What Oris Dental does

Oris Dental AS is Norway's largest private dental care chain, operating over 90 clinics across Norway from Alta in the north to Søgne in the south, with additional clinics in Sweden and Denmark. Founded in 2016 by six dental clinics seeking a larger professional community, the company employs more than 1,600 people, including over 100 dental specialists covering endodontics, orthodontics, oral surgery, periodontics, prosthetics, and radiology. It serves both general consumers seeking routine dental care and patients with complex needs, including those with dental anxiety (odontofobi), with a stated focus on premium patient experience and clinical excellence.

The company operates a fee-for-service model across general dentistry (examinations, fillings, root canals, cleaning), aesthetic treatments (whitening, veneers, crowns, bridges), complex procedures (implants, oral surgery, periodontitis, laser, anesthesia), and orthodontics (traditional and invisible aligners at 15,000-100,000 NOK per case). Its underlying technology stack centers on digital dentistry: CBCT imaging, 3Shape and PrimeScan intraoral scanning, CEREC CAD/CAM, dental microscopes, 3D printing, and 3D orthodontic simulation. Proprietary or partner platforms include the Oris Academy internal training system, the Konekta digital referral platform integrated with Norwegian Health Network and BankID, and the ServiceWell patient satisfaction measurement system.

Oris Dental acquires patients through a direct-to-consumer motion combining an online booking platform, national brand campaigns (Trygg, Tannhelsekarakterene), content marketing, and a referring-dentist channel via Konekta. Growth has been driven primarily by acquiring independent dental practices across the Nordics, with selling dentists often retained post-acquisition, supported by a dedicated Head of M&A. The company was backed by Bridgepoint in 2019 and is led by CEO Eirik Aasland Salvesen with a full C-suite including COO Jon Steigedal, CFO Daniel Holck, CBO Tore Berset, CHRO Silje Drege Løfsnæs, CMO Therese Nøst, CIO Anders Stokke, CLO Tor-Arne Holand, and Chief Dentist Norway Ida Koll-Frafjord. Recognition includes Straumann's Center of Dental Education designation in Stavanger and Nobel Biocare's Clinic of Excellence designation in Harstad.

Name

Oris Dental

Legal name

Oris Dental AS

Website

https://orisdental.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oris Dental is Norway's largest private dental chain, operating 90+ clinics across Norway, Sweden, and Denmark with 1,600+ employees and 100+ specialists, offering general, specialist, and orthodontic dental services through a fee-for-service direct-to-consumer model supported by digital dentistry technology and an internal clinic roll-up strategy.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212), Dental Laboratories (339116)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Dental care services
• Dental clinic chain
• Orthodontic treatments
• Oral healthcare services
• Dental implant services

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental treatment services: Oris Dental generates revenue through fee-for-service dental treatments across all its clinics. Patients pay for consultations, general treatments (examinations, fillings, cleaning), aesthetic treatments (whitening, veneers), complex treatments (implants, orthodontics, oral surgery), and specialized treatments. Pricing varies by treatment type and complexity, with transparent pricing available on the website and price lists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oris Dental operates Norway's largest private dental care chain with 90+ clinics across Norway, Sweden, and Denmark. The company provides comprehensive dental services ranging from general dentistry (examinations, cleanings, fillings, root canals, extractions) to specialized treatments including orthodontics, dental implants, oral surgery, periodontics, prosthodontics, endodontics, and aesthetic procedures, delivered by over 100 dental specialists and supported by an internal training platform (Oris Academy) and advanced digital technologies.

Product overview

Oris Dental is Norway's largest private dental healthcare chain offering comprehensive dental services across 80+ clinic locations. The portfolio includes general dental treatments (examinations, fillings, root canals, extractions, cleaning), aesthetic treatments (whitening, veneers, crowns, bridges), complex procedures (implants, oral surgery, periodontitis, laser treatment, anesthesia), and orthodontic services (traditional braces, invisible aligners). Premium offerings include dental insurance partnerships and specialized services for dental anxiety patients. The company operates internal education platform Oris Academy and holds recognized excellence designations from Straumann (Center of Dental Education) and Nobel Biocare (Clinic of Excellence).

Differentiator

Problem solved

Functional benefit

Brands

• Oris Academy: Internal training and continuing education platform for dental professionals, offering courses and professional development opportunities.
• Center of Dental Education (CoDE)
• Clinic of Excellence

Products and services

• General Dentistry Services
• Aesthetic and Cosmetic Dentistry
• Orthodontic Treatments Comprehensive orthodontic services including traditional metal/ceramic braces, lingual braces, and invisible aligner treatments using Invisalign, Spark, and ClearCorrect brands for children, teens, and adults.
• Dental Implants and Oral Surgery Surgical placement of titanium dental implants, complex oral surgical procedures, removable dentures, and implant-supported restorations for patients with missing teeth.
• Dental Anxiety (Odontofobi) Treatment Specialized treatment pathway for patients with dental phobia, including anxiety management, comfortable treatment environments, and treatment under general anesthesia or sedation for severely anxious patients or complex procedures.
• Specialized Dental Treatments Periodontitis treatment for gum disease, laser dentistry procedures, sleep apnea oral appliances, snoring guards, and microscopic endodontics for advanced clinical needs.

Quantifiable outcome

• 90+ clinics nationwide in Norway with additional presence in Sweden and Denmark
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Din TannforsikringminorGTM or Marketing PartnerPartnership offering dental insurance with the broadest coverage in the market, without requiring a 'reset' (zero balance) requirement. Oris Dental accepts patients with Din Tannforsikring coverage.
• KonektacoreTechnology or IntegrationDigital referral platform enabling referring dentists to securely send patient referrals to Oris Dental specialists. Integrated with Norwegian Health Network for GDPR-compliant data transfer.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Colosseum Dental Group: Pan-European dental service organization operating hundreds of clinics across multiple countries. Closest analog to Oris Dental: similar multi-country DSO strategy, PE-backed (Investcorp) roll-up model, and premium group practice positioning.
• Dentalcorp Holdings: Canada's largest network of dental practices, also built via a serial-acquisition model. Highly comparable operating model — multi-clinic dental group practice with central support services — though larger and publicly listed.
• European Dental Group: PE-backed (Genii Capital) European dental group practice operator across multiple countries. Same multi-clinic DSO archetype and acquisition-driven growth playbook as Oris Dental.
• mydentist (UK): UK's largest private dental group practice network with 600+ clinics. Direct DSO peer — comparable consumer-facing brand, multi-clinic operating model, and reliance on national-scale marketing to drive patient flow.

Broad incumbents

• Heartland Dental: Largest US dental support organization with ~1,700+ supported offices. Same DSO model at much greater scale; demonstrates the size potential of a consolidating dental group practice platform.
• Aspen Dental (The Aspen Group): Large US DSO supporting hundreds of Aspen Dental branded practices plus adjacent healthcare brands. Same multi-clinic, multi-brand, consumer-facing model — applies acquisition playbook across geographies.

Regional players

• Praktikertjänst: Sweden's largest private healthcare group, including a significant dental practice network. Direct regional analog as a Nordic private dental/healthcare group with established clinic density in Sweden.

Emerging players

• Impress (formerly PlusDental): European orthodontic-focused chain operating proprietary clinics across multiple countries. Comparable in consumer-facing dental brand-building and tech-enabled patient acquisition, though concentrated in clear-aligner orthodontics rather than full-service general dentistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oris-dental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oris Dental