriber base than The Media Eye.
- Cision: Communications and PR intelligence platform including media contact databases, journalist outreach, and monitoring — competes for the same PR-agency and in-house-comms buyer wallet as The Media Eye at enterprise scale.
- Meltwater: Media intelligence and social listening suite used by PR, marketing, and communications teams — broader scope than The Media Eye but overlaps in monitoring cultural signals and influencer identification for PR/brand use cases.
- Nielsen: Global audience measurement and media analytics — incumbent in the 'social and audience intel' layer adjacent to The Media Eye's offering, with overlapping broadcast customer relationships and far larger scale.
- Kantar: Market research, audience measurement, and brand intelligence — comparable in serving large publishers, broadcasters, and brand buyers with audience/insight subscriptions, though at substantially broader scope.
Emerging players
- WGSN: Trend forecasting and consumer intelligence platform for fashion, beauty, and lifestyle — comparable buyer personas (cultural strategy, brand planning) at Hearst-type publishers and luxury brands also using The Media Eye.
- Traackr: Influencer marketing platform with creator discovery, vetting, and relationship management — overlaps with The Media Eye's brand/talent use cases, particularly for ambassador identification and partnership planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Media Eye social profiles
Digital presenceThe Media Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Media Eye leadership team
Management profileNumber of profiles
The Media Eye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Media Eye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Media Eye
What does The Media Eye do?
The Media Eye is a B2B subscription platform that gives media, marketing, and brand professionals access to a curated database of more than 250,000 talent contacts (including agents, publicists, stylists, and agencies), social and audience intelligence on those talents, and a forward planning calendar of entertainment, fashion, and arts events. Subscribers — national newspapers, broadcasters, publishers, brands, charities, and agencies — use the service to source talent, verify contact details, plan editorial and campaign content, and track upcoming industry opportunities.
Is The Media Eye a public or private company?
The Media Eye is a private company. It is classified as unknown and is currently operating.
When was The Media Eye founded?
The Media Eye was founded in 2011. It employs 11 to 50 people.
Where is The Media Eye based?
The Media Eye is headquartered in London, United Kingdom, in the Europe region.
How does The Media Eye make money?
One revenue line is on record: B2B Subscription Service.
Who are The Media Eye's main competitors?
Direct peers on record are IMDbPro, Launchmetrics and The Knowledge. Broad incumbents are Variety, Cision, Meltwater, Nielsen and Kantar. Emerging players are WGSN and Traackr.
Does The Media Eye have an API?
No public API is recorded for The Media Eye.
What industry is The Media Eye in?
The Media Eye's product category is Media Intelligence Software. Its primary akta.pro industry code is HSACAHAE, Celebrity & Influencer Talent Booking, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 7114 and its SIC code is 7311.