What Odontia does

Odontia Gruppen AS, operating under the brand Odontia Tannlegene, is a Norwegian dental clinic chain founded in 2016 and headquartered in Oslo. The company operates 35+ physical dental clinics across all seven major regions of Norway (Oslo & Akershus, Innlandet & Buskerud, Østfold, Vestfold, Vestlandet, Sørlandet, and Nord-Norge), positioning it as one of the country's largest multi-site dental providers. Service offerings span general dentistry (examinations, cleanings, fillings, extractions, root canals), restorative and prosthodontic work (crowns, bridges, dentures, implants), specialist services (orthodontics including Invisalign, endodontics, periodontics, oral surgery, prosthodontics, and radiology), and add-on aesthetic and comfort services (teeth whitening, veneers, bite/sleep guards, sedation including laughing gas and IV sedation), plus emergency same-day appointments.

The underlying technology stack is modest but modernized: digital impression scanning (replacing alginate since 2018), digital X-ray and panoramic/CT imaging, and a third-party online booking platform (dentalmedia.io) integrated across all locations. The technology footprint is principally about digitization of clinical workflows rather than proprietary platforms or AI/ML systems. No mobile app, API, or proprietary software product is offered; the system is built around the clinic network rather than a software platform.

Odontia operates a direct-to-consumer business model with revenue generated from per-procedure patient fees (pay-as-you-go unit pricing), partial reimbursement via Norway's HELFO subsidy program across 15 qualifying medical conditions, NAV social assistance processing for low-income patients, and installment financing up to NOK 150,000 through a partnership with Svea Finans. Customer segments include general public patients, those requiring specialist referrals, dental anxiety patients (odontofobi), and patients needing financial support. The company is privately held, with no disclosed external investors or parent company; founders Morten Hofstad and Niclas Ljungblom remain co-founder/owner and chairman respectively, and Margrethe Sunde serves as legal representative.

Name

Odontia

Legal name

Odontia Gruppen AS

Website

https://odontia.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Odontia is a Norwegian dental clinic chain operating 35+ clinics across all major regions of Norway, providing general dentistry, specialist services (orthodontics, endodontics, periodontics, oral surgery, implants), and aesthetic/add-on treatments to individual consumer patients via direct-to-consumer clinic visits and online booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Patient Payments: Patients pay directly for dental treatments at point of service. The company provides transparent pricing with published price lists for various procedures at each clinic location.
2. Government Subsidies (HELFO): Norwegian patients with qualifying medical conditions may receive partial coverage from HELFO (Norwegian Health Economy Administration) for treatments. The company processes these subsidies for eligible patients across 15 different qualifying conditions.
3. Social Support (NAV): Patients who do not qualify for HELFO support and lack financial means can apply for social assistance through NAV to cover dental treatment costs.
4. Installment Payments (Svea Finans): Partnership with Svea Finans allows patients to pay for treatments up to NOK 150,000 in installments at most clinic locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Odontia Tannlegene operates a chain of 35+ dental clinics across Norway delivering general dentistry (examinations, cleanings, fillings, root canals, extractions, crowns, bridges, implants, dentures) alongside specialist services (orthodontics including Invisalign, periodontics, endodontics, oral surgery, prosthodontics, radiology) and emergency dental care with same-day appointments. The chain also provides sedation options for anxious patients, aesthetic treatments (teeth whitening, veneers), and bite/snore guards, with published per-procedure pricing and support for HELFO subsidies and installment financing.

Product overview

Odontia Tannlegene is a dental care provider operating a network of clinic locations across Norway, offering a comprehensive range of general and specialist dental services. The core offering includes preventive care (examinations, cleaning, X-rays), restorative treatments (fillings, root canals, crowns, bridges, implants, dentures), and emergency dental services. The company provides specialist services in periodontics, orthodontics (including invisible aligners), oral surgery, oral prosthetics, and radiology. Additional aesthetic and comfort services include teeth whitening, dental veneers, bite guards for bruxism/TMD, and sedation options for anxious patients. The product portfolio is organized as a unified dental care platform with general dentistry services supplemented by specialist referrals and optional add-on treatments like sedation and aesthetic procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dental Examinations Routine dental check-ups including examination, cleaning, and X-rays to assess oral health and identify potential issues; offered to individual patients at Odontia clinics across Norway.
• Dental Fillings and Restorations Treatment for cavities and tooth decay including tooth-colored fillings and temporary fillings at general Odontia clinics.
• Root Canal Treatment (Endodonti) Endodontic treatment to save damaged or infected teeth by removing nerve tissue and sealing the root canal; available at Odontia clinics and the Oslo Endodonti Specialist Center / Fredrikstad Endodonti.
• Dental Implants Titanium dental implant placement for replacement of missing teeth, including crown attachment after osseointegration; implant treatment with crown priced at NOK 38,240.
• Dental Bridges Fixed prosthetic replacement for one or more missing teeth, anchored to adjacent natural teeth or implants.
• Dental Crowns Custom-made dental crowns to restore damaged or weakened teeth to their natural appearance and function; crown on natural tooth priced at NOK 6,070.
• Dentures Removable prosthetic devices for replacement of missing teeth, including complete and partial dentures.
• Tooth Extraction Surgical and non-surgical tooth removal including wisdom tooth extraction.
• Periodontics (Gum Disease Treatment) Specialist treatment for gum disease and periodontal conditions to maintain gum health and prevent tooth loss; referred via the Henviser periodonti pathway.
• Orthodontics (Braces) Correction of misaligned teeth and bite issues using traditional braces for both adults and children, including the specialist Majorstuen orthodontic clinic.
• Invisible Aligners (Invisalign) Clear aligner system for discreet teeth straightening using custom-made removable plastic trays; treatment planning supported by digital scanning technology.
• Teeth Whitening Professional dental bleaching treatment using custom-fitted bleaching trays; bleaching trays both jaws priced at NOK 7,130 including consultation and gel.
• Dental Veneers Custom ceramic or composite shells bonded to the front surface of teeth for aesthetic improvement.
• Emergency Dental Care Urgent dental treatment for acute tooth pain, dental trauma, and other emergency situations with same-day appointments at Odontia clinics.
• Dental Sedation Services Sedation options including nitrous oxide (laughing gas), oral sedatives, IV sedation, and general anesthesia for anxious patients (odontofobi).
• Oral Surgery Surgical procedures including complex tooth extraction, wisdom tooth removal, and other oral surgical treatments delivered as a specialist service via Odontia's Henviser pathway.
• Oral Prosthetics Specialist prosthetic dental services for restoration and replacement of damaged or missing teeth via the Henviser oral protetikk pathway.
• Radiology (Dental Imaging) Dental imaging services including X-rays, panoramic radiography (OPG), and CT scanning for diagnosis and treatment planning across Odontia clinics.
• Bite Guard (Bittskinne) Custom-fitted dental appliance for treatment of teeth grinding (bruxism), jaw joint problems (TMD), priced at NOK 4,955 without HELFO reimbursement.
• Snore Guard Oral appliance to reduce snoring by advancing the lower jaw during sleep.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plusklinikken: Norwegian dental chain offering general and specialist services across several locations, with comparable pricing transparency and a similar DSO-style consolidation approach to Odontia.
• Oris Dental: One of the largest Norwegian dental clinic chains, operating multiple general and specialist clinics across Norway under a similar multi-location direct-to-consumer model and acquisition-led roll-up strategy.

Broad incumbents

• Pacific Dental Services: Major US dental support organization with extensive multi-specialty clinic network; comparable as a large-scale DSO model combining general dentistry with integrated specialists.
• Heartland Dental: Largest US dental support organization; useful as a global illustrative peer for the scale and operating-leverage ceiling a multi-location DSO can reach, even though it operates in a different geography.
• Colosseum Dental Group: Pan-European dental service organization with established Norwegian presence (Colosseum Smile), offering general and specialist dentistry across multiple markets at far greater scale than Odontia.

Regional players

• Aqua Dental: Swedish dental chain with a broad multi-clinic offering and transparent pricing model - a relevant Scandinavian peer for benchmarking patient-acquisition and DSO operating economics.
• Smile Tandläkarna: Swedish dental chain providing general and specialist services across multiple Scandinavian locations, illustrating the adjacent-market DSO consolidation playbook Odontia follows domestically.
• Modent: Swedish dental chain consolidating clinics across Scandinavia with a similar multi-specialty offering; a relevant Nordic comparison despite operating primarily outside Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/odontialillehammer
• LinkedInlinkedin.com/company/odontiatannlegene

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odontia