Ubiquitous

What Ubiquitous does

Ubiquitous is a UK-based out-of-home (OOH) advertising company that specialises exclusively in taxi-top advertising, operating for over 20 years under the legal entity Ubiquitous Ltd (founded 2005, headquartered at 29 Ely Place, London, EC1N 6TD, with a dedicated operations centre at 92-93 Tent Street). The company sells two primary physical formats — Supersides (two single advertising panels, one per side of the taxi) and Liveries (full vehicle wraps with 30% more advertising space) — plus an interior Tip Seat panel bundled as standard, a Special Builds service for bespoke experiential executions (e.g., IKEA rooftop furniture, Charlotte Tilbury in-taxi makeup studios), and a PR & Events layer offering VIP rides, branded convoys, and sampling. Its geographic footprint covers seven UK cities: London, Birmingham, Edinburgh, Glasgow, Liverpool, Manchester, and Nottingham.

Under the hood, the platform combines GPS-based route and heat-map analytics (running on Google Cloud BigQuery) with third-party integrations to Route (industry-standard audience frequency benchmarking) and Attest (consumer survey panel of 125 million people across 58 countries), which together produce proof-of-posting shots, reach estimates, and post-campaign effectiveness metrics for every booking. Sustainability is built into operations through a vinyl recycling partnership with Veolia (energy-from-waste) and a circular design collaboration with Been that converts used vinyl into fashion accessories.

Commercially, Ubiquitous runs a B2B sales-led go-to-market targeting brands and media agencies directly, with channel relationships through Talon and Goodstuff as primary media planning/buying partners. Pricing is quote-based and not publicly disclosed; the standard campaign duration is four weeks, with billings typically structured as multi-period bookings. The customer base is concentrated in luxury/premium brands (LOEWE, Gucci, DKNY, Longchamp, Tory Burch), beauty & cosmetics (Jo Malone, Charlotte Tilbury, Fenty, The Body Shop), beverages (Diageo brands, Stella Artois, Pepsi, Diet Coke), banking/finance (HSBC, Barclays, PayPal, Starling Bank), and technology (Adobe, eToro, Zoho). The company has been privately held since inception; in December 2025 it was acquired by Israeli AI creator-economy platform Humanz as part of a $15 million funding round that also brought in Bambassadors.

Name

Ubiquitous

Legal name

Ubiquitous Ltd

Website

https://ubiqtaxis.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubiquitous is the UK's leading taxi advertising specialist, selling mobile OOH campaigns on black cabs and licensed taxis across seven UK cities to enterprise brands and media agencies, using GPS analytics, Route, and Attest survey integration for campaign measurement.

Ownership category

akta.pro rank

Product category

Taxi Out-of-Home Advertising

NAICS

Advertising Material Distribution Services (541870)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Taxi advertising services
• Out-of-home advertising
• Mobile billboard campaigns
• Taxi wrap advertising
• Branded taxi media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Taxi Advertising Campaigns: B2B advertising service where brands purchase taxi advertising campaigns. Standard campaign timeframe is 4 weeks. Revenue is generated through direct sales to brands and through media agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ubiquitous sells advertising space on UK taxi fleets (primarily London's black cabs) across seven major UK cities. Its core formats are Supersides (two side panels) and Liveries (full vehicle wraps), complemented by Special Builds (custom creative executions), interior Tip Seat ads, PR activations, and post-campaign measurement via Route and Attest. Campaigns are sold directly to brands and through media agencies.

Product overview

Ubiquitous is the UK's leading Taxi Advertiser with over 20 years of experience, operating across seven major UK cities (London, Birmingham, Edinburgh, Glasgow, Liverpool, Manchester, Nottingham). Its core product portfolio comprises two taxi advertising formats: Supersides (two single advertising panels on each side of the taxi, popular for reactive and time-sensitive campaigns) and Liveries (full-wrap coverage offering maximum share of voice and 30% more advertising space than Supersides). Tip Seat interior advertising is included as standard with all exterior campaigns. Ubiquitous also offers dedicated PR and Events services (VIP rides, branded convoys, sampling and gifting, content production) and Special Builds — custom creative executions mounted on or within taxis. Campaign effectiveness is measured through Route (exposure benchmarking), Attest (post-campaign consumer surveys), and GPS analytics via Google Cloud BigQuery.

Differentiator

Problem solved

Functional benefit

Products and services

• Supersides

Quantifiable outcome

• 6 times average exposure per ABC1 adult per campaign
• +13 more outcomes

Named customers64 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FireflycoreTechnology or IntegrationFirefly is Ubiquitous's parent company. Research partnership with Reveal Mobile studying combined fixed and moving OOH formats. Firefly whitepaper demonstrates the amplifying effect of taxi advertising when combined with stationary OOH formats.
• AttestcoreTechnology or IntegrationConsumer research platform partner. Ubiquitous offers free-of-charge Attest research as part of every campaign booking. Platform provides real-time survey capabilities with 125 million people across 58 countries for post-campaign effectiveness measurement.
• RoutecoreTechnology or IntegrationIndustry benchmark tool for audience frequency and exposure measurement. Used to provide clear picture of how many members of the public will be exposed to Taxi Advertising campaigns.
• VeoliaminorStrategic or Co-development PartnerEnvironmental partner for vinyl recycling. Veolia turns leftover Ubiquitous vinyl into energy to power local homes through 'clean air burn' technology.
• BeenminorStrategic or Co-development PartnerAward-winning circular design studio partner that takes Ubiquitous's used vinyl and turns it into fashion accessories for sustainability initiatives.
• London Taxi PRcoreStrategic or Co-development PartnerPR partner for London taxi industry campaigns including 'Choose Taxi' campaign and London Taxi Drivers Association initiatives.
• London Taxi Drivers Association (LTDA)minorStrategic or Co-development PartnerIndustry association partnership for 'Knowledge is Power' initiative. Ubiquitous produces adverts for LTDA campaigns promoting the taxi profession.
• HP TaxisminorStrategic or Co-development PartnerTaxi industry partner running initiatives to promote the taxi trade and increase driver numbers.
• TaloncoreChannel Partner/ Reseller/ DistributorMajor UK media agency and media planning/buying partner. Ubiquitous presents at Talon Wall events and collaborates on campaigns booked through Talon's agency relationships.
• GoodstuffcoreChannel Partner/ Reseller/ DistributorAward-winning media planning and buying agency. Ubiquitous hosts media owners sessions at Goodstuff's Southwark offices to showcase platform capabilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UbiquitousTaxis

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubiquitous